The Four Seasons Celebrity Roast
It's no secret that I am a regular at the Four Seasons restaurant in New York City. Designed by Phillip Johnson and Mies van der Rohe, the Four Seasons is considered to be one of the most beautiful restaurants in the world. Not only are the modernist rooms incredibly gorgeous, but the walls are decorated with many amazing works of art including Picasso, Miró, Pollock, and Lichtenstein. To celebrate the 50th anniversary of the restaurant, a celebrity roast was organized, poking fun at the owners of the Four Seasons, Julian Niccolini and Alex von Bidder. I was one of several speakers and it was a hilarious evening, to say the least.
Here is the transcript of my remarks.
It is such a privilege to be here, to honor both Julian and... the other one.
Andrew? Albert?
[looking at Alex]
Alex! I’m so sorry. This is what happens when you're the lesser of two evils.
Anyway, when they told me we'd be roasting Julian and Alex at the Four Seasons, I said, "Finally! A new dish worth trying."
I've really been looking forward to this event -- mainly because it's the one time I'll be able to talk here for more than three sentences without Julian coming over and interrupting me.
At the Four Seasons, I am what you call a regular. Many of us here are. The question is, with so many other restaurants in New York, why do we keep coming back like expense-account moths to a money-burning flame?
First, it's gorgeous. Obviously. These are most beautiful rooms in New York. On any given day, you can come and eat and see so many amazing modernist works of art. And that's just the plastic surgery.
I'm not saying this restaurant draws an old crowd, but as of last year, the lunches are reimbursed by Medicare.
So it’s good we're doing this on the 50th anniversary, because if we waited for the 60th, the room would be me, Daniel Boulud [or name another younger guest] over there, and several dozen of the most exquisite bronze plaques saying in memoriam.
But we also come because the Four Seasons holds so many special, unique delights. Like when you're sitting at your table, and you see something that looks like a little wispy white cloud, bobbing above the heads of those around you as it winds through the tables, and you know: Someone is getting cotton candy for their birthday. Well, either that, or Graydon Carter has arrived.
By the way, I'll let you in on a little secret: Beneath both the cotton candy and Graydon's hair? There's ice cream.
It's hard to believe it was only 14 years ago that this restaurant passed into Julian and Alex's hands. It's seemed like Julian has had his hands on so many things in this restaurant for far more than 14 years. Ladies, you know what I’m talking about. Pete Peterson – you know what I’m talking about.
This used to be a nice place. It had nice touches—like those wonderful little silver bread compotes in which you served your mini croissants, bread and rolls. I’m told the compotes were designed by the architecture critic Ada Louise Huxtable. I don’t know why she was designing tableware, but I liked those compotes. Then a few years ago, you stopped using them in the Grill Room. Julian, Alex, if there's one thing I want you to take away from tonight, it's this: bring those bread compotes back to the Grill Room, you miserable bastards! I'm not kidding. You ruin everything.
I think you’ve been playing a game: Let’s see what it takes to get the regulars to stop coming. You should know by now, the answer is "nothing."
Is there a limit to what we'll pay for mediocre food if we look good eating it? You know damn well there's not. I know the day is coming when I'm going to pay 85 dollars for a baked potato here, and I hate you for it.
And no, the tacky fake trees won't stop us. Nice try. We do need to talk about them, though.
It's a funny thing about the Four Seasons: The walls say "Philip Johnson", and the foliage says "Howard Johnson".
And I know you’re trying hard to drive us away with your unique sense of hosting. Rule One of which seems to be: when customers are having an important business lunch, never interrupt, unless you need to tell them about your beekeeping.
Yes, Julian and Alex do have interests beyond the Four Seasons.
Alex is a yoga instructor. I can't imagine what would make him take up a pastime that involves quiet and solitude. Can you, Julian?
And yes, as we all know, Julian is now keeping bees. He was given them as a gift a few years back. Which tells you two things about Julian:
First, he's the kind of a man to whom someone would send a box full of bees. And second, he's the kind of man who would open that box full of bees and say, "Clearly, these are a gift from one of my many admirers."
It's interesting: Julian’s is the only hive I've ever seen that has a seating chart.
Did you know Julian and Alex are writing a children's book! It’s true.
I know it’ll be a hit. It's about how to succeed in school by keeping poor kids away from your cafeteria table. It’s called "Oh, the Places You'll Go, Provided You Have Money and Remember to Wear a Jacket".
So I guess the question is, not "Why do we come here," but "Why do we put up with them?"
And the reason is simple: Not only is there no place like this; there's also nobody like these two men.
We keep coming to the Four Seasons because secretly, we love their company. So join me in raising a glass in a toast to this unforgettable pair, Julian and... what is it? Adam? Eric?
To the two of you!








The transcript was hilarious. I was just in NYC this past weekend and would have loved to have dinner at the Four Seasons. Any place that celebrates a birthday with cotton candy is my kind of place. Thanks for sharing!
Posted by: Grace Hester | May 13th, 2009 at 1:44 am
What a fantastic speech!
Sounds - and looks like you had a very good time.
Have a good day.
Pru
Posted by: Pru | May 13th, 2009 at 5:24 am
I had the pleasure of taking 6 of my family and friends to the Four Seasons for dinner, what an experience. My niece Abbie who is 10 has a very high end appetite just loved the place and they made such a fuss over her. They surprised her with the cotton candy and ice cream which she still talks about. The food and service was wonderful and worth every penny. I picked up the tab for that dinner (ouch) so I'm saving up to go back. Just fabulous.
Posted by: ann | May 13th, 2009 at 6:49 am
.
SUPERB SPEECH ! !
I would LOVE to see video of your delivery !!!
AJS
.
Posted by: andrea and the weimaraners & unleashed mouth | May 13th, 2009 at 7:08 am
Hi Martha,
I would have loved to have heard this in person. It is soooo funny! 'Andrew, Albert, Adam, Eric and bring those bread compotes back to the Grill Room!' I've heard you talk about the 4 Seasons but I wasn't aware you were such a regular. That's a nice thing for both you and the owner as long as you can talk without getting interrupted every 3 sentences! It is obvious from your comments that you adore Julian and Alex, (wait, was it Alex?) and may you continue your great friendship even if they charge you $85 for a baked potato. They sound like two great guys! Trish
Posted by: Trish | May 13th, 2009 at 8:00 am
Martha,
Thanks for sharing. I saw your Tweet and linked through to read. Nice way to start my morning.
Have a great day!
Sarah
Posted by: Sarah | May 13th, 2009 at 8:54 am
Martha,
What a clever toast......On a totally seperate note that has nothing to do with the blog. I was looking over my Martha Stewart table and chairs on my back patio last night and realized it needed a tiny black paint touch up. I'd like you to know that I have had this beautiful set for 10 years on my back patio. It has survived my three sons (now in their 20's) all their friends on weekends, my husband, two dogs, many guests at our house and natures elements. And as soon as I give it a little touch up it will look like brand new again. Thank you for making such a well crafted beautiful set for us to enjoy. Even though it is 10 years old I still love it and am hoping it lasts many years more. Thank you Martha for my beautiful patio table and chairs.
Posted by: Shoshanna Malach | May 13th, 2009 at 8:59 am
Hi martha!
To be honest with you I didnt read the whole thing..I hate reading long stuff since my english isnt that good -_-
But I want u to know that I love you so much ^^
I'm really a cute girl that loves you..maybe not that cute ^^;;
Posted by: LOVE ECHO | May 13th, 2009 at 9:02 am
Awesome! Well said, you. I love dining at the Four Seasons and having my negroni at the bar. I'm always so excited when an event invitation arrives in the post... regards..
Posted by: mb | May 13th, 2009 at 9:02 am
Love your speech! It sounds like such a fun event. I love, love, love the Four Seasons, especially the pool room!
Posted by: Globetrotting Bride | May 13th, 2009 at 9:45 am
Maetha, why don´t you do your tv program in Spanish, for the Latin American market. If I can be of any help, please contact me. My best regards, tv
Posted by: TonyVilleda | May 13th, 2009 at 10:37 am
Right on the money, I've always wondered about those "plants" in there! Good show Martha.
Posted by: Denton Callander | May 13th, 2009 at 10:46 am
We love you Martha
And any friend of Martha's is a friend of ours!
Mention her name and you'll get an extra treat.
Adam and Julian
Posted by: Adam and Julian | May 13th, 2009 at 10:47 am
I don't know these people: Jilian and Alex but I've seen the photo at Vanity Fair and the snaps at vf.com. I was laughing out loud reading your speech. Highlights was the silver compotes, Jilian's bee-keeping and meals being reimbursed by medicare.
I would have love to see you deliver it. The crowd must have enjoyed it.
Posted by: Norbie K. Las Vegas | May 13th, 2009 at 11:39 am
Martha--loved it! Thanks for the laugh to start my day.
Keep up the Blog, and the great pictures you take.
Posted by: Ray in SF | May 13th, 2009 at 11:44 am
What fun and i loved your speech! Make sure they bring back those silver compotes...a lovely way to present mini croissants.
Posted by: sherey | May 13th, 2009 at 11:46 am
Absolutely hysterical and you worked a little blue too! Could you please post at least the audio if not the video of your roast?
Posted by: Sonya | May 13th, 2009 at 1:05 pm
Hilarious!
Especially this line: "On any given day, you can come and eat and see so many amazing modernist works of art. And that's just the plastic surgery."
This makes me want to dine at the Four Seasons even more.
Posted by: Patia | May 13th, 2009 at 1:48 pm
Hi Martha, What a fabulous, hilarious, fantastic blog! The Four Seasons certainly sounds like number one on the list of must visits for dining in wonderful New York City! Thank you so much for letting us come along to enjoy the evening with you. Like other commenters, I would love to see a video of your speech! It was so great to see Lilly Pei {sp.} on your show yesterday and I am enjoying today,s show with Mayor Bloomburg. Feally another fun show! Jan
Posted by: Jan Erickson | May 13th, 2009 at 6:14 pm
The guests must have loved your speech. I think that the art work on the watermelon is spectacular. Your meal must have been delicious!
Posted by: Sherry | May 13th, 2009 at 7:46 pm
ummm...my girlfriend met you and she said you were really hot. I like your style Martha.
Posted by: Random | May 14th, 2009 at 5:00 am
You said exactly what I have in mind, everytime I enter this most georgous of dining rooms, wished I had it here in London!
Posted by: Thomas M Lange | May 18th, 2009 at 11:21 pm