Promoting my new Cupcakes book on the Today Show, behind the scenes
On Monday I told you about the very first book-signing event for my brand new Cupcakes book at the RJ Julia Bookstore in Madison, Connecticut. And yesterday, I featured Cupcakes on my regular appearance on the Today show. We, at Martha Stewart Living, were well aware of how much people adore cupcakes, and it only made sense to compile this tome of 175 favorite and delicious cupcake recipes, complete with plenty of tips and techniques. I hope you enjoy these photos and video clip from the Today show.
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Absolutely Lovely!
I just adore the ice cream cone cupcake, with the hot fudge running down, delish!
Posted by: Tammy | June 11th, 2009 at 12:42 am
Hi Martha, Yummmmmy!!! What a wonderful blog about your fantastic new book Martha Stewart's Cupcakes! I can hardly wait to get mine next week at Costco. I sure hope they still have some. The last time I was there, they only had 4 of your Encyclopedia of Crafts books left. They sell out rather quickly. The cupcakes you showed on the Today Show sure look delicious and I am so anxious to make all of them. I know your new book will really be fun! Jan
Posted by: Jan Erickson | June 11th, 2009 at 12:57 am
Hi Martha!
Congratulations for another great success.
God bless
Posted by: Rowaida Flayhan | June 11th, 2009 at 3:03 am
Martha,
Will you be coming to Philadelphia or Southern New Jersey for a book signing? I'm waiting to purchase the book in case you do one at Williams Sonoma then I'll just purchase it at the at time. I can't wait to get it!!
Ann
Posted by: Ann | June 11th, 2009 at 6:32 am
I can hardly wait to get my copy of your "Cupcake" cookbook. Hope you have a book signing in Philly someday. I love the cupcakes baked in ice cream cones...fabulous.
Linda
Phila., PA
Posted by: Linda | June 11th, 2009 at 8:44 am
Hi Martha!
I was fortunate to see your cupcake segment yesterday on Today. I was busy trying to bake a pineapple up-side down cake, and somewhat distracted, but I heard your voice coming from the living room and ran to see what was up.
I loved the sunflower cupcake idea and thought I should try it with the pineapple up-side cake by filling the center with blackberries and leaving the pineapple exposed around the edges.
Thanks, Martha! You never fail to inspire!
Wish they would give you a little more time to teach us when you appear weekly on Today.
Posted by: tinay | June 11th, 2009 at 9:11 am
Hi Martha,
I also wish your segments on the Today show were longer. Yesterday's wasn't even a full five minutes but I happened to be in the room when it came on earlier than usual so I was able to watch. At least you managed to show us a few decorated cupcakes which all looked delicious by the way. The cupcake book which I saw at Costco is also 'delicious' looking so I'll be getting it. I had to think about it first because I don't do much baking but decided anyone who passes up that book will be missing out. I have a feeling I'll be inspired to try out several of the recipes. I don’t have a stand mixer though so I hope my hand mixer will suffice.
I was so busy yesterday I forgot to comment on the Webby blog. That was clever of you to use 140 characters ‘or less’ to introduce Biz Stone and you pretty well summed up Twitter as well. I laughed when I saw the OMG, but abbreviations are definitely a big part of the operation. As with any social media site, there are those who misuse it so thank goodness for the block feature which prevents them from sending us their smut. On another note, I look forward to the year you win a Webby either for your site or your blog. Wait a minute, how come you haven’t won one yet and maybe as Teacher of the Year on the Web. Wake up you webby people! Trish
Posted by: Trish | June 11th, 2009 at 10:55 am
Martha,
I was so sad to read about your beautiful cat Mozart. I just read your update on Twitter. I didn't realize he was nineteen so he certainly did live a long life. You will miss him but know that Paw Paw and Teeny and Weeny will be with him now. I've been your fan for so many years that I think I love your pets as much as much as you do. Be strong; I will be thinking about you. Trish
Posted by: Trish | June 11th, 2009 at 11:20 am
Martha,
I also have to say your books are the very very best for encouraging creativity. Not only do you books stimulate but you also have a strong base of believers who poke and prode the slow learners along. Their motto is "everyone that gets on the Martha Stewart train stays on the train------no quiting a good thing".
Trish I'm looking at you.
Posted by: Margie | June 11th, 2009 at 11:22 am
So sorry to hear about Mozart. Our Coco was 19 when he passed away last December. They take a piece of your heart with them.
Posted by: Maria D'Agelo | June 11th, 2009 at 1:21 pm
I love this new book! I am currently working my way through all the recipes and blogging about it daily at http://cupcakeordeath.blogspot.com/. So far, so good! I can't wait to try some of the more challenging recipes. Thanks Martha!
Posted by: Tania | June 11th, 2009 at 1:34 pm
Hi Martha, I just purchased your new cupcake book, went thru every page and I am tickled pink! I am going to have so much fun baking cupcakes for my husband, kids and even grandkids! Thank you for this awesome book~!
Charlene Parker, Eugene, OR
Posted by: Charlene | June 11th, 2009 at 1:51 pm
I saw you on Today and can't wait to get the new cupcake book! They are so much easier to plan and take with than cakes I think. Thanks Martha!
Posted by: Sherry | June 11th, 2009 at 3:01 pm
I only KNOW, Martha, that this new edition/addition to your publications will be another best-seller! Congratulations on it's release and it's (already!) success!
It was especially refreshing to read all the posts from your Madison, CT booksigning blog earlier this week - you could just feel the excitement and enthusiasm in folks' words as they wrote about being there and meeting you and getting to chat with you a short spell. It will make their 'life', let alone their day - you touch soooo many lives - so many, I can't even fathom.
Please accept a heartfelt hug from me for the loss of your little Mozart. You take good care of your animals so well, and I know he was loved and cared for and doted over which gave him a long, happy, and secure life. God has blessed you with a huge heart for animals and knowledge for how to properly care for them. Mozart is in His keeping now.
=^..^=
"Perhaps the chiefest attraction of a garden is that occupation can always be found there. With mind and fingers busy, cares are soon forgotten."--Alicia Amherst
Posted by: Cindy Bricker | June 11th, 2009 at 3:11 pm
(...like Margie...Trish, too, I've gotta say that, yes, I am on the Martha-train and DON'T plan on going anywhere, except along, for a long LONNNG ride!
'Deed, I don't!)
=^..^=
Posted by: Cindy Bricker | June 11th, 2009 at 3:25 pm
Looks like fun! I have this book on my "wish list" for my July birthday... can't wait to snag it! ps. did you get a haircut Martha? I'm liking it!
Posted by: Jill | June 11th, 2009 at 6:42 pm
Martha...Tina. I'm so sorry for your loss. Nice to know he'll be with Paw Paw AND Big Martha! Remember what Queen Elizabeth said? 'Grief is the price we pay for love.' It'll all work out. I love you.
Posted by: tinay | June 11th, 2009 at 7:39 pm
Another exceptional book, Martha. As with "Living", the photography stands out for me. I love how these photos inspire me. It's like I can literally taste or smell or feel the texture of these delicious delicacies so skillfully photographed on those pages! Well done!
Posted by: Julie | June 11th, 2009 at 7:40 pm
Hi Martha,
I was so sad abaut your cat Mozart. My Mill was 14 when she passed away in 2007 octuber.
Well, abaut de cupcake, I loved!!!
Beijos mill!!!
Posted by: Maria Paula | June 11th, 2009 at 8:03 pm
Can't wait to get my hands on that book! I've really enjoyed the Cupcake-of-the-Day in my inbox leading up to it, too.
By the way, that WAS a fun little song they pulled out for the Today Show segment. Where do they find those?! Did you ever find out the song name/artist?
Posted by: Kim Wylie | June 11th, 2009 at 10:10 pm
Dear Martha,
I am so sorry to hear about Mozart. My two cats growing up also lived to be 19 and 20. What a wonderful life they all had.
Mozart will be looking down upon you and your menagerie, knowing that he was one of your first loves!
Warmest regards,
Kim in N.J.
Posted by: Kim in N.J. | June 11th, 2009 at 11:28 pm
.
To You and Your Family of Animals....
We here on Crane Street are preparing a remembrance moment at 11:59 to close 19 years of days, of memories, of MOZART.
Tonight in the outdoor air there will be sounds of life, and there will be brushes of times gone by, seen bright in the dark. A new soul joins this evening with your blessing, your acceptance, and your love.
I wish you a night of peace as this day of, now times gone by, gives you the nicest of memories....and tomorrow.
With Love,
Six Weimaraners and Friend
.
Posted by: andreaandweims on twitter | June 11th, 2009 at 11:42 pm
Congratulation on your new book.
Posted by: Carey Chu | June 12th, 2009 at 12:59 am
I sat and read your cupcake cookbook like a novel--I've never had so much fun!
I choose the chocolate malted at random to try first, yummy. This is, in my opinion, the perfect cookbook. Easy to read recipes, clear instructions, pictures with every recipe and it ends with all the decorating and displaying ideas one would need for any occasion.
I don't know when I've EVER been so impressed with such a complete cookbook.
My goal is to make every single recipe at least once.
Co-workers, look out!
Posted by: Carol Whittle | June 12th, 2009 at 2:53 pm
Hi,
I ordered your cupcake book and I can't wait to receive it! I love all of your books and recipes!
Angela
Posted by: Angela | June 12th, 2009 at 5:41 pm
I am truly sorry for the loss of Mozart. I have lost two felines at that age and there is always a place in my heart where they reside and I'm sure that Mozart will always be with you.
Posted by: Estelle | June 13th, 2009 at 1:26 am
Hi,
We work in one of the mines in south east asia, in the jungle. You see we don't get much quality television shows there except martha stewarts shows.
Thanks to martha we are not only miners, but great cooks now
.
Congratulation on your new book martha from kingdom mines.
Sorry about mozart too
Ricky
Posted by: Ricky Mendoza | June 13th, 2009 at 10:15 am
I am sad to read that Mozart passed away. I have followed your writings of him over the years. My cat died at 17 years a few years ago so I am feeling your loss. Let us have more news on your cats. I would love to read more about them being a cat lover and I am sure there are a lot of us out there! No offense Sharkey and Francesca.
Betty
Inverness Florida
Posted by: Betty Hammond | June 13th, 2009 at 6:03 pm
This was an amazing purchase for me, I have already learned so many new ways to do the basics. I really appreciate the effort that was put into this book. I link to the book on Amazon on my blog anytime I do one of your recipes. Love it!
Posted by: Heather | June 18th, 2009 at 1:17 pm
I purchased your cupcake cookbook the day it came out. My daughter and I sat there going over it (and drooling) page by page. Took us about 2 hours. She decided on making the Tiramisu cupcakes which were a huge success. Thanks Martha.
Posted by: Teresa | June 20th, 2009 at 12:26 am
Hi, my name is Mar and I´m from Spain, I love your job and I want learn enything, I make fondant cake and cupcake, and erotic pieces... I´m inexperienced but learn quickly...
A kiss from Spain
Posted by: Mar | July 12th, 2009 at 5:22 am
Martha you have lead the repopularization of the cupcake. I've recently tweeted (http://twitter.com/LarryTenney) and posted on several times on facebook wall (http://facebook.com/larrytenney) and various fan pages my belief that you'll repopularize the Gourmet Burger ... after you ran The Hamburger Show twice this Fall, I note that Vanity Fair ran a Burgers feature and an LA WB Affliate (KTLA) has also run a spot this last month on Gourmet Burgers. Then 25 Degrees, a gourmet burger spot in the Hollywood Roosevelt Hotel opened a second site right here in Surf City (Huntington Beach, CA).
You should Consider a Hamburgers Book for release about Father's Day!
Posted by: Larry Tenney | October 19th, 2009 at 10:59 pm