April 26th, 2010

Celebrating Earth Day at MSLO

To celebrate the 40th anniversary of Earth Day, we teamed up with education nonprofit PENCIL to launch an Earth Day poster contest for nine New York City public schools in Manhattan, Brooklyn, Staten Island, the Bronx, and Queens.  Each school chose a winning poster to represent grades 1-5.  On Earth Day, we held an event in my New York City offices to celebrate the students and their creative posters.  I, along with four esteemed judges; Lisa Belzberg - PENCIL Founder and Board Chair, Alex Postman - Body+Soul: Whole Living editor, Adrian Benepe - New York City Parks and Recreation Commissioner, and Martin Carey - artist and creator of one of the first Earth Day posters, had the challenge of determining the five grand prize winners. Each entrant received a $50 gift card to Barnes & Noble and the five grand prizewinners each received two roundtrip airline tickets from Jet Blue Airways.

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1 This is the banner we made for the event.

2 The attendees included students, parents, and school officials from New York City.

3 Here I am kicking things off and introducing the judges.

4 Alex Postman, editor-in-chief of our Body+Soul magazine, which will change names to Whole Living magazine with the June issue, addressing the crowd

5 Here I am with judges Adrian Benepe - Commissioner NYC Parks Department, Marty Carey - artist and creator of one of the original Earth Day Posters holding his poster, Alex Postman - editor-in-chief Body+Soul magazine (soon to be Whole Living Magazine) and Lisa Belsberg - President of PENCIL

6 Here I am with Lisa Belsberg.

7 Lisa reviewing some of the posters

8 Here is judge Marty Carey - creator of one of the original Earth Day Posters.

9 Marty is also the father of Sarah Carey, food editor for Martha Stewart Living.

10 Here I am with Adrian Benepe.

11 These two entrants also appeared on my television show earlier in the day displaying their posters.

12 Here I am with Jean Graham, Erin Furey, and Heather Kirkland who work for MSLO and organized the event.

13 In the 1st grade category - Alexis Czajkowski from P.S. 34

14 A better look at her winning poster

15 The winning poster for the 2nd grade - Awa Sidibe - P.S. 76

16 Here I am with Awa Sidibe - P.S. 76

17 Announcing the 3rd grade winner

18 And here I am with 3rd grade winner - Anwen Burns - P.S. 230

19 A better look

20 The winning poster from the 4th grade was created by Kayla Harris - P.S. 19 - who was unable to attend the event.

21 A closer look

22 Here I am with 5th grade winner - Brian Wong - P.S. 230

23 Marty Carey offering words of wisdom to 5th grader Brian Wong

24 A good look at a great poster

25 The judges and the winning posters - 1st grade: Alexis Czajkowski - P.S. 34, 3rd grade: Anwen Burns - P.S. 230, 5th grade: Brian Wong - P.S. 230, Adrien holding the 4th grade poster: Kayla Harris - P.S. 19, and me holding the 2nd grade poster: Awa Sidibe - P.S. 76

26 These children did a great job.

27 The judges

28 A very happy Alexis Czajkowski - P.S. 34

29 Here I am with Matt Hickman - blogger for Mother Nature Network who covered the event.

30 Posing with winner Alexis Czajkowski and her mother

31 Sarah Carey and her son

32 With 5th grade winner Brian Wong and his family

33 This adorable girl entered the contest and appeared on my television show earlier in the day.

34 Posing with students and their families

35 Murray's supplied us with wonderful cheeses. http://www.murrayscheese.com/

36 I provided fresh eggs from my farm to create deviled eggs.

37 Crudites were made from beautiful asparagus and radishes from the Greenmarket.

38 Apples from Migliorelli Farm http://migliorelli.com/

The menu served at this event was mostly local and mostly focused on Greenmarket farmers/producers.
Greenmarket refers to the largest and most successful open-air farmers market program in the country, with 50 Greenmarkets located throughout New York City. It is one of many programs run by GrowNYC (formerly Council on the Environment of NYC).

Guests enjoyed crudités, cheeses, and hors d’oeuvres made from ingredients purchased from the growers listed below.  In addition, there were two non-Greenmarket items served - eggs from my farm and delicious sliders from Fleisher’s grass-fed and organic meats.

Cato Corner Farm
At Grand Army Plaza Saturdays, Union Square Saturdays, Ft. Greene on Saturdays

Consider Bardwell Farm
At Union Square Mondays, Greenpoint/McCarren Park Saturdays, Ft. Greene Saturdays, Tompkins Square Sundays, Abingdon Square Saturdays, Cortelyou Sundays, Carroll Gardens Sundays

Boditree Farm
At Union Square Wednesdays and Fridays and Abingdon Square Saturdays

Cayuga Bread
New York state grown grains!
At Union Square Wednesdays, Grand Army Plaza Saturdays, Greenpoint Saturdays, Cortelyou Saturdays, Carroll Gardens Sundays, 77th Street Sundays
Cayuga Pure Organics has partnered with Orwasher's Bakery to create the most local and responsible bread ever produced!  It has been generations since New York State has produced it's very own bread wheat.

Migliorelli Farm
At Union Square Wednesdays, Fridays, Saturdays, and many other locations!

Mountain Sweet Berry Farms
At Union Square Wednesdays and Saturdays

Lynnhaven Goat Cheese
At Union Square Wednesdays and Saturdays and Grand Army Plaza Saturdays

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