A Visit to the Apple Store in Soho
Martha Stewart Living Omnimedia is an innovative media company and our strategy has always been to be where ever our consumers are – in print, on TV, on the web, and at retail stores. And now, I am so proud to say that we’re mobile, too! Last week, I was invited to appear at the fabulous Apple Store in the Soho area of Manhattan to showcase our stunning brand new digital issue of Martha Stewart Living called Boundless Beauty. Created specifically for the iPad, we used all the newest tools and technology, providing a fresh and unique way for readers to experience our magazine. We also demonstrated our cookies app, called Martha Stewart Makes Cookies. This app provides home bakers with all the inspiration, information, tools, and functionality they need, right at their fingertips, including more than 50 recipes, shopping lists, “how-to” videos, timers, and techniques. Because digital was part of our business model from the very outset, the Apple Store was a perfect venue for this event. To download our apps, please visit here.
3 The Apple Store employees were dressed in red for the holidays and ready and quite able to assist.
5 The the central, skylit glass staircase to the second floor of the store where I spoke - you find a diverse group of customers, from hipsters to baby boomers.
10 The Apple Store is set up very cleanly, with big tables displaying working models of their products.
11 Here is the Genius Bar, where customers can make appointments to get technical support for an Apple product.
19 Customers trying out the large-screen iMacs - We use these great computers in my blog studio. Big screens are great for photo editing.
22 The sign says it all. It's astounding how many different formats the Beatles' music has been heard on.
23 This was the station set up for my appearance, which enabled viewing the iPad up on the big screen.
30 Our Chief Creative and Editorial Director, Gael Towey, introduced our digital magazine on the big screen.
31 Our digital magazine cover of Boundless Beauty, was recently rated by Time Magazine as one of the top ten covers of the year.
33 There's a fabulous story about a trip to Alaska, all shot with one photographer and a Canon 5D camera, which can be used for both stills and stunning video.
37 To select a cookie you want to bake, simply scroll through the cookie runway and touch your choice!
39 Or scroll through our cookie search wheel to mix and match types and flavors until you find just the right cookie.