February 9, 2012
Officially Unveiling the New Martha Stewart Home Office With Avery Product Line
UPDATE: The contest is now closed. The winners have been contacted by e-mail. Congratulations!
On a recent blog, I introduced you to my brand new Martha Stewart Home Office with Avery product line sold exclusively at Staples. This past Tuesday, I officially unveiled this terrific line of home office organizers at the midtown Manhattan Staples store to invited members of the media. Joining me was Demos Parneros – president U.S. retail, Staples and Tim Bond – group vice president Avery Dennison Office and Consumer Products. I introduced to the group the many clever and attractive organizational solutions of this new and exciting line. There are more than 300 products across multiple categories, including desk organization, journals, portable filing, and pantry organization. I think you’ll agree that the Martha Stewart Home Office with Avery can offer beautiful and innovative solutions to organize your office, home, and family. To download special coupons for these products, visit the Staples Facebook page!
1 Here I am with Demos Parneros, Staples President of U.S. Stores and Tim Bond, Group Vice President of Office and Consumer products for Avery Dennison Corporation
2 Guests were greeted by tuxedo clad waiters serving glasses of refreshing citrus punch.
3 Demos Pameros said, "We are excited to partner with Martha Stewart and Avery Dennison as the exclusive destination for this line designed specifically for the home and home office space."
4 Guests were given Avery name tags from the Martha Stewart Home Office line. Cell phone cameras were de rigueur.
5 Tim Bond added, "We are excited to partner with Martha Stewart and Staples to offer consumers products that are not only stylish, but that represent the innovation that is synonymous with the Avery name."
6 I spoke about how developing this line has been a wonderful opportunity to focus on what busy, modern households and home-based entrepreneurs really want and need in a home office organization system.
7 These well-designed products are as beautiful as they are functional to inspire consumers and help them to organize their projects while also coordinating and enhancing their home office environment.
8 I introduced Megen Lee - VP, Design Director of Product Design at MSLO - He talked about the design process and how they created this entire line in one year.
9 I showed off our new chalkboard labels that come in classic and flourish shapes. Just write, erase, and write again. The removable labels stick to most smooth surfaces and peel off cleanly.
10 You can personalize your household storage containers with these chalkboard labels. They're great for glass, plastic containers, metal boxes, toy bins, and mud-room storage.
11 I also showed off these small round labels, which are great for spice jars. These labels stay on in the freezer and the microwave and are removable after one dishwasher cycle.
12 Next, I moved on to all for the fabulous desk accessories.
13 With my new Home Office products, your home office can look as neat and organized as this one!
14 Here I am pointing out the Shagreen magazine files from the Orgainizers & Accessories section. All of these organizers have a nice finish that can easily be cleaned with a damp cloth.
15 These vertical file folders are great for sorting and organizing everyday paperwork and fit perfectly in the magazine files.
16 Moving on to the coordinating Shagreen binders, available in brown, blue, and red. The One-Touch EZD™ rings open and close with ease and hold 50% more paper than same size rings - 275 sheets!
17 I talked about the quality of Avery brand labels - They are easy to remove and never tear from the paper backing, as do other labels. They also color-coordinate perfectly with our file folders.
18 The adhesive metal bookplates are an elegant way to label and identify binders, document storage boxes, or pockets. Plus, they require no hardware to apply.
19 Demos Pameros shared that his personal favorite item is the brown Shagreen journal, which he uses for notes. We then took some questions from the audience.
20 As you can see, there was a very good turnout - SRO!
21 This woman asked about a good way to store important documents in one place in case you need to run out of your house in a hurry.
22 I recommended an accordion file, like this one. It's freestanding for easy filing, it's expandable and collapsible, and it's something that certainly could be grabbed on the run.
23 Brian Greene of OfficeSupplyGeek.com wanted to know the inspiration behind the colors chosen in the line.
24 I said we have many talented designers at MSLO who meticulously chose the colors. These are colors that we all like and that fit into our daily lives with ease.
25 This fellow chimed in that Lady Gaga recently announced that mint is this season's new hot color.
26 I joked that Lady Gaga called me first and asked what the new hot color was!
27 This blogger is a stay-at-home work-at-home mother and wanted a suggestion for a really good organizer.
28 I recommended one of our three-ring binders and the many different inserts that are available. It's very handy to have your calendar laid out in front of you and the binder is also easy to take with you.
29 This audience member was curious if there were plans to expand the line, such as childrens' and/or financial organization accessories.
30 Tim Bond said that Avery absolutely intends to expand the line - this is just the beginning!
31 This gentleman had a question about marketing and advertising.
32 I mentioned that I have blogged about the line and that we feature them on my TV show. Demos talked about the popularity of the ads for the line on staples.com and Tim mentioned the well-received print ads that have gone out.
33 Posing for photos for the media, which included USA Today, Bloomberg, and the Wall Street Journal, among others.
34 Afterwards, everyone was invited to have a look at the line and to shop. Visitors to the store were given an exclusive 40% off coupon for any one Martha Stewart Home Office with Avery item.
35 Megen Lee mingled with the crowd and answered questions about the products.
36 Lisa Gersh - COO and President of MSLO with Hannah Milman - SVP, Excutive Editorial Director, Crafts
37 Tod Morehead - EVP, Licensing at MSLO and Patsy Pollack - Senior EVP, Merchandising at MSLO
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