1 I have spoken at the SoHo Apple Store before about my other iPad apps. It's where I showcased Boundless Beauty, our first digital magazine issue as well as our Martha Stewart Makes Cookies app.
2 This was my first visit since the store's recent renovations. The store is now bigger, with a new inviting layout.
3 The theater began filling up with people before I arrived. We had a nice turn out.
4 Matt, an Apple employee who works in the theater, gave me an excellent introduction.
5 I invited Matt Stinchcomb, Vice President of Etsy.com, to interview me for the event. Matt had appeared on my show earlier this year when we featured many Etsy sellers.
6 He told me when he first tried CraftStudio, he couldn't put it down for an hour. When I asked to see something he had made, he said that he had gotten silly with it and nothing would be appropriate to show!
7 Nicholas Calloway, CEO of Happy (with whom we partnered to create CraftStudio) and Gael Towey, MSLO's Chief Integration and Creative Director, gave live demonstrations of the app while the interview took place.
8 Gael incorporated a lot of her own family photos, making cards and invitations on the spot so the audience could see how the app really works.
9 The app can pull photographs from your iPad's photo library.
10 There are add-on themed bundles you can download, and this is just the beginning. We have many more exciting ideas to come!
11 After I gave an overview of what the app can do, Matt asked me some questions from Etsy.com sellers. One seller wanted to know what I would sell if I had an Etsy store.
12 I told him about a dress I recently sewed for my granddaughter, Jude, and said I would probably make and sell baby dresses.
13 Another Etsy seller wanted to know if I ever purchase anything from Etsy sellers. I do, especially after we had some featured sellers on my show. I wanted everything!
14 As an entrepreneur myself, I not only want to educate others but provide tools to help them grow. This app is an amazing and inexpensive resource for small business owners.
15 Matt believes the CraftApp can be very useful for sellers on Etsy as well. Not only can they use it to make business cards, but they can also email a personal thank you to their customers. He even suggested included coupon codes.
16 I had Gael explain some of the tools she was using in the app.
17 One of my favorites is the glitter tool. I love to glitter and am very proud of my Martha Stewart Crafts Glitter line available at Michael's. I am especially proud of how we were able to translate it in digital form.
18 Gael demonstrated stamps, stickers, and writing with her finger. I teased Gael that her handwriting looked like a child's! She countered by using the eraser tool.
19 I then took questions from the audience.
20 A college student asked for advice on throwing parties under a tight budget. I told her what I like to do is choose one interesting cocktail to serve at my parties. Many can be found in my Martha Stewart Cocktails iPad app.
21 I suggested using the CraftApp to email out invitations, as one money saver. I also suggested to choose a simple theme, like having a quesadilla party. Recipes can easily be found on http://www.marthastewart.com for free, as well!
22 An audience member asked me who one of my mentors was. "You're sitting in his house," I said, explaining that I had always admired Steve Jobs, founder of Apple.
23 This man asked if it was possible to include a monetary gift so he could email birthday and holiday cards.
24 I said no, but that it's a good idea. I told Gael to write that one down!
25 Afterwards, I stopped to chat and take photos with audience members.
26 These girls and their mother were visiting from Japan. I told them about my recent trip to Tokyo.
27 This young woman went to Barnard, like I had. I was touched when she told me I was an inspiration to women.
28 Audience members were also allowed to try out the CraftStudio app on iPads and print out their designs.
29 Within minutes, people were showing me their creations. I love that our app is easy to get started with while also having some very advanced features.
30 Hannah Milman, SVP and Executive Editorial Director of Crafts, and Alex Peruzzi, VP of Retail Merchandising, were an integral part in this app.
31 Alex stopped to show me what a fellow audience member, Anna, had made with the app.
32 Here I am with Anna and her creation.
33 It was very rewarding to see what people made in the app. If you have an iPad, I urge you to check it out!