September 17, 2012
My Latest Appearance on The Home Shopping Network in Tampa
Last week I traveled to Tampa, Florida to appear on the Home Shopping Network (HSN), with members of our Craft Department. Once again, we were there to promote some of our wonderful crafting tools and supplies. Although these punches are unique to HSN, my crafting supplies can also be found at Michaels, Jo-Ann Fabric and Crafts, and many independent craft stores. Whenever I visit HSN, I am amazed, but not surprised, at how many of these crafting items we sell. These are great products and these sales are indicative of all of the crafting enthusiasts worldwide who are searching for well-made, well-priced, practical, precision tools and papers, to create crafts that are most unique and beautiful.
1 Since we were in St. Petersburg for HSN, we had to make a stop at the beaches in the area. Look at beautiful Clearwater Beach!
2 We decided to check out Frenchy’s Rockaway Grill, a local favorite, which also received high ratings on Zagat. It had a perfect outdoor seating area right next to the beach.
3 Kristin St. Clair from our crafts department, who joined me on HSN, was ready for a good meal after a long morning on air.
4 This is Diana Chen, product manager of crafts, she was thrilled to be near the beach since she wasn’t able to get to one all summer.
5 Daisy Schwartzberg, my makeup artist, always enjoys visiting Florida.
6 Alex Perruzzi -
VP Merchandising - who also joined me on air, was excited for his fish tacos.
7 After a long morning in the TV studio, I, too, was thrilled to spend some time by the beach here in Clearwater. It was a great change of scenery.
8 The sand is very fine and white on these beaches.
9 This is facing the Gulf of Mexico.
10 These oysters were so fresh and delicious that we even ordered a second helping!
11 The fish tacos were also amazing!
12 The pigeons enjoy this place too, even if it is only crumbs.
13 This is the table for our HSN autoship! Our crafters did an amazing job using our punches to create all these different projects!
14 This is our November autoship – look at all the different projects you can do with just 3 punches - Scrapbook pages, cards, tags, candy wrappers, and great decorations for gift boxes!
15 Here is the February autoship – Look at the detail on the gift bag using our Rings and Arches Deep Edge Trim punch.
16 Our April autoship – My favorite idea is using punches to create napkin rings. It can really bring personality to the table and you can change up the colors to create new looks.
17 This card was created using all three punches from the November autoship - The Nested Petals Deep Edge Trim and Petal Lace Punch Around the Page (PATP).
18 Here is a great scrapbook page idea, our PATP make great photo frames.
19 An up close picture of the gift bag - Look how you can transform a plain white bag! If you look closely, the owl is made up of parts of the punched out shapes - how clever! Always save the scraps when punching!
20 Our punch designs make great ribbons for gift boxes. This was created using the corner punch from the Teardrop PATP set. It is so pretty, you may not want to open it!
21 We love the clover PATP design here. The way the clover stands out of the design is rare - Typically a challenge for other punch brands because it's hard to engineer, but we did it! This is why our punches are of the best quality and we always think of our crafters first and foremost when we design.
22 These projects were part of our Today Special, which sold out! It was an exclusive world launch on HSN, a total of 10 brand new punches.
23 You can use our punches for home décor, personalize your calendar, use it as a photo backer or create a stencil to decorate your home items, like this pillow.
24 A closer look
25 We used these flash cards to show the customers watching what the finished product of our punches are so they know exactly what they are getting.
26 Here's a behind the scenes look at how they line up the tables for the next segment.
27 Some of our bestselling tools and glitter
28 Another behind the scenes shot
29 This is our new Crafter’s Clay, which is incredibly lightweight - almost like a marshmallow - and it air dries. Kristin did a wonderful job using this clay to free-form these polar bears and igloo!
30 More Crafter’s Clay - You are able to get intricate detail using this clay with our molds. They're great to use as embellishments. The instructions in the kit also teach you how to create the rose bouquet that you see on the table. It's easier than you think!
31 We can’t get enough of our punches.
32 This was our March autoship – the loopy punch set.
33 These wooden stamps are perfect for the holiday season!
34 This is our Scandinavian wooden stamp set, a favorite from our Christmas line.
35 A better look at our Wooden Snowflake stamp set
36 With Christmas coming along, be sure to check out our snowflake punches!
37 This Christmas card was created using our beautiful snowflake deep edge trim - Much more personal than buying cards from stores!
38 Our Skylands deep edger was used back to back to create the circle in the center.
39 This our new portable work station. It has pockets for tools, paper pad, embellishments, photos, and cards. Pack it and take it to scrapbook parties or when you're traveling! We even modeled it on HSN.
40 The production team hard at work
41 We had so much fun punching away while we were on air, they are truly addictive.
42 Alex and Colleen Lopez, our host for our last segment of the day for HSN. Thank you for having us on the show!