1 Janet Stein, our SVP of Merchandising, welcomed our group of distributors from 17 countries.
2 Janet presented a slide with welcome in 17 languages.
3 Jeff Murphy, VP of International Sales for EK Success took the microphone.
4 I came to greet this interesting group from around the world. I was so curious to know about the Craft business in their respective countries!
5 I got to meet and answer such interesting questions from our guests.
6 We brought together teams from 17 countries around the world, including Australia, the United Kingdom, Japan, Norway, and the Netherlands.
8 Martha Stewart Craft Paints, Tools and Stencils were displayed in our new showroom.
9 We have a beautiful assortment of over 160 craft paint colors. The palette was inspired by Martha Stewart Living magazine.
10 The paint sets make a great gift for the inspired crafter.
11 We have five different finishes of paint in the line: Satin, Pearl, Metallic, Glitter and High Gloss.
13 Our brushes, tools, and accessories are ergonomically designed and feature soft-grip, no-slip handles. Choose from an array of brush sets with various bristles, sponge applicators and rollers, and specialty tools for creating finishes.
14 This is our new decoupage line. It has an innovative formula that is dishwasher-safe and machine-washable and works on any surface.
15 These are some decoupage projects using our decoupage lace trim.
16 Make your projects sparkle with our essential glitter.
17 Such great and vivid colors!
18 We offer a variety of glitter glue and adhesives.
19 Our popular Party Decor and Treat Packaging make any party an extra fun celebration.
20 Cute cupcake toppers and treat wrappers make your cupcakes look even more delicious.
21 A great selection to choose from
22 We've teamed up with Lion Brand Yarns to bring you an amazing collection of fibers.
23 The yarns come in several blends, weights, and textures. Visit lionbrand.com to purchase yarn and for more details.
24 Our Knit & Weave Loom can be used in more than 30 configurations so you can easily make scarves, potholders, blankets and clothing, and even this adorable lion!
25 The Knit & Weave Loom is great for beginners and experts, alike.
26 Our collection of decorative punches is quite popular and inspiring and are perfect for all your paper crafts.
27 Our Deep Edge Punches create a continuous die-cut border design much deeper than a standard edge punch.
28 This is our new 2-in-1 Deep Edger.
29 Our Circle Edge Punches offer many, many crafting opportunities.
30 Just look at these amazing place cards!
31 These are some of our Extra-Large Punches.
32 These are some projects made using the Extra-Large Punches.
33 This is just a small sampling of the beautiful array of Embellishments on display.
34 A closeup
35 So many colorful stickers and labels to choose from!
36 Beautiful paper tape and adhesive labels
37 There are many gorgeous papers for your crafting needs.
38 Stencils come in a variety of designs and sizes and are fun and easy to use.
39 The Crafter's Clay kits include everything you need to begin creating beautiful molded embellishments, decorations and more.
40 The air-drying molding compound is non-toxic and dries without baking in 24 hours. Glitter, paint, or seal (not included) your dried clay or leave it natural.
41 Of course there are stamps!
42 And tools galore!
43 Hannah Milman, SVP of Crafts and Holiday, gives wonderful tours of our space at Starrett. Hannah introduced the product developers on our merchandise team.
44 We set up instructional demo areas so that our crafters could show guests how to use our new products.
45 Our guests loved getting to play with our products!
46 Yuichi Marushima and Kazue Moritani took away many great ideas for crafting stores in Japan. Our brand is well-known in Japan.
47 From MSLO – Samantha Perlman, Jana Branson, and Sally Downs, with Evan Blumenthal - Director of Global Business Development, Lion Brand Yarn.
48 Liezel Roets and Nic Klopper from South Africa - Liezel and Nic joined us last year for this conference, so we were pleased to see them again.
49 Yael Harris-Ezra from Israel and Yeonju Lee from Korea enjoyed the day.
50 Tarcisio Casaes, from Brazil, Jeff Murphy, VP International Sales for EK Success Distributors, and Johnathan Gonima, from Columbia. With 7-degree temperatures in NYC, some of our guests were experiencing very rare cold weather!
51 Wilton Brand is the parent company of EK Success. This team sells our paper products internationally - Martin Tilney, Rebecca Lee, Annette Krupa, and Jeff Murphy
52 Johnathan and Jeff with Meir and Jack Mareyna, who represent Mexico. Meir and Jack are working to launch Martha Stewart Crafts in Mexico later this year, so they were very excited to meet our team and get a complete view of our Crafts business.
53 George and Jenni Zoratto from Australia - The Zorattos gave an exuberant presentation about crafting in their country. They find that their customers respond very well to Martha Stewart Crafts whenever they demonstrate the product.
54 Mikael Sandberg and Richard Rindelaub of Sweden
55 It was great to welcome, for the first time, our distributors in the Ukraine. This is Oles Bodnar and Yana Smakula.
56 Jan Voet and Lilian Dhondt from Belgium
57 Our neighbors to the north, Guylaine Belanger and Mario Roy from Canada - Our cold temperatures did not faze them!