May 5, 2014
Happy Cinco de Mayo!
We have a lot to celebrate this Cinco de Mayo! Our first Mexican edition of Martha Stewart Living launched this Spring and it's already a huge success. We have partnered with Editorial PubliPromo in Mexico City to do a local Spanish version of our beloved flagship. Our Mexican publisher, Marco Bueninck met Ruth Feldman, our international editorial director, in London last May at an international publishing event and in a few short months our partnership was formed. The Mexican edition is a beautiful adaptation of our US edition and includes local food, crafts, travel, gardening, and decorating content. To welcome the magazine to their market, Publipromo threw an exciting launch party at Casa Tonalå in Mexico City and featured workshops in flower arranging, baking, and table setting, as well as delicious food and a welcome video from me. I am proud to say that we are now published in nine countries!
1 This is the launch issue of Mexico’s Martha Stewart Living.
2 This is the invitation to the launch party.
3 The launch party at Casa Tonalå in Mexico
City was a festive event!
4 This is our Mexican publisher, Marco Bueninck.
5 Editor, Ricardo Garcia greeted the guests.
6 Editor, Ricardo Garcia (left) and Art Director, Fernando Cortés
7 The tablesetting ideas were courtesy of Mexico MSL.
8 I prepared a welcoming video and the guests were glued to the screen watching it.
9 Of course there were cooking demonstrations at the launch party!
10 These children were learning how to decorate cupcakes and cookies. It looks like they enjoyed eating them more!
11 There were also flower arranging workshops held for the guests.
12 There was a beautiful array of flowers for the guests to choose from to build their bouquets.
13 These ladies arranged lovely bouquets!
14 There were many enthusiastic new readers to Martha Stewart Living.
15 More enthusiasm!
16 Glasses were raised toasting me and my US staff.
17 The staff from Mexico MSL
18 Marco Bueninck and members of the MSL team in Mexico
19 Ricardo looks very happy with the fruits of his labor!
20 Mexican beauties
21 Here's a look inside the Mexican edition.
22 My welcoming letter, Ahora en México
29 Following in the footsteps of our American Made initiative, our Mexican partners feature Mexican makers in their issues. Here we have five innovators specializing in food, gardening, craft, and fashion.
30 Alejandro Magallanes
31 Los Bolsos Müka
32 Fernando Ortiz Monasterio
33 José Ramón Castillo and Mariana Vilchis Tarrago
35 This and the following photos are from the layout for a local food story on edible flowers. This is gaspacho verde con begoña y vuelo de angel.
36 Risotto con flores mixtas y parmesano
37 The text
38 The glossary
39 Brochetas de pollo con ensalada de toronja, rosas, y fucsia
40 Camarones con salsa de begoña
41 Huevos revueltos con espárragos flor colorín
42 Mousse de chocolate con violetas confitadas
43 The recipes
44 More recipes
45 A lovely orchid story
53 And even The Making of Martha! You can find these photos and captions on my website at marthastewart.com.
54 A Chip off the Old Block
55 Putting Her Best Face Forward
56 The Young Marrieds
57 Work in Progress at Turkey Hill
58 An Evolving Vision
59 Around the World
60 A Handmade Career