November 24, 2015

Behind the Scenes of a Macy's Black Friday Commercial

It’s two days before Thanksgiving, and the start to another festive and busy holiday season.

Earlier this fall, I spent a day at the Macy's at Willowbrook Mall in New Jersey to shoot a television commercial for our partners at Macy’s. It involved several other celebrities including Heidi Klum, Jessica Simpson, Clinton Kelly, Ariana Grande, Thalia, and Ryan Seacrest. The commercial kicks-off Macy’s holiday shopping season, and promotes the store’s giant “Black Friday Sale” with hundreds of doorbusters and a chance to win a million-dollars in prizes - all beginning just hours after its Thanksgiving Day Parade.

And, there will be great offers on all my products from the Martha Stewart Collection only at Macy's.

Here’s a behind-the-scenes look at how the production shoot came together, plus the finished commercial now airing on television and on YouTube. Enjoy the video and these photos.

And don't forget, today at 1pm EST, I will be talking turkey LIVE on Facebook from my kitchen in Bedford, New York. I’ll be prepping my favorite Thanksgiving dishes while answering all your last minute Thanksgiving questions! See you there! #FBTestKitchen