September 26, 2011

A Visit to General Mills and Martha Meets Betty!

On September 14th, I had the pleasure of visiting the General Mills World Headquarters in Minneapolis, Minnesota along with Lisa Gersh, our President and COO and Sally Preston, our EVP, Integrated Sales and Marketing.  I was asked to take part in the monthly General Mills Speaker Series and I spoke to nearly 400 General Mills marketing employees and brand managers.  My talk was entitled "Martha Stewart: Building a Brand that Connects with Consumers."  Its focus was how we, at MSLO, have kept my brand relevant over the years.  After forty minutes of speaking, I took about fifteen minutes of questions from the packed room.  Then it was "Martha Meets Betty!" After the talk, I was given a tour of the Betty Crocker Kitchens, where I tasted several new and quite yummy recipes.  I must say that walking through the headquarters was quite nostalgic with so much General Mills memorabilia on view.  It was especially fun to see the Betty Crocker display and to study her portraits throughout the years.  By the way, Betty is celebrating her 90th birthday this year!