Tomorrow, I will post photos from Saturday's American Made Summit - our day-long program of informative, lively conversations with industry experts, innovators, and successful small business owners. It was a wonderfully enlightening and inspiring day.
It was a wonderful night to toast to this year’s winning small business owners and entrepreneurs in the fields of crafts, design, food and style. Cin cin! (Photo by Mike Krautter)
Our American Made Awards cocktail party was held in New York City’s One World Observatory on the 102nd Floor Horizon Level.
Here’s a view looking up to the top of One World Trade Center from street level. It is the tallest skyscraper in the Western Hemisphere, and currently the sixth tallest in the world – so amazing.
Up in the Observatory, the space provided floor to ceiling views in all directions. (Photo by Mike Krautter)
The views from the venue were magnificent. If you look to the left of the photo, you can see the Statue of Liberty on New York City’s Liberty Island.
My friend, Chef Pierre Schaedelin of PS Tailored Events, provided several small bites that were passed around the reception. They included: Loki smoked salmon celeriac apple remoulade on baguette, potato pancake with Loki salmon roe and sour cream, crispy True North shrimp with cilantro and ginger soy citrus sauce, Hayden Mills polenta square with wild mushroom toppings, seared True North scallops, caper lemon brown butter, broccoli rabe pesto, and of course, pigs in a blanket with mustard. (Photo by Mike Krautter)
This is Jeff Gardner, owner of Watch Hill Oysters from Winnapaug Pond, near Westerly, Rhode Island. These oysters were a huge hit. Thanks to the Grand Central Oyster bar, who also helped orchestrate this delicious feast. The oysters were served with mignonette and cocktail sauce. Next to the oysters – True North Shrimp cocktail – so fresh and good! (Photo by Mike Krautter)
This wonderful selection of foods is provided by Fire Roasted Catering – pate and Gotham Greens lettuce wraps with smoked pulled chicken. (Photo by Mike Krautter)
A Wisconsin Cheese display with Pleasant Ridge Reserve, Quince & Apple Preserves and Potters Crackers. (Photo by Mike Krautter)
There were so many delicious cheeses to taste, along with fruits, nuts, figs, and other bites.
This is one of our open bars featuring Sixpoints beer, Mondavi wines, and two themed cocktails – Maple Manhattan using Michter’s Rye bourbon, and a winter margarita made with Sauza 901 tequila and Natalie’s Orchard Island Juices honey tangerine. (Photo by Mike Krautter)
Here are Brian Smith and Jacqueline Cuscuna of Ample Hills Creamery. They offered delicious ice cream choices – Coffee Toffee, Ooey Gooey Butter Cake with vanilla ice cream, and chunks of St. Louis-style butter cake, and The Munchies – pretzel-infused ice cream with clusters of Ritz crackers, potato chips, pretzels and mini M&Ms. http://www.amplehills.com (Photo by Mike Krautter)
Our editorial director of books, Ellen Morrissey, MSLO publisher, Daren Mazzucca, and beauty editor, Melissa Goldstein
Here I am with Chef Geoffrey Zakarian and his wife, Margaret. (Photo by Mike Krautter)
My friend, Terri Blaire, and my makeup artist, Daisy Schwartzberg
Martha Stewart Living and Martha Stewart Weddings publicist, Liz Malone, and Marci Greenfield, director of content marketing (Photo by Mike Krautter)
Guests, Jas Riyait, Dawn Sinkowski and Katie Covington (Photo by Mike Krautter)
The observatory was so spacious with views from every corner.
Brad Moore, Living editor-in-chief, Elizabeth Graves, and Daren (Photo by Mike Krautter)
Marie Grimmer and Laura Davidson
Heather Kirkland and her aunt, Denise Leclare (Photo by Mike Krautter)
My grandchildren, Jude and Truman, also stopped by and loved the oysters. (Photo by Mike Krautter)
Here I am with designer, Eve Streicker, and Lazlo’s Christian Birky. (Photo by Mike Krautter)
Food editorial director, Sarah Carey, and Francisco Clark, founder of Clark’s Botanicals, and a 2014 American Made Honoree. http://www.clarksbotanicals.com (Photo by Mike Krautter)
I am joined by director of design, Anduin Havens, and Vinnie Cruz from Sixpoint Beer. Vinnie brought beer for the party – Sweet Action, The Crisp, and Bengali. He was happy to talk about beer and how Sixpoint keeps its high quality. (Photo by Mike Krautter)
My trainer, Mary Tedesco, and her sister, Diana
Jude and Truman wanted to try everything – they are such good and healthy eaters! (Photo by Mike Krautter)
Director of partnership development and events for Sequential Brands Group, Dan DiMezza, and senior programming manager, Lauryn McLaughlin (Photo by Mike Krautter)
Jacqueline and Brian served their delicious ice cream to everyone at the reception.
The Robert Mondavi Winery in Napa Valley provided delicious wines – cabernet sauvignon, pinot noir, and fume blanc.
Heather, co-founder of Back to the Roots, Alejandro Velez, and entrepreneur and “Trash is for Tossers” blogger, Lauren Singer
Senior MSL marketing manager, Olivia Spadafore, with WOVNS Dena Molnar
Sequential business development coordinator, Jordan Gross, Jake Passero, Maggie McLaughlin and Jean Marie McLaughlin (Photo by Mike Krautter)
This bartender is pouring one of the evening’s themed cocktails, a winter margarita made with Sauza 901 tequila.
Buzz Hyler and Kimberly Walker of The Libman Company, Daren, Lizzie, and Sarah (Photo by Mike Krautter)
Here is my longtime publicist and friend, Susan Magrino, and her team. (Photo by Mike Krautter)
Dan, founder of influencer network Clever, Kristy Sammis, and Joe Petrillo, head of content partnerships at Clever (Photo by Mike Krautter)
Our head of video programming and development, Kim Miller-Olko, and associate project manager, Blaze Pennington
Here I am with entrepreneurs and designers of Lfant Brands, twins Chris and Clayton Griggs. (Photo by Mike Krautter)
Taylor Theiss, Lizzie, Brad, Michael Mosso, Daren, and Susan Schwartzman (Photo by Mike Krautter)
Joe, Heather and Victor Friedberg, co-founder and managing director of S2G Ventures (Photo by Mike Krautter)
Food editor, Greg Loft, Melissa, Weddings editor, Brooke Porter Katz, and Jennie Tung (Photo by Mike Krautter)
Sarah Sandback and Sarah Anderson
All our guests had such a wonderful time. (Photo by Mike Krautter)
Peter Grote, Lauryn, director of food development, Thomas Joseph, Blaze and my executive administrative manager, Dorian Arrich (Photo by Mike Krautter)
Daren, Jenna Barber from Meredith digital sales, associate communications director for Saatchi & Saatchi/Toyota, Lulu Cao, and our West Coast sales director, Bianca Haley
I welcomed our guests – current Honorees, past winners, business colleagues, partners and staff. It was a wonderful night to kick off our American Made Summit. (Photo by Mike Krautter)
And here I am with all our 2016 American Made Honorees – what a wonderful and talented group of entrepreneurs. (Photo by Mike Krautter)
Another spectacular American Made Summit is in “our books”.
This weekend, I hosted our fifth annual Martha Stewart American Made event in the clerestory of our headquarters at the historic Starrett Lehigh building in New York City. It's an event I host to spotlight the maker, to celebrate the hand crafted, and to support local production. Every year, my editors and I honor small business owners and entrepreneurs in the fields of crafts, design, food and style.
Our clerestory was transformed for our panel discussions, workshops, retail booths and Honoree exhibits. Staff from every department joined together to help. Here are some photos of our set-up. All this week, I will share more images from our successful Summit, and the remarkable Honorees, speakers, makers, chefs, organizers, volunteers, and employees that made it all possible. Enjoy.
The clerestory of our office headquarters went through another major transformation for our fifth annual American Made Summit. Hundreds of guests were expected to fill our space during the event.
Temporary carpeting was laid down to enhance the sound for all the scheduled panel discussions.
Wooden platforms and walls were used to display our Honorees’ photos, stories and products.
Television screens were set up on the clerestory pillars, so all the guests, no matter where they sat, could watch and hear everything that happened on stage as well as in the videos that played.
This year, the perimeter of the clerestory was used for our “shop” – where makers could set-up their products for sale.
Enhancements were made from above for proper lighting and sound, and any cables were hidden from sight.
As the morning progressed, crews began setting up audio and video equipment. Cameras positioned on platforms would capture and record everything on stage for our archives.
Audio and video equipment were delivered in boxes and Pelican cases and set up by the crew from FPS Full Production Services Inc. http://www.go2fps.com
The back wall of our clerestory, above our stage, was embellished with a giant print of the United States by Spoonflower, a maker and 2013 American Made Honoree that specializes in custom print fabrics. http://www.spoonflower.com
Various aisles surrounding our clerestory were also used – this one designated as a networking area for guests to talk and share business ideas and experiences.
Taylor Creative Inc. supplied the furniture pieces. http://taylorcreativeinc.com
In our hallway leading into the clerestory, crews hung photos of past Summits for guests to see as they entered the space.
Collages featured makers, speakers and other memorable moments from preceding years.
Final carpet pieces were measured, taped and positioned on the floor.
Tests were conducted to go over prompter and sound levels on stage and to check for proper lighting from every angle.
All the necessary microphones and battery packs were laid out and tested.
Each chair was placed strategically, so every guest could see the stage.
Signs were cut out of foam core to perfection as booths were set-up.
By afternoon, tests were conducted to make sure monitors were properly color-corrected.
Rehearsals began with our Honorees so they were comfortable speaking to the audience, and could project clearly enough for the large space.
Every detail was reviewed again and again to make sure the transformation was perfect.
Pedro Reyes and Martin Mendoza from our facilities team were on hand to help with set-up.
Signs were placed on walls in one of this year’s core theme colors – gray.
The crew had a lot of equipment to set-up for the day’s event.
This corner was where sound would be controlled for various speaker output.
The maker “shop” spaces came alive as the hours passed.
A crafts area was set-up with various stations where guest could make easy do-it-yourself projects with our experts. This year, Toyota provided our craft – you will see it at our Summit.
This large tree trunk was brought in by NYCitySlab, a company dedicated to saving fallen trees and rescuing and recycling beautiful slabs from mulch, destruction and waste, and transforming them into works of art and function for the home. NYCitySlab was one of this year’s honored companies.
Our 7500 square foot clerestory began to take on a whole new look.
Everything looks perfect for our special anniversary Summit. Tomorrow, I will share photos from our cocktail party for this year’s Honorees.
I always have so much fun placing Halloween and autumn decorations around my home.
Throughout the years, I’ve acquired many wonderful props to use around my house during these festive occasions, but I also enjoy making my own. During our recent Facebook LIVE, I shared some of my tips from our October issue of Living. I made our stenciled glass container, our fall decorated Funkin and our Indian corn wreath - all using our wonderful Martha Stewart Crafts supplies from Michaels, and some delicious M&Ms chocolates.
Our October issue of Living is filled with lots of ideas and inspirations for celebrating the fall season. http://www.marthastewart.com/854165/magazine-subscriptions
All this corn is from my garden – we had such a great season for decorative corn this year. My corn also has multi-colored kernels – lots of blue, yellow and red kernels. They look so pretty.
For this fall harvest Facebook LIVE, we are in the Martha Stewart Living “Turkey Hill Kitchen” at my New York City office. We’re using the corn to make an autumn wreath. http://www.homedepot.com/c/SPC_BRD_MSL_Kitchen
Whenever I use a hot glue gun, I always have a bowl of cold water nearby in case I get some glue on me – it’s a great tip for anyone who works with hot tools.
This corn makes a great wreath for a door or window – no bow needed. If you missed the show, you can still catch Facebook LIVE on our page. https://www.facebook.com/marthastewart/
If you’re having a Halloween party why not make some delicious caramel apples? My recipe os so easy. The ingredients include apples, sugar, corn syrup and whatever you’d like to use for the toppings. http://www.marthastewart.com/925884/caramel-apples
We have delicious milk chocolate M&Ms in all kinds of autumn colors – red, brown, yellow and a multi-colored combination.
These multi-colored M&Ms are also milk chocolate – my favorite.
We also have Maldon sea salt and chopped up cashews. Founded in 1882, England’s Maldon Salt Crystal Company still draws salt from seawater using traditional long-handled rakes, processing it with no artificial additives for flavor that’s pure and clean. http://www.maldonsalt.co.uk
We made some caramel earlier, but watch Facebook LIVE to see how I make this delicious sweet sauce.
After it is made, the caramel is transferred to a small metal bowl where it can cool for about three minutes, so the caramel thickens slightly.
Once it is ready, just dip the apple in caramel and then into the topping.
It’s that easy – make an assortment of different apples with different toppings.
Another idea that’s great for parties is a Funkin decoupaged with all sorts of leaves.
We are using my Martha Stewart Decoupage medium which is available at Michaels. http://www.michaels.com/brands/martha-stewart-crafts/marthastewartcrafts
We have fun craft punches at Michaels too and you can cut out leaves like these in different colored tissue paper.
Apply them with the decoupage medium and a brush. Watch the Facebook LIVE chat for more tips – it’s so easy to do and a great project for you and the kids.
These leaves go on one by one – and, the decoupage medium dries in about an hour.
And look how nice they are when done – just fill these Funkin with a bowl of M&Ms for all to enjoy.
These Martha Stewart Crafts stencils, pouncer and paint are also available from my line at Michaels. My crafts supplies are really useful and great for using on all your craft projects.
Just adhere the stencil on the surface with some removable tape, and then pounce with some Martha Stewart Crafts paint – update any glass container by using different colors, motifs and patterns. This pattern will be great for fall.
These glass jars are also great for parties because guests can see what is inside.
Such a nice display for your Halloween candy.
And, place some M&Ms in cellophane bags that are labeled and embellished with leaves – a great party favor or a place card.
Truman and Jude will love these bags, and so will Eddie, Billy and Oliver. Happy fall!