My Contest for Springsteen Tickets at The Apollo Theater!
Because of my association with Sirius XM, I was one of the fortunate people to receive three tickets to see Bruce Springsteen and The E Street Band perform for the very first time at the intimate and historic Apollo Theater in the Harlem section of New York City. Sirius XM organized this show as a celebration of their tenth anniversary. It was also a warm-up for Springsteen and his band’s U.S. and European tour. Subscribers of Sirius XM could obtain tickets through listener emails, as well as various call-in promotions. I thought it would be fun to have a little contest of my own. I invited employees to email me with why, in two sentences or less, they would like to see The Boss perform at the Apollo Theater. I received hundreds of responses and read each and every one. Everyone’s name was placed in a hat and I drew two lucky winners––Sara Westbrook - Marketing Manager for Retail Marketing and Barb Fight - Television Producer. They would join me for the concert! However, Grandmama was called to babysit and Jackie Noble, my wardrobe stylist went in my place. These photos were taken by Sara, Barb, and Jackie using their iPhones.
1 Bruce Springsteen, the Boss, held a rare and intimate concert at the historic Apollo Theater in Harlem, New York, along with his E Street Band.
2 There were many celebrities in attendance, including Michael Douglas, Catherine Zeta-Jones, Tom Hanks, Rita Wilson, Ben Stiller, Christine Taylor, Elvis Costello, Steve Earle, Bette Midler, and Dave Stewart.
3 The Apollo theater was built in 1913 and this neo-classical theater operated as a burlesque venue for many years. It then became the epicenter of African American culture.
4 The show was organized by Sirius XM Radio and the concert was a way of celebrating Sirius XM radio’s 10th anniversary.
5 Jackie Noble and Sara Westbrook, whose email response was "Oh my god! I would love to go to Bruce Springsteen concert. It has been on my bucket list for years. If I could go to the concert it really would be a dream come true."
8 In the lobby of the Apollo, there are famous murals of African American entertainers who performed there over the years.
9 Gladys Knight and the Pips, Della Reese, Frankie Lymon, Sam & Dave, Joyce Bryant, and a young Frankie Crocker, to name just a few.
11 This concert was the first time that Bruce and his band did a live show without saxophonist Clarence Clemons, who passed away last summer.
12 Referring to Clarence Clemons, Bruce opened by saying, "We're missing a few people tonight, but the only thing I can guarantee tonight is that if you're here, and we are here, they are here."
13 The 20-song set was a mix of familiar songs from Springsteen's old catalog and some new tracks from his newly-released album "Wrecking Ball."
14 In addition to his customary group, including Steve Van Zandt (foreground), the Boss was backed by five horns and three vocalists.
15 Paying homage to this amazing venue, throughout the two-plus hour set, Springsteen repeatedly mentioned his love for vintage soul music.
16 The band performed some of the soul-influenced compositions from early in Springsteen's career, including 'The E Street Shuffle' and 'Tenth Avenue Freeze-Out,' with Clemon's nephew, Jake, playing the saxophone solo.
18 At 62, Springsteen still moves around quite well and even climbed over the audience by walking on seat arms!
19 In Barb Fight's email response, she said, "I grew up with Bruce...went to all of his concerts at the Sunshine Inn and the Stone Pony. My brother did his light shows. His wife Patty Scialfa was my sorority sister."









I need help, going to my High School Alumni (50 years) and we would like to do something original as a rememberance... all the normal things have been done. What can we do or make as just a little something to remember the 50 years?
Posted by: Karen Polen | March 15th, 2012 at 7:08 am
I bet that was one evening Sara, Jackie and Barb will never forget! The legendary Bruce Springsteen playing at the iconic Apollo Theater! How generous of you Martha to give 2 of your tickets to your hard working, deserving employees, and you did it in a fun way! Too bad you missed the concert but I bet you wouldn't pass up babysitting that beautiful grandaughter of yours for anything! Thanks for sharing your evening Barb, Jackie and Sara!
Posted by: Cindy F | March 15th, 2012 at 7:39 am
Hi Martha & 3 Lucky Ladies, Sara, Barb, and Jackie sure were happy to go to Springsteen's fantastic show at the great Apollo Theater in New York City!!! They certainly look like they had a blast and their photos for us to enjoy are fabulous! How thoughtful and fun for you to provide a fun contest for your crew to enjoy that terrific event! You on the other hand must have had a delightful evening baby sitting your beautiful granddaughter Jude! Grandmama, you are the greatest! How fun to see the video of you being interviewed at Access in Los Angeles! You looked so happy and charming when talking about your wonderful grandchildren!!!! Hope you have another great day! Jan
Posted by: Jan Erickson | March 15th, 2012 at 9:40 am
Hi Martha,
It is always exciting to attend a concert when you especially like the performer. I can see that Sara, Jackie and Barb are big fans of Bruce Springsteen. I don’t think they could hide their excitement if they wanted to! Nice pictures from their iPhones and way to go Bruce – still going strong at 62 and proving once again that age is just a number. Trish
Posted by: Trish | March 15th, 2012 at 10:40 am
Martha,
Thanks for sharing this blog. How exciting!!!
Posted by: KLBrown | March 15th, 2012 at 11:39 am
How wonderrful for the trio of employees...concerts are so much fun especially when the performer is legendary!
Posted by: sherey | March 15th, 2012 at 12:33 pm
It looks as if Sara, Barb and Jackie had a blast, but I bet Grandmama had even more fun babysitting. *Grin*
Posted by: Kim | March 15th, 2012 at 11:08 pm