1 Here I am on the red carpet at the jcpenney Home Launch Party.
2 To enter the event, everyone walked through a tunnel of boxes with the jcp logo.
3 The event had large trucks surrounding the space with flowers and other plants to recreate the "moving-in" feel.
4 The event was styled by David Stark and his team. They did a wonderful job.
5 Here I am with my MarthaPantry collection.
6 MarthaPantry products are made with high quality ingredients and include some of my favorite classic recipes that can elevate the everyday meal to a memorable one.
7 Here I am with Thomas Joseph, Director of Food Development. Thomas worked very closely with me on the creation of MarthaPantry.
8 Each truck had a "lawn" in front of it to emulate a front yard. It was such a fun event!
9 The MarthaCelebrations table was 24-feet-long and displayed 6 of our different colored parties.
10 Here is a close-up of the scarlet party and the cotton candy party from the MarthaCelebrations line. jcp.com/marthacelebrations
11 The gold party from MarthaCelebrations is perfect for throwing an anniversary party!
12 The MarthaCelebrations product line includes color-coordinated candy, balloons, cupcake liners, garlands, tableware, hanging décor, place cards, placemats, centerpiece, gift bags/wrap in 10 different color-ways.
13 The sweetgrass party from MarthaCelebrations has great details!
14 I love the turquoise party from MarthaCelebrations. The cupcakes are even made with MarthaBaking mix!
15 I am so excited to launch this great new line of products at jcpenney.
16 Nina Garcia, creative director of Marie Claire, jcpenney's resident Style Voice and judge of "Project Runway" stopped by to see my new MarthaHome products.
17 Pantone Universe's collection of bath towels play off of the company's color of the year selections.
18 ORDNING&REDA is a Swedish brand with vibrant home accessories.
19 This ORDNING&REDA display was very neat with the hanging bags.
20 Jonathan Adler's new collection, Happy Chic, is full of beautiful, bright items.
21 This is designer Jonathan Adler. Happy Chic fuses colorful patterns, great design, and quality at affordable prices in a glamorous new collection that mixes classic design with current trends.
22 Jonathan Adler being interviewed by Courtney Reagan from CNBC
23 Designer Michael Graves and Mike Ullman, CEO of jcpenney, pose for a photo in front of Michael's vignette.
24 Beauty, function, and a playful attitude are at the heart of the Michael Graves Design collection. A renowned architect and product designer, Graves has been called a modern day Michelangelo.
25 Michael Graves showed a project he worked on with Habitat for Humanity on the back of his truck.
26 There was a lot of press at the party. Here, Michael Graves answers questions from a reporter.
27 Fran Lebowitz, author, attended the party.
28 Fran Lebowitz and Michael Graves pose for a photo.
29 There were lots of fun drinks at the bar!
30 The cartons at the event space were turned into great sculptures.
31 Design by Conran is the striking collection from legendary British designer Sir Terence Conran and it's exclusive to jcp. It features skillfully crafted pieces that blend a modern aesthetic with a hint of British charm, resulting in beautiful furniture made to be lived in and loved.
32 Here I am with the other designers that are launching brands at jcpenney- Jonathan Adler, Michael Graves, and Sir Terence Conran.
33 All of the new brands in the new home department at jcpenney
34 Here I am posing in the photo booth with David Stark, who came up with the concept and design elements for this great event.
35 Everyone loved taking photos in the booth!