June 7, 2013
Introducing My New MarthaPantry Line At jcpenney
We are thrilled that our MarthaPantry food line has launched in jcpenney stores across the country and on jcpenney.com. The simple foods we store in our pantries and use every day are often the ones we take most for granted. But without a doubt, their quality makes a difference; they can be the key to a single dish or an entire meal. So for MarthaPantry, we’ve focused on a selection of must-have pantry items and have chosen the highest quality, most delicious examples we could find. With some, we’ve provided fabulous recipes straight from our test kitchens. I think you’ll never look at simple beans, oils, or even salt the same way again!
To celebrate the launch of MarthaPantry at jcpenney stores, we gave each MSLO employee a gift bag with three items from the line: Bucatini pasta, Arbequina Extra Virgin Olive Oil, and Coarse Sea Salt. My employees were excited to try these new products, and we asked them to share the photos of dishes they made using the MarthaPantry products we gave them. Now it’s your turn! Take a photo of something you’ve made and share it using the hashtag #MarthaPantry this month, and your photos could be featured on marthastewart.com.
1 Rows and rows of gift bags were assembled to be given to employees.
2 Each employee received our MarthaPantry Bucatini pasta, Arbequina Extra Virgin Olive Oil, and Coarse Sea Salt.
3 The Arbequina extra virgin olive oil is a single varietal, fresh pressed in California. The best oils are the secret to outstanding salad dressings and so many other dishes.
4 This is the bucatini. Made in Italy from the finest durum wheat semolina, our pasta dough is pressed through bronze dies and dried very slowly. This helps it to cook evenly, keep its robust flavor, and hold sauces much better.
5 Our specialty salts include the same salts that I use in my own kitchen. The versatility of the coarse sea salt made it a perfect item in this gift bag.
6 Adding any combination of MarthaPantry items to a basket makes a very beautiful and healthy gift.
7 This is Thomas Joseph, Director of Food Development. He was excited that we were sharing our MarthaPantry products with the rest of the team. I worked very closely with Thomas on developing this line.
8 Ann Henry and Jerry Haggerty picked up their gift bags. Jerry was eager to get cooking!
9 Here’s Sarah Carey picking up her gift bag. Sarah always shares delicious and easy recipes in the Everyday Food video series. I know she'll turn these MarthaPantry items into great meals.
10 Soo Jee Lee and Heather Kirkland discussed what they’ll be cooking with the gift bag items, as Maria Dwyer and Krissy Goode picked up their bags.
11 Lauren Weeks and Carly Birnbaum admire the simple, attractive packaging of the olive oil and bucatini.
12 Liz Regalia and Rosie Purdy already have a few interesting ideas they intend to try this weekend.
13 Annie Barron is very eager to get home and experiment with her new products.
14 Allison Donnelly's creation was buccatini with clams, parsley, garlic, olive oil, sea salt, and butter. She created this in Bethany Beach, DE over Memorial Day weekend. It was absolutely delicious and a huge hit at the dinner table.
15 Christie Simony made MarthaPantry Bucatini with roasted vegetables in a tomato basil sauce.
16 Christina Tobia dressed her salad with strawberry rhubarb balsamic vinaigrette using MarthaPantry Olive Oil and Sea Salt.
17 Corey Marsey created Cacio e Pepe using MarthaPantry Bucatini and Extra Virgin Olive Oil.
18 Janet Stein prepared a roasted vegetable confit using the MarthaPantry Extra Virgin Olive Oil and Sea Salt.
19 John Cooper decided to pair the MarthaPantry items with scallops and clams from a Long Island fishery.
20 Here’s John’s finished product - Yum!
21 Using the three MarthaPantry ingredients, Kaitlin Dunn made pomodoro sauce and meatballs. She served it with kale Caesar salad and roasted cauliflower.
22 Kristina Spade was inspired to cook a pasta dinner with all of the MarthaPantry items in her gift bag. Kristina then created this collage and shared with her followers on Instagram.
23 Lisa Wagner used her MarthaPantry Bucatini, Sea Salt, and Olive Oil to create a classic pasta dish.
24 Madeliene Sumera made pasta with meat sauce, fresh grated parmesan cheese, and herbs from her garden.
25 Michelle Snyder used the ingredients to make the 1-pot pasta recipe from the June MSL issue. It turned out great!
26 Thomas Joseph made the bucatini for a dinner with me and a few friends. Sarah Carey made an Everyday Food recipe with cherry tomatoes from the farmers' market and Martha Pantry capers and oregano. It was simple and delicious!
27 Thomas also created this delicious salad of farmers' market greens dressed with a vinaigrette made with Martha Pantry olive oil, our amazing white wine vinegar and our whole grain mustard