Tomorrow, I will share highlights from our fantastic speaker panel discussions - you will love them.
Our American Made Honoree displays were set-up near the entrance to our clerestory. Business descriptions and start-up stories were included, so visitors could learn from their entrepreneurial paths.
Among our Honorees, Stony Creek Colors – founded with the goal of transforming denim and replacing synthetic petroleum-based dyes with sustainable colorants. http://stonycreekcolors.com (Photo by Mike Krautter)
21C Museum Hotels is a boutique hotel group designed by two art collectors and preservationists, who use art, hospitality and local food to help prevent urban sprawl and revitalize neighborhoods. http://www.21cmuseumhotels.com (Photo by Mike Krautter)
Loki Fish Company is a family-owned and operated sustainable fishery based in Seattle, Washington. http://www.lokifish.com (Photo by Mike Krautter)
Uplands Cheese is owned by two families who began as apprentices and managers at the creamery and continued the practices of making supreme quality cheeses. https://www.uplandscheese.com (Photo by Mike Krautter)
Annie Novak of Eagle Street Rooftop Farm turned a six-thousand square foot warehouse rooftop into a vibrant organic farm where she raises bees, chickens and grows vegetables and flowers. http://rooftopfarms.org
Harry’s Berries is a strawberry farm on the banks of California’s Santa Clara River – it produces more than a million plump, fragrant, organic strawberries a year. http://www.harrysberries.com (Photo by Mike Krautter)
M&S Schmalberg Flowers crafts handmade floral embellishments from its showroom in New York City. http://www.customfabricflowers.com
Girls Who Code has a mission to close the gender gap in the digital world by teaching and networking girls who are passionate about technology. https://girlswhocode.com
Sweetgreen focuses on building healthier communities from the seed to the store by working with local growers to create seasonal menus wherever their shops are located. Sweetgreen provided lunch for our attendees – a selection of organic, and tasty salads – everyone loved them! https://girlswhocode.com
Honoree NYCitySlab is dedicated to saving fallen trees and recycling the wood. This beautiful log bench stirred lots of conversation during the event! A sign was added inviting attendees to “Please Sit on Me”. http://www.nycityslab.com (Photo by Mike Krautter)
At every Summit, we designate part of our office space to shop vendors – it’s a great opportunity for guests to get ahead on their holiday shopping. Thanks goes to Handmade at Amazon for supporting handmade, locally-based artisans and small business owners. Handmade at Amazon presented our shop this year. https://www.facebook.com/marthastewart/videos/vb.32864016288/10154670538386289/?type=2&theater
These shoppers are ready with their bags! (Photo by Mike Krautter)
Learn the fascinating story behind The Caliber Collection: http://shop.calibercollection.com/
This is Claudia Phillips from Cherapy. Her therapeutic heat pillows are an all natural way to ease the aches and pains caused by busy lives. http://www.cherapy.com (Photo by Mike Krautter)
Here are Jenny Schnaak and Sara Englehart of Spoonflower, which focuses on empowering individuals to create on-demand, custom-designed textiles. Thank you, Spoonflower, for printing the banners on fabric all around the event area, including the Amerian Made sign above the main stage! Spoonflower was a winner in our 2013 American Made Awards. http://www.spoonflower.com/ (Photo by Mike Krautter)
Ed Roth of Stencil1 entertained and educated attendees on the art of stenciling. http://www.stencil1.com
Julie Nolan Jewelry offers clean, modern designs that are perfect for dress-up or dress down. I particularly like the faux bois rings and bracelets. http://www.amazon.com/handmade/Julie-Nolan-Jewelry
Here are James Zimmerman and Daniel Spelman Hayden of Flour Mills – a family owned business that is devoted to making the freshest and most flavorful flours from the world’s oldest varieties of wheat. Hayden Flour Mills was one of our 2014 American Made Honorees. http://www.haydenflourmills.com (Photo by Mike Krautter)
We’ve known Sweet Dani B for many years. Dani has appeared on my television and radio shows with her sweet and sweetly decorated cookies. http://sweetdanib.com (Photo by Mike Krautter)
These cookies are colorful and delicious.
Here is The Shop Rag Shirt by The Goodspeed Company. To learn more about this company, as well as the Merrow Sewing machine that was used to sew these shirts, visit MakersFinders. http://makersfinders.com/
Here are a few lovely handmade items Michele Varian offers in her boutique, www.michelevarian.com
Anthony Maxwell NY sells hats and hair accessories for everyday use and special occasions. I have one of Anthony’s hats! http://anthonymaxwell.com/
Here is Anthony advising a shopper on how to attach one of his beautiful headpieces for an upcoming special event.
Olive and Poppy offers giftable jewelry and accessories made out of wine barrels. http://oliveandpoppy.com/
Senior brand relations manager, Kimberly Dumer, Allison Axdorff, marketing manager at Handmade at Amazon, and Jaclyn LeBre, category manager at Handmade at Amazon
Here is one of the long-time participants and members of our American Made family, Maptote. www.maptote.com
80 Acres of McEvoy Ranch was one of our 2015 finalists in Style. The company strives to create luxurious, vitamin rich plant extracts and botanicals from all natural elements found near the McEvoy ranch. https://www.mcevoyranch.com/
Early in the day, Hannah Milman and Kim hosted a special Facebook LIVE to show all our wonderful vendors to our Facebook audience. Hannah specializes in discovering up-and-coming crafters across the country and has been instrumental in bringing so many talented makers to American Made.
Former MSLO employee and expert crafter, Cynthia Treen, returns to share her newest stitching kit products from her business, Threadfollower. www.threadfollower.com
Custom shaped cutting boards and cheese boards, plus muddlers, cake stands and other unique pieces from Heirloom were very popular. http://www.amazon.com/handmade/AHeirloom-INC
Karmalit Candles is one of our great candle makers on Handmade at Amazon. https://www.amazon.com/handmade/Karma-Lit?ref=hnd_dp_smp
Two of our dedicated vendors, and winners from our first American Made event, Mystic Knotwork’s Matt and Jill Beaudoin. Matt and Jill have attended all our American Made Summits. http://www.amazon.com/handmade/MysticKnotwork
These are some of the decorative items they create using traditional knot-tying techniques.
The Neighborgoods’ Jodi Kostelnick, designs and screen-prints her original artwork on dish towels, onesies, etc. She is just one of the many makers in our American Made storefront on Handmade at Amazon. http://www.amazon.com/handmade/TheNeighborgoods
Margaux and Walter Kent of Peg + Awl use reclaimed materials to make desk caddies, jewelry, waxed canvas bags and more. https://www.amazon.com/handmade/Peg–Awl?ref=hnd_dp_smp
I purchased several of the green faux bois candles for my Green Room at the farm. Stick Candles has a beautiful array of colored faux bois candlesticks. www.amazon.com/handmade/Stick-Candles
Sesame Letterpress is another one of my favorite American Made stationery companies – thank you to owner Breck Hockstetter and her team for spending the day with us. http://www.amazon.com/handmade/Sesame-Letterpress
Winter Water Factory’s adorable knits for kiddies http://www.winterwaterfactory.com/
Here is Kim Dumer with Rosa O. Clifford of ROC Paper Scissors, who makes whimsical, handcrafted paper art cards for every occasion. http://www.amazon.com/handmade/ROCpaperscissors
This is Julie Knight of JAK Pot Studios. http://www.amazon.com/handmade/JAK-POT-Studio
This is Iwona Ludyga Design – so many shoppers stopped by Iwona Mazor’s beautiful display. You may purchase her items on Handmade at Amazon – all made in USA. http://www.amazon.com/handmade/ILD-Inc?ref=hnd_dp_smp
Rebel Nell was one of the several Detroit-based makers who made the journey to be with us at the Summit. http://www.rebelnell.com/
This is Amagansett Sea Salt www.AmagansettSeaSalt.com
Nancy Loboz of PARCEL http://www.amazon.com/handmade/PARCEL?ref=hnd_dp_smp
Rachel Borello Carroll of Yarnigans and her husband, Mark Carroll. I loved their beautifully made teddy bears. http://www.amazon.com/handmade/Yarnigans
Yarnigans’ adorable knit creatures were among the biggest sellers in our storefront on Handmade at Amazon. http://www.amazon.com/handmade/Yarnigans
For well-made leather goods and ideal Christmas gifts for dad, look at the wonderful items at Todder. www.todderusa.com. Many of my employees bought belts and key fobs from Ted Harriss and nautical-inspired bracelets from sister Bridget Harriss of Sailormade. http://www.amazon.com/handmade/Sailormade
Bridget Harrisses’ Sailormade bracelets were a big hit. http://www.amazon.com/handmade/Sailormade.
These are the striking beaded bracelets by Etkie. https://www.etkie.com/
Bon Bon Bon chocolate owner Alex Clark and manager Jessica Boroniec made their way from Detroit to make sure our attendees got their chocolate fix! http://www.bonbonbon.com/
This beautiful display was made by 1 Hotels, which served as the Official Hotel Sponor of American Made. Thank you 1Hotels Central Park.
Here is entrepreneur and “Trash is for Tossers” blogger, Lauren Singer, who is also founder of The simply Co., which makes toxin free sustainable cleaning products. http://thesimplyco.com
Write Notepads & Co. of Baltimore, Maryland joined us once again for this year’s event. Thank you for the beautiful custom notebooks owner Chris Rothe and his team made for all of our attendees to take home as a memory of our fifth American Made Summit.
McClure’s Pickles – happy to see you again this year! Pickles are truly one of my favorite foods. https://mcclures.com/. Thanks to owners Bob McClure and Joe McClure for providing samples and bags of chips to attendees!
Here are Jake Ahles and Max Block from The FareTrade. www.TheFareTrade.com
We also displayed our new Martha & Marley Spoon meal kits, with our first-ever holiday special Thanksgiving box, complete with all the ingredients you need to cook the year’s most important meal. https://marleyspoon.com/martha-stewart
Our Martha Stewart Cafe pop-up booth was open all day providing guests with cups of Martha’s Blend coffees and teas. I was so happy to see everyone enjoying our cafe drinks. Don’t forget, you can also buy your favorite Martha Stewart coffees and teas online. http://www.marthastewartcafe.com
I was so pleased to host this year’s American Made Summit – it was such a wonderful event for aspiring makers, and already established business owners ready to expand their companies.
Tomorrow, I will post photos from Saturday's American Made Summit - our day-long program of informative, lively conversations with industry experts, innovators, and successful small business owners. It was a wonderfully enlightening and inspiring day.
It was a wonderful night to toast to this year’s winning small business owners and entrepreneurs in the fields of crafts, design, food and style. Cin cin! (Photo by Mike Krautter)
Our American Made Awards cocktail party was held in New York City’s One World Observatory on the 102nd Floor Horizon Level.
Here’s a view looking up to the top of One World Trade Center from street level. It is the tallest skyscraper in the Western Hemisphere, and currently the sixth tallest in the world – so amazing.
Up in the Observatory, the space provided floor to ceiling views in all directions. (Photo by Mike Krautter)
The views from the venue were magnificent. If you look to the left of the photo, you can see the Statue of Liberty on New York City’s Liberty Island.
My friend, Chef Pierre Schaedelin of PS Tailored Events, provided several small bites that were passed around the reception. They included: Loki smoked salmon celeriac apple remoulade on baguette, potato pancake with Loki salmon roe and sour cream, crispy True North shrimp with cilantro and ginger soy citrus sauce, Hayden Mills polenta square with wild mushroom toppings, seared True North scallops, caper lemon brown butter, broccoli rabe pesto, and of course, pigs in a blanket with mustard. (Photo by Mike Krautter)
This is Jeff Gardner, owner of Watch Hill Oysters from Winnapaug Pond, near Westerly, Rhode Island. These oysters were a huge hit. Thanks to the Grand Central Oyster bar, who also helped orchestrate this delicious feast. The oysters were served with mignonette and cocktail sauce. Next to the oysters – True North Shrimp cocktail – so fresh and good! (Photo by Mike Krautter)
This wonderful selection of foods is provided by Fire Roasted Catering – pate and Gotham Greens lettuce wraps with smoked pulled chicken. (Photo by Mike Krautter)
A Wisconsin Cheese display with Pleasant Ridge Reserve, Quince & Apple Preserves and Potters Crackers. (Photo by Mike Krautter)
There were so many delicious cheeses to taste, along with fruits, nuts, figs, and other bites.
This is one of our open bars featuring Sixpoints beer, Mondavi wines, and two themed cocktails – Maple Manhattan using Michter’s Rye bourbon, and a winter margarita made with Sauza 901 tequila and Natalie’s Orchard Island Juices honey tangerine. (Photo by Mike Krautter)
Here are Brian Smith and Jacqueline Cuscuna of Ample Hills Creamery. They offered delicious ice cream choices – Coffee Toffee, Ooey Gooey Butter Cake with vanilla ice cream, and chunks of St. Louis-style butter cake, and The Munchies – pretzel-infused ice cream with clusters of Ritz crackers, potato chips, pretzels and mini M&Ms. http://www.amplehills.com (Photo by Mike Krautter)
Our editorial director of books, Ellen Morrissey, MSLO publisher, Daren Mazzucca, and beauty editor, Melissa Goldstein
Here I am with Chef Geoffrey Zakarian and his wife, Margaret. (Photo by Mike Krautter)
My friend, Terri Blaire, and my makeup artist, Daisy Schwartzberg
Martha Stewart Living and Martha Stewart Weddings publicist, Liz Malone, and Marci Greenfield, director of content marketing (Photo by Mike Krautter)
Guests, Jas Riyait, Dawn Sinkowski and Katie Covington (Photo by Mike Krautter)
The observatory was so spacious with views from every corner.
Brad Moore, Living editor-in-chief, Elizabeth Graves, and Daren (Photo by Mike Krautter)
Marie Grimmer and Laura Davidson
Heather Kirkland and her aunt, Denise Leclare (Photo by Mike Krautter)
My grandchildren, Jude and Truman, also stopped by and loved the oysters. (Photo by Mike Krautter)
Here I am with designer, Eve Streicker, and Lazlo’s Christian Birky. (Photo by Mike Krautter)
Food editorial director, Sarah Carey, and Francisco Clark, founder of Clark’s Botanicals, and a 2014 American Made Honoree. http://www.clarksbotanicals.com (Photo by Mike Krautter)
I am joined by director of design, Anduin Havens, and Vinnie Cruz from Sixpoint Beer. Vinnie brought beer for the party – Sweet Action, The Crisp, and Bengali. He was happy to talk about beer and how Sixpoint keeps its high quality. (Photo by Mike Krautter)
My trainer, Mary Tedesco, and her sister, Diana
Jude and Truman wanted to try everything – they are such good and healthy eaters! (Photo by Mike Krautter)
Director of partnership development and events for Sequential Brands Group, Dan DiMezza, and senior programming manager, Lauryn McLaughlin (Photo by Mike Krautter)
Jacqueline and Brian served their delicious ice cream to everyone at the reception.
The Robert Mondavi Winery in Napa Valley provided delicious wines – cabernet sauvignon, pinot noir, and fume blanc.
Heather, co-founder of Back to the Roots, Alejandro Velez, and entrepreneur and “Trash is for Tossers” blogger, Lauren Singer
Senior MSL marketing manager, Olivia Spadafore, with WOVNS Dena Molnar
Sequential business development coordinator, Jordan Gross, Jake Passero, Maggie McLaughlin and Jean Marie McLaughlin (Photo by Mike Krautter)
This bartender is pouring one of the evening’s themed cocktails, a winter margarita made with Sauza 901 tequila.
Buzz Hyler and Kimberly Walker of The Libman Company, Daren, Lizzie, and Sarah (Photo by Mike Krautter)
Here is my longtime publicist and friend, Susan Magrino, and her team. (Photo by Mike Krautter)
Dan, founder of influencer network Clever, Kristy Sammis, and Joe Petrillo, head of content partnerships at Clever (Photo by Mike Krautter)
Our head of video programming and development, Kim Miller-Olko, and associate project manager, Blaze Pennington
Here I am with entrepreneurs and designers of Lfant Brands, twins Chris and Clayton Griggs. (Photo by Mike Krautter)
Taylor Theiss, Lizzie, Brad, Michael Mosso, Daren, and Susan Schwartzman (Photo by Mike Krautter)
Joe, Heather and Victor Friedberg, co-founder and managing director of S2G Ventures (Photo by Mike Krautter)
Food editor, Greg Loft, Melissa, Weddings editor, Brooke Porter Katz, and Jennie Tung (Photo by Mike Krautter)
Sarah Sandback and Sarah Anderson
All our guests had such a wonderful time. (Photo by Mike Krautter)
Peter Grote, Lauryn, director of food development, Thomas Joseph, Blaze and my executive administrative manager, Dorian Arrich (Photo by Mike Krautter)
Daren, Jenna Barber from Meredith digital sales, associate communications director for Saatchi & Saatchi/Toyota, Lulu Cao, and our West Coast sales director, Bianca Haley
I welcomed our guests – current Honorees, past winners, business colleagues, partners and staff. It was a wonderful night to kick off our American Made Summit. (Photo by Mike Krautter)
And here I am with all our 2016 American Made Honorees – what a wonderful and talented group of entrepreneurs. (Photo by Mike Krautter)
Another spectacular American Made Summit is in “our books”.
This weekend, I hosted our fifth annual Martha Stewart American Made event in the clerestory of our headquarters at the historic Starrett Lehigh building in New York City. It's an event I host to spotlight the maker, to celebrate the hand crafted, and to support local production. Every year, my editors and I honor small business owners and entrepreneurs in the fields of crafts, design, food and style.
Our clerestory was transformed for our panel discussions, workshops, retail booths and Honoree exhibits. Staff from every department joined together to help. Here are some photos of our set-up. All this week, I will share more images from our successful Summit, and the remarkable Honorees, speakers, makers, chefs, organizers, volunteers, and employees that made it all possible. Enjoy.
The clerestory of our office headquarters went through another major transformation for our fifth annual American Made Summit. Hundreds of guests were expected to fill our space during the event.
Temporary carpeting was laid down to enhance the sound for all the scheduled panel discussions.
Wooden platforms and walls were used to display our Honorees’ photos, stories and products.
Television screens were set up on the clerestory pillars, so all the guests, no matter where they sat, could watch and hear everything that happened on stage as well as in the videos that played.
This year, the perimeter of the clerestory was used for our “shop” – where makers could set-up their products for sale.
Enhancements were made from above for proper lighting and sound, and any cables were hidden from sight.
As the morning progressed, crews began setting up audio and video equipment. Cameras positioned on platforms would capture and record everything on stage for our archives.
Audio and video equipment were delivered in boxes and Pelican cases and set up by the crew from FPS Full Production Services Inc. http://www.go2fps.com
The back wall of our clerestory, above our stage, was embellished with a giant print of the United States by Spoonflower, a maker and 2013 American Made Honoree that specializes in custom print fabrics. http://www.spoonflower.com
Various aisles surrounding our clerestory were also used – this one designated as a networking area for guests to talk and share business ideas and experiences.
Taylor Creative Inc. supplied the furniture pieces. http://taylorcreativeinc.com
In our hallway leading into the clerestory, crews hung photos of past Summits for guests to see as they entered the space.
Collages featured makers, speakers and other memorable moments from preceding years.
Final carpet pieces were measured, taped and positioned on the floor.
Tests were conducted to go over prompter and sound levels on stage and to check for proper lighting from every angle.
All the necessary microphones and battery packs were laid out and tested.
Each chair was placed strategically, so every guest could see the stage.
Signs were cut out of foam core to perfection as booths were set-up.
By afternoon, tests were conducted to make sure monitors were properly color-corrected.
Rehearsals began with our Honorees so they were comfortable speaking to the audience, and could project clearly enough for the large space.
Every detail was reviewed again and again to make sure the transformation was perfect.
Pedro Reyes and Martin Mendoza from our facilities team were on hand to help with set-up.
Signs were placed on walls in one of this year’s core theme colors – gray.
The crew had a lot of equipment to set-up for the day’s event.
This corner was where sound would be controlled for various speaker output.
The maker “shop” spaces came alive as the hours passed.
A crafts area was set-up with various stations where guest could make easy do-it-yourself projects with our experts. This year, Toyota provided our craft – you will see it at our Summit.
This large tree trunk was brought in by NYCitySlab, a company dedicated to saving fallen trees and rescuing and recycling beautiful slabs from mulch, destruction and waste, and transforming them into works of art and function for the home. NYCitySlab was one of this year’s honored companies.
Our 7500 square foot clerestory began to take on a whole new look.
Everything looks perfect for our special anniversary Summit. Tomorrow, I will share photos from our cocktail party for this year’s Honorees.