December 14, 2010

A Visit to the Apple Store in Soho

Martha Stewart Living Omnimedia is an innovative media company and our strategy has always been to be where ever our consumers are – in print, on TV, on the web, and at retail stores.  And now, I am so proud to say that we’re mobile, too!  Last week, I was invited to appear at the fabulous Apple Store in the Soho area of Manhattan to showcase our stunning brand new digital issue of Martha Stewart Living called Boundless Beauty.  Created specifically for the iPad, we used all the newest tools and technology, providing a fresh and unique way for readers to experience our magazine.  We also demonstrated our cookies app, called Martha Stewart Makes Cookies.  This app provides home bakers with all the inspiration, information, tools, and functionality they need, right at their fingertips, including more than 50 recipes, shopping lists, “how-to” videos, timers, and techniques.  Because digital was part of our business model from the very outset, the Apple Store was a perfect venue for this event.  To download our apps, please visit here.