Celebrating My New Lifestyles Collections
I can't wait to hear what you think about my new Martha Stewart Lifestyles Collections inspired by each of my four well-loved properties - Bedford, Skylands, Lily Pond and New York City's Perry Street. I love them all, and I know you will too!
Earlier this week, we celebrated the launch of my new line with a party at our New York City headquarters. More than 300 friends, business colleagues and partners, as well as members of the media, attended the event to get a glimpse of select items. Our own EVP Design Director at Sequential Brands Group, Kevin Sharkey, also joined me in a special Facebook LIVE - I hope you caught it, but if you didn’t, just click anywhere on this highlighted link to watch. These collections include home furnishings and accessories, gardening tools, apparel and footwear, crafts materials, pet supplies and kitchenware - and we’re adding more and more products all the time. I am so proud of what we've developed and designed - everything is created to encourage more beautiful and more functional everyday living.
In a previous blog, I shared behind-the-scene photos of our preparations. Here are some photos from our event. Enjoy.
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- I’m thrilled with these four Lifestyles Collections. At this party in our studios, we introduced vignettes like this one to show what each of my homes means to us in terms of design, development, and beauty. This is my Lily Pond Collection, inspired by my seaside “cottage”. I am so pleased with these garden furniture pieces – they are pretty, sturdy and available at TJ Maxx. (Photo by Benjamin Lozovsky/BFA)
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- Here is our bar crew getting ready for all our guests.
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- We offered several wine selections from the Martha Stewart Wine Co., including a 2017 Marquis de Bacalon Bordeaux Blanc, a 2017 Racine Cotes de Provence Rose, a 2017 Le Vassal de Mercues Cuvee le Dueze Malbec, and a Georges Vigouroux Hommage Blanc de Blancs. (Photo by Benjamin Lozovsky/BFA)
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- Many of the tables were adorned with small bouquets of roses from my collection at BloomsyBox.com. My collection offers three bouquet options – small, medium, or large. Through my subscription program, you can order a monthly delivery of beautiful, fragrant, fresh-cut roses – for yourself or as a gift.
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- As many of you know, I also hosted a special Facebook LIVE to unveil these collections. Here, Kevin and I show a sample of the elegant bedding from my Skylands Collection. If you missed the broadcast, just click on the highlighted link above.
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- My friend, Chef Pierre Schaedelin from PS Tailored Events, and his excellent team, prepared all our small bites. This is wild caught shrimp from our partners at True North served with cocktail sauce.
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- This area is my Bedford Collection. Bedford is my country farm in Westchester, New York. It includes lots of products for the kitchen and dining table. (Photo by Benjamin Lozovsky/BFA)
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- Our new floral dinnerware collection is available exclusively at Macy’s – this set is so perfect for spring. (Photo by Benjamin Lozovsky/BFA)
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- The pattern, filled with violets, looks so charming with the gold colored flatware and gold colored rabbit salt and pepper shakers.
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- The flameless candles are available at QVC. The special engineered flame moves like a real candle and can be turned on and off with a remote control. My daughter loves these candles and has many around her home.
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- These porchetta sandwiches are made in partnership with my friend, Pat LaFrieda. Look for the porchetta on his web site – it is so delicious. (Photo by Benjamin Lozovsky/BFA) https://bit.ly/2YbdNqQ
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- These wonderful faux chocolate rabbits are perfect for Easter. Also available on QVC, you can get several and line them up on the mantel. The idea for these was developed after I painted plastic rabbits a dark chocolate brown – they look so good, you just want to take a bite.
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- Here, we also display lots of our beautiful kitchen gadgets available at Macy’s. On the left are packets of my new coffee made in partnership with Barrie House, located in nearby Elmsford, New York – you’re going to love this coffee. (Photo by Benjamin Lozovsky/BFA)
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- We also offered guests affogato with my espresso blend. (Photo by Benjamin Lozovsky/BFA)
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- And remember my 71-inch tree decoration avaiable at QVC. These can be used inside and out and can hold plants, flowers and even pumpkins in the fall.
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- These burgers went so quickly. They’re made with my own burger blend from Pat LaFrieda. https://bit.ly/2JpOrSP
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- My shell planter from QVC is used here to hold ice and bottles of wine from Martha Stewart Wine Co. (Photo by Benjamin Lozovsky/BFA)
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- This Perry St. Collection is a mid-century modern collection that includes a lot of soft, pastel colors. The curtains are available at Macy’s and includes sheers, velvets, metallics – all eight feet in length. This chaise lounge was inspired by a piece of furniture in my daughter’s apartment.
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- The furniture is ready to assemble and comes to you in the mail – just screw in the legs. It’s so easy. The furniture will be available at select home retailers, so look out for it.
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- Pillar candles are also available at QVC – every kind of color and style.
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- This is sockeye salmon from True North served with miso butter.
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- On the bar cart in our Perry St. Collection – bar pieces from Macy’s. (Photo by Benjamin Lozovsky/BFA)
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- If you’ve watched my appearances on QVC, you’ve seen my popular Apparel Collection – so comfortable and stylish. And, I love these pink dog coats, and the elegant dog bed behind it – it is the perfect dog bed for any corner of your home. (Photo by Benjamin Lozovsky/BFA)
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- This is the Martha Stewart Cricut Machine – crafters love this machine and it’s available at Michaels. (Photo by Benjamin Lozovsky/BFA)
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- My Skylands Collection is inspired by my home in Maine – I call it classic elegance. This vignette displays a sample of our beautiful bedding from Macy’s. Wonderful toppers, sheets and blankets in a gorgeous natural and palette of colors. (Photo by Benjamin Lozovsky/BFA)
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- This garden ornament is from QVC. It is made of a fiber resin and is so light and easy to carry. It can be used indoors and out. (Photo by Benjamin Lozovsky/BFA)
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- Another bite – grilled ratatouille and bulger salad. The recipe comes from my new book, “Grilling”, which will be released next week. (Photo by Benjamin Lozovsky/BFA)
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- Here is another arrangement of roses from BloomsyBox.com. I love this line of gorgeous flowers – all the arrangements have been tested in my homes and look so stunning from the moment they arrive. And look out for more flowers – I will be releasing other types of flowers soon.
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- All my shoes are fashioned after shoes from my own closet – I love these shoes available at Aerosoles.
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- Here I am standing in front of my wall of gardening tools and supplies in this fun green color. I have tried everything myself, and all these work excellently. (Photo by Benjamin Lozovsky/BFA)
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- This is the Hori Hori, which comes with a handy and protective leather sheath. This Japanese stainless steel knife cuts through weeds, small branches and more. It’s a true gardening essential. (Photo by Benjamin Lozovsky/BFA)
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- Wild Alaskan Dungeness Crab – another flavorful hors d’oeuvre made with crab from True North. (Photo by Benjamin Lozovsky/BFA)
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- Here I am in one of our kitchens with “me”. We placed these “Martha” stand-ups in various locations, so guests could snap pictures and share “stories” from our party and launch on social media.
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- And here I am with Kevin Sharkey in our Bedford Collection kitchen. I am so excited about my Lifestyles line – I know you will love everything! And we’re constantly coming out with more and more, so be sure to keep visiting this blog and my Instagram page @marthastewart48 for announcements. (Photo by Benjamin Lozovsky/BFA)
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