May 25, 2012

A Fun Night at the FiFi Awards

Last Monday evening, I attended the 40th Anniversary FiFi Awards, which are considered to be the Oscars of the fragrance industry.  The event was held at Alice Tully Hall in Lincoln Center in New York City and was attended by an interesting mix of celebrities.  These awards emphasize how important fragrance is to the world of fashion and what a big revenue maker it has become.  The fragrances recognized at FiFi come from all over the world.  Some are manufactured by major companies and others, by individual designers.  And it’s always so much fun for me to see which celebrities have developed a fragrance of their own.

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