May 24, 2012

Attending the 25th Anniversary Gala of the Rainforest Alliance

On Wednesday of last week, I attended the 25th Anniversary Gala of the Rainforest Alliance held at the incredible American Museum of Natural History in New York City.  The Rainforest Alliance is an international nonprofit whose mission is sustainability.  For the last 25 years, the Rainforest Alliance has worked tirelessly transforming land, lives, and livelihoods all around the world.  They believe that the best way to keep the disappearing forest standing is by ensuring that it’s profitable for businesses and communities to do so.  They work hard to ensure that millions of acres of working forests, farms, ranchlands, and hotel properties are managed according to rigorous sustainability standards.  Once those businesses meet certain environmental and social standards, the Rainforest Alliance links them up to the global marketplace, where demand for these sustainable goods and services is, fortunately, on the rise.  At the Gala, companies that have worked with the Rainforest Alliance, promoting environmental and social responsibility, are recognized for their efforts.  I had been invited to the Gala as a special guest and an award presenter.  I was very honored to take part in this evening, sharing in this celebration of 25 years of sustainability.

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