1 BlogHer 2012 was held at the Hilton in New York City.
2 I was the Lunch Keynote on Friday and Katie Couric appeared on Saturday. Other speakers included Soledad O'Brien, Christy Turlington Burns, and Malaak Compton-Rock.
3 In the green room, before my appearance, I met with bloggers Elisa Camahort Page, Lisa Stone - Co-Founders of BlogHer, Catherine McCord - http://weelicious.com/, Jaden Hair - http://steamykitchen.com/, and Elise Bauer - http://www.simplyrecipes.com/
4 These female bloggers loved my orange shoes and insisted on taking this fun photo.
5 Following the green room, I was led to the Grand Ballroom where my Q&A with Elisa Camahort Page took place.
6 The ballroom was set up for lunch and the room was filled with women blogging, Tweeting, and eating.
7 I made my entrance and took a photo of the crowd with my Blackberry. I always have some sort of camera on hand so that I can Tweet and blog.
8 After my introduction, Elisa Camahort Page began asking about my involvement with social media. I confessed that I only allow 5 minutes per day for Twitter.
9 I think that Twitter is amazing for research and instant surveys. I recently posted a question and received thousands of answers from all over the world in 30 different languages!
10 I have always been fascinated by technology and bought my very first computer when I was still a caterer. I even took a class at Columbia University to learn how to use it in my business.
11 Elisa commented that my blog is very personal, revealing much about my life and even brought up a hugely popular posting about when my dog, Francesca, sent me to the emergency room with a bloody split lip. http://www.themarthablog.com/2011/12/my-emergency-room-experience.html
12 We laughed about how I photographed the floral ceiling border in the ER and said that it needed updating. The updates have been made and Northern Westchester Hospital has a brand new amazing emergency room.
13 We also laughed about our funny TV bloopers and I explained how difficult it was for the producers to find enough bloopers to put together a loop because things were done so well the first time.
14 I mentioned that I would really like to have a late night comedy talk show and might approach PBS with the idea.
15 I also talked about a discussion I had that morning with Hannah Milman, our Executive Editorial Director of Crafts, about what a good blog should be.
16 Hannah and I agreed that a blog should be personal, passionate, and sharing. It should have a friendly openness and a real quality. The blogger should be a reporter with good communication skills.
17 We then discussed what has changed in business for women since I first got my start.
18 Sadly, in major businesses, there are only 4% of women CEOs. But, the number of women entrepreneurs has risen drastically. And the treatment of women in business has improved, as well.
19 Elisa introduced the audience to our upcoming Martha Stewart's Cooking School show on PBS and shared a video clip. I am very proud of this show.
20 She also showed a video featuring the iPad version of Living. Everyone in the audience was given a digital subscription to each of our magazine.
21 These photos flashed on the screen of me as a model, a stockbroker, and a caterer. I'm still all of those personalities, as they helped form who I am today.
22 I invited the guests to share their blogs by Tweeting at me or by emailing my Web site.
23 There were many interesting booths set up at BlogHer, including this great one of Martha Stewart Home Office with Avery booth, featuring our line of office furniture and supplies available at Staples.
24 These products can really help you get organized!
25 I was interviewed about this fabulous line by Nancy Spears of http://www.genconnect.com/#
26 I posed for a lot of photos.
27 And I signed blank journals from the Avery line.
28 Dole had a colorful booth with fruit carving demonstrations.
29 A closeup of carved apples
30 A lot of booths provided free manicures. Who doesn't like a manicure?