Visiting Our New Partners at Hudson's Bay in Canada
We're delighted to be part of the Hudson's Bay family.
Earlier this year, we launched the Martha Stewart Collection in Canada. The collection, which includes bedding, bath and other products, is now available at all Hudson’s Bay stores across Canada and on their web site, thebay.com, as well as select Canadian Home Outfitters stores. Incorporated in 1670, Hudson’s Bay is North America’s oldest company - and today, it's among Canada’s most prominent department stores, operating 90 full-line facilities. I’m very excited about this new partnership - it's a great opportunity for us to reach an even wider audience with the affordable, quality products and expert information they want.
This week, I flew to Toronto to visit the Hudson’s Bay store on Queen Street, the company’s flagship location. While there, I conducted a book signing for “Martha Stewart’s Vegetables”, toured the Home department where my collection is displayed, and enjoyed a delicious lunch with members of the media hosted by Hudson’s Bay President, Liz Rodbell. I met with many of the Hudson’s Bay executives and store associates to learn about their customers and the great reception our products have received.It was a wonderful and productive day. Here are some photos - enjoy.
The Hudson’s Bay Company continues to sell the iconic Hudson’s Bay point blanket, a type of wool blanket traded in Canada and the United States during the 18th and 19th centuries.
Our day in Toronto included meetings at the Hudson’s Bay store on Queen Street, the head office of the Hudson’s Bay Company. The building is actually a complex of buildings constructed between 1896 and 1969.
We also enjoyed a lovely luncheon including parsnip and leek soup, a choice of veal tenderloin or rainbow trout, and white chocolate mousse or fresh figs with calvados caramel. (Photo by George Pimentel/Getty)
I signed 30-copies of my newest book, “Martha Stewart’s Vegetables” for everyone – a book was placed on each chair. (Photo by George Pimentel/Getty)
Here I am with Liz Rodbell, President of Hudson’s Bay and Lord & Taylor. (Photo by George Pimentel/Getty)
This is Julie Magner, VP of Brand Management for Home Fashions at Hudson’s Bay, and Alan Asbridge, SVP/GMM of Home at Hudson’s Bay and Home Outfitters. (Photo by George Pimentel/Getty)
Here I am with Suzanne Boyd, Editor-in-Chief of Zoomer Magazine. (Photo by George Pimentel/Getty)
Jeanne Beker is an icon in Canadian fashion and was the host of the famed show, “Fashion Television”. She also has her own line of women’s apparel called Edit by Jeanne Beker at Hudson’s Bay. (Photo by George Pimentel/Getty)
Here I am joined by Amoryn Engel, society columnist for The National Post and Hello! Canada. She was very excited to receive my book, “Vegetables” and to try its recipes. (Photo by George Pimentel/Getty)
I also posed for some group photos. These are the top sellers of Home from Hudson’s Bay and Home Outfitters – Connie Cay-Santos, Sandra Hamil, Novia Bolton, Anita Cheng, Pearling Clarke, Queeney Kwan-Barclay, James Dribas, Barbara Turner, Palmira Mendes, Janice Mallory and Kim Kennedy. (Photo by George Pimentel/Getty)
Here, I am posing with members of the Hudson’s Bay team including EVP of Stores, Eileen DiLeo, Julie Magner, Richard Montgomery, VP/GM of Hudson’s Bay Queen Street Store, Associate Buyer, Marjan Ansari, Buyers Nicole Luk, and Diane Delano, and colleagues from the Macy’s Merchandising Group, Stefanie Brandefine and Kimberly Golfman. (Photo by George Pimentel/Getty)
I’m joined here by the Hudson’s Bay PR team which includes Michelle Veilleux, Andrew Blecher, Diane Bainbridge and Katie Mills.
I also did several press interviews including this one with ET Canada. We had a lot of fun discussing our launch at Hudson’s Bay.
After the press interviews, I headed to the Home department to see some of our wonderful product displays. It was nice to see the many signs posted all over the store announcing my book signing event.
Our Salt & Pepper quilt is on the left, and our Whim 5-piece comforter set is on the right, along with our Whim Bicycle sheets. goo.gl/UwReJb
Here are more of our Whim sheet sets and our Whim wide angle 5-piece comforter sets.
My Whim Collection has wonderful and fun bedding options and colors. These are our Whim Pretty in Pots 5-piece comforter sets.
Copies of my book, “Martha Stewart’s Vegetables” were also displayed nicely. If you haven’t yet picked up your copy, it’s in bookstores now!
Behind this book display is our outpost featuring different sizes of our Enameled Cast Iron pot selection and other kitchen must-haves.
This table shows our Ruffle milk glass cake stand and glass dome, plus various pieces of our bakeware, and our Stockholm linens.
This is an assortment of food prep items from my collection, including baking, pantry, and our very popular Enameled Cast Iron.
Here are our Copper Cookware sets, our Whim Pencil Sketch apron, and various wooden cutting boards.
Everyone can use bakeware and gadgets from my Martha Stewart Collection – they’re so durable, and easy to use.
Visitors were very pleased to purchase my book and attend the event – it was so nice to see a long line forming even before I started.
The book signing was also held in the Home department. Hudson’s Bay set up such a nice and inviting staging area. (Photo by George Pimentel/Getty)
Liz gave a lovely introduction to begin our book signing. We spoke about our partnership and the outstanding products we offer. (Photo by George Pimentel/Getty)
I thanked everyone for attending and talked about my bedding collection, and the wide variety of styles and colors. (Photo by George Pimentel/Getty)
As more and more people arrived, the line serpentined through the aisles. It was so nice to see such an energetic and eager crowd.
I enjoy meeting all the guests at these events – it’s great to hear how my books, magazines, and Facebook LIVE shows have inspired so many people. (Photo by George Pimentel/Getty)
I always try to personalize every single book – it is a detail I have long considered important at these signing appearances. I also like to match the pens I use to the book, so I use Le Pens by Marvy – they come in such a large array of colors. (Photo by George Pimentel/Getty)
Book signing events are a wonderful way to meet the people who love my products and my publications, and a great way for me to find out about other products they may be seeking.
I heard many beautiful stories from the guests who attended the event – stories about how they’ve used my recipes over the years.
Here’s another quick shot of Liz and me.
This is what we call the Martha Stewart “Sticker”. It was very exciting to see it along with the Hudson’s Bay name. I look forward to the years ahead.