Comments

• The store is long overdue and would be amazing!

  Posted by: bernadette | January 31st, 2008 at 7:07 am

• As a devoted fan based in the UK, can I make a plea that more Martha products are available to ship overseas? At the moment, we can buy Martha Stewart Living Magazine and Blueprint, but can't buy the beautiful products from Macy's. I stocked up when I was in New York in November but need a more regular Martha fix!

  Posted by: Nicole | January 31st, 2008 at 7:21 am

• I second Nicole's comments. Over in the UK everything to do with Martha is very limited. We also can't get the Martha Stewart Newsletter, and there is no hope of getting any Martha Stewart products.

  Posted by: Pru | January 31st, 2008 at 7:46 am

• launch the store ..... and bring back Martha By Mail while you're at it. I'm still missing that catalog!

  Posted by: jane | January 31st, 2008 at 7:47 am

• As a person who fondly looks upon her white metal Martha Stewart craft cabinet every day, I MISS MY MARTHA CATALOG! A Martha store is almost too much to even DREAM about!

  I'd drive from Boston to NYC to go to it!

  Posted by: Michelle | January 31st, 2008 at 7:48 am

• I love the store idea. It's like American Girl place... you can go, get something to eat, learn something, and buy products. Then the poeple in the UK can have all their Martha info in one place, and maybe open a store in the U.K.

  Posted by: Jordana | January 31st, 2008 at 8:06 am

• I really like the Celiac recipe collection ideas. Though I don't have Celiac, I am wheat-sensitive, and I have foodie friends who were devastated by their new, gluten-free diets.

  Posted by: Opal | January 31st, 2008 at 8:12 am

• Dear Martha,
  The big idea I'd love to see, is your team organizing a small house so that it is Martha-like, where you can live, do crafts, cook, entertain, have children playing, ...
  thank you and please go on with your shows, wish you would come to Europe, wish there were shops where we could see, feel and eventually buy your beautiful things...
  kindest regards,
  caroline goudeseune

  Posted by: caroline goudeseune | January 31st, 2008 at 8:19 am

• Though the store is a nice idea in theory, it would only reach the nyc demographic (at least in the shortterm). As an avid dog lover, I like Shara's craft ideas. At least it is something anyone could find at their local Michael's or AC Moore.

  Posted by: Ally | January 31st, 2008 at 8:29 am

• Oh, please launch the Martha Stewart Store as soon as possible in NYC. Then start working on a store in the south and let Atlanta be the first place to have it. Everyone I know would love to be able to shop and learn in one place from one of the greats like Martha. I know I would be at the store every day. In fact I have a better idea. Launch the NYC store and one in Atlanta at the same time. Then your loyal fans in the south wouldn't have to wait for their chance to have their Martha fix.
  Linda Gail, Atlanta Ga

  Posted by: Linda Gail | January 31st, 2008 at 8:40 am

• These are all great ideas and I think lots of people would be very receptive to them all. You clearly have a great, smart and motivated group of employees over there at MSLO!

  Posted by: Lilly | January 31st, 2008 at 8:52 am

• A store would be nice. But the only problem is the store would never make it to Fort Chiswell, a rural community in VA, where I live. I think the cook book is a great idea. Just think of all those wonderful recipes. Love your show.

  Posted by: Rita | January 31st, 2008 at 8:55 am

• I LOVE the idea of having a digital scrapbook! Other companies are starting to move in that direction (i.e. Snapfish)so I would really like to see Martha Stewart get in on it also! I'm a scrapbook fanatic so I would definitely enjoy something like this.

  Posted by: Monique | January 31st, 2008 at 8:56 am

• Hi Martha,

  A Martha Stewart store is such a great idea! I am always searching for your craft supplies and creative ideas. How wonderful it would be to have them all in one place!

  Kelley - Apex, NC

  Posted by: Kelley | January 31st, 2008 at 9:07 am

• They are all great ideas!!! Why pick just one?
  Can't we please have them all??!!

  Posted by: Sally | January 31st, 2008 at 9:11 am

• I love the Martha store idea- especially if all Martha products would be under one roof instead of having to go to 10 different stores to look at all the great Martha things that are out there -paint,crafts,fabric,furniture,homegoods...! Also, are you by chance bringing MS Kids back? Oh how we all loved that mag!

  Posted by: jerusalem | January 31st, 2008 at 9:23 am

• Like Nicole, Pru and Caroline(above), I too think that, above all, your items should be more widely available everywhere, including Canada! It is so challenging to find Martha Stewart anything outside of the US. Please don't forget about your international fans.

  Posted by: Melanie | January 31st, 2008 at 9:28 am

• I love the pet publication idea, especially since Martha's personal interest in animals covers large and small species and some that are not exactly run of the mill. Why not make it a vehicle to bring animal rescue efforts to readers attention, like the recent horse rescue story, and include vet advice and personal pet stories from celebrities and regular readers? Interest in pets is as an all time high....Why not jump on the bandwagon in a unique Martha way?
  Kit Feldman

  Posted by: Kit Feldman | January 31st, 2008 at 9:29 am

• If we had a Martha store, it could incorporate all of the remaining great ideas from the other 6 contributors.

  Posted by: Deborah | January 31st, 2008 at 9:37 am

• I love the idea of the Martha store, but I'm not sure how long it would take to get to Birmingham, Alabama. However, the modern goods for a younger demographic would probably reach me a lot faster.

  Posted by: Rebekah @ Elizabeth Anne Designs | January 31st, 2008 at 9:57 am

• I would like to see something which will reach the most people. I believe the store would be such an undertaking for limited numbers of users. With the word "globally" so prevalent in business conversation it would appear Martha Stewart new ideas should be there as well.
  Personally I like the collecting idea because everyone collects something.

  Posted by: Margie | January 31st, 2008 at 9:57 am

• I prefer Barbara's big idea than the others but all of them are great too...it would be much interesting to have a store which provides all kind of things in one place...but I find this idea would just bring benefit to some of your fans as most of them are living in USA...how about your fans who live outside USA like me?(currently I'm staying in Malaysia)...I would suggest Katie's idea for the solution...anyway, it's just my opinion Martha...by the way, the thing I really love about you is that you give an opportunity to your viewers to decide on some matters which I think quite important to you...thanks for giving us that big opportunity Martha...it's a good thing...all the best with your selection Martha :p

  Posted by: Mohd Norizham | January 31st, 2008 at 10:09 am

• I love the store idea! I have always wanted to work for Martha Stewart (it would be the best job for my creativity and development/planning skills)but my husband and I don't want to move near NY. But I could work at the store! I'm excited.
  Please come to Cincinnati, OH! I'll help you start it. I wonder how the stores would be planted?

  Posted by: Shannon Walker | January 31st, 2008 at 10:10 am

• Thank you for soliciting our input on the contest. These are all great ideas and I can see why you are having a difficult time making the final selection. I will be voting many times over the next week!

  Posted by: Elaine | January 31st, 2008 at 10:11 am

• I REALLY like the idea about publishing a allergy magazine. I do not have any allergies but my husband does and I read everything that is related to his food allergies. It is time that the celiac community have a well known spoke person like Martha Stewart in their corner.

  Posted by: Michelle Schwartz | January 31st, 2008 at 10:17 am

• I would like to see a Cookbook that also has food items that a person with Crohn's Disease could also eat. I have a Ilistomy bag, and its so hard to actually find healthy foods that I can actually eat to help with my Diet Plan.

  Thanks Tiffany

  Posted by: Tiffany Wright | January 31st, 2008 at 10:22 am

• I am a big pet lover and a lover of all "good things" Martha Stewart. It is very difficult to choose just one. It would be great for the winner of the contest to be first and all the rest to work out over the next year. So many excellent ideas.

  Posted by: Pam Smith | January 31st, 2008 at 10:22 am

• I love Barbara's idea! Martha said she and here ceo could not decided between all of these finalist. She should take all these great ideas and put them all into the store idea. Then everyone gets a chance. What a good way for all the public to be enchanced with all these great and wonderful ideas.

  Posted by: nicole | January 31st, 2008 at 10:24 am

• come on, how cool would that store be. Marth you have to do this.

  Posted by: kelly | January 31st, 2008 at 10:24 am

• I love the idea of a Martha Stewart store.. it would be a wonderful day trip where a group of business minded or craft minded ladies can spend an afternoon together....

  I also love the vintage in mind magazine and the cook book for those with food allergies

  Cant wait to find out the outcome of this one

  JO

  Posted by: JO | January 31st, 2008 at 10:30 am

• Everything that MSLO does is beautiful and functional, and a magazine like this would be so incredible for those of us who have children or other loved ones affected by food allergies!

  Posted by: Mary-Lynn Ragot | January 31st, 2008 at 10:32 am

• I love the idea of a store! I read the previous comments and the combined launch of an Atlanta and NYC store sounds wonderful to me! I'd love to see the store do internet sales as well.

  A store with an internet site could combine several of the above ideas! You could publish the cookbook and unveil it at the grand opening and include a pet line in the MS products.

  As a matter of fact, I envision a 'cottage' theme to the store. One department could be devoted to the kitchen, one for bedroom, one for laundry, one for pets and one for cooking...since you would need a separate area for cooking demos, recipe books and, possibly, tie-in links to organic farms who could ship through your online site or through in-store kiosks.

  Wanna hire me to help put the whole thing together?

  Posted by: Melissa | January 31st, 2008 at 10:36 am

• Martha, Please choose the allergy free magazine. Thousands of people are looking for good allegen-free recipes. I myself have bought several books and magazines, never knowing the level of quality the recipes provide, and then unfortunately, being dissapointed. However, if there was a magazine generated by Martha Stewart, consumers would be assured it would be the PERFECT, HIGH QUALITY product for allergen-free recipes. Such a magazine would be a blessing. I would love to subscribe and create cupcakes for my two-year old cousin to enjoy and know that it has the Martha Stewart stamp of approval!

  Posted by: Laura Hewa | January 31st, 2008 at 10:37 am

• I agree with Kelley let us have them all please!! But start with the store I would come from Ohio.

  Posted by: Debbie | January 31st, 2008 at 10:38 am

• I love the idea of a "Martha" store.

  We love your blog and TV program, wish the TV show was for 2 hours.
  But then we would be asking for you to do more, heavens knows you are busy enough now.

  Cheers

  Posted by: Joan Fluor Mason, OH | January 31st, 2008 at 10:39 am

• I love the allergy/special diet idea. My mom has Celiac disease and a publication for those w/ special dietary needs would be great, especially from MS and staff. Seems like many people could benefit. Please choose more than one!

  Posted by: Kathy | January 31st, 2008 at 10:41 am

• I love the Martha store idea, but hopefully there would be a store in a community like Fredericksburg, Virginia and not just in the major U.S. cities. Believe me, a Martha store that promises all that Barbara promises would really draw attention anywhere! I also think that all the ideas are terrific!

  Posted by: Pam | January 31st, 2008 at 10:41 am

• I love the idea for the magazine for people with food allergies / sensitivities. This is definately a growing group of people (unfortunately) and there is not very much out there marketing to this demographic. Thanks for the fantastic idea!

  Posted by: Marianne Baker | January 31st, 2008 at 10:41 am

• All of the Great Ideas are truly great. I was most impressed by the idea of addressing the unique interests of people with food allergies. For some, this is a life and death matter, and it would please me to see someone other than a special interest group pay attention to the particular needs of individuals in our communities. It would show a degree of inclusion toward which most mainstream retailers give little effort, and could be a first step toward elevating the "Martha Factor" even further. Other products in this line of thought could include things for people living with other issues that often disenfranchise them from participating in "Everyday Living" as most other people do.

  For example, health and dietary restrictions affect many who often enjoy observing the ideas found in the food-related presentations of "Martha Media" but are unable to use the recipes without major adaptations, if at all. Food allergies, diabetes and other health challenges, or even lifestyle choices like vegetarianism, organic living and so forth are, at most, only modestly given any thought by major publications, so a line of specialization would be servicing a niche as well as showing a degree of philanthropy that is rare in mainstream marketing.

  Posted by: Luke | January 31st, 2008 at 10:46 am

• I would Love to see a Martha Store in every state and all of the big cities. Also the Martha House, we all need Martha!! We could use all of the suggestions, and not just one. BRING BACK MARTHA BY MAIL AS WELL.

  Posted by: Ginny Mohney | January 31st, 2008 at 10:48 am

• My vote goes to Barbara's idea for the store & workshop space. What a delightful way to build a community that brings Martha devotees and staff together.

  Posted by: Khris | January 31st, 2008 at 10:48 am

• When creating the store, ensure that it is creatively designed so as to offer the guest (notice not "customer") a browsing experience rather than a hard-line item list from which to choose. Sort of like a virtual stroll through a garden or antique store or a brick-n-morter department at your favorite botique. In that way you can have ALL the ideas implemented without having to eliminate all your staff's great ideas! (...and maybe even some of the ideas that did not make it to the top seven!)

  PS: I'm available for hire to ensure your new store achieves the excellence in creative design and perfect execution to meet the high quality of the Martha Stewart brand!

  Posted by: Vince | January 31st, 2008 at 10:54 am

• I'm a man's man but I can't tell you how much women adore pets, especially acccessories for them. A magazine or line of homemade pet products? Brilliant. Sign me up for the first subcription.

  Posted by: Bob Maplethorpe | January 31st, 2008 at 10:59 am

• The Marthastewart.com Digital Scrapbook is a fantastic idea. I personally feel that this would be your most profitable and appeal the most number of people. I know lots of people who enjoy scrapbooking but even more, like myself, that find it too time consuming for there busy lives. An e-version of this would take the scissor and glue work out and appeal to those who are looking for the ease of online access and ordering ability. Please consider this as I know I would be a regular user of such a product.

  Posted by: Sandra Creighton | January 31st, 2008 at 11:05 am

• You MUST DO THE FOOD ALLERGY IDEA. MY BELOVED GRANDSON IS ALLERGIC, ESPECIALLY, TO PEANUTS, BUT ALSO OTHER NUTS IN VARYING DEGREE AND SHELLFISH...BOTH ALLERGIES ARE IRONIC...SINCE HIS GREAT-GREAT-GRANDFATHER FOUNDED A NUT AND CANDY BUSINESS...STILL IN OPERATION TODAY, AND WE LIVE NEAR THE CHESAPEAKE BAY...HELP, HELP, HELP.

  Posted by: Lynn | January 31st, 2008 at 11:08 am

• Martha,
  Hard to chose from these fantastic ideas.
  Love the pet publication one. Have subscriptions to all your magazines and this would be one I'd go for! People can get the scoop on what's the best for their pet ranging in size from large to small. I agree with some posts about having rescue topics and places where people can adopt a pet. Maybe some natural and holistic practices too? .. (like Body + Soul for the pet!)
  I also love the Martha store idea!! I know you are in Macy's and K-Mart (which stock in our area seems to be lacking these days).
  Funny, I had to tell Macy's employees that one of Martha's new Wedgewood designs was known as "Lusterware". They thought it was the name of the plate! Hey Martha, can I head one of your stores in CT??
  If you don't go with this idea, bring back MARTHA STEWART CATALOG FOR LIVING! That was a classy catalog and I miss it horribly.
  Whichever Big Idea gets the vote, it's a win/win idea! WTG team!
  Thanks Martha!!

  Posted by: Paula M. | January 31st, 2008 at 11:33 am

• I am a Faith Community Nurse, RN who sees a great need for this type of recipe collection and would suggest that when it is published, that it has the nutrition information included with the recipes. This would be a Marvelous help to people from all over the world! Please publish this in humanitarian interest if it doesn't get all the votes! What a GREAT Idea!! Thanks!

  Posted by: Gloria | January 31st, 2008 at 11:33 am

• I like the idea of the allergy magazine. No one in our family has allergies. I like the idea of being able to provide allergen free treats for my children’s friends. Maybe we do have intolerances and would feel better eating differently.

  Posted by: Julie Ann | January 31st, 2008 at 11:36 am

• I would love for Martha to have her own store because it is so frustrating trying to find Martha products at K Mart and Macys. Most of the Kmarts in my area were either dirty and haphazardly stocked with MSO products. Although if I was willing to drive there was one nice store. I had to go to more than one Macy's to find a scattering of MSO products. I know Martha stores would be beautiful and perfectly stocked. What a heavenly idea! I also really miss the old website. The products were wonderful!

  Posted by: Careen Warren | January 31st, 2008 at 11:42 am

• Marth, I love the store idea the most. I think the others are good but could be incorporated in the store. I'm a mother of 2 middle school age children. I live in Maine and clean houses for a living in the Kennebunkport, Maine region. I always watch the show for tips and ideas from you. My customers are really impressed with some of the things I use from you. Thank you so much and God bless you! Cathy

  Posted by: Cathy Rush | January 31st, 2008 at 11:47 am

• The store is the best idea I ever heard. I'd love to make a trip (with some of my friends) for a day and get EVERYTHING MARTHA!! Great idea Barbara!!!
  (all you other ladies, your ideas can go in Barbara's store. Right, Martha?)

  Posted by: chloe | January 31st, 2008 at 11:59 am

• Please create a Martha only Store and hands on experience!! It would truly be a dream come true to be able to visit the store and talk with all the experts that work with the Martha Stewart community.

  Posted by: Lauren Ryals | January 31st, 2008 at 12:13 pm

• I love the idea of the scrapbook. I have been making scrapbooks on Shutterfly and they offer quite a few pages but if it was a scrapbook that Martha offered I know it would be spetacular

  Posted by: Celia Lenihan | January 31st, 2008 at 12:17 pm

• All the ideas are great but I got so excited over the mention of a store! Last season when you announced that Macy's would be carrying your brand I thought to myself, how amazing would it be to go to one place that carries EVERYTHING Martha. I have to agree with Michelle, who says it would be like American Girl. It would be so much fun to get a group of friends together and spend the day at the store. I just love this idea. I don't live
  in NYC. I live in Canada and visit the States often. I would love to see a store here as well but perhaps as others have mentioned, why not bring back the catalogue? That would go nicely hand-in-hand with the store and could reach so many who would not be near an actual location.
  Please, please, please seriously consider the store!!!!

  Posted by: Diana Garaci | January 31st, 2008 at 12:18 pm

• All the ideas are great but I got so excited over the mention of a store! Last season when you announced that Macy's would be carrying your brand I thought to myself, how amazing would it be to go to one place that carries EVERYTHING Martha. I have to agree with Michelle, who says it would be like American Girl. It would be so much fun to get a group of friends together and spend the day at the store. I just love this idea. I don't live
  in NYC. I live in Canada and visit the States often. I would love to see a store here as well but perhaps as others have mentioned, why not bring back the catalogue? That would go nicely hand-in-hand with the store and could reach so many who would not be near an actual location.
  Please, please, please seriously consider the store!!!!

  Posted by: Diana Garaci | January 31st, 2008 at 12:20 pm

• I love the idea of the store. I think many of the other ideas could be worked into the Martha Magazine. I love the idea for people with food allergies, being one of those people. Thanks

  Posted by: Jayne Cooley | January 31st, 2008 at 12:23 pm

• The special diet idea would be invaluable to the growing numbers who find themselves trying to eat healthy while dealing with allergies and intolerances. This is wide open for development and I feel confident that this idea would be wildly popular as presented by MSLO!!

  Posted by: barb | January 31st, 2008 at 12:25 pm

• I like the idea of the e-scrapbook. It would be so easy to create a scrapbook album in just moments! I love to scrapbook, but sometimes life gets in the way and I end up really behind. It's very overwhelming. Th E-scrapbook, Martha style, would be a dream come true!

  Posted by: Erika | January 31st, 2008 at 12:26 pm

• #1 for sure! A Martha store would be fabulous...and a vote for Canadian ones too.

  Posted by: Rachel | January 31st, 2008 at 12:34 pm

• Please vote for the store, everyone!!!! Aside from the digital online scrapbook, all of the other items could be sold in the store. And I want the first Martha Stewart Supercenter to be in my town in upstate NY so I can work there!!!

  Posted by: Susan | January 31st, 2008 at 12:35 pm

• LOVE the digital scrapbook idea!!!
  It is a very NEEDED idea. The web is wide open for a beautiful,yet simple way to digitally scrapbook.

  Posted by: Mary West | January 31st, 2008 at 12:39 pm

• I agree completely with "Barb" about the scrapbooking.'Couldn't have said it any better!

  Posted by: Mary West | January 31st, 2008 at 12:43 pm

• I really like the store idea, but the only problem is that those of us on the other side of the US (like Fort Collins CO) probably won't be able to enjoy it. If you can find a way to launch mulitple stores all throughout the US then I would surly jump on board that one. Otherwise my vote is for the Line of home merchandising catering to young demographic. This seems to fit into what Martha had already put in place with her Macy's Line. However, it needs to be very affordable.

  All of the idea's are just wonderful, no wonder Martha needed help picking one!

  Posted by: Andrea | January 31st, 2008 at 12:44 pm

• I love the idea of a Martha store.I also love all the other ideas.Combine them all.Don't forget Canada in your plans. You have a lot of fans here.My young niece loves your magazine and so does my nephew's girlfriend. I am sure that whatever you do..you should involve Alexis ,to help in fulfilling these incredible ideas.I just love her blogs.She is very gifted.

  Posted by: julie | January 31st, 2008 at 12:45 pm

• what is nice about the storee idea is that once Martha has her own point of sale presence would all the products be available online and via catalogue too to make everyone everywhere able to buy Marths goodies??

  Posted by: wildidea | January 31st, 2008 at 1:08 pm

• Hi Martha, I love all of the ideas. The one I love the most is the store idea. I have had a dream for years that maybe some day you would build a Martha Stewart chain of stores across the country and dreamed about having a job in one of the stores. I hope that dream comes true and it can incorporate all of the other ideas and expand to Canada and other countries. Thanks for allowing all of us to vote on these great ideas. Jan

  Posted by: Jan Erickson | January 31st, 2008 at 1:14 pm

• Although I think all the idea's were fabulous I have to tell you that the Allergy Cookbook is my favorite. I also have Celiac's Disease and finding new recipes would be absolutely great. Keeping a gluten free household is important to having the disease and because of that my family eats basically gluten free too. Although I have developed many GF recipes myself it would be great to have a resourse for new idea's.

  Posted by: Bob | January 31st, 2008 at 1:15 pm

• Hey Barbara Fight - so glad to see your face and here your voice again. brings back memories of the old dog run at 81st Street. Of course, I had to vote for your idea. Hope you and Jesse are doing well. Tell her Bailey says hello.

  Posted by: Caryn Caplan | January 31st, 2008 at 1:17 pm

• This would be an itam I would love to purchase. I have five cats and love all animals. Pet crafts would be something I would love to do. Good Luck!

  Posted by: Randi DeMartini | January 31st, 2008 at 1:17 pm

• Even if the Allergy Cookbook is not the winner I think this is one thing that you might want to include in your line as 1 in every 133 people are affected by Celiac's Disease. It is hereditary and not something someone catches from another, it just a "Gift" from your family. LOL

  Posted by: Bob | January 31st, 2008 at 1:17 pm

• Although the pet idea is cute, it's not very original. You can get pet items like pillows, stockings, etc everywhere they sell pet supplies.

  Posted by: Patti Cheramie | January 31st, 2008 at 1:18 pm

• The Martha Store would be wonderful! I could finally get some decent sewing and crocheting lessons!

  Posted by: Simi Weiss | January 31st, 2008 at 1:18 pm

• I love Shara's idea! I always buy the products in the Living magazine when pets are featured.

  Since I am a pug owner - when I saw Pugs featured in BluePrint I was extatic! My pug is available for modeling at any time.

  Posted by: nan | January 31st, 2008 at 1:18 pm

• I think the digital scrapbook is such a wonderfull idea! I have always loved scrapbooks and attempt to make my own, but never seem to have the time to get very far on them or even get them started with so little time in my schedule. This would be the perfect way to make my memories even more special! Plus many people now use digital cameras, making this idea even better instead of having to go to the store to wait in line to print them out!

  Posted by: Dawn | January 31st, 2008 at 1:25 pm

• All the entries were incredible. They were all great ideas and would be beneficial to consider incorporating into to your business. Reason being is that your show brings all of us so much wonderful information on so many different subjects. The Martha Store is my absolute favorite. I would love to go to a store where I could not only buy a product but learn how to properly us it. This would inspire me to buy and learn more. If the store idea does not pan out, what about having a group of knowledgeable crafters go to Michaels for special classes using only Martha Products.

  Posted by: Liz | January 31st, 2008 at 1:26 pm

• I love the store idea. Why not incorporate some of the other ideas and put them in the store? A catalog to go along with the store would be great for those who can't get to a store.

  Posted by: Marilyn | January 31st, 2008 at 1:37 pm

• Unfortunately, the young demographic doesn't visit this site enough to rally behind the concept of an inexpensive cool/chic line targeting them. All the MORE reason to extend the Martha brand to include this HUGE market. It only makes sense to start building brand loyalty young.
  ITS A GREAT IDEA!

  Posted by: steven | January 31st, 2008 at 1:42 pm

• I LOVE KATIE'S
  marthastewart.com digital scrapbook WOULD MAKE SCRAPBOOKING LESS MESSY.

  Posted by: VANESSA | January 31st, 2008 at 1:43 pm

• Hello Martha,
  All of the ideas are just wonderful, but the idea of a store dedicated to all things Martha would be so fantastic! I can't wait for stores to come to major cities, like Phoenix, Arizona.
  Thank you, Martha, for allowing us to be part of this.

  Posted by: Marissa | January 31st, 2008 at 1:47 pm

• Hi Martha,

  Oh, I wish you would open a “Freestanding Martha Stewart store for merchandising and workshops!” Such a store could incorporate all your other “Big Ideas” and more. What a wonderful venue in which to merchandise your products! Enhance the virtual environment of your show and website – bring us a store or stores where we can shop for materials and meet together to try out your ideas in a real physical environment that reflects your signature excellence! Thanks, Martha!

  Sincerely,

  Jean M. Rupert-Folkers
  Email: jean@rfasc.com
  Idaho Falls, ID

  Posted by: Jean M. Rupert-Folkers | January 31st, 2008 at 1:52 pm

• Everyone I know has one food allergy or another. I'm wheat sensitive, and it is so time consuming trying all the different combos of wheat-alternatives out there when I am cooking or baking from scratch. A magazine that would address these issues would be a godsend!!!

  Posted by: Jackie K | January 31st, 2008 at 1:58 pm

• Every camp and school (at least in New York) has banned peanuts, nuts, some shellfish, etc. Making lunch for your kids has certainly become more difficult (on the creative side). A magazine that offered ideas for healthy lunches and meals while avoiding the big food allergies would be a gift to moms everywhere!!!!

  Posted by: Lizzy | January 31st, 2008 at 2:02 pm

• THANK YOU ALEXIS! I struggle creating a great meal for my family when i am the only one with a food allergy. I do not want the rest of them to suffer through bland food or limited menus because I can't eat certain basic foods, like wheat. Please give us a beacon of hope for an ever-growing allergy epidemic!

  Posted by: Mary | January 31st, 2008 at 2:06 pm

• Oh please no matter what do the store and the scrapbook idea. I do everything on the computer--which is where all my photos are--and the scrapbook site would be the BEST gift for people, and I'd love to have it for my own enjoyment too. Please!!!

  Posted by: Zoe | January 31st, 2008 at 2:12 pm

• I am so pleased you have a Blog. I love the idea of a MS employee cookbook. Handed down recipes are always the best. I did a book of family recipes for my sister as wedding shower gift over 25 years ago and I still use those recipes and I am so grateful that I collected them at a time when everyone was still around to share them!

  Posted by: Sue | January 31st, 2008 at 2:14 pm

• I say launch the store!

  Posted by: Christine | January 31st, 2008 at 2:14 pm

• I would really love to see a publication about allergies. I have a niece and nephew who are allergic to peanuts and eggs and it's hard to find "good things" for them!!!!

  Posted by: Mary Ann | January 31st, 2008 at 2:15 pm

• Too hard to vote...though I did finally pick! I could easily vote for at least 3! Well done all!

  Posted by: cheri | January 31st, 2008 at 2:15 pm

• Hi.
  I think all the Big Ideas are great and would complement the company. Most could be added to the website, so my vote goes to the Martha Stewart concept store- what a fun destination for many people!

  Posted by: Kassandra Seiwell | January 31st, 2008 at 2:20 pm

• More people need to vote for the Martha Store!!!!! The possibility of a store opening up in New York and then spreading to other cities in the US is SO exciting. Imagine a Build-A-Bear Workshop type of interactive store and substitute teddybear making with crafts, cooking, baking, gardening, etc. where people (young AND old) can come for a special celebration or birthday party with their friends. How cool would that be!? A+++++ Barbara!

  Posted by: Elisabeth | January 31st, 2008 at 2:22 pm

• I like the store idea the most. It seems as though the other ideas could be incorporated as new columns in the magazines that are already being produced. For example, have a column featuring a food-allergy friendly recipes, a section featuring pet crafts, etc. The digital scrapbook would be a great addition to the website, too.

  Posted by: Sarah K. | January 31st, 2008 at 2:26 pm

• I really like the idea for the food allergy magazine. I myself have dairy allergies and would love to have some tastey recipies I could make for me and my husband. What a great idea!

  Posted by: jamie | January 31st, 2008 at 2:30 pm

• I applaud that Martha is giving her employees the opportunity to show their innovation! If a Martha Stewart Store opened up I would be in line IMMEDIATELY. As an extension to the store there could possibly be virtual links to cooking/craft groups. Perhaps guests at the store could make appointments for consultations and/or submit ideas. This store could be such a strong educational tool, and we know that Martha is all about enriching the lives of her eager audience!!!

  Posted by: Christine Taylor | January 31st, 2008 at 2:31 pm

• hi martha my name is jenny i am a devoted fan martha i have a question i have a 2 year old nephew that is allergic to basically every thing and when they come to my home in franklin va from florida i feel sad cause i cant seem to cook anything with out glueten or wheat and so forth i managed to get divvies from your web site for his snacks now i need recipies to cook for him please help me help help help

  Posted by: jenny | January 31st, 2008 at 2:31 pm

• I think the store is the best idea!!! I have always wanted to take classes from Martha Stewart (or her staff)here in my city or anywhere around the country. It is so hard to find a place that teach everything as Martha does (cooking, baking, craft for me, crafts for kids, garden, decoration, good things, things about the house (as simple as iron,etc) It will be a dream come true!!! I can't wait for something like this.

  Posted by: Gabriela Gonzalez | January 31st, 2008 at 2:32 pm

• the store the store! how awesome would that be to have your own MS Rec center of sorts? You could have a kid's activity section and classes just for kids that would coincide with adult classes so mom and dad wouldn't have to worry about a sitter.

  I think the digital scrapbooking is overdone already. There are TONS of sites where you can post your own layouts and a site called Blurb where you can have your blog w/pictures, etc bound into books.

  I also think a younger demographic merchandise option would be nice. I wouldn't go much younger than 14 or 15 yr olds, but developing homemaking and style skills at that age is always an asset to be used again and again.

  Posted by: chelsea | January 31st, 2008 at 2:33 pm

• Oh, I think you should bring back MS Baby or MS Kids before you even CONSIDER a pets publication! those magazines are missed and we really don't want to see another publication pulled...bring some back!

  Posted by: chelsea | January 31st, 2008 at 2:35 pm

• I am in love with the allergy cookbook idea. My son is allergic to nuts and shellfish. My neice is also allergic to nuts and my nephew is allergic to nuts, wheat, soy, dairy, egg, red grapes, tomatoes and strawberries. Its so hard to accomodate dietary restrictions, since almost all standard items contain one or more of the 8 most common allergens, or is made in a facility that processes them. There have been so many times that we've gone to relatives' homes only to find that there is NOTHING our kids can eat, especially birthday cakes or pies. Try explaining to your two year old that he can't have birthday cake!

  Posted by: erica | January 31st, 2008 at 2:36 pm

• You have my BIG vote for the allergy free recipes. This topic is largely ignored and just ripe for the money-making picking from an organization like Martha Stewart. My grandchildren have soo many allergies that my daughter has to bake my granddaughter her own cake to take to a birthday party. There are many websites offering support for millions of desparate mothers needing help in this area. Children with allergies is on the rise. I suggest you be the first to get in on what will become a HUGE industry.

  Posted by: Dbborah Nesbitt | January 31st, 2008 at 2:37 pm

• I would go with the Martha Stewart store. Then you could have all the other things there,too. It seem's alot of other people have the same idea. If you decide to build a store in Petoskey, Michigan, I would be proud to and would love to work with you.

  Posted by: Nancy | January 31st, 2008 at 2:38 pm

• Clearly you have a wonderful and talented team! All of the ideas are fabulous. I especially like the pet lover and specialty diet publication ideas. I have an idea of my own...what about a Martha Stewart Style publication that features clothing and style tips and techniques? Potentially doing a style makeover feature...hmmm...it could be a "good thing."

  Posted by: Lynda | January 31st, 2008 at 2:40 pm

• Martha and Alexis, your show came on I was once again in my kitchen disappoint over how my banana nut muffins came out.Last year, myself and my two kids learned that we are gluten intolerant. It has been an up hill battle on the bake good scene. I think I have cookies down pat, but there is so much more to learn and achieve. There are so many times I have wanted to ask a question, but there is no one to turn to. I know I am not alone in this situation. Diagnosing GI is on the increase. I have talked to many people who have just cut out gluten. If this idea does not pass the vote, could you please have a place where people like us could go for advice? Sincerely, Sue

  Posted by: Sue | January 31st, 2008 at 2:44 pm

• My partner Ruth and I feel that the line of merchandising to a younger demographic is very important to bridge the gap between the 1000's of devoted 40 somethings that are fans and us 20 somethings that are fans. The empire needs to give the younger population something like crate and barrel meets ikea.. This would be very healthy for the company. The only problem is, and the reason I'm writing this is because the younger demographic can't vote for themselves because they're either at work or don't know how great everything Martha does is... So the younger demographic is something that shouldn't be overlooked. Thank you, Aaron.

  Posted by: aaron-cook | January 31st, 2008 at 2:45 pm

• Great work by all of your staff. Like the store the best--it would be wonderful and appealing to so many of all age groups and interests.

  Posted by: Mary | January 31st, 2008 at 2:51 pm

• Please Please bring back the catalog. There are no decent Halloween decorations without Martha's catalog. The quality was fantastic and items were never shown any where else.

  Posted by: Peggy | January 31st, 2008 at 2:53 pm

• OMG! Hello Alexis!! As the author behind CeliacChicks gluten-free blog in NYC I'm so excited to find you! I voted for your allergy mag idea and watch out...because I'm going to send a couple thousand of my readers your way to vote! When your idea comes to fruition I'd love to contribute an article.
  p.s. I've had a friendly email chat with the other Alexis, Marth's daughter, when she mentioned "gluten-free" in the NY Times.
  The store idea is way cool too, but had to vote for my fellow gluten-free gal.

  Posted by: CeliacChick | January 31st, 2008 at 3:01 pm

• I love the idea of the pet publication. I, like Martha, love pets and they are foremost in my everyday activities. Having a book that you can turn to when you have questions about the "Right Thing To Do" in a certain situation would be great. And I just love the idea of being able to look up pet crafts when you want to make something special for your own pet or someone else's. Shara, Good Luck!

  Posted by: Roseann Richardson | January 31st, 2008 at 3:02 pm

• Whereas I like the idea of a local Martha Stewart store, it would probably take awhile before one is placed near where we all live. What I think is absolutely needed immediately is a special publication catering to those with food allergies and sensitivities that would include recipes. I hope and pray that Alexis' idea comes to fruition soon! I have been scouring the internet trying to find recipes for my 2 year old granddaughter who was just recently diagnosed with food allergies. It is disheartening to go all over town to buy the ingredients for a recipe only to find that the end result is not very tasty. I am sure that any recipe included in a Martha Stewart publication for people with food allergies and sensitivities would have already been tried, tasted and certified good!

  Posted by: Blessed1 | January 31st, 2008 at 3:03 pm

• p.s. Correction: Alexis mentioned gluten-free on her radio show, not in the NY Times.

  Posted by: CeliacChick | January 31st, 2008 at 3:11 pm

• will the pet magazine have a % donated to a lower vet bill to people who adopt dogs & cats, or a % donated to no kill shelters?

  Posted by: debbie guiney | January 31st, 2008 at 3:19 pm

• I love the vintage collecting idea! These days, everyone is looking for a bargain, and vintage finds are great! I love going to flea markets, tag sales and thrift stores, and finding the "diamond in the rough". Maybe this publication could help me & others find that perfect item!

  Posted by: patti | January 31st, 2008 at 3:21 pm

• Love the idea of a store. It would definitely become a destination to visit for folks coming to NY. Products could be sold on the website, too. Can see chains popping up in a few years (could attract celebrities living in the region of the chain store such as sports figures, theater stars, business CEOs, local news anchors, politicians, actors living in an area, etc).

  The other ideas are great but could be incorporated as special sections/features in Martha Stewart Living and/or pages on the website.

  Posted by: Betty | January 31st, 2008 at 3:23 pm

• I love the e-scrapbook idea. It would be very convenient (not enough time in the day to do what we love.) plus not everyone can be as created as they wish.

  Now, who doesn’t like Martha’s style and creativity!! Well, that is a great way to add a little “more” of Martha in our precious memories!!

  Posted by: Mayra Villacres | January 31st, 2008 at 3:28 pm

• All of the submissions are great ideas, but I think the store would have the least amount of accessibility to the majority of people who love and enjoy your products. It definitely would be a destination store for many to travel to!

  I'm a lover of vintage and all things collectible, so that is my top vote, yet I think the pet products and craft magazine would be a huge hit because it's a truly unique idea.

  ---I vote for all the above!! What a tough decision!

  Posted by: lucy | January 31st, 2008 at 3:29 pm

• Defintely like both the store option and the line for a younger demographic! I'm one of the 20 something's who is so broken up over the end of Blueprint and would love to see something geared at us again! There are 20 somethings who are Martha fans but not ready to decorate/cook/live older than our age!

  Posted by: Steph | January 31st, 2008 at 3:36 pm

• I like the idea of the online scrapbook. especially the idea of being able to order it printed and bound.. I also like the idea of the store except the fact that I live in Texas and I am sure it would be along time before I would ever be able to sit foot in the store.. Maybe a Catalog along with the store would give a taste of the store to all globally..

  Posted by: mrsladonna | January 31st, 2008 at 3:40 pm

• A STORE!!!!!! IN NASHVILLE!!!!!!

  Posted by: Katherine Meade | January 31st, 2008 at 3:49 pm

• You have some really creative people working for you and I wish they could all win. So how about a first place winner and the rest runners-up and you implement all the ideas! Since we have to choose one, I have to say the idea of having a Martha store nearby is most appealing to me. You might visit it and I might get a chance to meet you but of course, I also want to buy things and learn something new in your workshops.

  I also like the magazine for those with food allergies but maybe those recipes could be incorporated in another of your magazines. I can't wait to see who wins and thanks for asking us to vote. Trish

  Posted by: Trish | January 31st, 2008 at 3:57 pm

• I think finding a way to have the store idea and including ther other ideas would be great and might jusrt increase customer/fan size.

  Posted by: APG | January 31st, 2008 at 3:58 pm

• I love love love "The Essential Guide to the New Vintage" idea! It's something I'd love to see come out once or twice a year. And I really think it would be a huge hit with the online blogging community. There are so many amazing blogs already that are dedicated to this idea and I think they'd really pick up on this and drive huges sales to this magazine.

  Posted by: PamperingBeki | January 31st, 2008 at 4:01 pm

• I have dreamed of this store for so long!!! I love, love, love the cottage idea where the store would be set up like a Martha Stewart home and sell the products by room. The other ideas could be combined.

  All the other ideas are great except that they don't apply to everybody. For example, I wouldn't use the scrapbooking, or the pet things, or the allergy cookbook. But they could be in the store.

  I have so missed the catalog and ordering everything on line. I live in the fastest growing county in Georgia, Coweta. We're just south of Atlanta with a beautiful new shopping area with room for a Martha Stewart House Store. I'd love to work there!!!

  Posted by: Bibby | January 31st, 2008 at 4:03 pm

• I agree the store would be perfect! If they lauch the store then the other ideas can be sold at this store. I would love a store and for this reason I emailed my friends the following:

  Most of you know that I'm a Martha Stewart Freak! So can you guys go to the website below and vote as many times as you can for Martha Stewart store by Barbara. I know if you love me and want my happiness you will do it. Can you imagine???? It would be my dream that I didn't know I had come true. Tell all your friends too.

  Nadia

  Posted by: Nadia K | January 31st, 2008 at 4:08 pm

• I love all the ideas but the food alergy publication has my vote! I have a wheat/gluten sensitivity and what would be so helpful in such a publication would be how to convert everyday recipes using wheat/gluten free products. A recipe for pretzels, cookies, bread/rolls, pizza crust,sticky buns and/or coffee cakes would be awesome! It has been years since I have had any of these delicious treats. Please help all those who suffer from this condition by choosing this one!! Thank you for asking for our imput.

  Posted by: Kathryn | January 31st, 2008 at 4:08 pm

• I agree the store would be perfect! If they lauch the store then the other ideas can be sold at this store. I would love a store and for this reason I emailed my friends the following:

  Most of you know that I'm a Martha Stewart Freak! So can you guys go to the website below and vote as many times as you can for Martha Stewart store by Barbara. I know if you love me and want my happiness you will do it. Can you imagine???? It would be my dream that I didn't know I had come true. Tell all your friends too.

  Nadia

  Posted by: Nadia K | January 31st, 2008 at 4:17 pm

• The store, the store... PLEASE PLEASE choose the STORE! Dream come true!

  http://www.elizabethandchad.blogspot.com

  Posted by: Elizabeth | January 31st, 2008 at 4:22 pm

• Although all the ideas are good, I am really for the food allergy publication. One of my twins has severe peanut allergy and you would not believe the foods we can not buy because of peanut cross contamination. My husband also has hemachromatosis, which is when iron builds up in his body, so, he needs a low iron diet. I had gastric bypass surgery and am anemic, so I need extra iron. Learning to deal with food allergies and feeding my family nutritiously while following everyone's diets has proved to be a very difficult challenge. Hats off to Alexis for thinking of it. It's about time!!! I would like to see the idea implemented even if it is not the winner. I for one would subscribe to it.

  Posted by: Candi G | January 31st, 2008 at 4:31 pm

• My idea is to keep your blog more personal. I am such a fan, Martha, and I feel like this blog was such a nice addition. It features a side of you we don't get to see on your show and I look forward to checking in each day. But, this posting about how you should expand your business seems misplaced on this forum.
  -Just my 2 cents

  Posted by: James | January 31st, 2008 at 4:35 pm

• These are all interesting ideas for new projects, but I'm kinda disappointed at ho-hum-ness of them all. None of these really strike me as a "Big Idea," especially not one worthy of capitalization!

  Instead of the same old printable online photo album idea, wouldn't it be cooler to be able to compose your own DVD of favorite MS video clips (guests, cooking, crafts, wedding planning, gardening, etc), or a printable book of only your favorite MS recipes & projects? I can already do my photos online if I want, but I can only get my Martha Stewart *content* here....

  Posted by: kealoha | January 31st, 2008 at 4:40 pm

• A Martha Stewart Store, now that's A REALLY REALLY GOOD THING! Retail Therapy at it's best!

  Posted by: GaryLParkerJr | January 31st, 2008 at 4:51 pm

• 1. Hi Martha...
  All these are great but I do have one suggestion, on the pet project that seems to be winning at the moment, you need to make sure that all of the recipes are tested and indicate when certain ingredients may cause animals harm. For example, your dog biscuit recipe on your web contains garlic and this can be toxic (a viewer commented on it in the comment section of the recipe); and I have a min pin and they can't have pig ears, so I really think there is a need for this type of publication and with your name on it you know people will respond to it. I too would like to see the catty come back not only did I love shopping from it but all the great ideas that one could get from it.

  Posted by: Tonya | January 31st, 2008 at 4:57 pm

• A Martha Stewart Store is a must for the company, if you ask me. Think of Ralph Lauren's Rhinelander Mansion on Madison: the flagship Polo store. It is a bastion of style and history. It's visionary.

  I remember seeing the Macy's store with all the Martha Stewart awnings and the display windows full of your merchandise. I remember thinking, "There NEEDS to be a Martha Stewart Store!" Only one. In New York City. Something with cachet and allure and beauty! I think it would give the company such a boost, a lot of buzz and provide a way for you to really craft an enviroment to showcase all your wares, all under one roof.

  I'd spend a day there! Two days!

  Go, Barbara, go!!

  (Trust your instincts, Martha! I know you'll pick the right one!)

  -Andrew in Canada

  Posted by: Andrew Ritchie | January 31st, 2008 at 4:59 pm

• Dear Martha
  Please add focus and bring attention to the many food/ diet allergies, Celiacs and Autism with a magazine that can help everyone LIVE well day to day.
  my 3 yr old daughter was diagnosed with Celiacs Disease in June of 2007 and we have made a complete lifestyle/household change as far as diet is concerned.
  I have tried so many recipes, bought so many products and few pre-made food stuffs have any consistancy worth paying the high price for. Travelling is always exciting and i would love to be able to support restaurants and businesses that can make for a win-win experience. Information for day to day, travelling, diet advances and accolades to the many new businesses, restaurants, people who help people with allergies and support for people who have Celiacs and other food allergies would be so helpful for so families like ours.
  thanks and great idea Alexis!

  Posted by: joanie s | January 31st, 2008 at 5:09 pm

• There is a real need for good allergen free recipes. I am gluten intolerant and I spend hours trying to convert the great MSL and Everyday food recipes into things I can eat. Even if this doesn't get chosen for the idea bake-off it would be great if there could be a search filter online or a special allergen free section.

  Posted by: cambria c. | January 31st, 2008 at 5:09 pm

• I second the store ideas in three time zone(or four). If geography not available outside NYC then provide mail orders and catalogs like MBM for other areas ( just like regular department store). As far as class you could do a traveling classes and show.

  Posted by: Amy | January 31st, 2008 at 5:17 pm

• I think the store idea would be fun and the cookbook for allergies would be practical. We need both these days.

  Posted by: Darci W | January 31st, 2008 at 5:17 pm

• As someone who struggles with food allergies... and as a MOM the fool allergy publication has my vote. I am allergic to shellfish/crustations, tuna (basically all fish), turkey and preservatives; MSG and sulfites. Avoiding the fish and turkey is easy as thing go... it's the preservatives that have me challenged... my kids wan the good stuff as they say!!! This magazine would be a welcome addition to my home!!!

  Posted by: MELISSA | January 31st, 2008 at 5:26 pm

• PLEASE, PLEASE, PLEASE everyone vote for The Store as another one wrote, "Than all the other "BIG Ideas" could be part of it. Then after the 1st one is up and running in NYC I pray the 2nd one will be in Southen Indiana and I would be the first one in line to be hired at that store.
  God Bless to all

  Posted by: Sandra Fisher | January 31st, 2008 at 5:28 pm

• I love the idea of a MSLO Employee Cookbook! The best cookbooks are the ones where people share their own, treasured recipes. For those of us that do not live in NY, the store is not so appealing. If the cookbook does not "win" I hope Martha Stewart would still support her employees creating one. Who said there can only be one idea that wins?

  Posted by: JC | January 31st, 2008 at 5:30 pm

• Hi there Martha!!!
  As someone who is allergic to shellfish/crustations/tuna, turkey and preservatives; MSG & sulfites (try finding a box without one of these)I'm all for Alexis's allergy publication. I'm tired of people thinking I'm crazy and that I should just eat what's out there. Food allergies are out there and this is just the thing we need. It's difficult to find reasonable solutions to some foods for my family who don't have these allergies. This will have foods we'll all like with out the allergens I struggle with. What a wonderful, wonderful idea!!!!

  Posted by: MELISSA | January 31st, 2008 at 5:36 pm

• I LOVE the idea of a special publication for those of us who suffer with food allergies. It would also be great to focus on how to loose weight while consuming wheat alternatives. If you decide not to do this, I HOPE somebody else will.

  Posted by: Bonnie M | January 31st, 2008 at 5:36 pm

• Hi!
  I think all of these ideas are great. The one that gets my vote is for Alexis' Idea for a Publication that specializes in addressing the needs of those with food allergies and sensitivities. Even if this idea does not win first place - I URGE you to do this - this is something that is truly wanted and needed.
  Unlike airborne allergens like pollens and molds, food allergies cannot be treated by receiving “Allergy Shots”. Food allergies and sensitivities, including additives, preservatives, and dyes, activate the body’s immune system to respond in varying degrees of severity, but the treatment for them is different. Like airborne allergens, Food allergies can be identified by simple skin testing.
  For anyone suspecting ANY kind of allergy – Go to your Doctor, and if possible, see a Physician who is Board Certified in Allergy / Immunology. In California, in my opinion, there is no one more qualified and effective than Myron I. Liebhaber, MD – Sansum Clinic, Santa Barbara, CA. Dr Liebhaber is a highly sought after guest-speaker for Medical Groups & Associations across the US.
  Here is a link to his CV and contact information: http://www.sansum.com/site.asp?s=9&actapp=8b&id=2DA9FDBFE52C4B059593D4E5AEF7A77A&innerid=8C97D6AB7F4045DFAD3D21101AD95E2C
  The Author, Ashley Koff, RD (Registered Dietitian) has written an Incredible Cookbook, “Recipes for IBS (Irritable Bowel Syndrome)”, with Forward by Sonia Friedman, MD. One of the many great things about this book is that the recipes are categorized and color-coded by six common Symptom Categories. This approach makes these recipes useful for people with many different kinds of digestive ailments and problems – regardless of their diagnosis!
  Just FYI, this is not a paid or solicited advertisement – just my opinions, based on my own personal observations and experiences. -Smile-
  Note to Martha: Even if you don’t post this – Get Dr. Liebhaber on your show‼!
  Bravo Alexis‼!
  Here’s to your health!
  Cheers!
  Robert

  Posted by: Robert, Registered Nurse, California | January 31st, 2008 at 5:38 pm

• I vote for the allergy publication. I used to get both Living and Everyday Food but stopped when I was diagnosed with Celiac Disease, because I couldn't used most of the recipes. I miss them both. There isn't anything like them for those of us with food issues.

  Posted by: Sammy | January 31st, 2008 at 5:39 pm

• There are all reasons to impliment each idea and there are reasons not to, but the one that caught my attention was the magazine idea Living Free for those of us with food intolerances and allergies.

  You've taught us how to cook, Martha, now teach us what to cook so we can enjoy being in the kitchen and restaurants as much as you obviously do.

  The store idea is neat, but I would dare say it's somewhat redundant given the show's daily content (cooking/crafting/gardening/health/technology/exercising/etc.), the various lines of products in specific stores and the celebs who appear on the show now.

  The scrapbooking idea wasn't received very well in the studio, and then there is the proposed product line for the tweens and up. Another product line? Is that target market screaming out for more material items for their over cluttered rooms? Really? I don't think so.

  The pet magazine could hold some weight given the number who have voted for it already, but I question current market saturisation. Is there room for another pet mag? I wouldn't know personally, but just to play Devil's advocate here I thought I would throw that out there.

  The collection book is interesting as part of Martha's ongoing library volume series. I like this idea a lot. And the employee cookbook will work for the exact same reason.

  In terms of ongoing revenue streams, though, I really think the Living Free holds a lot of potential. To date all of the recipe mags I have every come across for people with food issues have been bundled and marketed for vegans and health nuts alike, and they are generally found in food stores like Whole Foods, but I don't shop exclusively at Whole Foods nor do I go to Whole Foods to buy recipe mags. I generally pick up my foodie mags at book stores. I would love to buy my monthly Living Free wherever I can instead of hunting down obscure recipe magazines at specialty stores I have to go way, way out of my way to find time to shop at.

  Thanks for hearing my opinions and allowing me to voice them here!

  Posted by: Stacey | January 31st, 2008 at 6:10 pm

• The only problem with the Martha Store is that those of us who live in Middle America have not access to it. I would rather see the on-line Scrapbooking website be created.

  Posted by: Cissy | January 31st, 2008 at 6:36 pm

• I love the idea about the food allergy book! Food allergies have increased 50% in the last 5 years and is expected to increase. Until a cure, we definitely need your help finding recipes that are actually good. My son has a severe peanut allergy so this is very important to me. I'm also part of a support group for food allergies and we are constantly getting requests for safe recipes. PLEASE PLEASE HELP!

  Posted by: TJ | January 31st, 2008 at 7:13 pm

• I always thought my peanut allergy was bad, until my husband was diagnosed with Celiac's disease. I've had to learn a whole new way to cook. Since we eat at home so much from the wheat allergy, coming up with successful gluten free alternatives (especially old favorites like soft pretzels, one we are working on tonight in fact) is matter of complicated, frustrating trial and error. Martha and Co. you have a huge team of fantastic chefs and food scientists behind you... I am sure you can help us find good gluten alternatives. It's a very common, but surprisingly under researched ailment.
  Take my pretzels for instance. They are very sticky, but also break apart easily, so they don't roll into a smooth classic pretzel shape. Tonight I'm adding beaten egg whites to try to substitute for the gluten, hoping that the bubbles will air it out a bit and make it less dense. Also, despite my best efforts, GF food doesn't seem to rise. Martha, if you happen to read this, and know of a good idea, please help!
  Anyway, a dedicated allergy magazine/special issue/website would surely help me find the answers!

  Posted by: Jyesika | January 31st, 2008 at 7:20 pm

• To everyone who happens to read this. I am really hoping that the publication for people who have food allergies, and intolerances is the one that wins. There are many things out there like CELIAC DISEASE, That many people have, including me. Now things have changed since I was diagnosed at age 5(now i am 23) but still too many people go misdiagnosed, too many people do not know about it. To many doctors push it aside. These intolerances that are on a strict diet, are now being called trends...IT NEEDS TO BE PUBLICISED SO PEOPLE WILL KNOW ABOUT IT.

  Posted by: Jodi Mills | January 31st, 2008 at 7:50 pm

• Bring back Martha By Mail--and create a cybermall that would incorporate the home merchandise for the younger viewer, craft supplies, etc--this would also incorporte interactive sites for craft, cooking and decorating using the products of the store.
  Do 4 - 6 special publications a year--pets allergies,Blue Print, Kids, Holidays, and Collecting.
  Finally, create a spiral bound cookbook of MSLO Family Recipes with the proceeds going to charity.
  I'd buy a book--in fact, I'd give them as presents!

  Posted by: egabel | January 31st, 2008 at 7:56 pm

• All of these ideas are fantastic! The store idea hit me as the most fun. However, selfishly, I decided to vote for the special publication catering to those with food allergies and sensitivities. I have allergies to foods such as coconut, pineapple, chocolate (even though I sometimes crave it), and the big one - peanuts. I also have endometriosis which is aggrevated by gluten and dairy. So, my food choices are often very limited. You learn to be creative, but it would be great if there was a publication that we could get great recipies from! I know there are others out there like me that would benefit too.

  Posted by: Natasha | January 31st, 2008 at 7:57 pm

• Love the allergy magazine! It's completely original!

  Posted by: Carrie Twigg | January 31st, 2008 at 8:20 pm

• I have a daughter at RIT, NY, who placed me in the situation, to help her what pots and pans to get. She is thinking of moving out of her dorm and share an apartment with her dorm-mate, which is located at the schoolground.
  I suggested for her to look around if some of the students are in the same situation and want to sell their pots and pans.
  Because of this, IRINA's idea (from Big Idea)is terrific in my mind. After school is over she may
  well keep these tools for her new place, hopefully she 'll find a job.
  Otherwise I would also vote for Jackie and Alexis.

  Maria.

  Posted by: Maria Ong | January 31st, 2008 at 8:27 pm

• the pet idea is great!! there are so many pet lovers who think their pets are their kids!

  Posted by: sue larue | January 31st, 2008 at 8:34 pm

• A Publication for individuals with food allergies and intolerances is a topic that drastically needs attention.

  Some of the other issues have been done however they are entertaining.

  What we are in need of are publications and programs that can give support to a very large, forgotten percentage of our population.

  That is our adults and especially our children who suffer the effects from food allergies.

  These conditions range from minor to life threatening.

  It is not merely about making life easier, which it definitely would, or tastier, which it certainly will, but more importantly about empowering previously forgotten people, who make a great effort daily just to try to get a safe balanced meal

  On a personal note, my own 4-year-old granddaughter has severe food allegories.

  Conditions from her allergies vary from anaphylactic shock to constant severe itching.

  On her 1st birthday, after one small bite of cake she went into anaphylactic shock.

  This Halloween 2007, I attended her pre-K class party.

  Upon entering, I saw all of the other children eating their candy, cupcakes and Kool-Aid, laughing and having fun in their costumes.

  Then I caught a glimpse of a beautiful, very sad, Princess with and empty plate struggling to open a box of raisins

  My heart was filled with pain but also admiration, for her resolve and strength.

  She and her Mother need real help.

  I cannot help but wonder, without people like Alexis wanting to empower us with the weapons of different food choices, what kind of life is in store for this precious child and other children for being outside the circle. There is already irrepairable damage to her skin, what of her psychie?

  Please help us put this subject to the front burner, no pun intended.

  Reba S. Ballante
  Atlanta, Georgia

  Posted by: Reba Webb Ballante | January 31st, 2008 at 8:41 pm

• i live in Australia and i watch you 2 times a day on tv. I had my 18th birthday not long ago and i had a martha stewart themed party. ( i was the only one who really dressed up). A martha stewart shop would be amazing i think i would faint. i would save all my money to come to new york to see it. Imagine a store devoted to the most amazing lady. wow. i would live in there.
  Also Martha, about a month ago i had a dream that i flew to the US and was trying to find a martha stewart brand pie, and now you have anounced that you have soups. great work.

  Posted by: Nikki | January 31st, 2008 at 8:42 pm

• Scrapbook idea is the best!! Wonderful idea to be able to buy a copy of it from on-line, sort of like a photo-book only much cooler

  Posted by: Tiina | January 31st, 2008 at 9:29 pm

• Martha does food intolerances! It would be done with such style! And very timely too, as there are many people being diagnosed with celiac disease and gluten intolerance, who need the Martha touch to help them adjust to the gluten free life!

  Posted by: Heymom | January 31st, 2008 at 9:34 pm

• We love our dog! And we love natural and organic products - so combine the best and make let us make some natural and organic products for our dog.

  Posted by: Maria Kaul Casper | January 31st, 2008 at 9:51 pm

• Martha, thank you for allowing your viewers to have some input. All of the ideas are fantastic, but Barbara's idea of a store is fantastic. Even though I am 4.5hrs away, I would find a way to get there. However, Katie's idea would be more practical for me. I am a vivid crafter, so this is for me.

  Posted by: Susie Gallo | January 31st, 2008 at 9:54 pm

• I think all the ideas on Thursday's show were just great and well thought out. The best one in my opinon is the food allergy/special diet needs cook book. To have menus (recipes) for diffent types of allergy sensitive health issues would really be "a good thing".

  Posted by: Janet Bailey | January 31st, 2008 at 9:57 pm

• Why not take the top three best ideas and then take the bottom four and use them at a later date. Surely Martha will use them all in some way at some point and not waste any of the ideas that is how her company has grown and expanded to Good Things. The trick is not to over extend MSLO but focus on the ones that work best within the company structure.

  Posted by: Pam from California | January 31st, 2008 at 10:21 pm

• "The Martha Stewart Home Department Store" coming to a town near you... Of course, the first would be located in New Jersey since that is where Martha was born and raised!!! Go for it!

  Martha, you were absolutely headed in this direction for years. You produce it all, and I think you have given enough of your profits away to the other big names. Since all of your homework has already been completed, now you can put everything under one roof... "The Martha Stewart Home Department Store!" I absolutely cannot wait. I have been saying this for years!!!

  Posted by: Kim in N.J. | January 31st, 2008 at 10:32 pm

• I love Irina's idea...and if you could tweek it for small apartment sized furniture, I'd love it even more! Apartment dwellers don't have vast amounts of storage for food or crafts; everything has to be double duty!

  Posted by: Cheryl London | January 31st, 2008 at 10:35 pm

• A little scared about the mass consumerism ratings spike caused by the idea of having a faster way to buy martha products internationally.
  On the other hand I am extremely impressed with Alexis' idea to help a population in need of a full life of flavor and understanding. It absolutely sucks to not be able to eat the foods i have learned to love. Im challenging you to actually develop something new and helpful to humanity. Taste buds unite!

  Posted by: ML | January 31st, 2008 at 10:43 pm

• I would love to see a magazine for people with food allergies...especially gluten/wheat.

  Thank you!

  Posted by: Elizabeth M. | January 31st, 2008 at 10:48 pm

• Please seriously consider the magazine for people with food allergies. There needs to be more awareness about the Celiac disease. My Granddaughter almost died because of it before she was correctly diagnosed.
  Pets are wonderful members of our families, but I would choose the health of a human family member over that of an animal.

  Posted by: Judy | January 31st, 2008 at 11:00 pm

• I don't subscribe to any magazines (I thankfully have a gift sub. to MSL!), but I would definitely order a magazine devoted to recipes for those living with food allergies! I have family and friends who have various food allergies, and I'm constantly looking for allergen-free meals or snacks I can prepare for them. One allergen in particular, soy, is now the bane of my existence each time I shop at the grocery store. It's listed in all sorts of things it seems! Please help!!! I do like the idea of a sort of Martha's Workshop store, but feel that the allergy-friendly magazine could be implemented right away, and therefore reach more people. All the ideas were really quite amazing and so creative--what a neat concept to do this within MSLO!
  Thank you for all the inspiration you (Ms. Stewart and everyone at MSLO!) provide, and thanks also for allowing your viewers to vote for the next MSLO Big Idea of 2008!

  Posted by: Lisa | January 31st, 2008 at 11:04 pm

• I like many of the great ideas here, but I agree there is a real need for good allergen free recipes. I am gluten intolerant and egg intolerant and it’s quite a challenge to bake or convert recipes to substitute for white/wheat flour, bread AND eggs. People with food allergies and intolerances are always looking for new and interesting things we can eat. We turn to the same shows as mainstream society for ideas and try to adapt them according to our food tolerances, but the special gluten-free ingredients are expensive, tricky to work with, and the results are often disappointing.

  Even if this doesn't get chosen for the big idea, I hope MSLO can develop an awareness of this growing population of consumers and take food allergens into consideration when planning the everyday menus and recipes in Everyday Foods and the Martha Stewart show. Even if you just did the major food allergens (milk, egg, fish, shellfish, tree nuts, wheat, peanuts, and soybeans ) it would be a big help to many! Some can be avoided, but many, such as milk, egg, and wheat, are integral to baking and most recipes and foods. Thanks for a great idea and for your consideration!

  Posted by: Maureen | January 31st, 2008 at 11:06 pm

• The digital scrapbook idea is great as long as it is different than all of the other sites avaiable. If it can be personalized with already produced album hard copy pages and with Martha Stewart embellishments. And if the book itself that you order is customized - feels like a real life album then I think you will have something that will be above what the competition will be offering. If you offer "the sky is the limit" then it will be different and not just another digital scrapbook site.

  Posted by: Wende | January 31st, 2008 at 11:28 pm

• I am interested in recipes for people with food allergies. My daughter in law is allergic to many food products that contain gluten. I would like to prepare foods she can eat when she comes to visit.

  Posted by: Ann McCauley | February 1st, 2008 at 12:02 am

• Dear Martha,
  Ifirst found one of your books back in the early nineties,I think,and loved the contents...I loved making the crafts near Christmas time,especially the wreaths made from dampened moss on straw wreath forms and attached with a hot glue gun...the smell was wonderful while creating a beautiful decoration. These made beautiful gifts!
  Although I truly loved the idea of the interactive store,I simply could not miss the opportunity of voting for the absolutely wonderful idea of creating a "Martha" magazine with recipes for people with food allegies and diseases such as celiac disease which I was diagnosed with in 1995 after several years of suffering. I manage to find delicious food now that more people have been diagnosed with the disease since so many of our foods have preservatives, many containing wheat;(i.e.modified food starch=wheat, found in different brands of products as varied as sour cream,ice cream,pudding packages, sauces,etc.) As a person living with celiac disease,I would love not only to enjoy a magazine such as your employee Alexis suggested, but would also love to be able to purchase some Martha Stewart gluten-free cake and cookie mixes,and even some frozen foods. I STILL haven't found a gluten-free fig newton! I miss fig newtons!
  Incidentally,I am a 47 year old mom of a six year old boy in kindergarten, and many of my son's friends and classmates at grade school and when he was in preschool as well, have peanut allergies so severe that they can become ill if they are even near peanut butter wiped on a classmate's clothing (which they all do at that age...)
  What a great idea Alexis! I HOPE this will come to pass!
  Martha,I have enjoyed and saved many of your magazines and books over the years and have even given your magazine as gifts, much to the delight of the recipients. Congratulations on your contined success! You have earned it!
  Thankyou,Sincerely,Lizzie Snow

  Posted by: Lizzie Snow | February 1st, 2008 at 1:00 am

• These big ideas may be great and addressing the generic will make you money. What if you could make an impression as well as help people to have a greater life, because they can eat food that is great tasting as well as Gluten and Soy Free. You may not know it but there are families and individuals who can't just eat the things you have on your show. Studies show that 1 in every 133 people in the USA may have Celiacs desiese or an allergy to wheat and or gluten. The problem items include wheat, rye, barley and even oats if not properly processed.

  Think of all your favorite recipes and think of them without those ingredients.... how could you make them? It is what it is and makes eating and living difficult for so many people in the world.

  Your top items may seem important but this subject would love your attention. What do you think, I would love to know?

  Posted by: Tom | February 1st, 2008 at 1:03 am

• I would love to see a magazine that has recipes for people with allergies, as I am allergic to eggs. Most recipes I find that have that have substitutions for for eggs use a product that can not be bought at a grocery store and only from a health food store which I don't have in my neighborhood. So I would love to see different food items that could be used in replace of eggs. I would love to eat cookies and brownies.

  Posted by: Jeanna | February 1st, 2008 at 1:09 am

• These are all really wonderful ideas! I know that people with allergies have a hard time and a publication helping them would really be a blessing.
  Martha stores would be a dream come true!

  Posted by: barbara moore | February 1st, 2008 at 2:31 am

• dear martha,

  i did vote for the store, but please please please, come also to europe. i'm sure that there is a large and growing number of us europeans who would love to have martha stewart merchandise available on our continent.

  better yet, since i also feel close to those with celiac disease, why don't you do the food allergens recipe book this year and start planning for a future lauch of martha stewart in europe!?

  Posted by: Liisamarja | February 1st, 2008 at 3:06 am

• I think the special edition on collecting would be an amazing resource to have. For those of us who love vintage but aren't savvy enough to know what might have value and what's just good fun this would be immensely helpful. Please include tips for shopping in London too!

  Posted by: Jane | February 1st, 2008 at 4:44 am

• Martha:

  I would love to see a "Martha Stewart Store". I would even travel to NYC to go to it. However, please consider putting one in Philadelphia too. It would be great if all your products were in Martha Stewart stores all over the country all under one roof. That would be fabulous. I love your linens, sheets and towels. I love most of your products.

  Posted by: Linda | February 1st, 2008 at 6:07 am

• I have just finished writing a cookbook called Living, Loving, and Cooking With My Daughter, The Cookbook that explores the Art of Creating Nutrient-Dense Gluten-Free Foods. I decided to compile my traditionally prepared gluten-free recipes in a book after many requests from friends and family. More than a cookbook, these pages document my relationship with my daughter Jetta and my journey as a Mother. I have Celiac disease and have also been following the nourishing traditions diet with my family for years now. The book is filled with vibrant pictures of my daughter cooking and eating with me. It is a simple guide to healthy eating and simple traditional food preparations. I hope other Mothers find this book helpful in creating easy and nourishing Gluten Free meals for their children.
  You can buy it now by going to: http://www.nourishingyouandyourchildren.blogspot.com

  Posted by: Priscilla Smith | February 1st, 2008 at 6:35 am

• Hi, I'm with you UK fan, you need to go international. I'm live in Australia and the only way i can ge your stuff is via ebay. This keeps the Matha Stewart cravings at bay.

  Posted by: Nicky | February 1st, 2008 at 7:14 am

• I have been a "Martha Fan" since you first appeared on TV. Your latest show is the best! For the Big Idea contest, the store is the only way to go. All of the other ideas are fantastic but fit nicely into the store concept. A huge thanks for having the very best website. I am sure you will incorporate the fantastic store departments from Everything Martha into the expanded website.

  Thanks also for the cabbage tip. Each winter we have a Goumki Party so I have made them for years but have always cut out the entire core part of the cabbage leaf which makes rolling a challenge. Can't wait to try just cutting off the top of the core rib. I know it will work like a charm. Thanks

  Posted by: Meg | February 1st, 2008 at 7:29 am

• These are all wonderful ideas, but as a mom of a child with multiple food allergies, I would love a magazine that gives me more ideas of safe things to cook that the whole family can enjoy.
  I feel like I cook the same things over and over again and some days the only safe idea I can come up with is hot dogs (and that's not very healthy). It's difficult to cook when your cooking without wheat, rye, barley, egg, milk, peanut, and tree nut.
  There aren't too many magazines or books on the market that cater to mulitple food allergies. This would really be a wonderful fit into a place in the market that currently is left with a big gaping hole.

  Posted by: Janeen | February 1st, 2008 at 7:37 am

• I vote for the scrap book idea.

  Posted by: Sue Tierney | February 1st, 2008 at 7:43 am

• I've voted for the store, and have already posted a comment explaining why. But I'd just like to lend more credence to support for that idea - and point out some flaws with the others.

  A special interest magazine that is too narrow in its focus (food allergies or pets) would alienate those of us who do not have allergies or pets. Why would I buy a magazine on food allergies if I don't suffer from them? (I don't, and I wouldn't buy it.) Would millions of others buy it? Maybe they would, but research is a must.

  Blueprint recently folded, so one should ask whether another publication, even more narrow in its focus, is a safe bet.

  A store appeals to ALL Martha Stewart devotees: allergies or no allergies, pets or no pets. Within that store could be a 'library' with all the magazines and a place to purchase back issues, all the books, all the goodies. I like the idea of workshops, interaction with experts. There could be a floral service for brides and parties, a special wedding consulting section. Frankly, the possibilities are endless with the store!

  It really is the BIG idea! It's potential is so expansive.

  Barbara, I'm SO in your corner!

  -Andrew

  Posted by: Andrew Ritchie | February 1st, 2008 at 8:50 am

• I think an allergy mag is a great idea. I have four children plus myself with food allergies. Almost everything we eat is a do-it-yourself proposition, as we avoid things almost literally from certain soups to all nuts and much inbetween. I know that any recipes that Martha would publish would be just as good in creativity, taste, style, and reliability of performance as her non-allergy ones.

  Posted by: Meg F | February 1st, 2008 at 9:02 am

• I'd love to have all pet craft ideas and food, health and training articles in one place to reference. Thanks for thinking of this Shara.

  Posted by: Marilyn | February 1st, 2008 at 9:06 am

• You can add my name to the list of people who want tne return of the Martha catalog. I really do miss it.

  Posted by: Joan | February 1st, 2008 at 9:37 am

• Alexis is right!!!! I think Martha could make some awesome gluten free/caesin free meals for us!!!! It gets so bland sometimes! I would love to see some get together and holiday menu ideas too! PLEASE PLEASE PLEASE!

  Posted by: Lisa | February 1st, 2008 at 9:50 am

• Definitely the store!!

  Posted by: Meredith | February 1st, 2008 at 9:51 am

• Frankly, I dont understand why there isnt a Martha Stewart store already. And as the other person said, All of the other ideas could be incorporated there. Why not have it all Martha. My vote is for the store.

  Posted by: DAWN | February 1st, 2008 at 9:58 am

• The percentage of people who have food allergies just keeps rising;the market is ripe for a great allergen-free/gluten-free publication.

  Speaking personally, I would love to see the quality of Martha magazines applied to food allergies. I'm sure I and many others would feel a bit weepy when we picked up the first copy and knew we would have more than 4 or 5 recipe options within the magazine. And it would be wonderful if it were easier for my friends who want to cook for me to have a magazine to pick up with some seasonally appropriate, reasonably healthy recipes that also exclude my allergens. (Some caloric splurges would also be great, of course.)

  I would also love to write for such a publication. I currently have an allergen-free/gluten-free blog called Aprovechar (linked to my name in this comment) that also focuses on healthy living, self care, and weight loss.

  Posted by: Sally Parrott Ashbrook | February 1st, 2008 at 9:59 am

• I would love it if Martha Stewart would get involved with Celiac disease to increase awareness of the disease and come up with delicious Gluten free options of foods .
  I would be willing to help with any questions -I have 2 children with Celiac disease and I am a Gastroenterologist at the Children's hopsital of Philadelphia .I do run the Celiac center at CHOP .
  Would love for you to get involved .
  Ritu Verma

  Posted by: Ritu Verma | February 1st, 2008 at 10:00 am

• All the ideas are great! If you choose to create a new publication, perhaps you would consider making it available as web-magazine. And maybe you could provide a subscription choice that would allow access to all MSL publications (not including books), saving paper and transportation costs.

  Posted by: Polly Miles | February 1st, 2008 at 10:09 am

• I have a young friend whose small child kept the whole family awake every night with his screaming from pain until my friend searched online and discovered young Andrew had food intolerance to many items - gluten, dairy products and many others. I've seen how difficult it is to provide him with food in an appetizing and healthful way. She would LOVE such a column or book! Thanks. Liz

  Posted by: Liz Archibald | February 1st, 2008 at 10:11 am

• What? You people are NUTS. There are so few people that would actually buy a "food allergies" magazine! Come on. Give it a rest. It would make a great "section" of a magazine, but a whole one? Are you high? The pet mag is cute, but again, no many people would actually buy it. I love pets as much as the next, but even local pet mags can't get enough circulation.
  The obvious winner is the store. It's been a long time coming. If martha can carry forth her brand and have complete control over the stores, she could double her money. I'd be there at least once a week. So all you "food allergy" people stop voting 10 thousand times and skewing the results. LOL>

  Posted by: Christopher | February 1st, 2008 at 10:26 am

• The allergy issue could really benefit people who suffer. I love my pets, but they never seem to suffering while they inhale the same dog food day in and day out. Plse give attention to the allergy issue. Thanks.

  Posted by: DD | February 1st, 2008 at 10:38 am

• these are all great ideas, but i vote for the store first, as long as it caters to a broad demographic. many of us boomers have admired martha's style for years, so don't forget us. and do consider a catalogue for those who won't live near the store. the cookbook idea sounds really interesting too...

  Posted by: cj | February 1st, 2008 at 11:24 am

• I love the idea of the magazine with recipes for those with food allergies. If it could include recipes for children and toddlers with food allergies and not just adult recipes that would be wonderful. I have a 14 month old who still has a dairy allergy (we thought it had gone away, but it's still there). Would love to make recipes the whole family can eat that taste great as our little one loves to eat what we're having.

  For those that are commenting on the food allergy publication only reaching a narrow margin of buyers - I do understand. But, once you know someone with a food allergy and how miserable they are after eating something their body can't tolerate your feelings would change.

  Posted by: Brenda | February 1st, 2008 at 11:36 am

• I Think Martha should print a book with nothing but home made crafts.It could cater to children and adults

  Posted by: Judith | February 1st, 2008 at 11:44 am

• I vote for Alexis' project- the food allergy publication. No one does recipes like Martha Stewart. What an inspiration it would be for those of us living well with celiac disease (one out of 133 Americans), food allergies, and autism spectrum disorder.

  To those who cannot fathom a need for allergy-free recipes- I beg to differ. I write a gluten-free and food allergy friendly recipe blog, Karina's Kitchen [Gluten-Free Goddess]. My recipes have garnered over 1,050,645 hits. There is obviously a need.

  But here's the thing. There is not simply a need for delicious allergy friendly recipes, there is a need for inspiration, style, and creativity- and who better to do it up right than Martha Stewart?

  Good luck, Alexis! And thank you.

  Posted by: Karina | February 1st, 2008 at 11:45 am

• I vote for the food allergy magazine. I subscribe to your everyday food magazine and every recipe I've tried has been delicious and loved by every member of my family except for the one who has food allergys. He is 9 years old and is allergic to beef, peanuts and eggs. It is so difficult for him. He can't eat school lunches, he can't eat cake at friends birthday parties, he can't eat in restaurants. He has had allergies since he was a baby. We do ok with substitutions until it comes to cookies, cakes, brownies, pancakes, anything that involves an egg. I have replaced the egg with gelitan, yeast, vinegar and baking soda, applesauce. I can't find a substitute that works. I know that life threatening food allergies are on the rise, a quote from the food allergy network reads "in the last 5 years peanut allergies in children has doubled. The number of Americans with food allergies has increased from 6 million to 12 million." There is a very large market for your food allergy magazine. I personally know one child who would love to have a piece of birthday cake or a pancake that actually tastes good. I have often thought of writing a letter to you to ask for help with this, well here is my chance. Please pick the food allergy magazine.

  Posted by: judy | February 1st, 2008 at 11:46 am

• Alternative recipes for people with food sensitivities are hard to come by -- to say nothing of good-tasting recipes! Putting Martha's resources and standards to work could create a new cuisine for a growing segment of our population.

  Posted by: Rene | February 1st, 2008 at 11:55 am

• LOL, Chris. No, we're not NUTS - we generally have to avoid them! Kidding aside, I love the store idea too, but looks like many people felt pets and food allergies were more appealing for whatever reasons. It may be true that an entire magazine may have circulation challenges compared to cost of production. But just because they win the contest doesn't mean they'll be adopted, does it? At the very least I'm sure most food sensitivity people (and those who love) them would just love to have alternate recipes/ingredients and menu suggestions or additional columns in the mainstream mag and show.

  Posted by: Maureen | February 1st, 2008 at 11:59 am

• Christopher, you have every right to feel excited about the possibility having a Martha store. However, you're just plain wrong about the food allergy/intolerance magazine having too small a market. 1 in 133 (that's at least 2 million currently, and some estimates are higher) Americans has celiac disease and needs to avoid gluten and possibly casein (cow dairy) as well. Over 12 million Americans have food allergies, and the number is rising. And that's not even including the people who avoid gluten and casein for their children's emotional health or to cope with autism. Moreover, because the current food magazine market is so limited for people with such food restrictions, we'd all be passionate about a magazine that catered to our needs.

  Posted by: Sally Parrott Ashbrook | February 1st, 2008 at 12:12 pm

• The store is definitely the best idea if you take it nation (and/or world) wide vs. only available in NYC. Not only could you make Martha more accessable in your current markets, you'd have the opportunity to expand in so many other directions while gaining increased control & profit over everything you do. In addition to products, you could you could offer classes in business, home, fitness, beauty, etc., expand into clothing, even travel (ie specialty products and tips, tours, etc) The list goes on and on. The way I see it, there's no limit with what you could do.

  Posted by: Lori | February 1st, 2008 at 12:36 pm

• Having a Grandson w/food allergies, I truly think this Magazine would, indeed, be a wonderful help to EVERONE who has allergies themselves OR family members with them. Often, we're not sure just HOW to go about geting help outside the Doctor's office and , face it, they're NOT w/us everyday and a 10 or 15minute visit can only help so far...

  Posted by: Maybelline | February 1st, 2008 at 12:37 pm

• Having a close friend have to deal with a newborn son with food intolernaces so much so that she could not nurse him - I think the more information available for recipies and tips for those with food allergies and intolernaces would be the most helpful addition to families lives at the moment. It took many months before they figured out what was the difficulty for my friend's son - he was so ill. But he survived - other babies have not!- please go for this BIG IDEA~!~Help to make this a manageable condition for everyone.

  Posted by: Amanda - Los Angeles | February 1st, 2008 at 12:38 pm

• I love the Live Free magazine idea. Seven years ago my scalp started burning and I started to lose my hair. I was 38 when this started to happen. I see a specialist and we still can not resolve, but they believe it is due to allergies of some sort. I can't use any products in my hair or any products with a fragrance. It has been a personal struggle and a blow to my self esteem. I am so embarassed to share my story with friends and family.

  Live Free feels spot on in today's environment. I love this idea and hope this is one you will take to heart.

  Thank you Martha for your time.

  Posted by: Sonya | February 1st, 2008 at 12:56 pm

• Actually 1 in 100 Americans have Celiac and that's 3 million of us (according to Dr. Allsio Fesano who I met recently). Add them to the people with a myriad of other allergies/intolerances and we're way up in the millions. If Martha's reasearchers check out the recent sales increases for gluten free food in the US over the last three years showing staggering growth), the decision will be a no brainer. The money is in the food intolerance market and the pot will only get richer in time.

  Posted by: TJ | February 1st, 2008 at 1:02 pm

• I vote store,mostly for the learning aspect. How wonderful it would be to go and take craft/cooking/decorating etc. classes all under one roof. They are harder to find than you might think. How about "The Martha Stewart School For Living"?

  Posted by: irene sathue | February 1st, 2008 at 1:24 pm

• After (3) three wonderful daughters and (3) three gorgeous grandaughters to finally get a perfect little man in my grandson has been the most rewarding gift. Learning that he has peanut and cashew allergies has been heart breaking. I'd never heard nor met anyone who had these types of allergies before. Since learning of this I have met and heard of so many people in need of answers, fearing the posibility that their loved ones might even die due foods that most of us take for granted. It is startling the amount of deaths caused by food allergies. A magazine and/or a show teaching audiences about allergies, the seriousness and dangers, would be very much appreciated. Teens need to know how serious this could be since they especially seem to feel that life is forever & they have nothing to fear. The statistics are ridiculous. I feel terrible for my daughter who deals with this daily and is frightened, concerned and in need of more answers. It has effected the relationship I would love to have with my little man due to fear of the unknown myself. Everyone is affected in the family and we could use your help, since we enjoy so many of your tips, recipes and wisdom already. I vote for the magazine about food allergies...any and everything that you could find that can assist us in making life less stressful for such families, friends and especially the children that must live with this fearsome enemy, would be appreciated!

  A Wholehearted Thank You,
  Minnie

  Posted by: Minnie | February 1st, 2008 at 1:34 pm

• Martha,

  Did you know that some children with ADD/ADHD and some types of Autism are brought on by food allergies such as Gluten based foods, red dyes, sugar, and so on.

  This is a wonderful idea I LOVE IT. I hope that it is a winner and will be considered even if it isn't - this would be a great place to include information about organic foods, recycling, and a "green lifestyle,"

  Posted by: Wendy | February 1st, 2008 at 1:41 pm

• DEFINITELY the store - Classes would be sooooo amazing - and live demonstrations to teach silly young wives like me how to actually make things and use things!! Please!! And being able to buy martha goods...awesome!!

  Posted by: Nicole Falk | February 1st, 2008 at 1:43 pm

• vote me in

  Posted by: Anna | February 1st, 2008 at 1:51 pm

• While some of the proposed ideas are fun, Alexis' idea could truly improve the lives of those living with food allergies and intolerances. I have celiac disease, and am constantly on the lookout for new gluten-free/casein-free recipes. Perhaps more importantly, this idea would help to improve awareness - it is estimated that 1 in 133 people in North America have celiac disease. With an increased awareness of the disease, more people would get tested and ultimately lead healthier lives. I wholeheartedly vote for Alexis' idea!

  Posted by: Marie | February 1st, 2008 at 1:57 pm

• I think the idea on doing a magazine dedicated to food allergies would be great. I recently found out I have celiac disease and am highly allergic to gluten and corn. Corn is an uncommon allergy so it complicates the other allergies. Corn is found in everything in one form or another. I am also intolerant to dairy and fructose found in fruit. I think this is a great idea and hope it wins

  Posted by: Deb F | February 1st, 2008 at 2:13 pm

• The food allergy cookbook gets my vote. While I don't have a food allergy nor do any of my family, I have several friends with severe Celiac disease and would love to be able to have them over and have all the food be friendly for them.

  It will be a *BEST* seller!

  Posted by: Emily | February 1st, 2008 at 2:22 pm

• My daughter is Gluten/Wheat free --has something called Celiac Dis. there are so many people with this under dis. allergy -- there are wonderful chef opening up eateries that specialize in wheat and gluten free. Would love to see a feature on this.

  Posted by: Genevieve Gloviak | February 1st, 2008 at 2:31 pm

• I love Caroline Goudeseune's idea!! I would like to volunteer to have my small home "Martha-like"!

  Posted by: Miriam | February 1st, 2008 at 2:57 pm

• A Martha store in Montreal, Quebec, Canada. One day ? I can't wait to buy your products.

  HGWE

  Posted by: Tarzile | February 1st, 2008 at 3:05 pm

• The store is the best idea yet.
  Meeting the celebrities from the morning show at the store would be wonderful.Especially for people like myself who cannot seem to get tickets for the show.

  Posted by: Joelle M | February 1st, 2008 at 3:05 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• My younger son has a severe peanut allergy and is also highly allergic to some tree nuts. The number of children born with food allergies has increased significantly in the past 5 years. However, many people are still unaware of the serious dangers involved with food allergies. A magazine devoted to this issue would help educate others about food safety and increase awareness of this important issue. Thank you!

  Posted by: Grace O'Connor | February 1st, 2008 at 3:20 pm

• As someone who has to eat a gluten-free diet for medical reasons, and has a partner who is deathly allergic to shellfish, food allergies and intolerances are a big part of my life. I write a gluten-free cooking blog called Gluten-Free Bay, which is an attempt to bring healthy, exciting gluten-free dishes (especially traditional Jewish dishes).

  Everything I cook is gluten-free and kosher, which seems like a limitation, but there is no shortage of amazing gourmet recipes to explore and adapt to a gluten-free diet. It is high time for a publication for people with food allergies who are SERIOUS about food! There are so many people who adore cooking but have to cook for themselves or their friends or family members who have food allergies and don't know where to start. A magazine like this could code the recipes by what allergens it contains, and suggest sources for products (for instance, which soy sauces are gluten-free). It could expand gluten-free cooks' repertoires beyond gluten-free cake mixes from a box and include lifestyle articles (such as how to deal with your food-allergic kid going off to college). There are so many of us, who have everything from lactose intolerance to celiac disease to nut allergies... and our numbers are only growing. Food companies are responding by labeling allergens in their products and marketing new allergen-free products. Martha Stewart should jump on the bandwagon!

  Posted by: Tovah @ Gluten-Free Bay | February 1st, 2008 at 3:28 pm

• Four members of my family require a gluten free diet. Would love to see
  Martha Stewart tackle this way of cooking and all its challenges. This diet is a diet for life - we never can be"cured" or outgrow it. Those of us who need the gluten free diet are a PERMANENT MARKET!!

  Posted by: Sue | February 1st, 2008 at 3:32 pm

• I am voting for anything that has to do with making people aware of Food Allergies. It is a very serious issue and I hope that wins.

  Kelly H.
  http://www.bjortandcompany.com

  Posted by: Kelly H. | February 1st, 2008 at 3:33 pm

• Because of my family's allergies, when making a meal I have to avoid soy, beef, wheat, barley, oat, milk, peanuts, eggs, nuts, shellfish, mustard, and sesame. Martha Stewart was my first resource for recipes before allergies, and I'd love for it to be again! Please choose the food allergy publication! It could be so much more than recipes... interviews with celebrities with allergies, new laws relating to food allergies, current studies, how to dine out, sending kids to school, vacationing...I could go on!

  Posted by: Sara | February 1st, 2008 at 3:36 pm

• I voted for Alexis' food allergy/intolerance magazine! My son has MSPI (milk soy protein intolerance) as well as gluten intolerance. He was diagnosed as having "colic" - when really he was becoming malnurished because of his inability to digest the offending proteins he was getting through my breastmilk.

  If you know anyone who is being told their baby has "colic", it is very likely that the baby has protein intolerances (often described as milk allergy) and/or the baby has untreated reflux. Please take a minute to look at http://www.thePICfoundation.org and http://www.colicsolved.com. If even just one other parent doesn't have to go through the awful seven months we did...!

  P.S. Andrew and Christopher - If you think the allergy magazine is too narrow of a topic and too uninteresting to you, what about the rest of us who don't live anywhere NYC and wouldn't be going to the store there? Plus, the Allergy Magazine "big idea" would serve a bigger purpose than more material goods in the homes of people in the NY area. It would give hope and help for people struggling with food challenges everyday. Perhaps you should try "walking a mile in their shoes" by picking an ingredient and going without it in your diet for a few days. How would your coffee taste without milk? How would your pasta taste without cheese? How would your vegetables taste without butter? And that is an "easy" allergen to avoid compared to gluten or soy...

  Posted by: Dianne | February 1st, 2008 at 3:39 pm

• Doesn't Kmart already sell Martha items? A store seems silly. Also, the publication ideas already exist in multiple formats. Accurate and up to date allergy information can be easily obtained from any allergist, and the cooking and pet magazine market is already saturated.

  I like the other ideas though!

  Posted by: Todd | February 1st, 2008 at 3:48 pm

• The Food Allergy magazine should get the vote.

  Posted by: Zara | February 1st, 2008 at 3:48 pm

• I love the idea of a magazine dedicated to food allergies. My daughter has severe, life-threatening allergies to eggs and tree nuts and I'm always looking for new egg-free recipes and ideas.

  Posted by: Debbie | February 1st, 2008 at 3:49 pm

• Dear Martha,
  Where can I send my money for the first subscription of a monthly food allergy magazine such as Alexis has suggested? There is currently only one such magazine that I know of, and although it is good (Living Without), it has previously only been published only quarterly, and not at all for the past six months. They are planning on publishing bimonthly now, but the market is wide open for another publication. I have Celiac disease, as do approximately one in 133 other Americans, only most are undiagnosed. As the public and medical communities become more aware that many illnesses are food allergy/intolerace related - more people will be diagnosed and looking for just such an informative resource.
  The market for gluten free food has increased by huge amounts just over the past three years, a publication such as this would have a huge following immediately.
  Like I said - where can I send my subscription payment now?

  Posted by: Rebecca | February 1st, 2008 at 3:53 pm

• If a store is created, please have an online location as well, for all of us who can't make it to New York. We desperately miss your catalog. It was not only nice to order from, but to get inspirational ideas as well!

  Posted by: Robert | February 1st, 2008 at 3:54 pm

• The food allergy magazine is a great idea.

  Posted by: Sara T. | February 1st, 2008 at 3:57 pm

• Great idea Alexis, WE NEED THIS!

  The gluten free public is behind you ALL THE WAY!

  Posted by: Jeanne | February 1st, 2008 at 4:02 pm

• Found allergies!!! It'll help bring greater attention to the need for food manufacturers to pay attention to this audience! Also, I'd love to have Martha's ideas on how to live a life of luxury without wheat and dairy.

  Posted by: sara | February 1st, 2008 at 4:04 pm

• After reading some of the postings from people opposed to the allgergy magazine idea, my comment is this:
  You say that you would rather have a Martha store that you would "visit once a week" because you love the Martha products so much, but those of us with food intolerance would 'devour' an informative magazine from cover to cover, and keep it as a resource. We would pass it around to friends and family members affected by the diseases, or simply trying to make a cupcake for our children that they can eat at parties and not feel left out because they can't eat the birthday cake and ice cream. We would use it as a reference at our support group meetings. We would buy subscriptions for newly diagnosed people that we know that are reeling from the realities of the new diets that they must adhere to for the rest of their lives.
  You see - every bite of food and drink that we take in has to be scrutinized for safety - forever. We don't magically get over the allergies - we must follow them for our entire lives, day in, day out, every bite.

  Posted by: Rebecca | February 1st, 2008 at 4:09 pm

• I would LOVE to see Katie's Big Idea on a marthastewart.com digital scrapbook. I've always wanted to learn the art of scrapbooking but couldn't find the time to attend those sitdown lessons in handicraft stores. This idea will be great as we can sit at the comfort of our own home anytime and learn scrapbooking!!!! Please let this happen!

  All the Best!

  Posted by: Edleen Tan | February 1st, 2008 at 4:13 pm

• I would love a Martha Magazine focused on food allergies. I have found only one acceptable magazine that deals with food intolerance. However I do feel testing the market with a section like that in either MSL or Body and Soul would be a great addition. I also love the online scrapbook idea. I can see it now, a format similar to shutterfly but with more options on page layout, imagining and add ins. It would even be great if you can order you scrapbook pages bound in a book (like shutterfly). It would be great to do books for special occasions and trips.

  Posted by: Emily | February 1st, 2008 at 4:16 pm

• I have voted for the store idea. But Martha do you have to do only one! I had a hard time voting for one.
  I like the pet thing and the scrapbook thing and the employee cookbook.

  Posted by: D. Vincent | February 1st, 2008 at 4:24 pm

• Martha needs to do an Allergy/Sensitivity coobook, please. My family loves you and your show & Magazine. They have very sensitive digestive systems and are always looking for good recipies that they can tolerate.

  Posted by: John | February 1st, 2008 at 4:26 pm

• I just can't hold a candle to you Martha....You are incredible and I love that you share your show with other creative people. It just shows how confident and mature you are. Anything you do I would vote, yes, yes, yes for.
  You have so many talents and have been being create for so many years and worked so hard all your life, you will go in the history books....

  Posted by: TLScalella | February 1st, 2008 at 4:27 pm

• Re the Allergy Magazine idea. More and more people are developing so many different types of allergies each and every year. There are many that even have life threatening food allergies and one of the hardest challenges is to find products that do not contain the allergans. The hardest is to educate people to understand what these allergies are and how they can affect others thru food, thru chemicals especially since many of the allergy prone are children. What a wonderful boon to the growing population of allergy sufferers and their families that this might be.

  Posted by: Grandma | February 1st, 2008 at 4:29 pm

• Food Allergy Magazine - Definitely!
  There are so many issues that we face that could be addressed in a magazine's feature articles and great to get new recipes.
  Got my vote.
  Sue

  Posted by: Susan | February 1st, 2008 at 4:34 pm

• SToRE! STORE! store! Come on...vote for it! Wouldn't it be great to have a brick and mortar store with the potential to spread to cities throughout! Instead of a one time publication?

  Posted by: Albert | February 1st, 2008 at 4:47 pm

• Food Allergies/Sensitivities Magazine: This would be very much appreciated and is greatly needed. My three children all suffer from food allergies, and our world has been changed dramatically as we try to feed them each day. Food is such an integral part of our society, please bring attention and relief to the growing number of us that are affected!

  Posted by: Melanie | February 1st, 2008 at 4:59 pm

• The magazine for those with sensitivities, please! Most of the other ideas have pretty much been done before....
  People with food sensitivities/allergies are somewhat left on the outside looking in. Instead of having to buy that "special" book for their needs, they can get excited and have fun with every magazine that comes in the mail like the rest of us get to do!
  I imagine Martha and other chef's would have fun with the creative challenge! Yum!

  Posted by: Julie | February 1st, 2008 at 5:26 pm

• i would vote for Alexis. i have Celiac Disease and finding a magazine dedicated to food allergies would be fabulous. Most magazines are dedicated to just cooking without thinking about the exceptional diets that are out there. Being able to read recipes that have already taken people like my7self into acount as opposed to having to figure it out for myself would be great.

  Posted by: CArri Rubinstein | February 1st, 2008 at 5:49 pm

• Food allergies are becoming a major health crisis. Please lead the effort to dispense information.

  Posted by: chris fisher | February 1st, 2008 at 5:57 pm

• Food allergies, please. Food allergies are becoming such a sensitive topic. Please get the word out, some of our children are so severe it is life threatening. Please help our little ones and keep them safe with getting knowledge out there!!

  Thank you!

  Posted by: Michelle | February 1st, 2008 at 6:03 pm

• I love the Martha Show! Unfortunately, I don't make it a priority to watch Martha everyday, since my 9 mo daughter tested positive for allergies to egg, dairy, and peanut. Why torture myself with learning how to prepare the most delectable recipes that I can't eat!?
  PS Thanks for the Divvies segment!

  Posted by: Sheri | February 1st, 2008 at 6:18 pm

• I am a holistic nutrition counselor specializing in food allergies, intolerances, Celiac Disease, and eating disorders. These subjects are all linked. Food is wrecking havoc on people in this country, simply because they are unaware of what they can and cannot digest. This magazine would bring more awareness to Americans and I'm all for it!

  Posted by: Cheryl Fawn, CHHC, AADP | February 1st, 2008 at 6:21 pm

• As a mom of a daughter with food allergies, it changes how our whole family eats. Peanuts and soy are problems with her.
  I would love to find fun new recipes for our family. I'm tired of being in a meal rut.

  Posted by: Pamela | February 1st, 2008 at 6:30 pm

• FOOD ALLERGY MAGAZINE!

  This isn't even a close call

  Posted by: Ray A | February 1st, 2008 at 6:37 pm

• As the mother of a food-allergic child who has launched a business catering to food allergies, of course I think the allergy magazine is a terrific idea. And having Martha Stewart's name on it would finally give food allergies the recognition and respect that has been lacking in the public sector. So many people have food allergies, sensitivities, intolerances and disorders (like celiacs), it would be nice to have such a resource. I'll even volunteer to write for it!

  Alexis: Come check out my online chocolate shop -- I have all sorts of delicious things that you can enjoy! http://www.wheyoutchocolate.com

  Posted by: Joy | February 1st, 2008 at 6:45 pm

• I vote for Alexis! A publication for people with food allergies/intolerances would be such a help for so many people. At the rate people are being diagnosed with Celiac disease/allergies etc., this is unfortunately a growing market - I think there would be lots of demand for a magazine catering to these needs. I have Celiac disease/casein intolerance and have not eaten in a restaurant for a couple of years now. I enjoy cooking, but could really use some inspiration! Please seriously consider this idea - we need this!

  Posted by: A.S. | February 1st, 2008 at 6:58 pm

• A real publication for those of us with food allergies and intolerances? It would be amazing. My children and I all have multiple food allergies as well as celiac disease and a chronic disease aggravated by diet. There are no magazines published that address our needs with healthy, delicious food. Only Martha could be trusted to research the subject thoroughly and publish recipes that work and taste fantastic.

  Posted by: Kimberly | February 1st, 2008 at 7:01 pm

• PLease do the food allergy magazine there are millions of people out there that have celiac and other conditions like it and this would help them out greatly.

  Posted by: George | February 1st, 2008 at 7:13 pm

• Not only would a food allergy magazine help me to deal with our new allergen free diet (my son was diagnosed in October), but it would help to educate people about this growing issue in our society! If anyone can make wonderful allergen free recipes, it is Martha Stewart!

  Posted by: Carla | February 1st, 2008 at 7:22 pm

• I think the idea on food allergies would be so helpful to many parents and kids. I myself am a huge pet lover and scrapbook lover but lets face it we can get these things anywhere. There is a limited amount of info on food allergies. Great Idea!!!
  Check out http://www.foodallergyfaith.org for a wonerful hero link and In Memory of.
  I love your show Martha!! Thank you.

  Posted by: Luanne Thompson | February 1st, 2008 at 7:33 pm

• I vote for Alexis' idea. Our daughter has celiac disease. I love reading my Martha Stewart Living magazine but I have often wished that the recipes had some sort of indicator if they are gluten-free (like the little gold circle with a "G" on Wegman's store products--please consider this too!!!). But a whole publication sensitive to the needs of those with celiac and other food sensitivities would be wonderful!! Thanks, Alexis for proposing this great idea.

  Posted by: KathyB | February 1st, 2008 at 7:51 pm

• Hello All,
  Having a magazine that really targets my food issues: Celiac disease and allergies, would make my life and that of my my family so much better. I come from a family of chefs and can substitute fairly easy, but having the resources that advertising in the publication would offer would be priceless! And think of all the restaurants that would add gluten-free to their menus just to advertise with you!
  Best wishes on all of your projects,
  Ann F.

  Posted by: Ann Flaherty | February 1st, 2008 at 7:55 pm

• I love the idea of the store ! You could also host special workshops of the other presenters ideas in your stores. Hopefully if you do this you will have one in Indianapolis! Maybe you could also showcase local crafters/ jewelry makers like myself!

  Posted by: Amy | February 1st, 2008 at 7:59 pm

• Go for Alex's idea for a magazine for people with food allergies! No one else has done it; be the first. I know you would do it right!

  Posted by: Linda | February 1st, 2008 at 8:14 pm

• I just love the idea of the digital scrap book, but I also like the Allergy free cookbook as well.

  Posted by: Cynthia Thompson | February 1st, 2008 at 8:16 pm

• A food allergy magazine would be incredible. I have Celiac Disease and trust me, the magazine would help

  Posted by: Catie Miller | February 1st, 2008 at 8:21 pm

• Went to the show 1/31/08, had a great time. Would love to have a Martha Stewart Store in CT.

  Posted by: trish | February 1st, 2008 at 8:25 pm

• The idea of a Martha Stewart Store...all Martha, all the time, what could be better! It would be so awesome to be able to find all of your products in one place. Hopefully, there would eventually be one here in Connecticut or at least an online version of it so that we can all order your great products.

  Posted by: Susanna from Goshen, CT | February 1st, 2008 at 8:33 pm

• The online scrapbooking idea is just toooooo great!As soon as I heard it I knew it was an idea whose time had come. Sooooo neat; no papers or supplies to clean up or store; economical because you can try out ideas without having to purchase all the trimmings. When all is complete you can print it up for family members that are not computer users. Wow, a source for the best gifts ever.

  Posted by: Nancy Scott | February 1st, 2008 at 8:38 pm

• Frankly I feel they are all great ideas... why not incorporate them into the store... or prioritze the ideas and start with number one on down.. I think they all deserved to be represented in some way

  Posted by: JO | February 1st, 2008 at 8:42 pm

• I agree that the food/allergy cook book would be the best market. My husband who is 35 years old just learned that he has celiac disease. Most people who think they have IBS really have celiac disease and they have a 50/50 chance of passing it to their children. This is a tough disease for a lot of us because of the lack of "GOOD" recipes. Ask anyone who has it if they have yet found a "bread" they love. Anyway, I think this would be a great idea and there would be a much bigger market than you think

  Posted by: Dawn Laskey | February 1st, 2008 at 8:46 pm

• A food allergy magazine would be fantastic. It would be a delight to have a spotlight on a huge concern for those who have children allergic to foods. The public is not aware of the problems one has when allergic to items such as eggs, all nuts, wheat, etc. Martha Stewart could lead the way to educate the public

  Posted by: Beth | February 1st, 2008 at 8:52 pm

• Hello Martha,

  I really love Alexis's idea. I love the fact that you had a segment or two about food allergies on your show as well. Hopefully you can feature more segments about this topic. More and more I hear about kids with food allergies. A couple of my friends who send their kids to private school are not allowed to even pack a lunch that had anything made with peanuts/or nuts just in case they come in contact with a child who is allergic. The Live Free Magazine will do very well and will give parents the help they need. (You can also make a book about it later as well). There is not that many publications out there other then "Living Without" (which is more for celiac disease), but nothing related to peanut allergies as well. Also, there has been some general findings out there that mention that kids who have Autism respond better to a Gluten Free diet. Well for some reason if there was an idea that beats out Alexis's idea you may want to consider putting a recipe or two as a special in your magazine each month.

  Lots of great ideas though from the rest of your staff-- they are very creative but I just see that there is more of a need out there with Alexis's idea.

  All My Best,

  Michelle

  Posted by: Michelle | February 1st, 2008 at 9:13 pm

• I just voted for the Allergen magazine - I JUST CAN'T WAIT!!!

  My husband has Celiac's disease - and we have two young girls who also eat Gluten Free meals (can't make two different dinners). I actually take some of Martha's recipes and modify them gluten free so I can make them. I'd love to share anything that would help you guys out.

  I also sent out an email to everyone I know to vote too!! Good Luck Alexis...I know I'd get a subscription - and know about 20 other people that would too!!!

  Posted by: Toni | February 1st, 2008 at 9:30 pm

• Please do a food allergy monthly magazine. While I personally do not suffer with any food allergies, I have friends who do. It would certainly make life more pleasant and bearable for them and any of their children who suffer with food allergies.

  Posted by: Juanita | February 1st, 2008 at 9:38 pm

• I am intested in the food allergy magazine, It would be such a help to so many families.

  Posted by: Lesa | February 1st, 2008 at 9:46 pm

• I think the allergen/food intollerances publication would be wonderful!!! My grandmother, mother, sister, myself, and my two older children have Celiac Disease. I have and infant too young to start solids and get tested yet, but am prepared for her to have it too. I would love to be able to get a magazine with cooking tips and recipes. It could also include craft ideas. Things like play-doh, some clays and even some brands of chalk have wheat starch in them. So, not only are my children excluded from special treats at school and parties, but also some basic things like art projects at school and writing on the chalk board when they run out of the "safe" kind of chalk.

  I think it would be a great tool to use to teach friends and family members about my children's special dietary needs with a well known name behind it to help drive the point home.
  Another bonus of this publication would be that just having it around the house for my children (ages 6 & 9)to see and read would help them to feel a little more "normal".

  Posted by: Schuyler Wilson | February 1st, 2008 at 9:55 pm

• When I think Martha Stewart, I think of the woman who started off by catering and developing recipes and ways to make life just a little bit better.
  What better "good thing" than to create a special publication which includes recipes and ways to make our lives easier?
  Those of us living with food allergies (and we are a growing demographic) live with constant anxiety. Can you imagine making a homemade soup, something as basic and homey as split pea soup, only to find yourself spending the next 8 hours at the local hopsital watching your childs oxygen saturations on the monitor because of it?
  This was my reality two days before Christmas this past year when she tried it for the first time.
  The saddest part is that she really loved what she briefly tasted and so my hunt is on to find a version of split pea soup without the peas.
  Are you up for the challenge? I personally know over 100 people who would purchase your product.
  Please!!Pick Alexis' Special publication catering to those with food allergies and sensitivities that would include recipes.

  Posted by: Sue | February 1st, 2008 at 10:13 pm

• I voted for the Store ... AND ALL the other BIG ideas included in it!

  Posted by: Angela Willis | February 1st, 2008 at 10:16 pm

• All of the ideas were great! But they could all be incorporated in the Martha Stewart Store near you, or an online Martha Stewart store.

  Posted by: Theresa Richey | February 1st, 2008 at 10:43 pm

• The Store is the only big idea! It is huge, and whereas very expensive to bring to reality, what a place this would be! And I would love to see these stores in places like Madison, WI or St Paul MN.
  MSOL is great for all sorts of people!

  Posted by: Nancy Graese | February 1st, 2008 at 10:48 pm

• PLEASE DO THE ALLERGY MAGAZINE!!!!!
  My children are complaining that I cook the same meals every week. One of them is allergic to PEANUTS, TREE NUTS, SOY, SHELLFISH, WATERMELON and RYE. We were told to also avoid all legumes. It is hard to cook interesting meals for them when I sometimes only have 30 minutes to do the meal preparation.
  I am also sad that I cannot make any meals for the children of my ancestry, since much of the food consists of soy sauce, shellfish and peanuts. It would be great to have a magazine that would have alternate ideas.
  There are many people in similar situations.
  PLEASE HELP US!!!

  Posted by: Emi | February 1st, 2008 at 11:34 pm

• Please consider Alexis's idea. As a parent of a child with a wheat and corn allergy, and gluten intolerance (possibly celiac disease but we did not get a biopsy). I really have very limited resources when it comes to tasty recipe ideas (as corn is in just about EVERYTHING). This means I have to cook everything from scratch every day. I have developed a blog with safe-products and recipes out of sheer desperation. Before getting the diagnosis I really didn't know how to cook-- was a semi-homemade food preparer. This magazine would be invaluable for so many.
  Caryn

  Posted by: Caryn Talty | February 1st, 2008 at 11:35 pm

• OMG, I would love a publication that caters to allergy sufferers/people with food sensitivities! It is so time-consuming to constantly have to adapt recipes and ever more challenging to find products that are safe. Please choose this one!!!

  Posted by: Bananarants | February 1st, 2008 at 11:50 pm

• I would like to see Alexis' food allergy magazine idea. The number of people with food allergies is growing; many more are diagnosed all the time. I struggle all the time to find good recipes that meet my family's gluten-free diet needs and often end up experimenting with many recipes to make them work for us. I still haven't found a good pie crust recipe!

  Posted by: Pam Newbury | February 2nd, 2008 at 1:00 am

• There is a gap in the market for food allergies info, a magazine that even come out bi-monthly would be a fasntastic idea and needs Martha to do it. Just remember to please include Australia on the distrubtion list!

  Posted by: Janelle | February 2nd, 2008 at 1:56 am

• The scrapbook idea sounds great! It would reach a bigger audience (worldwide) and a way might be found to allow that audience to order their scrapbooks from the US, for our own, and to give as gifts.
  I have lots of pictures, and somehow there's no time to organize them. A digital scrapbook would help a lot!

  Posted by: Traci | February 2nd, 2008 at 1:56 am

• Some of these ideas are excellent and it was difficult to choose.

  I'm surprised more people haven't voted for the Martha Flagship Store it seems like a very natural extension of the brand. From crafting to cooking it seems like there's incredible opportunity to make this an aspirational lifestyle destination. Celebrity demonstrations and classes offered on all topics-sounds like a one stop resource for those of us living in the community and a must-see for visitors from out of town as well. I don't see how this doesn't warrant a test budget. A fantastic, well thought out idea.

  The special issues for pets and food allergies should be published regardless. There seems to be little risk in pursuing this.

  Good luck to all!

  Posted by: Toni Sayles | February 2nd, 2008 at 2:51 am

• I agree with Deborah's comment, in that the Martha store could incorporate ideas from the other six's, which I see as the subcategories. If the flagship store starts out in NY, perhaps there could be a Martha 101 class, where potential crafters/employees would learn some of Martha's trademark crafts and skills in other areas (cooking, gardening, etc...), then travel to other states and countries to teach classes in craft stores- like Michael's or Hobby Lobby, for example. Depending on how successful the classes are, then decided whether to establish another Martha store in that area. All of the current Martha's employees could take turn making guest appearances demonstrating their showcase ideas. Now, how cool is that?!

  Posted by: Stephanie W | February 2nd, 2008 at 3:30 am

• You have no idea how we struggle with my little grandson's multiple food allergies. Special recipes would be wonderful. We are always searching for them. With food allergies on the rise, the issue has become pretty critical. Any information and/or help regarding food allergies is always greatly appreciated.

  Posted by: Sue Robbins | February 2nd, 2008 at 3:34 am

• I was diagnosed with Celiac Disease 11 years ago. I serve as the program chair for the Atlanta Metro Celiacs and I write our newsletter. Having a 'main streem' publications for people with Celiac Disease would be vitally important to help raise awareness about the genetic disorder. There are more than 1 million people out there suffering with the disorder who need to get diagnosed. I have asked everyone I know to vote for this option, so I hope it works. You should get in contact with the National Foundation for Celiac Awareness (www.celiaccentral.org) and work with them to produce the publication. I would love to be a source of information and/or a guest writer, if needed.

  Posted by: Jennifer Harris | February 2nd, 2008 at 9:09 am

• As the mother of a beautiful, smart child with life-threatening peanut & tree nut allergies and as an teacher/advocate within the schools both for these children and other special kids, I see only one choice. Not only can this magazine help others with recipes, the potential to raise and educate others is the greatest bonus. We recently traveled to Baltimore and found Poulet - a regular restaurant to most - but with the owner's daughter highly allergic, it is a nut-free place. To see our child eat with no fear and smile with ice cream on her face is what most people do not understand about food allergies! Best Wishes & feel free to contact us - Raquel

  Posted by: Raquel | February 2nd, 2008 at 9:27 am

• There are so many children and adults affected by food allergies. A food allergy magazine would not only promote awareness but provide recipes to many people with food allergies or chronic conditions, which restrict many foods. Having food allergies does not mean that foods have to be boring or flavorless. My son is allergic to many foods and I have learned to create delicious, nutritious foods that satisfy everyone's palate.

  Posted by: Debbie | February 2nd, 2008 at 9:32 am

• The idea of a magazine for people with food allergies is awesome! There are over 12 million Americans with food allergies and over 3 million kids with food allergies. It would be great to get new recipes for GOOD food for them!

  Posted by: jennifer | February 2nd, 2008 at 9:49 am

• The idea of a magazine dedicated to people with food allergies and intolerances would be a great boost for the food allergic community. I have two children with severe food allergies, and my husband is allergic to seafood. Cooking is often a challenge in my house. It would be wonderful to have Martha bring attention to the issue and publish a magazine with food options that are healthy and delicious. We have been waiting for something like this to appear for a very long time!

  Posted by: Rosanne | February 2nd, 2008 at 10:23 am

• To have a magazine dedicated to food allergies and sensitivities, driven by such an informed and talented group would be vital! So many of us suffer or have loved ones who suffer from food allergies, many life-threatening. To have a national publication not only help raise awareness, but provide vital information, tools and Actual Recipes (which are hard to come by) that families can enjoy together? From Martha's group? That would be a such a FANTASTIC thing. I am with Raquel, to see children eat 'yummy foods' without fear, like ice cream and birthday cake, with their friends would be such a joyful thing. Thank you, Thank you for considering it.

  Posted by: LC | February 2nd, 2008 at 10:23 am

• With an estimated 1 in every 133 persons in the United States having a gluten intolerance, a magazine dedicated to this issue would be most welcome by the celiac disease community.

  Posted by: H C Morris | February 2nd, 2008 at 10:39 am

• I love Shara's idea about the pet publication. For many people their pets are their children. who doesn't like reading new ideas about something that can be applied to the one's they love? Shara I hope you win this contest, that is a great idea!

  Posted by: Vi Bobola | February 2nd, 2008 at 10:44 am

• I LOVE the collecting publication - but I want to be only subscriber! SO although this is an awesome concept, I would bet that the real passionate collectors ( who probably are a decent chunk of us MSLO consumers) are not voting for it for fear that the masses will start collecting what we do!

  These are ALL such terrific ideas- my company did the same thing this year, since we are a design-driven fortune 100 business, and it was extremely successful with over 175 entrees. But we voted internally, having consumers vote, adds a new level of authenticity. Good luck everyone! I want the store, (like Tokoy's, even better!) the pet mag, the employee cook book, the collecting book (great cover design!) and, wow, all of these! Go GO Go.!

  Matt in Massachusetts

  Posted by: Alpinst35 | February 2nd, 2008 at 11:10 am

• As a mother of peanut,tree nut, milk, egg, wheat, coconut, sesame seed, beef, lentil bean allergic child i would love to see an allergen/food intollerances publication. I struggle daily to keep my son fed and interested in food. After eating the same food day in and day out food just isn't exciting for us anymore. Something like this would be greatly appreciated in our home.

  Posted by: Holly | February 2nd, 2008 at 11:25 am

• My 10 year old son and I have Celiac Disease. My son also has an EpiPen for peanuts and shellfish and is allergic to all nuts and soy. I would LOVE to see a magazine (FINALLY) to help educate the public on these topics, as well as provide recipes that are for people with severe food allergies and gluten intolerances. Restaurants that have GF menus could be listed. It would also be great to list candy companies that have GF/allergy-free candy. Right now, I have to order my son candy from Yummy Earth on the Internet, since most candy either has soy in it or is made with nuts, or in a factory with nuts. He also has braces, which means no sticky candy. Unfortunately, he reacts to red food dye which is in many candies. Please consider this a great public service to those of us who only have the Internet as a primary source of information at this time.

  Posted by: Cheryl Miller | February 2nd, 2008 at 11:53 am

• There are so many of us with food allergies, IN ADDITION to fragrance sensitivities and other chemicals found around the house and used unknowingly everyday. There are alternatives to be found in art supplies, cleaning supplies, cosmetics and personal care products that could also be featured that would greatly contribute to a "greener," cleaner world. Martha is always good at the creative side of things - this is a subject which needs attention and creativity. Thank you.

  Posted by: Candace Hyatt | February 2nd, 2008 at 12:05 pm

• A Magazine focused on recipes for those of us with food allergies would put your company again on the "Leading Edge"!I was diagnosed with celiac disease five years ago and have always loved cooking and eating good food. What a struggle to find good recipes without a lot of trial and error. My favorite cake is not from a gluten-free cookbook, but one that was featured in Gourmet magazine two years ago. PLEASE PUBLISH THIS MAGAZINE ----with your usual attention to detail, research and knowlege of what good food should taste and look like it will be an instant success You will be amazed at how well those of us who need it will subscribe to and MARKET your magazine. We will even send you recipes for your test kitchen to confirm and pass on to your many subscribers. THANK YOU

  Posted by: Jo Hanny | February 2nd, 2008 at 12:32 pm

• I vote for the food allergy cookbook. I've just found out that I'm gluten intolerant and am always looking for recipes that don't involve gluten or foods or additives containing gluten. So many people have various food allergies and Martha would be great at providing us with creative recipes.
  Thanks

  Posted by: anna | February 2nd, 2008 at 12:36 pm

• Dear Martha,

  Thank you for inviting us to comment on your upcoming decision. While all of the ideas seem interesting, I'd have to vote in favor of a publication for those affected by food allergies and intolerances. I think this would be a great service to the public and not just those directly affected by food allergies. It is important to bring this issue mainstream and a publication by the one and only, Martha Stewart is a great place to start.

  Parents of children with food allergies quickly learn what they must do to keep their children alive. I am the mother of a child with a LIFE-THREATENING allergy to peanuts. Our school is nut-free and all of the staff is trained to recognize and treat a reaction. Everyone in our family is trained. Many of our friends are trained. We accomplished this shortly after her diagnosis.

  Unfortunately, my daughter's allergy and the threat it poses to her life, are gravely misunderstood by many of the people with whom we come in contact and many of our school's other families. Some parents think I am simply one of the all-too-common over-protective parents of today. I only WISH this were the case. I'm really laid-back and hands-off. BUT, I am forced to protect my daughter's life, which means being vigilant about the food she is around.

  I can't send her off to a play date alone. She has never been able to sleep at a friend's house unless I come along. I can't RSVP to birthday parties without first interrogating the hosts about the food and the location. The list goes on.

  Protecting my daughter and trying to help her lead a normal life is a challenging balance. This is the case for all parents whose children have food allergies. If only we had a mainstream publication that put all of these issues into the public arena, thereby normalizing these issues, everyone would benefit.

  This publication could generally be about the issues surrounding food allergies, but it would also provide fodder for all the other problems/concerns that arise when on is faced with this challenge/disability (we still haven't decided what to call it)! For example, the publication could include information on updated research reports, fund-raisers, recipes, travel ideas, camp options, school choices, life-style issues, eating disorders, labeling regulations, nutrition, and restaurants.

  Thank you for taking the time to review our posts. If you don't decide to do this particular publication, please consider keeping these issues in the public arena as you recently did by having Benjamin from DIVVIES cook on your program. That sort of segment is much greatly appreciated!

  Kindest regards,

  Gina Rotundo

  Posted by: Gina Rotundo | February 2nd, 2008 at 12:49 pm

• As a person with 3 severely food allergic children and 2 children in nut-free schools, a magazine about food allergies with allergy-friendly recipes and great alternatives to foods for celebrations would be a God-send!

  Posted by: AmyJo | February 2nd, 2008 at 12:52 pm

• Hi Martha and Thank you, Alexis!

  Please do the food allergy magazine!!! I just found out a year ago that I was gluten intolerant and had several delayed reaction food allergies and while I manage reasonably well because I have a lot of experience cooking from scratch, many people do not and they really struggle.

  There are only two other magazines I have found that deal with this topic and they do not have a lot of recipes in them and they are issued infrequently. There is a good deal of information on blogs about gluten intolerance and the more common allergies, but there is little out there about corn allergy, which is very difficult to deal with as our food supply and health and beauty supplies are permeated with corn. I have an allergy to corn sugar, which is hard enough, but some people need to avoid all sources of corn and it is not typically included among the big allergens like wheat, egg, etc. Also, many people suffering from these conditions do not know about the blogs, or perhaps they are not computer savvy. A magazine by you would have the exposure to reach so many more people.

  Food allergies are on the rise and awareness of celiac and non-celiac gluten intolerance is just beginning to get attention. So many serious diseases and conditions are now being associated with celiac that it is vital to get the word out for people to be tested and once they are, for them to learn how to deal with their condition and still eat well. It is entirely possible, but it does take some creative thinking. I can't think of a better person to take this on than you.

  Please do it!

  Thanks,

  Karen Schmucker

  Posted by: Karen | February 2nd, 2008 at 1:08 pm

• It's Halloween and your 5 year old son isn't looking forward to trick-or-treating like the other kids because he knows he has to give all of his candy to his friends. He's allergic to all dairy and nut. If eaten, it would kill him. Solution: substitute the candy with fruit and safe chips. Not quite the same.
  It's his friend's birthday at school and everyone in the class gets to enjoy a slice of birthday cake, and a goody bag with candy, except your child with food allergies, who's throat would immediately close if either the cake or the candy in the goody bag even remotely touches his lips. No matter how hard you try to send in a substitute snack, he's feeling different and left out. You don't want him to feel this way, and you certainly don't want to take away from the other kids in the class who have every right to celebrate such a happy occasion. Solution: He stays home from school during the party. There are 24 kids in his class, thus 24 potential parties.
  You are at the park and a child, just trying to be polite, offers your son one of her crackers. You come flying across the playground just in time to catch your son before he accepts the cracker, thus preveting anaphylactic shock. The parent of the other child doesn't understand the severity of the situation, and wonders why you are over reacting. You are so tired of trying to get people to understand that it's not just an allergy that causes a rash on the skin. It's an allergy that will cause death without immediate medical attention. During an episode, these kids can begin losing air in seconds. Most travel with Epi Pens to buy them some time before an emergency team can reach them.
  Solution: You leave the park and go back at 7:00 in the morning when there is nobody else there.
  I know everyone loves their pets, we do too. And I also know those of us "allergy folks" don't stand a chance voting against those voting for the pet publication. I am merely asking that you consider both ideas. While there are sources out there for those of us mothers who have to be constantly on our guard, there aren't many with creative recipe choices that actually taste good. If anyone can tackle this growing epidemic amongst our kids, it's Martha and her team.
  Please consider both seemingly popular ideas, please help us help our kids fit in a little better!

  Posted by: Carla | February 2nd, 2008 at 1:09 pm

• The FOOD ALLERGY MAGAZINE would be huge for your brand ... it would show that you have the foresight to help this ever increasing market. The number of people affected by food allergies is slated to rise exponentially.

  Bravo for even considering it! I truly hope you are the one to break ground on this much needed publication!

  Posted by: Prepster | February 2nd, 2008 at 1:30 pm

• I also wish your products would be available in Europe or at least by mail at a reasonable price. At the moment I am charged 10 Euros a month for your magasine subscription. Perhaps a store in Vienna- I'd volunteer to make that happen. Also,missing a vegetarian food magasine.
  Thanks,
  Dominique

  Posted by: Dominique | February 2nd, 2008 at 1:41 pm

• Definately Food allergy magazine.
  In the past 13 years I clipped different magzines/news papers for information. Recepi by Martha will be great! There are many things to discuss about food allergy other than cooking food like Cosmetic, art product, life style, restaurant/store, etc etc.... There are many pet magazines but not food allergy magazine as far as I know. You should go for it. Please!!

  Posted by: Keiko | February 2nd, 2008 at 1:45 pm

• Martha,
  I love the idea of Alexis having a monthly magizine for food allergys I am Celiac/diabetic. it is so hard to find things to eat and the stores where we live just don't carry much, if anything to buy ready made so we have to cook everthing. To have this mag. to refer to every month would just be heavenly.

  Posted by: Mary Lou | February 2nd, 2008 at 1:50 pm

• We in the food allergy community NEED this magazine! Someone like Martha can help this issue go mainstream. We need delicious recipes for our families, ingredient subtitutions that truly work, and articles about other people who live like we do. Help us, Martha & staff!!

  Posted by: Nicole S. | February 2nd, 2008 at 2:00 pm

• Martha- Tell everyone they are such great ideas that choosing is really hard. I love cookbooks but I also love my pets so I flipped a coin and the cookbook won. I've been home the last 3 weeks from work with a broken ankle and you problem has really saved my sanity. I will be recording you show when I get to go back to work. Thank you for all the great ideas and I'm so glad that "Perfections" of the world have been vendicated. Yeah!!!

  Posted by: Kathy Barnes | February 2nd, 2008 at 2:01 pm

• Our two grandchildren have food allergies. They are four years and one year old. The one year old can eat only pears, green beans, and rice, and drinks only a prescription formula. YES to the food sensitivities magazine! Young mothers are desperate to find tasty recipes for their allergic children! We all trust Martha Stewart.

  Posted by: venetia theile | February 2nd, 2008 at 2:01 pm

• I would love to see Alexis' magazine idea come to fruition. The demand for a variety of reliable food allergy recipes is tremendous and continually increasing. I have been amazed and overwhelmed by the positive response from my cookbook and would be thrilled to aid in any way to help Alexis' idea become a success.

  Posted by: Emily Hendrix | February 2nd, 2008 at 2:08 pm

• I am really torn by two of the ideas. I love the idea of the store, although, being in the Midwest, I'll probably never get there. I also love the idea of the 'vintage' magazine-- I think something like that is long overdue!

  Posted by: Pat | February 2nd, 2008 at 2:25 pm

• We vote for Alexis Givens' idea -to print a specialty magazine catering to food allergies: offering allergy friendly recipes. Two members of our family have been diagnosed with Celiac Disease. Such a magazine would be of tremendous assistance.

  Posted by: Bill Cohen | February 2nd, 2008 at 2:29 pm

• I'm excited what Alexis is doing. It is devastating when you learn you have Celiac and the Physicians say, 'Sorry there is nothing we can do for this life threating no cure disease and you're on your own to learn how to eat. Go on the internet to find out what you need.' Well, there are support groups you find and they offer recipes and know of some cookbooks. With Martha's expertise for details and knowledge; there are so many food allergy suffers that would benefit greatly from this. Martha as a spooksperson that we all trust and admire could bring acknowledgement and help to so many people.
  I love your show and thank you for considering this, Patty

  Posted by: Patty | February 2nd, 2008 at 3:25 pm

• I think the pet oriented publication and productline is a sure winner however I like th idea of a Martha store. But I see it as a franchise like MacDonald's or Sir Speedy rather than a megastore. Of course quality control would be an issue and it might infring on the licensing agreements with the likes of Micheal's and K-Mart - merely Food For Thought!

  Posted by: lynn dunham | February 2nd, 2008 at 3:28 pm

• Martha, Please do the Food Allergy Magazine. My son is deathly allergic to milk and very allergic to eggs, pork and peanuts. It is so hard to plan meals for my family, let alone entertain friends and extended family without being worried about "unsafe foods." It's also difficult to make others understand the severity of a true food allergy. There are so many of us that would benefit from this idea.

  Posted by: Meredith | February 2nd, 2008 at 3:29 pm

• PLEASE do the food allergy publication. I have two sons both with food allergies. One allergic to nuts & eggs and the other is allergic to wheat, eggs, nuts, beef and dairy. This impacts our life daily and since the allergies are potentially life threatening it is very difficult to manage. Every aspect of life is impacted; projects at preschool (I must make rice playdough instead of using the stuff you can purchase. I have to monitor all art projects for allergens & strictly control snacks). I don't know what I am going to do when they go to elementary school. Birthday parties are very difficult for our kids to attend without them crying that they want the food the other kids have. I worry every day and really hope you will publish this magazine to help give parents like me the support they need.

  Laura

  Posted by: Laura | February 2nd, 2008 at 3:58 pm

• I would love to see a Martha publication for food allergies! It is hard to find great meals and recipies. It would also be great for all of this to come from Martha she is so well respected I believe it would help others understand some of the struggles of those with allergies.

  Posted by: Amy | February 2nd, 2008 at 4:06 pm

• Thank you for the GREAT idea of a Food Allergy friendly publication! As a parent of a child with deadly food allergies, this is a much needed market. There are 11-12 million people in the US alone, with FA's - and with a large number of those being children - What a GREAT way to invest in our future! Kudos to Alexis for having this "Big Idea" - Give that girl a raise!!! AND A HUGE hug! Thank you for considering to make Food Allergies a real "disease" as it should be recognized!!! YOU SO ROCK Alexis!!!!

  Posted by: JQBS Mom | February 2nd, 2008 at 4:22 pm

• Not only would the food allergy magazine help me and my husband cook better for ourselves and our son (who is allergic to wheat, soy, peanuts and tree nuts, among others) it would help our families who desperately want to support us, but do not know how! It would be great to go to a family function where all of the food is safe!

  Posted by: Carla | February 2nd, 2008 at 4:29 pm

• I vote for Alexis. Out of all of the proposals, Alexis' project is most useful to help a group who has special need.

  Posted by: Charlotte | February 2nd, 2008 at 4:40 pm

• Martha, please do a food allergies publication. My friend has a daughter with food allergies and has a really hard time planning meals because of it.
  Thanks

  Posted by: monique | February 2nd, 2008 at 4:58 pm

• Please do a FOOD ALLERGY publication.

  I never realized so many people had dietary restrictions because of food allergies and intolerances until I was diagnosed six years ago with celiac disease.

  The Gluten Free speciality foods market alone is growing by 25% a year, but it's so expensive. I need to be able to fix my meals at home.

  Posted by: Celiac 2 | February 2nd, 2008 at 5:08 pm

• "THE BIG IDEA IS A COMPANY-WIDE COMPETITION THAT GIVES STAFF MEMBERS THE OPPORTUNITY TO SHARE THEIR OWN IDEAS FOR THE ..FUTURE.. OF MARTHA STEWART LIVING OMNIMEDIA"

  I apologize if this may offend some reader. I know there is a lot of people and children that may have some form of food allergies. But isn't that should be address by a board or group with similar situation so that may exchange recipes or from a research nutritionist health groups??? There is a lot publications for food allergies book already in the market. Check out amazon.com, your book stores or even your libraries. I'm sure you don't see that it is "sold out" or even seeing there's a long line waiting for it. So to see another publication of another food allergies cookbook among many other ones would be redundant...to the.. "IDEAS FOR THE FUTURE OF MARTHA STEWART LIVING OMNIMEDIA".
  So I vote "the MS's STORE".

  Posted by: ATT | February 2nd, 2008 at 5:17 pm

• When my Mother died two years ago I lost 15 pounds, and was sick as a dog. I learned I have celiac disease. I've had digestive problems for years but ignored it, who wants to talk about THAT? Now I need to completely renovate all my recipes to make them glutin and lactose free. A magazine from MS would be a wonderful help to those of us who share this problem and who love good food.
  Please, a sore tummy is a terrible thing to live with.

  Posted by: Barbara Arnold | February 2nd, 2008 at 5:26 pm

• I understand that pets to some are like their children, however I find it very hard to believe that people consider their healthy fun loving pets more important than people AND CHILDREN who's health is (and in some cases severely) compromised and seek honest hard to find solutions. In fact, I find it even harder to understand why this idea is a consideration in a contest and not taken seriously as something that should be taken on as high value to so many. Martha, here is your chance to do a great service to so many. Please take it out of a contest and make it a rewarding challenge.

  Posted by: Sandra | February 2nd, 2008 at 5:27 pm

• Please, please move forward with the Food Allergy publication. My daughter has a life threatening dairy allergy. Yes, dairy. She went into anaphylaxsis at 8 months old after drinking a dairy-based formula. It was the first time I had tried to use any formula because I exclusively breast fed her. She is now 3 years old and is still dairy allergic and we carry her food everywhere- restaurants, parties.... This publication could not only help raise public awareness of life threatening food allergies, it could also quite possibly save lives. Thanks!

  Posted by: Carol Kalvelage | February 2nd, 2008 at 5:31 pm

• Add my voice to those clamoring for the food allergy publication! Two years ago when I was diagnosed with celiac disease I found that I had to cook for myself to save my own life. It is essential that I control the safety of my food. Since my diagnosis with this genetic auto-immune disorder, we have learned that my mother, two daughters and two granddaughters will also have to live gluten-free for life due to celiac disease. A publication to provide us with more palatable meals, as well as educate the public would be most appreciated!

  Posted by: Heidi Sell | February 2nd, 2008 at 5:35 pm

• PLEASE!!!! Do take on the Big Idea of a magaizne for food allergies and sensativities. We don't have too many options now. You would have a very large market to serve. One in approximately 130 individuals have Celaic Disease and cannot eat wheat, barley, rye and most oats. Plus, all those individuals out there with food allergies. As a result of increase pollution and toxins, more inividuals are diagnosed for both auto-immunne reactions to foods, like Celiac, and allergic reactions to foods. Additionally, families facing Autism have had wonderful success with eliminating gluten and casien from their diets. The market share is huge--and growing daily! How wonderful it would be to have Martha and her staff helping lead the way in allergen free cooking!!!

  Posted by: Linda | February 2nd, 2008 at 5:39 pm

• All of the ideas are great. I like the Martha Stewart Store the best. It would be nice to incorporate all these ideas and have them available at one store. It would be wonderful to shop at one store for Martha products, not several. I have a toddler and we are only able to make one store trip and then we go home. It would be great the have a store available to shop at in every major city and in every major state, for example Indianapolis, IN.

  Posted by: Elizabeth Marcisz | February 2nd, 2008 at 5:41 pm

• My daughter has multiple food allergies (dairy, eggs, nuts and wheat) and like many, we've found it so difficult to make things that taste good. She's told me that she's sad because all her classmates eat things that she's allergic to. It breaks my heart. I'm always trying to find decent things to bake and cook for her and it's been a real struggle. Right now, the pet idea is winning, with food allergies close behind. If pets win this one, I hope Martha Stewart would still consider giving the food allergies publication a try since there's such a big interest and experts predict that people with allergies will increase in the future.

  Posted by: Giorge | February 2nd, 2008 at 5:47 pm

• Martha-
  I store is a great idea! It would definetly be popular and well-worth it! And if you could be there sometimes, it would be perfect! I don't know why you don't have a store already!

  Posted by: Annie | February 2nd, 2008 at 5:57 pm

• Definitely, food allergies! Would love to see such a publication with recipes from MSLO! My child has multiple food allergies, and the best recipe we've found was from the author who appeared on your show 2 years ago. Other than that, we don't bake because nothing really tastes decent. It's really sad, for my child, especially when she's in school around kids who are snacking all day on things she can't have. Please help us Martha!

  Posted by: MW | February 2nd, 2008 at 6:03 pm

• My child tells me she is SAD because all the kids in her class or at parties eat things that she's allergic to. What can a parent do with a child that has multiple food allergies? We've spent so much money on recipes and packaged mixes that taste terrible. There is a strong chance that we might not win this vote for the big idea, but I do HOPE that MSLO will consider creating a publication for those with food allergies. There was a woman who appeared on Martha's show and demonstrated her maple sugar cookies, and they were very good! Of course anything that comes from Martha's kitchen would be great! Thank you to Alexis for coming up with this idea. I hope she wins then this growing epidemic of people and children with food allergies will win too and feel somewhat more normal in mainstream society. Please consider creating a food allergy publication even if pets win this one.

  Posted by: MW | February 2nd, 2008 at 6:18 pm

• Go Alexis
  I love the food allergy magazine. I have been lactose intollerant for 20 yrs. I also have friends whose kids have nut allergies. It's tough to find great recipes and ideas. That magazine would be fantastic!

  Posted by: Paula | February 2nd, 2008 at 6:37 pm

• I am very interested in Alexis' idea for the food allergy publication. As the mother of a child with Celiac disease I am always looking for recipes for delicious, gluten-free substitutes for the baked goods that the rest of us take for granted. There are so many people now with food sensitivities! And only a small fraction of the folks with Celiac have been diagnosed. There is a great opportunity for this publication as accurate diagnosis of Celiac disease becomes more common. This is a Big Idea that is a GREAT Idea!!!

  Thank you for considering it.

  Posted by: Kathy | February 2nd, 2008 at 6:49 pm

• I would love to see a magazine about food allergies. There are so many of us out there dealing with food allergies and having a magazine like this would be so helpful and educational. There are so many scrapbook magazines, cookbooks, pet care magazines,etc. But you can count on one hand the magazines out there for people with food allergies. Especially gluten free living, it's becoming widely known and there is a market for it.

  Posted by: Jo Ann | February 2nd, 2008 at 6:56 pm

• Dear Martha and Alexis,
  Food Allergies and Special Dietary needs!

  This could be the tipping point of bringing special dietary needs into the mainstream.

  Who better than Martha Stewart? Because there is SO much more to this issue than the cooking.

  These children and adults are excluded, in some way, from almost every celebration.

  I have mothers writing to me who go into the bathroom to cry because, once again, they see the sad face of their child who cannot consume the cake or pizza at their friends birthday party.

  Every holiday, every celebration revolves around food and almost every mainstream recipe has one of the 8 major allergens: especially milk, wheat or egg.

  Beyond even the recipes there are hosting tips, serving tips, and cooking tips, travel tips, dining out tips, that make the difference between my son being able to eat the food (that everyone else is eating) or once again digging into his own "special foods" and having to endure the questions about "Oh, what are you eating?"

  I have no doubt that Martha Stewart would do a fine job with such pet publication, and it would be "icing on the cake" for pet lovers. But the food allergic children havent even had their cake yet!

  With up to 5 million American children with food allergies, and many more avoiding gluten and casein because of celiac's disease or autism, I can tell you that there are millions of moms who would passionately follow anyone who could help us to encourage others to include or accommodate our children.

  Take care,

  Gina Clowes
  http://www.AllergyMoms.com

  Posted by: Gina Clowes | February 2nd, 2008 at 7:10 pm

• Oh Yes! An allergy publication! My 12yr. son has been suffering as of late, hives. So severe his hands and feet swell, and his legs get welts. For 2 weeks in January he dealt with this. I believe we have narrowed corn down to one of the cuprits and after doing some online searching, found that corn is being used in everything!

  Posted by: Diane | February 2nd, 2008 at 7:24 pm

• PLEASE do the magazine for individuals with allergies! I would subscribe in a minute. There are very few out there. My son has dairy and fruit issues. He has autism so we also try to keep out artificial ingredients and other junk (Check out the Feingold diet). Many kids with autism are put on a dairy and gluten free diet. We have relatives with celiac disease and other allergies. PLEASE! PLEASE! PLEASE! At least consider a book or quarterly magazine! This is a GREAT idea!

  Posted by: Claudine | February 2nd, 2008 at 7:42 pm

• I love each one of these ideas and I really believe each one is a "good thing". Why not use them all? I would seriously be interested in five of the seven and would definitely consider the other two!

  Posted by: Norine | February 2nd, 2008 at 8:10 pm

• I actually love the virtual scrapbooking idea with users being able to order their books printed, but I had to vote for the allergy/intolerance magazine idea because I have two kids who have to eat very different diets (dairy/gluten-free, etc.). It's so hard to find good recipes or anything other than rice to eat. It'd be awesome if Martha could even encourage someone to do a line of food that would be useful to those sensitive or allergic to many foods.

  Posted by: Laura Poe | February 2nd, 2008 at 8:10 pm

• I have been a long time fan of Martha Stewart's shows, books and magazines. I am so excited about this project! I found out that I have celiac disease in 2003. I have had to make many adjustments in my life since then. I decided to attend culinary school to learn how to bake for my disease. I have saved many recipes from Martha and have had to convert them to fit my diet. Some things work well and some things do not . It is a great challenge. I would very much love to see a magazine from Martha filled with recipes that supports those with food intolerances and allergies.

  Posted by: Gwen | February 2nd, 2008 at 8:46 pm

• The time is right for a FOOD ALLERGY magazine! FOOD ALLERGIES are rising and no one has tapped this market! There is an enormous need and no one can do it better than Martha Stewart. It would be a huge seller!

  Posted by: Emmay | February 2nd, 2008 at 8:49 pm

• The food allergy magazine would be a godsend for the millions of celiacs, in addition to those with lactose intolerance and other food allergies. I love to cook and bake and I need more food information and reliable, good tasting recipies for my daughter, son-in-law and grandchildren who are all celiacs, in addition to other allergies. This would be a real winner!

  Posted by: Betty | February 2nd, 2008 at 9:41 pm

• I developed Celiac Sprue three years ago and I am still devastated that I can not eat normal food. A magazine dedicated to allergy-related recipes would be great. I really hope you start a trend and produce this helpful magazine. It would be beneficial to many people. Please mention this on your show, and not just once, so that more people, manufacturers, and restaurants are aware of this disease. Thank you.

  Posted by: Barbara Vivian | February 2nd, 2008 at 10:01 pm

• The special diet idea would be invaluable to the growing numbers who find themselves trying to eat healthy while dealing with allergies and intolerances. Hopefully, a wide spread of both. Many pku people out there that need this more than anyone can image. please go forward this this anytime Martha.

  Posted by: D Foreman | February 2nd, 2008 at 10:09 pm

• my grandson has severe allergies to peanuts and eggs. my daughter-in-law would so appreciate a magazine on food allergies to make this potentially life-threatening allergy easier.

  Posted by: marcy Tardio | February 2nd, 2008 at 10:54 pm

• A food allergy magazine is a great idea! Parents of children with food allergies find themselves cooking for every occasion, simply so their child can be included. It is a challenge to make meals that are allergy-safe and yet appeal to the whole family. It would be wonderful if your magazine had ideas that made the allergy-friendly foods seem like a special treat instead of a restriction.

  Posted by: Angie | February 2nd, 2008 at 10:57 pm

• My vote is for food allergies! As a food blogger with a gluten-free blog I know how important it is to have really great recipes for people with allergies. We want to eat well too!

  Posted by: Simply...Gluten-free | February 2nd, 2008 at 11:09 pm

• We are a busy family of 4 all with Celiac. My 4yo son has gotten excited about baking and cooking things he can eat that are gluten free. His baby sister must also stay peanut free. A magazine dedicated to our special dietary needs would be a month's worth of excitement about eating new things and baking old favorites with a twist--cupcakes, waffles, brownies.
  And meal ideas--just tonight, my son said he wanted to eat chinese dumplings and didn't know where to begin to make that a reality in our kitchen! We Vote Yes for a Food Allergy publication!

  Posted by: Laura Griffin | February 2nd, 2008 at 11:34 pm

• I voted today for the publication for gluten sensitiviy or intolerance I have been diagnosed with Celiac disease last year and have been strugling finding out what works what doesn't work with the diet and I am always asking questions at my rock group. There are lots of us out there more than you would think and we are all trying to find the best resources for education and baking thats the fun part I have always loved cooking but now that I have my Gluten Free bread machine with its own Gluten Free setting it helps when baking.

  Posted by: Holly | February 2nd, 2008 at 11:49 pm

• I watch you everyday on tv and enjoy your show a lot. Thanks for all the great ideas.

  Posted by: Theresa Benoit | February 3rd, 2008 at 12:00 am

• I currently have a subscription to food magazine and scan through each one for Gluten free recipes. Although there are lots, I love Alexis's idea of focusing on food allergies and recipes that food sensitive families can intigrate into their lifestyle. This is a fast growing industry that is in my opinion VERY underestimated. Almost every person I know has an allergy or food intolerance of some sort. Thanks for your time.

  Bonnie Nisbet

  Posted by: Bonnie Nisbet | February 3rd, 2008 at 12:48 am

• Martha..
  While all of these are great ideas, I have to agree that the one for food allergies is overdue!!My sister and nephew, both have Celiac Disease and it is so hard to find things they can eat without having to send for them as we do not have a specialty store in our area. I have often written to several TV Chefs to ask them to do a show on gluten free meals/snacks/baked goods, etc. and never have gotten a reply or seen anything on a show! Not only could you do a show on this, the magazine could publish these and other recipes. There are a lot of people out there with all kinds of food allergies that are in need of this....afterall, how many pet magazines are needed when there are NO allergy magazines out there at all!!! I do hope that this publication gets the nod!

  Posted by: Marianne | February 3rd, 2008 at 1:13 am

• The Macy's located at Cool Springs in Franklin, TN had so many of Martha's items sqeezed in and around so much "other stuff" that I couldn't know where to look. I want a store right here in Nashville, or Brentwood, or even Franklin,(TN) but, please, no allergy magazines! The circulation would be low, as most people are not allergic to foods. They are allergic to medications, but that is a different situation entirely.
  As an RN who formerly worked as an admissions nurse in a hospital, I rarely had patients who were allergics to foods, and the ones who were gave the answer "iodine", which meant they were allergic to seafood. This is for 30 years of asking the same question over and over.
  So, back to the store, it would go over BIG here. I have to be honest - the K-Mart which is 3 miles from me, is dirty, not stocked well at all, and I NEVER go there unless I have been "everywhere else" for some little item. I've never bought anything for my home in there.
  Also, I have the Pfaff 2170, and I'd love some lessons from your employees on how to use this wonderful sewing machine! It's complicated!
  There are endless possibilities with your having Martha Stores. Please, please, heavily consider this. Just promise us that you will get your 3-4 hours sleep a night rather than no sleep at all!

  Love, Katherine

  Posted by: Katherine Meade | February 3rd, 2008 at 2:38 am

• I love the idea of having a Food Allergy Magazine. My sister was finally diagnosed with Celiac Disease about 8 years ago. At that time there was very little information or products available. She not only suffered from the Disease but suffered from intolerable gluten free food recipes that tastes like unflavored cardboard. It made it very hard for her to stick to the very restricted diet. My sister died in 2003. I was diagnosed two years later. Much has changed in food availabilities, the medical profession, and gluten free recipes, but we still have so far to go. I would love to see a recipe for gluten free bread that has the same texture and taste as non-gluten free bread. Or a gluten free tortilla that has the taste and texture of a flour tortilla. If you could ever come up with a bread recipe for Celiac's, is there any possibility of naming it Julie's Bread. I vote for the Food Allergy Magazine 150%.

  Posted by: Kathleen | February 3rd, 2008 at 3:00 am

• My vote is for the allergy magazine as I have many issues with food, not the least of which is Celiac Disease. I for one would love a magazine devoted to cooking for allergy/gluten intolerance. Can't wait to see what wonderful ideas you cook up!!! But why stop there... they are all great ideas. Why can't we have them all?

  Posted by: Lynda | February 3rd, 2008 at 4:09 am

• Well Martha,you have done just about everything now,so make a bunch of people really happy and write that magazine on Things people can't eat.I personally don't really care to much for you myself,but I do admire you for not giving up,and getting back up on that horse.I know you can do it and do it well...Paula

  Posted by: Paula | February 3rd, 2008 at 6:47 am

• I have been a Martha Stewart Fan for years, love the recipes and like the magazine. I give it as a gift to my daughters and daughter in law. I have not been able to use the recipes since I was diagnosed with Celiac Disease 5 years ago. I would really like recipes that would taste like Martha Stewart creations. 1 in 133 have Celiac Disease some do not know it, but we are gaining on informing the public. Would like to have your help. Thank you

  Posted by: Donna Berg | February 3rd, 2008 at 7:23 am

• Living Without Magazine already does an excellent job of filling the need for an allergy-friendly food publication. I vote for Martha's Pet products. Her pet segments have always been my favorites.

  Posted by: Lisa | February 3rd, 2008 at 7:44 am

• As a mother of a Celiac and a Celiac myself I vote for the allergy publication. This would defintely be a magazine I would buy.

  Posted by: Celiacmum | February 3rd, 2008 at 8:00 am

• I like them all! Why not have a different one highlighted on your show every month! But I do have one that I just LOVE! Having two Maltese and volunteering at my local Humane Society gives me away as a pet lover! If I HAD to choose just one it would be the pet publication.

  Posted by: Gail | February 3rd, 2008 at 8:23 am

• It looks like the votes for the allergy magazine idea are gaining momentum! You've got my vote. The health of many individuals certainly depends on how and what they eat. I have celiac disease whose numbers are growing as well as doctors finally figure out what ails us. It took me (and many others) 8 years of "IBS" to get to my results...and I told my family doctor that my father had celiac..."that will be the LAST thing we check for" he said. With famous people doing publications, people (including doctors) take note. Thanks for bringing this to the table...Lynn

  Posted by: Lynn Pipher | February 3rd, 2008 at 8:24 am

• Do anything dealing with food allergies. I'm a defunct chef that's a celiac. I've never met a more appreciative group of people that love eating so much.

  Posted by: Dan | February 3rd, 2008 at 8:39 am

• I would love to see an issue dedicated to food allergies. My daughter is severely allergic to egg, and I'm always looking for new egg-free recipes and ideas for her.

  Posted by: Debbie | February 3rd, 2008 at 9:09 am

• As someone with Celiac disease, finding good, gluten free recipes is a never ending quest. It is time that someone brings this disease to the forefront. I travel 1 hour to the nearest gluten free bakery to buy bread that costs almost $10 a loaf - but it is WONDERFUL. To be able to have that quality in recipes from your magazine would be a blessing as well as a money saver for all Celiacs who scour the earth to find tasty gluten free foods!

  Posted by: Joan Paulsen | February 3rd, 2008 at 9:26 am

• Martha,
  The store-what a concept!! I am really tired of driving around to so many different stores for bits and pieces. Why give all those retailers a piece of your action? It is YOUR name! They never have knowledgable sales people and the service is usually poor. I know that you would not allow this in a store with your name on it-nor would I. I think a Martha store would be HEAVEN ON EARTH!!
  Karen

  Posted by: Karen Suranno | February 3rd, 2008 at 9:35 am

• As a father grieving the loss of a food allergic daughter, a magazine that helps parents, raises awareness, and brings more attention to this growing challenge will be wonderful. Please, please, please move forward witht his idea. Do it for the children!

  Posted by: Grieving Father | February 3rd, 2008 at 9:52 am

• To help support my nephew who suffers from severe food allergies, I am 100% in favor of a magazine that brings both awareness and support about food allergies. We (those that don't have food allergies) really take for granted what we do daily, which is eat without checking labels. Having spent time with my sister-in-law and watching what she and her son have to do before he eats anything is mind-blowing.

  Posted by: Jennifer Hind | February 3rd, 2008 at 9:59 am

• Sign me up! An allergy publication is long overdue. Alexis, GREAT IDEA! I can't wait to read the first issue.

  Posted by: Jessica | February 3rd, 2008 at 11:12 am

• The Store does it ALL.

  The restaurant can do the allergies idea BY DEMONSTRATION - Imagine - gracefully serve guests with allergies. It will transform!

  PETS - the events, the products!

  Youth /Young Adults - Hello - ?!!Courses for setting up a lifestyle, basic cooking - hand-on and demos, with start-out equipment, etc.

  The others - collecting, scrapbooking, recipes (tastings!) - - all PERFECT for the store.

  Posted by: Karen | February 3rd, 2008 at 11:35 am

• I can't tell you the lonely journey I have been on since the start of the school year when my son was clearly unable to deal with kindergarden unless his food allergies were under strict control. Feingold.org led me down a wonderful path of freeing my son from the certain future of medication and therapy for ADHD, and gave me a son who is like any other 5 year old learning to read and write and looking after his little sister. If there could be a magazine by Martha supporting all the things I struggle with, especially what to feed my son who is struggling to gain weight. Gluten? I never considered and Doctor's never have tested for such a problem. But he is only 36 pounds and struggling to gain with all his restrictions. Please do this! Help me and millions feed our kids with all natural diet and guide us through our allergies. Give Feingold.org a voice and save millions of kids who are being medicated everyday with medicine that nows proves does not have any long term benefit and also causes physical delays to boot. This would be a God send to so many! Look at the response already! Thank you so much for your submittal!

  Posted by: Elizabeth | February 3rd, 2008 at 11:35 am

• Food allergy awareness would be fantastic! Most people don't know how deadly food allergies are. It is a very difficult lifestyle to live. My daughter can die from very little exposure to tree nut oil. Please help us with great cooking tips. It woulD be greatly appreciated. It may even save a few lives. EVERYONE PLEASE VOTE FOR FOOD ALLERGIES AND INTOLLERANCES!!!!!

  Posted by: Kara Brock | February 3rd, 2008 at 11:46 am

• I have multiple food allergy's esp. Gluten and also have grandchildren with allergys. Would love to see this magazine come to fruition. I have been collecting and trying a number of recipies but it can get pricey given cost of ingredients to experiment. Would be great to have tried and true recipes. Thank you all for asking.

  Posted by: lcbannon | February 3rd, 2008 at 12:15 pm

• Recipes for food allergies would be AWESOME!! My daughter has a severe milk allergy and it would be nice to make something milk free with a "Martha" touch. That way, the recipes could not only be safe and tasty, but pretty too! This would be a great big idea!!

  Posted by: Kathryn | February 3rd, 2008 at 12:30 pm

• As a grandmother of a grandson with many allergies I have searched the web for many recipes to no avail. The main allergy being tree nuts. It has been very hard to have dinners out in restaurants because of this. I would appreciate a magazine that would be of help to steer our family in the right direction to where and what to do.
  Thank You so much, and I hope that this idea will win.

  Posted by: Mary Struffolino | February 3rd, 2008 at 12:30 pm

• Martha,
  First of all I would like to say that the posting from "LYNDA" on Feb.3, 2008 is another example of how so many people think it is OK to voice their personal opinions about people just because "THEY HAVE A THOUGHT" As if their thoughts are so important! Maybe you should publish a magazine about manners and proper etiquette and give "LYNDA" a free lifetime subscription!
  It never ceases to amaze me of how rude people can be "just because they can".

  Now to the purpose of this email. I originally voted for the scrapbook idea, but I have now changed my mind to the allergy magazine. I really had no idea how many people had food allergies and they deserve to have a magazine like the rest of us to go to for info and recipes.
  My daughter has allergies but not food allergies and I keep thinking if her allergies had been food related how hard it would have been to cook for her.

  Thank you for all that you do for us. I watch your show everyday faithfully on our local ABC affiliate and also your craft show on DIY. I personally have learned a great deal from you and I am still learning and I'm 49 years young. So please keep up the good work! My husband would like to thank you also for all the great recipies.

  Thank you
  Christine Tayman

  Posted by: Christine Tayman | February 3rd, 2008 at 12:57 pm

• As the mother of a child with fatal food alergies, I understand the challenges of trying to create foods for her that are enjoyable and often times something just like what other children are having at a school event or birthday party. While I and my family have become quite good at this, we would find great value and necessity in a magazine such as live free. I thank Martha and her staff for suggesting such quality ideas and I look forward to seeing and subscribing to live free.

  Posted by: Kristi O | February 3rd, 2008 at 1:04 pm

• As someone who became severly lactose intolerent later in life, I would love the publication. I think that with the Martha Stewart name it might also help to encourage resturants to be more sensitive to their allergy suffering customers. It might also make more of the substitute items easier to find at your local grocery store.

  Posted by: Jerry Godley | February 3rd, 2008 at 1:10 pm

• i love Martha but did not renew my subscriptions (martha and food) because we have so many food allergies and the recipes just were not useful. would love to see a food allergy magazine. i would sign up on day 1

  Posted by: amy | February 3rd, 2008 at 1:51 pm

• My vote is for the food allergy publication. With the rise of food allergy and autism in addition to celiac, there is such a need for this type of magazine. It would be incredibly helpful for parents struggling to figure out what to feed their families. Due to our son's allergies to milk, soy, egg, wheat, peanut & nuts, we prepare every meal at home. I would love ideas for new recipes and suggestions on modifying what used to be family favorites! In addition to recipes, the publication could address traveling, birthday & holiday celebrations which are all challenges. Thanks for the segment on Divvies - we will certainly enjoy those cupcakes for Valentine's.

  Posted by: Vicki | February 3rd, 2008 at 1:52 pm

• Martha,

  To prove my point, I just drove from Nashville to Franklin, TN to go to Costco. I didn't want to stop at Macy's although I needed some cosmetics. BUT, my husband and I would have gone to your store had there been one there (in Cool Springs). I think you've gotten my point now, duh. I'll hush, and yes, I do have compassioin for people with food allergies, my mother was a Celiac victim. Ok, so do both!
  I'll move on to another blog.
  XO Katherine

  Posted by: Katherine Meade | February 3rd, 2008 at 2:06 pm

• Martha - you have excellent staff and they all have fabulous great ideas. But, COME ON, I need Alexis' cook book now! If this comes to fruition, I have all my Christmas gifts looked after...everyone's getting a subscription to Live Free! The Cupcake looked great.

  If Alexis' wants to take her dream a step further and make it 'uber' big - Martha's Live Free chain of bakeries would be a fantastic boon for all of us that have family and friends that are sensitive to all these food allergies. I could see myself coming for a weekly cuppa of the perfect cappucino and a gluten free treat!

  GO ALEXIS!!!!

  Posted by: Carla Powell | February 3rd, 2008 at 2:13 pm

• Hello,
  I'm voting for the FOOD ALLERGY magazine idea. As the mother of 2 little boys that have seven different food allergens...every day is a challenge. It would be wonderful to have the power and support of Martha Stewart behind us.
  Please, make this magazine happen.

  Posted by: Michelle Hoang | February 3rd, 2008 at 3:08 pm

• My friend's daughter has Ceilac disease and it would bee a big help to her to have special recipes for her daughter!!!

  Posted by: Pat Lee | February 3rd, 2008 at 3:17 pm

• I voted for the Store ... AND ALL the other BIG ideas included in it!

  Posted by: Angela Willis | February 3rd, 2008 at 3:22 pm

• All the ideas are fantastic, however, the allergy magazine stands out. Given that childhood food allergy numbers are increasing dramatically and now many parents of autistic children follow a dairy/wheat free diet you will have a very large and very captive audience.

  Posted by: Kathryn | February 3rd, 2008 at 3:32 pm

• I would love to see some alternatives to the dry doggie biscuit offerings currently available to those of us who are gluten intolerant. I'd subscribe right now just for one halfway decent new recipe a month.

  Anna

  Posted by: Anna Mali | February 3rd, 2008 at 3:45 pm

• HI,

  I would like to vote for Katie Spear for her amazing ideas outlined on Martha Steward digital scrapbook.

  Thank you,
  Mrs. Tanilon

  Posted by: antoniette tanilon | February 3rd, 2008 at 4:06 pm

• Bring back Kids and Baby and Blueprint.

  If you can do a publication on pets and allergy foods surely you can bring back these.

  Posted by: Jordan Ferney | February 3rd, 2008 at 4:12 pm

• A store, please! And while you're at it, create that line that appeals to a younger demographic (Anthropologie style). Every young mother I know wants to buy a sewing machine. Offer classes, a line of fabric, crafting classes, all of it! A Martha SuperStore.

  Posted by: thelongthread | February 3rd, 2008 at 4:43 pm

• Alexis' food allergy publication, for sure - there are so many individuals in the U.S. alone that have food allergies (myself included), and this guide would be INCREDIBLY beneficial!!

  Posted by: VeggieGirl | February 3rd, 2008 at 5:03 pm

• As someone with celiac, I would definitely subscribe to a special diet magazine...and buy it as gifts for my friends and family. I also see it as a major convenience for hosts who may otherwise not have access to special diet cookbooks, to be able to pick up a magazine like that at the supermarket, when someone with a special diet is coming to dinner.

  Posted by: Linda | February 3rd, 2008 at 5:48 pm

• I voted for the food allergy magazine-that would be great! Not only for the recipes and information but to spread food allergy awareness. Living Without is ok but nothing like what Martha Stewart could put out.

  Posted by: Gale | February 3rd, 2008 at 5:57 pm

• I like Katies scrap booking idea the best, It's a me thing. Scrap books are personal and embellished Martha Stewart style why that's just great taste. Martha could have sections in the book for just about every interest of mine. I noticed on the comments, many people suffer from allergies. Medical advice may be tricky although Martha could achieve anything. I believe some if not all the ladies ideas could be directed into certain catagories or directed by links where information could be found copied and pasted into the scrap book pages designed for the individual. Even special links for certain products. Imagine all my favorite recipes plucked from an online bank and placed onto pages designed just for me. Pages for my family tree, and pages for my achievements and goals. I see all my hobbies coming together. An index to guide me through a book of my hopes and dreams. All my favorite plants with a regular watering and feeding guide right into my gardening pages. Oh what about places to write my birthday lists and my favorite colors and my own personal styles, It would be like my very own personal book about my life. After all that is the purpose of keeping a scrap book. My book designed just for me, by me, using Martha Style. Where do I subscribe? Now that's a dream I can see becoming a reality. Great idea Katie. If I owned a scrapbook store id want my links with MSLO. Thank You Rachel

  Posted by: Rachel A. Harris | February 3rd, 2008 at 6:04 pm

• Wow! There are alot of comments! It seems like most people (well, I didn't read them all) like the Martha store idea. That's the one I voted for the other day. Although I probably would never go to it, It would be cool. The other one's I liked were the oneline scrapbook and the MSLO cookbook. And as someone already said- "how about all of them?" That sounds good! ; )

  Posted by: Bethie | February 3rd, 2008 at 6:05 pm

• As a mom with two kids with food allergies, my vote is with Alexis. One has only an egg allergy, but the other has 16 so it makes it a challenge to come up with a variety of things that work for all of us to eat. I'd love to see more ideas regarding this.

  Posted by: Michelle | February 3rd, 2008 at 6:50 pm

• My husband was diagnosed with Celiac Disease last year. It has been really difficult finding new ideas for meals. Martha always has great ideas and I would love to see her suggestions for gluten free recipes. A magazine for people with food allergies would be such a big help. All the ideas were great but this would help people's lives easier.

  Posted by: Jennifer C. | February 3rd, 2008 at 6:50 pm

• I am disappointed to see that the Martha Store idea is receiving so few votes. I LOVE that idea. The second that I heard it on the show I was thrilled at such a prospect and think that it would go over so well! I really hope that even if it doesn't win from the voting that someone at MSLO runs with this idea anyways. I'm keeping my fingers crossed.

  Posted by: Magdalena | February 3rd, 2008 at 6:50 pm

• I would like to vote on the Food Allergy Magazine because I have a nephew who is allergic to certain types of food.
  I also have a friend who is also allergic to certain types of food as well.
  Thanks Martha

  Posted by: Annie S. | February 3rd, 2008 at 7:05 pm

• Allergies, sensitivities and intolerance!!! Long overdue! So many of us wish to see recipes with alternative ingredients, tips and tricks to get good results!! Bring back the love of cooking for those of us with limited ingredients. "Share a recipe club" Even better.... Reviews and comments (like a food critic) of Gluten free products, dairy free, egg free, XXX free and Feingold accepted products (petroleum based food chemical sensitivities), Wow!!! lots to write about.

  Posted by: Anna | February 3rd, 2008 at 7:16 pm

• Why aren't there more votes for a Martha store!!! What a wonderful place that would be..You have to have something that would appeal to all Martha fans not just people with food allergies.how boring.

  Posted by: SUE IN ATLANTA | February 3rd, 2008 at 7:51 pm

• Thanks for letting your fans participate in your corporation!! I voted for the scrapbook idea.
  The store- not much time to drive there, deal with busy customers

  scrapbook- for me the best. I travel a lot and it's a great time-saver.

  Pet lovers publication - I'm allergic to cats, don't like pets living with me so this idea doesn't appeal very much to me.

  Publication for individuals with food allergies and intolerances- don't have food allergies

  Collecting publication -

  Line of home merchandising, young demographic - I like to decorate with things from my traveling

  MSLO employee cookbook - I wouldn't buy a cookbook that the employees cook. I'd get it form the library.

  Good luck with the vote.

  Posted by: laura | February 3rd, 2008 at 8:14 pm

• Greetings. I am absolutely THRILLED with the idea of Martha Stewart publishing a magazine for those of us afflicted with intolerances/allergies. I grew up with a Mom who loved to bake, and I was always permitted to sit up on the kitchen counter (a real 'no-no') and help her get them onto the cookie sheets. Very special memories. Needless to say, I have spent my adult life being totally in love with bakeries - everywhere I travel, I HAVE to go and check out a bakery. After being ill for a very long time, this past summer I was diagnosed with Celiac Disease, (I carry 2 genes which makes it even more severe) as well as allergies to soy, dairy, and eggs as well as a fat malabsorption issue. I was devastated and did not know where to turn. I have not found a baked item that I can honestly say I have enjoyed but thanks to Alexis, I NOW HAVE HOPE that maybe someday I will again be able to enjoy some of 'life's simple pleasures". Thank you Alexis, if I can be of any assistance ...
  In health,
  Carol

  Posted by: Carol Reid-Matte | February 3rd, 2008 at 8:15 pm

• Martha, all of the ideas sound good, but I believe the allergy magazine has the most potential to make a real difference in peoples' lives. Speaking as someone who comes from a family where many of us have sensitivities to food, especially my eldest daughter who has Celiac, the diet is abysmal. We need someone with your knowledge and ability to make things happen to create diets that are actually edible. Thanks so much for your consideration!

  Posted by: Brenda Stratton | February 3rd, 2008 at 8:36 pm

• My husband is the one who has developed gluten/lactose allergies. Grocery shopping and reading labels/ingredients have become an even more time-consuming chore than it used to be, not to mention the difficulty in substituting ingredients in receipes. It's not easy to make these kinds of dietary changes in your late 50's. A publication to address gluten/lactose allergies, tips and receipes would be a great benefit to all who suffer with these types of food problems. Another item to pursue in relation to this would be mainstream groceries who label their foods gluten/lactose free. Thank you.
  allerg

  Posted by: Barbara | February 3rd, 2008 at 8:41 pm

• Hello

  As a devoted Australian fan of Martha who lives in Sydney Australia, can I also make a plea that more Martha products are available to ship overseas? we are unable to purchase the beautiful products from Macy's. we all need our Martha fix!

  thank you for your time.
  Michelle.

  Posted by: Michelle Malzard | February 3rd, 2008 at 9:06 pm

• I would love to have a magazine that deals with not only allergy issues.... but also supports Type 1 Diabetes. As a mom to a toddler with juvenile diabetes, I have given up on baking as I can not figure out carb counts (mandatory information for giving insulin). If this magazine could provide a carb breakdown by serving, I would love it. And provide healthier alternatives to the basic chocolate chip over the top desserts!!

  Posted by: Amy | February 3rd, 2008 at 9:07 pm

• Food Allergy in the top 58%!!!!!! This is great. So many people suffer daily. This will be great for awareness. Thank you Martha!!

  http://www.foodallergyfaith.org

  Posted by: Heather Garner | February 3rd, 2008 at 9:33 pm

• Voting for the food mag. NIH has stated that it is believed that 40% of the American population has the gene for celiac disease. What a market for a food allergy magazine.
  The other farmer's wife

  Posted by: Jennifer B. Smith | February 3rd, 2008 at 9:58 pm

• Oh, food allergies, for sure.

  This would be a dream come true and something I would subscribe to in a heartbeat. I hunt all over for the recipes I feed my family (son has dairy, egg & peanut allergies) and while I enjoy it, I would love to have so much information and so many resources in one place. And from Martha!! Who would have thought?!

  Posted by: stephanie | February 3rd, 2008 at 10:22 pm

• I voted for the magazine for those with food allergies and intolerances. As a mom of 2 with food issues I am always looking for new ideas. The food allergy community is also in great need of high profile recognition. If you do this magazine it would help to make more people aware. Please do this!!!

  Posted by: Carrie | February 3rd, 2008 at 11:08 pm

• I love the idea of a magazine for food allergies. i have a two year old with multiple severe food alleriges and even though we've eliminated the top 8, he has much more than that.

  Posted by: Heather | February 3rd, 2008 at 11:47 pm

• All ideas are good, but.....
  the FOOD ALLERGY PUBLICATION is one that would literally change lives for the better. People do not realize how isolating this can be. Not to mention how difficult reading and interpreting a food label can be! Please start soon and put us on a wait list for a subscription. Could you also start a restaurant chain?!
  Also, my daughter loves to watch your episodes that featured children, like her, who have many food allergies.
  Perhaps you could have special articles regarding allergy awareness in schools.
  Thank you!

  Posted by: Amy Radomski | February 4th, 2008 at 12:14 am

• I love the special magazine for special food needs, allergies, Celiac. Peanut allergies are deadly and Celiac/gluten contamination just makes you wish you were dying. Diagnosed at 48 and it looks like my 27 yr old son is going to test positive within 2 years and my 2 yr old grandson is already having food intolerances.
  Every week someone here gives my e-mail to someone who has been newly diagnosed for info, web sites, recopies and info on regional support groups. I also make requests at the health food store and Harris Teeter for specific gluten free items that I have already tasted & tested.
  I used to be the extended family cook and I preferred to cook from scratch and modify the recipes. This is a whole new game! Its chemistry. I knew the chemistry for cooking as I was taught as beginning when I was 4-5 yr old. I have found that Gluten free cooking/baking is soooo much harder and many times the results taste somewhere between coat it with something else so I can eat it and thick wet and crumbly mess. So If I need help, just think about those who are not very experienced.
  Even finding GF baked goods in store that make you actually want to eat them is a very expensive adventure. Our support groups share their simple home recipes, but most of us are still stuck in a rut playing it safe with what we know tastes good and will not make us sick.
  So this is your chance as far as GF/Celiac to help 1 out of 130 people in the USA as well as expand your reader base exponentially.
  My Mom was a Nutritionist, who developed and tested recipes when we had the Commodity Food Program, Pre-food stamps (I was her Guinea Pig) so she would have loved this and even wanted to be a part.

  Posted by: Terry Sofley | February 4th, 2008 at 12:14 am

• Thank you Martha,
  Alexis, we are be hind your idea 100% It would be so wonderful to see this actually happen.
  Your fellow celiac's are voting for you!!
  Thank you so much.

  Posted by: Jeanne | February 4th, 2008 at 12:17 am

• An ENTIRE magazine devoted to food allergies? You just shut down an awesome magazine with an even larger audience that something so specific. It doesn't seem to make a lot of sense.

  Posted by: trish | February 4th, 2008 at 1:14 am

• I have to cook for shellfish, peanut, wheat/gluten/celiac, dairy and artificial coloring/flavoring allergies/sensitivities every day.

  It would be so nice to see a classy allergy magazine with recipes pleasing to guests for a change.

  Posted by: MY | February 4th, 2008 at 7:03 am

• I can't believe that one of the Big Ideas wasn't a MS Living greeting card business! I can think of 6 card lines off the top of my head. MS Personal: cards using photos from Martha's life (e.g. her horses). Cards using some of the beautiful photos from the magazine (flowers, snowmen, etc.). Cards that look homemade (maybe used in a craft segment) packaged with a glitter pen so that they can add a homemade touch. Stickers with beautiful fonts and words to use on card stock that is printed with vintage wallpaper designs. Wedding - shower invites, thank you's, etc. MSLO staff designed card lines - have a Card Line idea contest! Feature the top 2 as MS Living presents Their Name (sub-lines). Cooking themed cards - good looking food on cover with wink wink saying inside (Tasty). Is that 6? I could go on and on ...
  Melinda

  Posted by: Melinda Pederson | February 4th, 2008 at 7:45 am

• The MS Living Store would be a huge draw to New York! I love the whole concept. Don't let those pet lovers and allergy folks dominate the voting! Give them what they want and do the Store too!

  Posted by: Melinda Pederson | February 4th, 2008 at 7:49 am

• Our nonprofit serves more than 10,000 families nationwide who are raising children with food allergies. Most of our families have children with multiple food allergies.

  Many of us spend many hours in the kitchen daily because of the limitations of our children's diets. Parents look for safe, delicious and creative meals and ways to balance nutrition - every day! Creative cooking is not a hobby for us - it is a lifestyle.

  A food allergy publication would bring food allergies into the mainstream, make our lives easier, and give us beautiful and creative ideas to make our children feel special.

  Lynda Mitchell
  http://www.kidswithfoodallergies.org

  Posted by: Lynda Mitchell | February 4th, 2008 at 8:05 am

• An Everything Martha Store is the only way to go! All of the other ideas are great but they would all fit nicely into the store concept.

  I have been watching Martha shows since you first went on the air. I have loved all of your shows but I think your current show is the best and your website is fantastic. Thanks for the recent tip on cutting the rib of cabbage leaves. Each winter we invite our friends to a Golumki Fest. I have always cut the entire rib out of each leaf so can't wait to try your way.

  Thanks for all of your wonderful shows. Meg

  Posted by: Meg Shaffer | February 4th, 2008 at 8:11 am

• The E-Scrapbook idea is a great way to promote creativity and to reach a larger population! This idea of sharing scrapbooking ideas and stimulating motivation makes this a "winner"!!

  Posted by: Dee Lee | February 4th, 2008 at 8:20 am

• My suggestion would be to turn the MSL Store idea into an 'academy' of teaching for crafts and other wonderful ideas with handson workshops like you have been doing periodically.
  "The Martha Stewart Living Academy"... has a nice ring to it!

  Keep up the fantastic work!

  Posted by: Robin | February 4th, 2008 at 8:28 am

• I love the idea of the food allergies/sensitivities magazine. I myself have food allergies and my son also has food intolerances and celiac disease. It would be great to have a magazine to get new ideas.

  Posted by: Melanie Becker | February 4th, 2008 at 8:50 am

• I vote for Alexis Given's idea... the magazine with recipes for people with food allergies... my best friend's little girl has autism, and diet is critical... and also very difficult... please choose this one..

  Posted by: Vickie - Douglasville, Georgia | February 4th, 2008 at 9:02 am

• I would really like to see a Martha Stewart cooking Light cookbook with pictures of everyone of the recipe's. I cook thing that I see in pictures. Also put all the Calories, Fat Grams, Carbs., Protein, Sugars and Fiber Facts on each recipe.

  Posted by: Lisa | February 4th, 2008 at 9:04 am

• While I can see that a Martha store can be a very great idea but I think it won't be practical for people like me who do not reside in the USA.

  In my opinion a mix of the cookbook idea with the food allergy recipe ideas can be wonderful. People will get their special allergy-friendly recipes along with best handed-down family recipes from the 700-plus employees at MSLO. It is neat and practical and perfect for people who live in and outside USA as a PDF cookbook or even a regular magazine can be accessed from any where. If this idea succeeds then a pet lover angle can be added to it.

  Just feel really energized to read all this.

  Posted by: Mahaira | February 4th, 2008 at 9:06 am

• My five year old has been on a special diet since she got really sick after her 18 month old shots. Not too long after her shots we found out she has celiac disease. Even with all the special products out there, it is hard to find something that she doesn't think is "Yucky" I really need easy to prepare healthy foods she will and can eat.

  Posted by: Beverly | February 4th, 2008 at 9:12 am

• Martha,

  Thank you for doing this. I voted for the Food Allergy publication. My son has an allergy to peanuts and tree nuts and when he leaves the house each day, I worry about whether he will come back to me safely. My number one priority each day is his well being...

  I've seen his reactions first hand and I know how how serious food allergies are.

  This idea is fabulous!!! A publication for recipes that had different sections (i.e. peanut free, dairy free, celiac, etc.) could help alot of people.

  Please see the attached story.

  http://www.cbc.ca/outfront/webfeatures/sabrina/sab_shell.html

  Posted by: Esther | February 4th, 2008 at 9:17 am

• All great ideas - but the Allergy/ food intolerance is a publication that is long overdue. Millions of people suffer from food sensitivities - some of us don't even realize that our food is what's causing our ailments? Joint pain? Fibromyagia? ADHD? Headaches? IBS? - Guess what? You may need this publication more than you think you do!
  As a mother of a family with multiple food allergies, I'm hoping and praying that this publication will not only help my family - but countless others as well. Thanks Alexis!

  Posted by: michaela | February 4th, 2008 at 9:40 am

• I have a co-worker who has a number of food allergies and over the last few years my eyes have been opened to how many people have severe food alleregies. I think a magazine would be a great idea and a great sucess.

  Posted by: Bethany D. | February 4th, 2008 at 9:44 am

• I have one word for those of you who would like a Martha Stewart store : K-mart
  and it's found in cities nationwide.

  Posted by: michael | February 4th, 2008 at 9:46 am

• I would love to see the Martha Stewart Company publish an allergy based magazine. My DIL and Grandson have Celiac disease, for the past few years we have scoured the internet for info on products, recipes, etc. A publication with recipes and ideas would be so helpful.

  Posted by: Jane George | February 4th, 2008 at 9:50 am

• My children use the Feingold Program and the difference in their behavior is amazing. We avoid all foods containing petroleum (crude oil). It would great to have a new magazine for people facing food allergies!

  Posted by: Marty | February 4th, 2008 at 9:57 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• Martha,

  I would love to see a pet lovers publication from your company. I think it would be fantastic and we know that you are a pet lover! That being said, all of the other ideas are terrific as well and I think doing them all would please everyone!

  Posted by: Desiree' | February 4th, 2008 at 10:09 am

• As the mother of a three and four year old precious boy with a disease called Eosinophilic Esophagitis, I have to vote for the publication about food allergies. Just last night I tried to make them brownies without eggs and it was a disaster! I substituted some apple sauce for the eggs and it was a mess all over the bottom of my oven! They have the "Mother of all Food Allergy" disease and it's hard to find recipes and "good" tasting foods for them to eat. We try and replace wheat flour with rice flour and make things but they never end up being tasty. PLEASE HELP ME!! You don't know how food has affected our daily lives in such a negative way due to these horrible food allergies! I am also a teacher and have seen a dramatic increase in food allergies in the past ten years! I could use some recipes without the top eight allergens. I really have a problem finding breakfast foods since a lot of them use eggs and milk. I would be so grateful if you could help my two boys! ((HUGS!))

  Posted by: Susan | February 4th, 2008 at 11:00 am

• Having you Martha in our world of food allergies would mean the world to so many children who are forced to have different snacks than the rest of their class. Most of what should be fun treats are barely tolerable to them let a lone the rest of the class. Being able to bring a snack in for the entire class of 2nd graders would mean the world to my Celiac.
  This publication would help out so many people!

  Posted by: Jennifer | February 4th, 2008 at 11:17 am

• PLEASE PLEASE PLEASE chose the food allergies magazine!!!! I have just discovered that I am gluten and casein intolerant. (Casein is found in eggs and dairy products) It would be BLISS to have a magazine that I can count on every month to provide me with tasty meals. It would also be GREAT to educate the american public on food intolerances and allergies, what the difference is and how we can live happier healthier lives! So many of the obesity issues are due to food intolerances! PLEASE MARTHA! MAKE THIS HAPPEN!
  thanks!

  Posted by: Shanna | February 4th, 2008 at 11:20 am

• i vote for a Special publication for people with allergies and intolerances...thanks!

  Posted by: patricia lindgren | February 4th, 2008 at 11:45 am

• ALLERGY/INTOLERANCE is the area we need most help with. Having all those positive and constructive ideas Martha gives would help children and families everywhere to live life to the fullest.
  We didn't know many of our difficulties were from food sources until we tried the feingold program and now I'm astonished at what certain foods or additives can effect in a person. amazing.

  Posted by: Dakota Joan | February 4th, 2008 at 11:50 am

• I would LOVE a MS publication dedicated to food allergies/intolerances. There are so many other awesome recipes out there like Martha's gluten free brownie recipe that could really make us allergy moms and dads life's more enjoyable. We're tired of rice cakes and bread that tastes like cardboard! But what is most important is that it would raise awareness about food allergies. At this time one in 17 children has a food allergy and we need to address the challenges that it creates - both socially and emotionally. Thank you for offering this choice and I look forward to seeing the new magazine!

  Posted by: Laura E | February 4th, 2008 at 11:53 am

• The ALLERGY publication, please!!

  Posted by: Carrie | February 4th, 2008 at 12:25 pm

• I would like to vote for Alexis, having Celiac Disease myself, I would find it helpful to have a magazine directed to food sensitivities.

  Posted by: Sarah Bowen | February 4th, 2008 at 12:32 pm

• The Allergy magazine would be so wonderful!

  Posted by: Angie | February 4th, 2008 at 12:34 pm

• I am so excited about the food allergy publication. I was diagnosed with Celiac Disease in 2004 and read everything that is put out on the subject. My husband and to re-learn how to cook for us (yes I know how lucky I am that my husband cooks) and we love new recipe ideas. It is so important that people, restaurants, etc.... are aware of this disease as well as other severe allergies. This is a very emotional subject for me. Thank you for taking the time to make it just a little easier.

  Posted by: Heidi | February 4th, 2008 at 12:43 pm

• OrgraNUSA, importer and distributors of OrgraN gluten-free, wheat-free, dairy-free, egg-free, gmo-free and vegan foods would support this publication.

  Posted by: Josef Rosenfeld | February 4th, 2008 at 12:57 pm

• Please choose the allergy magazine idea. It would be heaven sent for our family!!! My husband is a gourmet chef (at home!) and loves to make wonderful foods for our family, and we have long enjoyed your other magazines. However, our creativity has been stretched to the max in the last three years. First our twins, then our older son, were all diagnosed with Eosinophilic Esophagitis - the "Mother of All Food Allergies". Our three boys literally react allergic to EVERYTHING. What an emotional rollercoaster is has been these last three years, and the hardest part is seeing how ingrained food is in every part of our culture. We have found some smaller publications that address this for celiacs, but what a blessing it would be for your company to produce a Mainstream publication that would help so many people. It would help me feel almost normal some days! Right now, after months of failed food trials, the boys are finally passing Apples and Eggs, but they haven't been able to pass any type of gluten. So we are trialing potatoes, in hopes of getting something we could make flour with. We need some creative brains to help come up with recipes that kids who are allergic to "everything" can eat, and that look and taste good as well.
  Thanks so much for considering this idea! And a great thank you to Alexis for suggesting this idea!
  Sincerely,
  Jennifer Hall
  mom to three great boys, who can't eat foods! (except apples and eggs)

  Posted by: Jennifer Hall | February 4th, 2008 at 1:06 pm

• It's time to offer something new! We have magazines that offer recipes, cater to hobbyists, pet lovers, decorating, etc. Have you read any magazines lately offering gluten free recipes, offering hard to find information on food additives or giving sources for finding acceptable products for allergy sensitive individuals? The answer is NO! Don't you think the time has come? Choose to lead not to follow...

  Posted by: C. Kennedy | February 4th, 2008 at 1:12 pm

• collecting, yard sales . . . yes! we are currently having hard economic times. we need truly creative ways to save $$ for daily needs.

  Posted by: ande | February 4th, 2008 at 1:24 pm

• The Allergy/Food Sensitivities magazine would be a god-send. My son, now 5, was diagnosed with severe egg and peanut allergies at 10 months. While avoiding nuts is a pain, living in a completely egg-free house is really challenging and requires me to make nearly everything from scratch. I am constantly challenged to find egg free versions of all the stuff every other kid gets to eat. The up-side is that our diet overall is much healthier - we start with raw ingredients. Coming up with recipes has been like walking out in the wilderness. I dropped my subscription to Living - just didn't end up using many of the recipes. Tried FOOD for a while, but probably 1/2 to 3/4s of the recipes included eggs. I know it's tough for the gluten people, but try losing eggs for a while. (Mayonaise anyone!?) We need your help!!!

  Posted by: Cathy | February 4th, 2008 at 1:28 pm

• A Martha magazine featuring recipes for those with food intolerances and allergies, accompanied by beautiful pictures, would be amazing! After I was diagnosed with Celiac disease a year ago, I sadly packed up some of my favorite cookbooks and magazines, after many disastrous, expensive, and demoralizing attempts to replicate recipes using gluten-free/casein-free ingredients. I would subscribe to this magazine in a second. I literally have to cook every meal that I eat from scratch (haven’t eaten in a restaurant since diagnosis – the risk of cross contamination is just too high). My wonderful, understanding boyfriend eats gluten free with me, so that there is no risk of contaminating our kitchen, but sometimes I feel pretty bad about serving boring, repetitive meals. A magazine would provide some much-needed inspiration! Suggestions for quick weeknight meals would be great for all of us busy people who have school/jobs/kids in addition to what sometimes feels like a full-time cooking job!

  Posted by: Angela | February 4th, 2008 at 1:29 pm

• new decorating idea . . . american decorating is SO obvious and predictable (kitchen cabinets, islands, blah). i'm poor but love the appeal of french "castle" decorating. it is usually simple with few pieces (tile floors, old lamps with no shades, no blinds . . .). how do i decorate like that on a small budget?

  Posted by: ande | February 4th, 2008 at 1:35 pm

• I would definitely buy a Martha Stewart cooking magazine for allergy sufferers. I think this is an especially good fit for Martha Stewart because she places a great emphasis on homemade foods, and there are so many of us who have to avoid artificial colors and flavors, including those that are hiding under the name "natural flavors." Any information the publication can provide about finding products without these items, and having the majority of recipies without any pre-packaged ingredients, would be great.

  Posted by: Caryn Martinez | February 4th, 2008 at 1:38 pm

• A food allergy publication would serve thousands of people. There are so many of us out there! I would buy the publication in a heartbeat!! Sign me up!!

  Posted by: Candice | February 4th, 2008 at 1:43 pm

• I would love to see the cookbook for people with allergies! I have many allergies and lots of times have a difficult time coming up with interesting and tasty recipes. So many people would benefit from this!
  But thank you for whichever one you is chosen! They are all great ideas!

  Posted by: Linda | February 4th, 2008 at 1:47 pm

• I suggests you do a segment on food allergies.
  For example Gluten free, Wheat free and Yeast free products.
  I have to eat this way and partly own a specialty Bakery in Canada.
  We have been producing these types of products for over 13 years This market segment has been growing continously since then.
  You would be surprised how many people have a food allergy to something.
  In Canada Peanuts, Soya, Sesame are some of the top alergens.
  Thanks for listening.
  Peter

  Posted by: Peter G Wetzel | February 4th, 2008 at 1:57 pm

• I vote for the food allergy magazine. I have a gluten allergy and most recipes are not gluten-free friendly! Would buy a subscription to a HEALTHY food allergy magazine (low fat/calorie recipes too).

  Posted by: CJ | February 4th, 2008 at 2:04 pm

• I enjoyed the story Esther attached and due to this and so many other testimonies, I was convinced to vote for the allergy magazine. It is obvious that there is a great need and people are crying out for help. Martha would be the only one to battle with a serious & healthy outlook. Business wise I think she could revolutionize the food industry & the help them see the need to be conscious of their actions and what they put in their dishes.

  Never could I imagine having to live with the fear that my children or grandchildren may get a reaction that may end their lives because of something they ate. I would like to be among those in the know regarding this subject. Maybe I can help save a life someday too!

  Thanks for this means of voicing our thoughts and opinions. Looks like the majority are interested in this subject. All other subjects may be addressed at later dates.

  MD

  Posted by: MD. | February 4th, 2008 at 2:11 pm

• I like the Martha store and would even love a special Martha grocery store in my area where we could purchase fresh produce.

  Posted by: Dorothy Stangle | February 4th, 2008 at 2:13 pm

• Food Allergies Magazine. My 1 yr old was just diagnosed with egg, milk, soy, wheat and peanut allergy. Everything seems to contain those items & having a chic magazine to help with recipes would help a great deal.
  thanx

  Posted by: Claire | February 4th, 2008 at 2:13 pm

• A Food Allergy Magazine would be amazing. This is a much needed concept. Many of us have been creating "safe" foods; yet, if Martha could help us, I'm sure our treats might be a bit more tasty. Where do I sign up ??

  Posted by: Leslie | February 4th, 2008 at 2:22 pm

• There are already a ton of food allergy publications, if that wins it is just going to be a huge waste.

  Posted by: Alex | February 4th, 2008 at 2:32 pm

• Alexis has a great idea. A magazine for food intolerance's would be fantastic. I have celiac disease as well as many food allergies, and to my knowledge, there is only two magazines for gluten intolerance, but they do not cover other food allergies. I think there would be great interest in a magazine that covered it all.

  Posted by: Robena Lasley | February 4th, 2008 at 3:05 pm

• Wow, I was so excited to hear that Martha may be considering a publication targetted to those who have food allergies or intolerances. Since my son developed multiple allergies, our lives have dramatically changed. Until I started shopping for items without soy, dairy and corn, I had NO IDEA how prevalent they were. Now we have to cook almost everything from scratch, and I am soooo not a cook. My baking experiments have a been a disaster. Ha. Please help us, Martha!!!

  Posted by: Peggy F | February 4th, 2008 at 3:13 pm

• Having been recently diagnosed with Celia Disease it would be so fantastic to have some really good gluten free recipes since most I have found have not lived up to my expectations.
  Please make this magazine happen! It would mean so much to so many people.

  Posted by: valerie | February 4th, 2008 at 3:30 pm

• I think a magazine specializing in recipes and products particularly geared toward us folks with specialized needs in foods is long overdo!

  I love to cook, try new recipes; yet, am tired of multitasking to many sources to find people, places, and sites that gear to my food allergies and progressive healthy lifestyle habits ( i.e., organic, use of soy, flaxseed, green tea, etc. )

  Posted by: Terri | February 4th, 2008 at 4:04 pm

• Please provide us with the food allergy magazine. What a much needed service.

  Posted by: Sherri | February 4th, 2008 at 4:25 pm

• I love Martha Stewart publications. Everything she does is tested and proven. I think the food allergy/sensitivity publication is a fantastic idea. These topics are becoming more important as our population grows and more people, especially children are diagnosed. I want to sign up already!

  Posted by: OCG | February 4th, 2008 at 4:29 pm

• I was diagnosed with Celiac disease 4 years ago and only dream of the day people like me can access a beautiful, factual, and informative magazinge that is supported by a huge organization (MSLO) with a well known figure leading the way. BRING IT ON!

  Posted by: Robin Jessogne | February 4th, 2008 at 4:30 pm

• I am thrilled with the idea of a food allergy/intolerance publication. As the mother of a 12 yr. old with a severe milk allergy and the founder/co-coordinator of a food allergy support group, I think this idea is really viable. When I talk to parents of children who are newly diagosed I encourage them to 'learn to love to cook.' Finding great tasting recipes is not at all easy. Trial and error with all kinds of substituted ingredients often yields poor results. I have wished for a kitchen expert to take on the science of food allergic cooking the way Cook's Illustrated does for the general population. A Martha Stewart publication could help us create great tasting favorites and fun new ideas within our dietary restrictions. Please let our support group know if we can be of any help!

  Tri-State Food Allergy and Anaphylaxis Support Group
  Evansville, IN

  Posted by: Kim Moors | February 4th, 2008 at 5:04 pm

• Hands down, a magazine for those living with food alergies, intolerances and Celiac Disease. Gluten Free baking is one of the most difficult things I've ever done. Being able to turn to experts for recipes, tips and advice on what went wrong would be awesome. There are many other topics that could be covered as well.

  Posted by: Teresa | February 4th, 2008 at 5:14 pm

• A magazine dedicated to food allergies would be incredible. There is only one other that I know of and it's only published 4 times a year.

  The number of people who are sensitive to foods is growing. The new food labeling laws and all the new gluten free/dairy free packaged foods are testament to that. I have been gluten free for 8 years and I was at a total loss back then as to how to cook without wheat, etc. I looked everywhere for new recipes. In December my daughter was also diagnosed with celiac and last July my son tested sensitive to wheat, soy, apples and eggs. With all of our limitations it is very difficult to find recipes that we can all eat. I also want to make my children's lives as normal as possible so I am constantly looking for easy snacks and treats that I can make and send to school for parties or give to other Mom's for playdates. I also like to use fresh fruits and vegetables and introduce my children to new tastes as they grow. Cooking gluten free for one person for so many years has left me in a rut. Now that I am cooking for three ( four really as my husband now also eats a lot of gluten free meals with us) I am looking for fresh, new, tasty, healthy recipes. A Martha Stewart publication would be a valuable asset in my kitchen.

  Posted by: Susan | February 4th, 2008 at 6:02 pm

• My wife is a Celiac, some of her relatives need a GF diet, there are more people out there than anyone believes.... do it!

  Posted by: Carl Yerington | February 4th, 2008 at 6:23 pm

• I would love to have the one time publication about spotting treasures and how to display them. I am forever seeing things at garage sales that are absolutely beautiful, but many times pass them up because I don't know how to display them. And how about those things that are very valuable, and there's a price on them of 25 cents! This would be such a big help. The other ideas are wonderful, too! I wish we could vote for them all!

  Posted by: Diane | February 4th, 2008 at 6:43 pm

• Hi Martha,

  I just voted. I watch your show every day, twice a day on cable. First at 11:00am on KEYT Channel 3, and then again at 2:00 pm on KNBC Channel 4, Los Angeles. I am in need of an 11-inch skillet, so I will be buying one of your green skillets soon from MACYS.com. I love all of the MACY's commercials featuring you and your products. I know you created some of them, they are great--especially the ones shown over the past Christmas holidays. I think you are positively perfect, too!

  Best regards to you and your staff,
  Lana Sue Sawyer from Oxnard, CA

  Posted by: Lana Sue Sawyer | February 4th, 2008 at 6:46 pm

• There are huge numbers of food allergy sufferers out there and huge numbers of people who love Martha Stewart. A magazine devoted to recipes and hints for the egg, soy, peanut, wheat, etc. allergy sufferers out there would be a Godsend!! Go for it, Martha! Your prestige, talents, and expertise could help save lives, as well as make life so much easier for so many!

  Posted by: Laura Crystal | February 4th, 2008 at 6:50 pm

• I absolutely love the food allergy presentation. As a person who has Celiac, this would be perfect. We don't have enough options when it comes to specialized periodicals. The idea that we can actually use the professional recipes, ideas and techniques without having to total revamp them to suit or needs is wonderful.

  Posted by: Ashley Donofrio | February 4th, 2008 at 7:24 pm

• I would love to see a food allergy/sensitivity magazine as my son has Celiac Disease and I also have a sensitivity to wheat.

  Lori Marquette

  Posted by: Lori Marquette | February 4th, 2008 at 7:43 pm

• I cannot believe that there are so many posts to the allergy free magazine. I too have Celiac disease and was so disapointed at your recent show which featured allergy free cupcakes but the company featured "Divies" uses wheat in their products. howevertained wheat. However this magazine would be a wonderful thing for those of us who love to cook but cannot use alot of the recipes that are mentioned on the show. Also have you ever thought about doing an episode on Allergy free cooking. (not using the 8 most common allergens). I know my family would enjoy it!

  Posted by: Sarah H. | February 4th, 2008 at 7:50 pm

• Alexis Food Idea seesm great.
  There are many people that could use it.

  Posted by: Dennis McCarthy | February 4th, 2008 at 8:17 pm

• I am the mother of a 5 year old son who has a life threatening food allergy to milk and milk proteins. My 3 year old son is not able to eat peanuts or tree nuts. This can make life challenging. I think Alexis' idea for a special magazine with allergen free recipes is fantastic - and know of many other parents who would subscribe. Although there are some cookbooks out there, I know of no magazine that caters to this fast-growing population. Also, I have found that many of the allergen free recipes out there don't taste very good. In addition, it's hard to find certain recipes -- like a non-dairy pumpkin pie recipe (that actually tastes good!). It would be fabulous to have a magazine that had wonderful holiday recipes for those with food allergies -- especially ones that would satisfy those at the holiday parties (or school events, dinner parties, birthday parties, etc.) without food allergies. Thank you, Martha -- and thank you, Alexis, for this truly great BIG IDEA!

  Posted by: Noel | February 4th, 2008 at 8:17 pm

• I would so appreciate a magazine about food allergies with good recipe ideas. I am gluten intolerant and it can be difficult to follow a gluten free diet especially when traveling in the U.S. Having a publication such as this would bring much needed education and awareness of this problem. Celiac disease is the only disease that is totally treated and controlled by diet. Being that there is no medication to treat celiac disease,there is no drug company funding to bring awareness about it. A good quality magazine like the one proposed here would do a great service by bringing awareness to the medical community as well as the general public.

  Posted by: Nancy Ullman | February 4th, 2008 at 8:58 pm

• I would like to respond to this comment:
  There are already a ton of food allergy publications, if that wins it is just going to be a huge waste.

  This is untrue. There are not a "ton" of food allergy publications and if it is true, I'd love to know the names of these publications. I only know of Living Without. I don't doubt that it is not the only one, but I would love to know what the others are.

  Posted by: Gale | February 4th, 2008 at 9:02 pm

• Being a college student and having an allergy to Wheat/Gluten and Dairy-- a magazine with new food ideas would be WONDERFUL!! What a great idea to open this up to the public. Thank you for thinking of us! Cheers::

  Posted by: Laura | February 4th, 2008 at 9:56 pm

• As a mother of two children with Celiac Disease, the food allergy special publication would be so amazing! So many would be so grateful! Thank you, Alexis, for this wonderful idea!!

  Posted by: Melissa | February 4th, 2008 at 10:07 pm

• I'm a Celiac, enough said!

  Posted by: Archie | February 4th, 2008 at 10:21 pm

• I'm totally infavor of a food publication which addresses special dietary needs - please include diabetics in this! Low or no sugar options for baking are especially needed in today's sugar-obsessed society! I LOVE MARTHA!!!

  Posted by: kelli | February 4th, 2008 at 10:26 pm

• The idea for Live Free is extremely exciting for me. My husband and I are both Celiac and we have 2 of our 3 daughters and 2 of our 4 granddaughters are or gluten intollerant. At our family get togethers we're always trying to share new recipes and make suggestions. How wonderful it would be to have another source for ideas. Raising the awareness in the general public would also help us cope with eating out and having the little girls in our family be beter understood. I'd love the magazine!

  Posted by: Jan Uffelman | February 4th, 2008 at 10:43 pm

• Ok .. There may be some magazines out there for food allergies but, how many times have you tried one of the recipes or more only to be disappointed that they are not tasty.. To have a high quality magazine working hard to publish good recipes and pass on info would be perfect. I also have children with multiple food allergies and every meal and snack is planned around their allergies, after doing this for a few years I personally would love some help.. I am tired of searching the whole Internet for recipes .. again to be disappointed...Plus I am a true believer in Martha and her staff! I know this would be wonderful
  Thank you

  Posted by: Sharon | February 4th, 2008 at 10:45 pm

• I love the idea of a food allergy-centered magazine!

  I have a milk allergy...I can't have ANY milk proteins. I love to watch the Food Network, but everything seems to include some dairy component...from buttah, buttah, buttah...to heavy cream, or some sort of cheese!!!

  I still consider cheese a Food Group...and mourn it's loss in my diet. So watching the Food Network or getting Paula Dean's Magazine just borders on the twisted!
  O.O

  Anyway, it would be wonderful to have a major source in the business to acknowledge these allergy problems and offer a resource to help cope with them.

  Thank you, Alexis, for putting the idea forth for all of us in Allergy-laden Land!

  Posted by: dd03 | February 4th, 2008 at 11:47 pm

• The Store would be amazing ! I would like the second one to be built in the Seattle Area! Not only handy for me and all her fans out here, but I'm sure she would like to do some personal appearances when she's here to see her friend!

  Posted by: Susan Erickson | February 5th, 2008 at 12:23 am

• A publication about food allergies makes sense, because this subject is not well understood and people close to me suffer from it. The power of Ms Stewart to spotlight this, and offer practical solutions, would go along way to informing Americans on this important aspect of healthy nutrition.

  Posted by: Andy | February 5th, 2008 at 12:32 am

• I think Alexis' idea so sensational. I'm intolerant to gluten and find it annoying trying to alter recipes that I like. They either end up overflowing in my oven from too much bicarb soda, soggy from not getting the consistency right or tasting like cardboard. Specially created recipes for coeliac’s would be a god sent to me as someone else has done all the experimental work and I get to look like a pro.
  I wish I could subscribe to Martha Stewart magazines from Australia. At the moment I have to wait till the mag hits our newsagency weeks later…the wait is intolerable!
  Sheridan

  Posted by: Sheridan Jones | February 5th, 2008 at 12:46 am

• Hi Martha.

  I live in Australia , I would love to buy Martha's products too . but Macey's won't ship here.
  Help!
  I think a Martha shop would be fabulous

  Sandra

  Posted by: Sandra | February 5th, 2008 at 12:58 am

• Kudos to Alexis for coming up with the idea for a magazine devoted to food allergies and intolerances. My daughter has several food allergies, including life-threatening allergies to dairy and peanuts. I know many families who also live with the daily challenges of safely managing food allergies. A Martha Stewart food allergy publication would have appeal to a lot of people and would help raise awareness in those who are not as educated in food allergies. Many people do not know how serious and dangerous food allergies can be. It's about time they do.

  Posted by: Lynda | February 5th, 2008 at 2:39 am

• As someone that has suffered a lack of academic and financial success most of my life because of my allergies and multiple chemical senstivities, I would fully endorse a publication on it allergies, sensitivities and intolerances. Hopefully, it would address the psychological,social, cultural and environmental factors that exacerbate the medical conditions. Because I am disabiled because of my multiple chemical sensitivities and can only work in a very limited number of environments, I am now in the process of starting my own business that promotes products and services targeting the populations that suffer from environmental illnesses and chronic disease. I am currently doing the website myself, and while it is not perfect it suits the purpose until I can develop and finance a mentoring skills program that would helps with administrative tasks such as the website, marketing etc.

  Hopefully, the idea for a publication on allergies, sensitivities and intolerances will win. Martha Stewart would be a wonderful addition to help in advocating for people with environmental illness.

  Thank you.

  Health Education Information and Resource Services

  Posted by: Health Education Information and Resource Services (HEIRS) | February 5th, 2008 at 7:30 am

• I can't decide! As a young Martha fan I would love to see a line of homewares that combines Martha's classic style with a vibrant fresh twist! Although, that Martha store sounds too good to be true!

  Posted by: Melinda | February 5th, 2008 at 8:01 am

• I think the idea of a magazine devoted to information for all aspects of managing food allergies sounds great! This is a growing market and very few as of yet are marketing to us. I think this would raise consciousness and make manufacturers more aware of the impact of their manufacturing decisions! i.e. the change that Nestle has made in manufacturing chocolate chips. This item is now manufactured on a line with nuts! That eliminates so many products for so many individuals. I think it would be wonderful to credit restaurants that are careful to avoid cross contamination and they should be recognized as safe for the many individuals with food allergies.
  This has my vote.

  Posted by: Jodi | February 5th, 2008 at 8:22 am

• A Food Allergy magazine would be such a big help. My son has life threatening allergies to dairy, eggs, nuts, soy and other foods. An allergy magazine, especially coming from Martha, would have a large audience. It's a great idea!

  Posted by: Mary | February 5th, 2008 at 8:36 am

• I like the allergy publication, but I will say that it would have to be very unique, given the unbelievable amount of information available online. But this idea still remains my pick...

  Posted by: Cathy | February 5th, 2008 at 9:08 am

• I think in this day and age a publication that deals with food allergies/limiations has the widest appeal.
  Who doesn't have a family member or close friend that can't eat dairy? gluten? sugar? eggs? peanuts? and so forth.

  Posted by: phyllis | February 5th, 2008 at 9:35 am

• I too have Celiac. I admit I'm not a huge Martha Stweart fan but I'd definitely buy/subscribe to a food allergy publication!

  Posted by: michelle | February 5th, 2008 at 9:37 am

• A Food Allergy magazine is a fantastic idea. My son has been diagosed with PDD and ADHD and I notice as soon as he eats something that contains chocolate he is bouncing off the walls. Also, I belong to a single mothers group who also have major concerns regarding food allegeries with children. This will greatly help us.

  Posted by: Anne Saunders | February 5th, 2008 at 9:56 am

• I fully support a magazine that provides recipes, etc. for those with food allergies. I disagree completely with the comments that such a magazine would appeal to a narrow audience. My family has no food allergies whatsoever! But, that doesn't mean that i am not effected by food allergies every day. Most schools, day care centers, friends, relatives, etc. are "nut free". It is incredibly challenging and stressful trying to find good snacks or foods for lunches, parties, gatherings, functions, etc. An easily accessible magazine with high quality suggestions would be an incredible gift to all moms and kids out there!! The story about the little girl struggling to open her box of raisins on Halloween broke my heart!

  Posted by: jpb | February 5th, 2008 at 10:02 am

• HELP US! We with food allergies need your help!! I would LOVE a magazine geared toward Celiac Disease. My daughter was diagnosed 2 years ago, and I am still on the look out for recipes for our family. Eating non-processed foods was a change for me, so learning to cook for my family and learning what to substitute for wheat has been a lot to learn. You could be a HUGE resource for the communities with wheat or other food sensitivities. Please choose this one, Martha! We need you.

  Posted by: Thomassen | February 5th, 2008 at 10:18 am

• I love the idea of "Alexis, Deputy Home Editor, Special publication catering to those with food allergies and sensitivities that would include recipes". My soon to be two year old has food allergies and the big one is to milk. Even though I am meticulous he still has allergy attacks...rashes, eczema, coughing / stridor, GI problems and itching, etc. It is such a challenge just to meet his basic need of nutrition. It is so difficult to shop for him and to prepare milk free meals. A change in labeling loop holes and just more information in general would make life a lot easier around here. I have three children of my own and take care of two other toddlers. As a mom and childcare professional who serves meals I struggle to prepare and serve allergy safe foods that are not only healthy but also affordable. A magazine with tips and information would be a life saver! Thank you for considering such a fabulous idea!!!

  Posted by: Chrissy Fowler | February 5th, 2008 at 10:27 am

• Ms. Stewart: My compnay has provided AllergyKids with their Medi-Bracelet (which AllergyKids sells) and I would love to be able to discuss several other ideas with you regarding my product. I have tried before to get in touch with you but to no avail. Please, Please look at my web site and you will see that what I offer is a VITAL MUST FOR TODAYS BABY BOOMERS... and the rest of us too.
  I have several ideas on how I can create a product or products (write a program for you) for you on the various topics that you advocate.. Please if you think me worthy and my product too, contact me at norman@sgmscorp.com or 305-936-9018... You won't be sorry... Thanks Norman

  Posted by: Norman Eisenberg | February 5th, 2008 at 10:27 am

• The allergy magazine is fantastic. My daughter has several food allergies. She is 3 so it is very difficult to find recipes that are safe for her as her allergies are to milk, eggs, and peanuts. Please don't limit it just to wheat allergies as there are lots of people with other food allergies as well!

  Posted by: Angie | February 5th, 2008 at 10:28 am

• Thank you so much for considering a magazine for those of us whose lives are ruled by food allergies! I have 2 children with tree nut and several other food allergies (soy, corn, oats, dairy, peas, strawberries, to name a few), and I am allergic to garlic/shallots/onions/chives. This makes mealtime very stressful and depressing sometimes! PLEASE HELP US! There is a huge community that this will serve! We appreciate your expertise & support!

  Posted by: Joan M, | February 5th, 2008 at 10:30 am

• To all of your viewers with allergies.. I am willing to provide you all with one of our Medi-Chips (www.sgmscorp.com) at a specially reduced price and also DONATE $5.00 FROM EACH sale to Martha's favorite charity... Those of you who are interested please contact me at norman@sgmscorp.com... and Let's be able to provide Martha's favorite charity with a huge check... Norman

  Posted by: Norman Eisenberg | February 5th, 2008 at 10:33 am

• One last comment... We at SGMS would love to see this magazine get off the ground and we would like to be one of the first advertisers in it. Please contact us so we might be able to help save some lives together.. Norman

  Posted by: Norman Eisenberg | February 5th, 2008 at 10:35 am

• Martha,

  Just so you know -- you have so much support behind this food allergy magazine idea! This is a brilliant idea that will be supported by many. I will purchase this gladly and so will my family and many others that I know.

  This is a fantastic, necessary and thoughtful proposition.

  Posted by: Elaine | February 5th, 2008 at 10:38 am

• The magazine for food allergies is a wonderful idea. My five year old son has a peanut/tree nut allergy and loves food. Knowing how to cook and being knowledgeable about food will not only improve the quality of his life but also can help protect him from a potentially fatal reaction. Thank you for considering this important cause!!

  Posted by: Amy | February 5th, 2008 at 10:40 am

• Martha,

  I voted for the Food Allergy publication. Although I've read the comments and feedback that this would have a narrow audience -- I'd have to definitely and wholeheartedly disagree.

  Frankly, I beleive that the audience for scrapbooking IS MUCH MORE NARROW than the audience for food allergies. I can guarantee that the number of families that are impacted by food allergies (in the millions) way outnumber those who like to scrap.

  Thanks,

  Ron
  Father to son with allergy to peanuts and treenuts.

  Posted by: Ron | February 5th, 2008 at 10:42 am

• My son (age 9) recently became allergic to all dairy and wheat. Our lives changed instantly, how we eat, where we eat, what we eat... I've learned a lot from other parents who have children with food allergies but each combination of allergies poses different issues. I'm all for a magazine that address allergy issues and provides support.

  Posted by: Lauren | February 5th, 2008 at 10:48 am

• A Food Allergy magazine would be such an awesome help

  Posted by: Danielle | February 5th, 2008 at 10:48 am

• I think having a magazine that educates everyone about food allergies and our children is a fabulous idea. This is something that is needed in so many places. Especially the schools that our children attend. I have one daughter allergic to milk and egg products and another allergic to peanuts and tree nuts. The teachers and staff take a lot of consideration and precautions for my one daughter with nut allergies, but my other daughter who is allergic to dairy and egg products, kind of goes unnoticed. When she eats hot lunch in school, they constantly give her a container of cow's milk. She politely says she can't drink it and gives it back. But she is NEVER offered anything else to drink. But in the cold lunch room, you can buy juice and water. She wants to eat hot lunch more ofter, but refuses because she is so thirsty during her meal. This just isn't fair!

  Posted by: Donna Muzzicato | February 5th, 2008 at 10:49 am

• As the mother of a child with egg and peanut allergies and a school teacher, I am always looking for new recipes that make foods delicious and less frightening for my daughter. As so many children have life threatening food allergies, a magazine such as the live free one would not only help to raise awareness about food allergies, but help families such as mine learn more about living with allergies.

  Posted by: Kimm | February 5th, 2008 at 10:49 am

• Food allergies in our children is increasing at an alarming rate. It would certainly be beneficial to learn how to cope, lessen the effects and hopefully combat this problem. Sign me up for a subscription!

  Posted by: Larissa | February 5th, 2008 at 10:53 am

• This is a wonderful idea-I would be very interested. I have a son with allergies to milk, MSG, and life threatening to most nuts. I also have a nephew also allergic to nuts, and fruits--he is also progressively getting worse and his list is widening. It seems more and more kids are becoming allergic to foods and not on a low level. It is scary to know that foods could kill. Thank you for all your efforts you are making to educate, help and make ease of a bad situation.

  Posted by: Michelle Powers | February 5th, 2008 at 10:57 am

• Children's allergies are on the rise at an amazing rate! There is not one single publication devoted on this topic. Martha will be the 1st to start the trend. Allergies are not a fad! It looks like there here to stay.....Be the leader once again and do it in style!

  Posted by: Debra Mondesando | February 5th, 2008 at 10:58 am

• ALLERGIES PLEASE! My daughter has severe and life threatening allergies to dairy, nuts & peanuts. It's taken a while but I've learned to make awesome meals for my entire family that we all can enjoy. Would love more ideas. Allergic foods can be fun! For Halloween I made chocolate cupcakes (from scratch, of course)with marshmallow fondant to make the cupcakes into ghosts! I'd love (pretty please!) more fun ideas for my daughter. These topics would be helpful: dye free & organic foods, food safety, new laws regarding allergies / labels / medicine etc., & how to travel safely with food allergic children. (I'd love to take my children to Europe but at this point am too nervous about my daughter's safety.) Thank you for considering this magazine idea.

  Posted by: Allison | February 5th, 2008 at 10:59 am

• The Food Allergy Magazine would be wonderful. We just found out my daughter has a life-threatening allergy to peanuts and tree nuts and it's a struggle to think up new things to send to school with her for lunch and class snacks. I love the idea of getting a magazine with great recipes specific to food allergies!

  Posted by: Stephanie | February 5th, 2008 at 10:59 am

• As yet another person diagnosed with Celiac Disease, the idea for an allergy friendly/intolerance publication is outstanding. We find it so hard to come up with good recipes that are gluten-free. I promise, if you come out with this magazine, I will subscribe! In my opinion, we need more recipes that are originally gluten-free, not made with all the special flours, pastas and replacement products.
  Thank you, Martha Stewart, MSLO and especially Alexis for your big idea!

  Posted by: Amy | February 5th, 2008 at 11:00 am

• Parents, schools, etc need more info on this growing topic!

  Posted by: Chris Mondesando | February 5th, 2008 at 11:03 am

• How AWESOME! For you to create a publication for families with allergies. My daughter is 2 and has multiple food allergies and it is very difficult to come up with different, tasteful and nutritous meals for her that dont include milk, eggs, dairy, fish, shellfish, peanuts, treenuts...even looking for substitute ingredients is a pain in the caboose...Can't wait for someone in the Public Eye can stand by us and help us with this RISING ISSUE. When you tell your extended family how important it is to avoid these foods they dont seem to listen but when they hear it from someone like yourself they seem to understand that we are not just quirky and just avoiding foods for the heck of it but because it is a life-threating issue. THANK YOU FOR YOUR CONCERN!

  Posted by: Marisol Gutierrez | February 5th, 2008 at 11:10 am

• Hi Martha,
  I have celiac disease so a magazine on anything that is allergy is great according to me. The other ideas also look good but I would really like to see the one on the allergies.
  Here's little about me and my new way of living after 25 years being like everyone else then getting diagnosed with celiac: I have been diagnosed for just over a year. I really like my food, I have been told in culinary courses that I am a foodie. I wanted to go into cooking and even took a culinary readiness course, but feel I cant cause of having celiac disease as part of the courses and companies policies are that you have to work in areas with flour and have to taste everything made, if it was not a GF place which there are very few here in Ontario.
  I have difficulty sometimes finding things I like to eat especially snacks and lunches I can take to work. I even have a hard time going to resturants here as not many understand what the disease is and how it affects us. I would love to see a magazine that is for food intollerances and allergies that would raise awareness and show non celiacs and celiacs alike we do not have to be without and with a little more work or the same amount of work we can eat normalish meals that people celiac or not would eat. It would also show anyone that thinks that celiac disease is just "we cannot eat bread or pasta" that it is not it is a way of life for us just avoiding the normal everyday foods everyone else eats and maybe to inform people that it is an expensive way to HAVE TO LIVE.

  Thanks

  Maria

  Posted by: Maria Fisher | February 5th, 2008 at 11:18 am

• I LOVE the idea of a magazine with allergen free recipes. My daughter is allergic to dairy and soy and find it challenging to feed her sometimes. A magazine with fun, creative, and allergy free Martha Stuart recipes would be incredibly helpful. Fantastic idea!

  Posted by: LDS | February 5th, 2008 at 11:20 am

• My vote is for Alexis's idea for publications for those of us with food allergies.

  Posted by: janny226 | February 5th, 2008 at 11:23 am

• I would love to have a magazine devoted to food allergies. Both my children have egg and peanut allergies and I would definitely subscribe.

  Posted by: Lauri | February 5th, 2008 at 11:23 am

• When I saw that there might be a magazine dedicated to those with food allergies, well, I began to cry. I really hope that you will do this. It has been so sad for me to flip through magazines that I love only to find I can't make any of the recipes anymore so I don't get them anymore. To be able to read a magazine with recipes that I can actually make... Wow! I don't even have the words to express how good that would be.

  Posted by: Jane | February 5th, 2008 at 11:24 am

• This would be SO WONDERFUL! As a parent with children with severe food allergies, I am always surfing the internet for food allergy free receipes..reading blogs, etc. and sharing my finds with other families who have food allergies. Having this magazine is truly going to be a life saver, we applaud you!!

  Posted by: Kathy Cehing | February 5th, 2008 at 11:25 am

• A magazine for people with food allergies would be great! I receive alot of recipes along with allergy information and most of the recipes are barely edible. Only one member of my household has life threatening food allergies but we all try to eat the same diet which can be challenging since she is allergic to corn and corn and it's many forms saturates today's marketplace. Simple, easy recipes would be very helpful in today's busy life and not worrying about an allergic reaction and/or a trip to the hospital is always welcomed.

  Posted by: ENG | February 5th, 2008 at 11:27 am

• Very few people aren't at least indirectly impacted by food allergies. Whether it's the classroom, sports team, church, neighborhood, family or friends there's always someone in need of help regarding living and dealing with food allergies. It's an epidemic that's growing and never is there a more loyal and strong audience then those that are in need. Every person that's close to me would receive a gift subscription... multiply that by 12 million!

  Posted by: sharon | February 5th, 2008 at 11:29 am

• After the adoption of our youngest son, we learned how artificial ingredients can severely affect our health. we now follow the Feingold program and try to eat a healthy all natural diet.
  I believe that with help from someone as notable as Martha Stewart, we can all learn how important it is to shoose healthy foods and can also encourage more companies to provide us with healthy products!

  Posted by: Colleen Davis | February 5th, 2008 at 11:34 am

• A food allergy publication would be so very helpful as well as interesting. My granddaughter is
  highly allergic to tree nuts and peanuts. We are wrapped up in learning all we can about the things
  she puts in her mouth and the foods she comes in to contact with when she
  is away from home. This is a very good idea!

  Posted by: kathy | February 5th, 2008 at 11:35 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• Alexis has a HUGE IDEA with a magazine dedicated to food allergens. Our son was diagnosed with food allergies when he was 16 mos. old. My wife broke down and cried as the nutritionist explained all of the foods our son could not eat. He is now 8 years old and we are extremely careful as to what he can and cannot eat. Mitchell also has a friend in school whom shares his same allergies. We are constantly amazed at the number of families who share our same challenges. We urge you to please consider this big idea as having Martha Stewart as an advocate would be benefitial to the millions of affected Americans who need your support and guidance. Great Idea!

  Posted by: Mark & Julie Trotter | February 5th, 2008 at 11:37 am

• I would definitely subscribe to a Food Allegery Magazine.
  Thank you.

  Posted by: Sher | February 5th, 2008 at 11:42 am

• I would definitely subscribe to a Food Allegery Magazine.
  Thank you.

  Posted by: Sher | February 5th, 2008 at 11:44 am

• FABULOUS idea! And so needed . . . as the owner of a gluten-free food company, I meet with many people having to deal with extreme food intolerances / allergies . . . with a magazine out there that can help to calm, inspire, instruct and educate the general public, a lot of confusion and misinformation, as well as feelings of isolation and deprivation, may give way to much more positive experiences. Way to go! Fran Earle

  Posted by: Fran Earle | February 5th, 2008 at 11:53 am

• hi i am micah. i am 8 years old and i have food alerges and aspergers sindrem. it would be nice to have sum good food to share with my freands. please think of the kids like me and my brothers. it is hard for mommy to find good resipes that both kids and gronups like. (mommy won't let me use my e mail addres so that is her's )

  Posted by: micah | February 5th, 2008 at 11:57 am

• So much of cooking allergy free is really just healthy eating and I would love to see a magazine from Martha that offered delicious recipes that look as good as they taste! There is definitely a need!

  Posted by: Amy Edwards | February 5th, 2008 at 12:00 pm

• I am so excited about the thought of a food allergy publication! Our four year old daughter came close to death from a cross contamination mishap before the food labeling laws went into affect. We have a local food allergy support group and I am certain MANY families would be interested in such a helpful publication that affects MILLIONS of people. Thank you, Martha, and staff. We are praying this publication is the winner!!!

  Posted by: Leslie | February 5th, 2008 at 12:03 pm

• I am so excited about the thought of a food allergy publication! Our four year old daughter came close to death from a cross contamination mishap before the food labeling laws went into affect. We have a local food allergy support group and I am certain MANY families would be interested in such a helpful publication that affects MILLIONS of people. Thank you, Martha, and staff. We are praying this publication is the winner!!!

  Posted by: Leslie | February 5th, 2008 at 12:05 pm

• Having a magazine that covers food allergies would be fantastic and groundbreaking. My son is allergic to nuts, wheat and eggs. He was diagnosed when he was 4 months and I had to stop breast feeding him. When he started to eat solid food it was an enormous task to find things he could eat and stay healthy. You have no idea how many people would appreciate this!!!!!

  Posted by: Karen Bush | February 5th, 2008 at 12:06 pm

• Some very good ideas. My favorite is Alexis'. Food allergies and sensitivities are on the rise. Everyone is affected because we want to keep those around us safe.

  Posted by: Carolyn from Virginia | February 5th, 2008 at 12:08 pm

• I have known I am gluten intolernat for 4 yrs. A lot of Dr.'s don't know anything about it. The labs they send the blood to for tests...don't know what they are doing. Europe is way ahead of the US on this. A lot of the food that we can buy at this moment is shit. We need help Martha! Please help! Thanks

  Posted by: Chester Fisher | February 5th, 2008 at 12:12 pm

• Martha,

  Please, please do the publication for individuals with food allergies and intolerances!

  Anticipation of our recent trip to Australia, New Zealand, and Hawaii was fraught with anxiety over food. After much agonizing and rationalization the decision was to bring Larabars for every day of the 21-day trip and dried fruit. Searching the internet for grocery stores did not yield much hopeful information. Staying on a diet is really hard but finding out that it is so much easier in another country was totally unexpected.

  We boarded a QANTAS aircraft at LAX and miracles began to happen. As I wavered over the dinner menu the flight attendant told me that I should just call in for gluten-free meals on all of my flights! No, we had not drifted into an alternate universe – it was no big deal for them. The same was true all over Australia and New Zealand. Woolworth’s grocery stores had many options and little no-name convenience stores had rice cakes and crackers, sesame snaps, all labeled gluten-free and stacks of fresh fruit. And then there was an attractive little package labeled Nana-Berry made by Rowie. The wrapper got stuffed in my bag and since then I have found her website. There was also pizza from Hell, really, in New Zealand. Husband wanted pizza so I was going to keep him company and have a Coke. The menu said ‘gluten free base’ available. So I ordered a one. It was surreal – Husband said the hell part was the music and uncomfortable barstools and I was slurping down pizza thinking it was heaven. Just down the street was a new little health food store with racks of gluten-free choices. The HOTEL ROOM SERVICE MENU had symbols indicating gf for gluten-free options. Our tour guide called ahead to restaurants and there was always a great meal and no fuss! One place said to just pass on the gravy and I would be fine.

  I was beginning to feel like a normal person, until, Husband called American Airlines for our trip home to order me a gluten-free meal (we were traveling first class courtesy of my son) and they sniffily informed him that they didn’t do special meals anymore. It says on their website that they do.

  Our country is blessed with an abundance of food. But finding a product or recipe that does not feature wheat is a challenge. A magazine would be a great source for people to find recipes and products and products to find people!

  Posted by: Gretchen Cormier | February 5th, 2008 at 12:15 pm

• I would definatley suscribe to a Food and Allergy magazine. My daughter has a severe peanut/nut allergy and seafood allergy. I would love some new recipes. It becomes a challenge to feed her. Martha bringing attention to this problem that affects so many people would be GREAT!!!! Please Do it.

  Posted by: Rita | February 5th, 2008 at 12:21 pm

• I would personally love to see a magazine publication catering to people with food allergies and sensitivities. There is a whole new generation being raised right now in which food allergies are unfortunately very common. Looking at it from your corporation's standpoint, from solely a marketing point of view, this is an area that is just being tapped! Right now, we mothers of these children are desperately trying to find new foods, services, and recipes to feed our families. Then in the upcoming 10-20 years, this group of children (those who do not outgrow the allergies) will be a major demographic that will want to be serviced by stores, restaurants, hotels, and airlines. I hope that the idea for a publication catering to those with food allergies will be the winner. I will subscribe!

  Posted by: Shawna | February 5th, 2008 at 12:22 pm

• My son has nut allergy and it is often very hard to find good recipes that don't include nuts, especially snacks and desserts. I recieve a cooking magazine monthly and almost all the desserts call for some kind of nut ingredient. I would definitely purchase your publication that is geared to allergies

  Posted by: Lori-Anne | February 5th, 2008 at 12:29 pm

• My wife and I would love to see the topic of food allergies addressed. When we first found out that my son was allergic to EGGS and WHEAT (at 5 months old), we were completely overwhelmed. As the years have passed, we have helped many other families in our situation and have been amazed at how wonderful people can be when they are PROPERLY EDUCATED! This publication would be a tremendous step in educating families who are new to food allergies, as well as help educate extended family, friends and schools on the severity of ALL food allergies.

  Posted by: Brian | February 5th, 2008 at 12:43 pm

• I think the Food Allergy magazine is a must do, if not now, PLEASE in the near future. SO so so many people of all ages would be greatful. My son was born with severe milk, egg,& nut allergies (we also avoid all seafood/fish) 5 years ago and it was devastating to have to try to figure out how to feed a growing boy. Thank goodness for the internet but if there was a magazine with info and ideas and recipes, millions of people would for sure be buying it, including myself and my family! i saw your show which highlighted Divvies too, thanks !! Please i think this is a very important issue.

  Posted by: Julie | February 5th, 2008 at 12:54 pm

• Looks like food allergy publication may be the winner. As mom of celiac son, it has my vote. Living Free concept is great one, and I have additional Big Ideas... HUGE IDEAS to go with it (e.g. logo name/design, idea for fabulous gourmet gluten free treat, big concept I wish to protect at this moment). My head's been wrapped around the gluten free biz for about a year now (though I've been shopping GF for 9 years), and I had Martha in mind (seriously) a couple of months ago while figuring out how to bring legitimacy and good taste of Martha to my GF project. Given that your would-be competitor, Living Without, may be struggling (publishes infrequently and inconsistently) -- perhaps MS would like to hear what I've got to say about taking this in a slightly different direction. E-mail jackie26510@yahoo.com

  Posted by: Jackie Geschwind | February 5th, 2008 at 12:57 pm

• We are the grandparents of a 3 year old boy who is allergic to so many of the foods, fragrances, and environmental products. We are very excited that your team might be willing to help get the word out that these are issues that are becoming very prevalent in our society and need attention now!!! Please help us and all others who have similar concerns!!

  Posted by: Marj Nordstrum | February 5th, 2008 at 12:57 pm

• Wow, to have a magazine dedicated to those with food allergies, would just be amazing! That's one magazine that i would be getting! I have a 3 year old who has a nut allergy, so I would be quite grateful for this.

  Posted by: Tara | February 5th, 2008 at 1:02 pm

• As a mother of a son with fatal food allergies, I am in favor of this new publication!!! I would love to read about foods that are safe for him and how to plan meals/ party foods that are okay for him and others with allergies. Go for it!!!

  Posted by: Bridget | February 5th, 2008 at 1:08 pm

• Any idea that will focus too specifically on one group runs the risk of failure. Alot of people are interested in scrapbooking or collecting, and love their pets dearly (me included), there is also a bit more that do not. Instead of focusing on a "young demographic" it would be best to focus on a Martha demographic. Your website is the go to site for recipes so recipes from your staff or whoever can simply be integrated in that area.I sympathize with those who have allergies.I'm fairly confident the percent of individuals who cannot find information and recipes for their allergy concerns is far lower than those who do not have these concerns. The results of the votes do, however, disagree. The Martha Store can address all these concerns and more. The Martha Store does have a drawback. It will only be in New York. Extend your website to incorporate the Martha Store and allow access to everyone. It will be a win win for everyone.

  Posted by: Kimberlee Graham | February 5th, 2008 at 1:16 pm

• My daughter has a life-threatening allergy to peanuts and tree nuts. I hope that Martha Stewart chooses this Big Idea because more awareness needs to be drawn to the issue of people living day-to-day with food allergies. My little girl is also allergic to milk, soy, whey, and eggs. Thanks Martha! I look forward to seeing this publication!

  Posted by: Rachel Nixon | February 5th, 2008 at 1:22 pm

• The allergy recipe publication would be great. However a tip, i can easily make any recipe allergen free...my problem is finding the PRODUCTS that are available to make them allergen free. Manufacturers and stores that carry them would be great information. My son has multiple food allergies. Life threatening. We are allergen free in our household and transitioning to this is very hard. A menu plan would be great!

  Posted by: Mindy Truly | February 5th, 2008 at 1:26 pm

• My 4 year old son, Sam, has a number of severe food allergies including peanuts, eggs, soy and milk. I would love to have you start the revolution to truly tell people that this is a serious situation. Every part of his life is impacted because of this.

  We try to look at things positively. One of the best things I encountered was when the owner of our local health food store said, "Oh, he'll be so healthy!" when I explained the situation. Sam is in our family to educate and move us in the right direction.

  One thing I agonize over is family (and others) that do not "believe" this is a serious problem. Family functions have a great variety of foods that Sam can't have and some that are deadly for him to come in contact with, but the apathy that surrounds the choices to serve the foods absolutely wears me out. The thought is that I always have his EpiPen so what's the problem?

  Children lose their innocense because of these problems. Sam, at four, is an has to be an advocate for himself to stay safe. He knows what he can have and what he should say no to. He knows we have to typically bring his food whereever we go. He knows he is different.

  Next year when he goes to school, he will have to sit at a "nut-free" table and hope that friends bring lunches without nuts so he has someone to sit with. He will never be able to choose whether he wants cold or hot lunch. He will always have to be vigilant about what he touches and comes in contact with.

  Sam doesn't worry about much of this because it's just how it is for him, but I do and having someone with the clout of Martha talking about it will make a difference.

  Thank you.

  Posted by: Pam | February 5th, 2008 at 1:36 pm

• I think a food allergy magazine would be WONDERFUL! As a mother with a child with severe food allergies everyday is a challenge, any ideas with new foods to make for my son would be great. Having food allergies changes your lifestyle and having a magazine with new ideas would be very helpful.

  Posted by: Becky | February 5th, 2008 at 1:37 pm

• The Line of home merchandising catering to young demographic would be a great way to target the younger audience and give them Martha sensibility with a flare. Just because the idea has low votes I still feel that it has more then enough potential to be looked at again in the future. I believe it would create a whole new fan/subscriber base for everything Martha.

  Posted by: Kim Skram | February 5th, 2008 at 1:37 pm

• We would LOVE a food allergy magazine for fresh new recipe ideas. My son is allergic to dairy, eggs, nuts, and wheat. I am sensitive to tomatoes, wheat, gluten, and chocolate. I am
  always searching for good recipes which usually disappoint us. I would gladly subscribe!!

  Posted by: Jenn | February 5th, 2008 at 1:47 pm

• A magazine for those with food allergies and sensitivities would be wonderful. As a mom with not only having food allergies myself, my daughters and husband do as well. It would be such a help to have another resource; normal food magazines are useless to me. I would subscribe in a heartbeat!

  Posted by: Diane | February 5th, 2008 at 1:50 pm

• A magazine to assist those of us with children that have food allergies would be the most amazing blessing to myself and my family! I am an avid Martha viewer and have always known that if I could voice my concerns and struggles that Martha and her amazing crew would be able to assist those of us struggling day to day to feed our children. I have two children with lifethreatening allergies to wheat, barley, peanuts, treenuts, milk and eggs. PLEASE make this magazine a reality! I need some fresh ideas and the support of knowing that there are others out there with similar struggles and fears.

  Posted by: Kristi | February 5th, 2008 at 1:55 pm

• Please do the Food Allergy Magazine. It is so hard to find things that my son can eat, being allergic to almost everything, it would be nice to have a publication dedicated to allergies.

  Posted by: stacy | February 5th, 2008 at 1:57 pm

• I wanted to show my support for the new magazine for food allergies. I am a mother of a three year old boy who deals with SEVERAL food allergies. It is hard to find alot of things that cater to food allergies. This magazine would not only help our family, but also make this problem more aware to other people. Thanks for this great idea!!

  Posted by: Aimee | February 5th, 2008 at 2:03 pm

• After 25 years of buying and serving only natural food to my family, I realize how much easier it would have been if there had been a magazine to help me out. I feel fortunate that my son was allergic only to chemical additives in food -colors, flavors and preservatives - not any natural foods. It was sometimes difficult to read in between the lines when checking ingredients. BHT in packaging, for instance, meant my son would be eating preservatives which would eventually enter the food. The newsletters from The Feingold Association were a great help to me. A magazine would be a great help to busy mothers and fathers who are trying to feed children food they can tolerate. Thank you.

  Posted by: Mary Liegey | February 5th, 2008 at 2:05 pm

• Martha, I have two sons with a combination of eggs, milk, and nuts allergies. One of them is deathly allergic to almonds and milk.. some days I really don't know what else to feed them. "Fun days" like valentine's day or halowe'en or other kid's birthday is like a death threat for me. I dread them, I try to bring safe treats to daycare and school so that they don't feel excluded but I am getting sick of bringing the same things.

  Posted by: Cynthia D-S. | February 5th, 2008 at 2:16 pm

• Martha~
  I think it would be great if you would do an allergy publication. I have severe food allergies. It is hard to eat out or cook special meals because they have ingredients or come in contact with items that would cause me to have a reaction; bananas, cashews, fish, walnuts. I would definately purchase or subscribe to a publication dealing with this issue as I know several others would also.
  Thank You~
  Krista

  Posted by: Krista | February 5th, 2008 at 2:22 pm

• Honestly, all of the ideas are great. I think the store would be fantastic and a big money maker, the line of products for a young demographic is super, the cookbook would be very fun to own, the online scrapbook would be great...

  Is there any way to do all of these somehow? They're fantastic!

  Posted by: Kim | February 5th, 2008 at 2:26 pm

• I would LOVE a magazine dedicated to people with food allergies. My 4 y/o daughter has a life-threatening peanut allergy, and I am always looking for great recipies that my whole family can enjoy, including her. Especially baked items! Food allergies are becoming a huge problem for everyone and this would also be a great way to call attention to them.

  Posted by: Janelle | February 5th, 2008 at 2:32 pm

• As a Father of a child with food allergies, I am always in need of help, extra help when it comes to cooking. A publication that would focus on this lifestyle would not only become an amazing tool to pull from, but would bring this ongoing struggle into the forefront of a mass populas that has no idea the challenges we face, every day.

  Posted by: Scott | February 5th, 2008 at 2:32 pm

• I am the Scrapbook Community Manager at Scrapblog.com and we can make Katie's e-scrapbook a reality with very little work on your part. Check us out at scrapblog.com and let us know what you think.
  Rebecca

  Posted by: Rebecca Saylor | February 5th, 2008 at 2:37 pm

• Please include information about avoiding harmful chemicals along with allergens and you will not only have a hit, but will truly save lives! Thanks! Teresa Holler of http://www.holler4health.com

  Posted by: Teresa Holler | February 5th, 2008 at 2:54 pm

• I think it would be a fabulous idea to have a magazine for people with food allergies. I have a 4 year old daugher with multiple food allergies.

  Posted by: Hope | February 5th, 2008 at 3:00 pm

• As a mother of children with food allergies and one on the autism spectrum, for whom a gluten and dairy free diet is beneficial, I'd be thrilled to see MS Omnimedia produce a quarterly or bi-monthly publication on living with food allergies and intolerances. Of all the great ideas on the ballot, this one is, by far, the most revolutionary. It would be so helpful to include articles on how to convert recipes and where to locate hard-to-find ingredients. Product reviews, nutritional information, articles on coping and coming to terms with a diagnosis, updates on research, profiles of people with FAs and those in the industry would all be great features. Also, articles on environmental allergies would be a helpful side issue. Finally, I'd love to see a section of the magazine specifically for children living with FAs and intolerances. As incidents of food allergies, intolerances, autism, and other autoimmune diseases increase, the potential for this publication to have a profound impact on the lives of a growing audience is limitless!

  Posted by: Cheri | February 5th, 2008 at 3:02 pm

• I truly hope that we will see a magazine from Martha, focusing on those with food allergies. Our youngest has life threatening allergies to eggs, peanuts, tree nuts, avocado, mango, kiwi, strawberry, oranges, and shellfish. Our oldest has allergies to peanuts and tree nuts. As for myself: peanuts, tree nuts, shellfish and corn. As you can imagine cooking around our house can be a challenge. Finding new ideas and substitutions can be difficult at best...This could help millions of people with allergies as well as those who care for folks with allergies or those who would simply like to invite them over for dinner. A food allergy magazine produced by you could lead to additional changes by food companys as well as those who deal with food management...

  Posted by: Britta | February 5th, 2008 at 3:11 pm

• Martha,
  My two year old son has a life threatening allergy to milk, eggs, and soy. He also has a condition called Food Protein Induced Enterocolitis Syndrome which in a sense makes him allergiic to peanut, wheat, oat, corn, etc. I would love this publication. It seems like food allergies is a growing problem. Every time I mention my son's allergies the person I'm talking to can either relate or knows someone with a food allergy. Any help with new ideas and help making the public more aware would truly be a blessing.

  Posted by: Heather | February 5th, 2008 at 3:19 pm

• Dear Martha,
  Please help! My 4 year old son Cinjen was diagnosed with food allergies when he was only 6 months old. He had a bad reaction to formula when I decided to supplement. He is allergic to milk, eggs, peanuts and tree nuts. I need all the help I can get with recipes.
  I would definitely subscribe to a magazine that could help me with him.

  Posted by: Meredith Cadena | February 5th, 2008 at 3:23 pm

• I would LOVE to see a magazine dealing with food allergies! Having several allergies myself and 3 children with severe food allergies I feel there is an extreme need for a magazine of this type! Not just for myself, but to bring it to the forefront for people without food allergies that have to deal with us and our children

  Posted by: Rachel | February 5th, 2008 at 3:38 pm

• I would love to see a magazine devoted to living with allergies, sensitivities, etc. It is a growing problem. i am constantly looking for great recipes and non-toxic decorating sources for my daughter who is allergic to many foods and sensitive to many toxins. I know of so many people going through the same thing. Every Earth Day, we see all the magazines putting our green issues. The rest if the year they present non-green ideas. I would like a magazine dedicated to healthy living all year round!

  Posted by: Amanda Stuermer | February 5th, 2008 at 3:39 pm

• A food allergy magazine is a great idea! I hope this idea is the winner. My 4 year old son has life threatening allergies to milk and peanuts as well as additional food allergies. I would definitely subscribe to a publication that had recipes, ideas, tips etc.

  Posted by: Anne | February 5th, 2008 at 3:40 pm

• Martha, lets talk business. As far as I am aware of, there are 2 quarterly magazines that deal with food allergies. They both cost almost $8.00 each, unless you subscribe to them. Still I purchase them and look for them all the time. Why? Because they give me the most insight into living with food allergies, along with recipes and the most up to date information, at least that I have been able to find. They are miniscule in size and limiting at best, but they are all we have. I enjoy the format of a magazine much more than pouring through a recipe book. The United States alone has 2-3 million celiacs alone. Italy has more. Then there are many more people allergic to dairy and nuts. Then there is the fact that these allergies are growing daily. It is not something that is going away. Talk about a growing demand. Not only would you be doing a great service for the majority of American families but you'd be expanding in one of the newest in demand markets there is. You could actually be that person that we are hoping for who would bring the public eye and voice to all the mass marketing food companies out there. We might even be able to have a national food manufacturer take notice. Hey a person can dream, can't they? I went undiagnosed for 55 yrs. with my food allergy and because my Drs. wouldn't listen to me, I now have permanent liver damage. I am on constant immunosuppresents and anti-rejection medications for the rest of my life. Hopefully that will be at least a normal life span, but one never knows. After spending my life eating one way, it has been very difficult to find recipes that offer some of the taste that I have been used to. The celiac diet has also shown to be of great help to the growing numbers of autistic children. Please choose the Food Allergy Magazine and help millions of people with sometimes serious problems. You are an inspiration to millions and could be to so many more. Thanks for your time. Rita

  Posted by: Rita Bean | February 5th, 2008 at 3:46 pm

• Martha & friends, I LOVE the idea of a publication geared towards individuals who have severe food allergies. I have two little boys' 5 and 2 1/2 with severe food allergies and it is a constant struggle at home, but especially dining out and at school. We've had a 9-1-1 call from school already and they are very careful, this is a fantastic idea and with you behind it hopefully it will raise awareness of the severity of food allergies to those who don't give it a 2nd though and send their kid to school with PB-N-J..THANK YOU, Megan - Albany, OR

  Posted by: Megan | February 5th, 2008 at 3:54 pm

• I believe Living Free Mag will be a huge success. I lead a non profit food allergy org. in NY with over 170 Members. Have over 9,000 visitors to our information website http://www.protectallergickids.com. There are so many families with kids who have multiple food allergies. We have free recipes on our site posted by PAK Members. This publication will help raise awareness of this growing epidemic. Thank you.

  Posted by: Protect Allergic Kids | February 5th, 2008 at 3:57 pm

• I am so excited about a food allergy publication. My 2-year old has food allergies and finding great recipes that he will eat as well as other useful resources is difficult. Very few people understand the seriousness of food allergies so thanks for thinking of this group!

  Posted by: Jill | February 5th, 2008 at 4:02 pm

• I would love to see a magazine related food allergies. My son has a severe nut allergy and so many think its a death sentance. The more publicity the more people can see that life goes on and there are so many healthy good food choices and recipes!

  Posted by: jen, baltimore | February 5th, 2008 at 4:11 pm

• I would love to see a publication dedicated to those with food allergies. As a mother to a child with severe food allergies to eggs and nuts, I am constantly looking for new and better recipes that they whole family can enjoy.

  Posted by: Sara | February 5th, 2008 at 4:13 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• The food allergy magazine would be a terrific source of information for so many people. Food allergies affect 6-8% of the population and the numbers are growing. Most people do not even realize that they have food allergies. I discovered a few months ago that my 2 month old had severe food allergies. He was allergic to my breast milk because of what I was consuming. Getting diagnoses was very difficult as doctors are not informed on the signs and symptoms. It has been a struggle to get his little system stablized even with specialized $1000/month formula. It is time for a publication to bring food allergies into the spotlight. A source of advice, education and resources is needed. This magazine can also include tips for healthy living and eating perhaps covering topics on other special diets - vegan, vegetarian, microbiotic, etc.

  Posted by: Niklas' Mom | February 5th, 2008 at 4:21 pm

• Dear Martha-

  I would love to see a allergen free publication. The publications out there in the market currently are hard to find and very limited. I have an almost 2 year old who is allergic to dairy. It breaks my heart that she cannot eat the same things that her older sister can. There is a very steep learning curve to living with food allergies and anything that you can do to help moms like me would be wonderful. A MS allergen free magazine is something that I would subscribe to for both grandparents, the daycare provider and myself.

  Posted by: Jess | February 5th, 2008 at 4:21 pm

• Dear Martha:

  I am the author of the exciting new hypoallergenic cookbook called 8 DEGREES OF INGREDIENTS. This cookbook provides over 250 recipes, all free of the top 8 allergens. It is also Gluten-free and Dairy-free. (The operative word here is Faithfully as this cookbook is truly free of all 8 allergens, including Coconut, which was recently classified by the FDA as a Tree Nut.) Although frankly speaking, these groundbreaking recipes are only a small part of the real heart behind this gem.

  So, if I have this hot new cookbook that I want to sell, why would I vote for you to start a publication that would probably take away sales of my book? Because I want to desperately help people, and this drastically growing population of individuals affected by food sensitivities is growing, and is desperate!

  Although the statistics of food allergies, sensitivities, and intolerances are alarming, did you know that one out of every three people believes he or she has a food allergy, or modifies the family diet to accommodate someone with a perceived food allergy, intolerance, or sensitivity? This market goes way beyond a diagnosis. As my cookbook hypothesizes, we can all be linked to one another through food sensitivities to eight common ingredients (a spin off the Six Degrees of Separation theory.)

  Not only are food allergies a growing concern, but so is celiac disease, as well as food sensitivities and intolerances, asthma, eczema, and the emotional aspects that encompass these chronic conditions. Furthermore, many diaseases, like Crohn's disease and Lymphoma can result from undiagnosed food sensitivities. Finally, food sensitivities affect so many people because those with food sensitivities are often affected directly by other people's food choices. Consequently, raising awareness is essential.

  I have combined my passion for cooking, my ambition to help others, and talents achieved while preparing daily cuisine for a daughter with allergies to over 25 foods to result in EIGHT DEGREES OF INGREDIENTS. I have not even begun to market this book, and I have had people crying in relief that this book is published.

  Please contact me via email if you would like to further discuss my vision that a publication by you would not only be widely received, but would bring tears of relief to millions suffering on a daily basis. We are desperate, for so many reasons, and I would love to share with you.

  Thanks you for this Opportunity. The fact that this is even an option is so encouraging and hopeful that one day, there will be a cure. Until then, I am thankful that a person of your stature is considering helping a very worthwhile cause.

  Sincerely,

  Melisa K. Priem, author of EIGHT DEGREES OF INGREDIENTS.
  This cookbook can be viewed at Amazon.com or http://www.BookHouseFulfillment.com, or at http://www.BeaversPondPress.com.

  Posted by: Melisa Priem - HYPOALLERGENIC COOKBOOK AUTHOR | February 5th, 2008 at 4:26 pm

• I LOVE the idea of an allergy magazine! Not only would it benefit people with "typical" food allergies (hives, etc.), it would help all the others who have hidden food allergies who are trying to use nutrition to help them deal with learning issues and emotional issues!!

  Posted by: Dana | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• As a mother of a child who has a severe nut allery I think this is a great idea. The more information that is available and out there for others without the knowledge of this is great and will make others more aware of what it really entails, to have an allergy that is life threatening!!!
  Hopefully this can benefit all kinds. Those with and without allergies! What an awesome concept!

  Posted by: Dylan's Mom | February 5th, 2008 at 4:34 pm

• Please consider publishing a magazine designed to help people...especially children...who are living with food allergies. My son was diagnosed with multiple food allergies at 13 months old and at age 3 is still "living free" of his allergens. There is something called Eosinophilic Esophagitis that he lives with as well. My son was in feeding therapy for two years, and trying to figure out what was going on was tough. I felt very alone, and there were not really that many resources to help me. Living wheat, gluten, dairy, egg and peanut free is a challenge and it would be great to have a magazine designed to be that resource for concerned parents and allergy sufferers to turn to! Also, providing educational information for others who are not familiar with allergies would be very beneficial. Martha Stewart is a household name who could spread awareness for children like mine.
  Thank you.

  Posted by: Sarah | February 5th, 2008 at 4:43 pm

• As a parent of a child with a dairy allergy, I have to say the Food Allergy publication would be so welcome! What's for dinner? takes on a whole new level of anxiety with food allergies in the house. In addition to recipes there are endless lifestyle and parenting issues that come up with food allergies. Like how to manage food/allergen avoidance at preschools and birthday parties, how to create a 504 plan with your child's school, how to deal with family and friends who just don't get the seriousness of the issue, how to travel with food allergies, how to navigate restaurants, how to host a party while avoiding allergens, how to go to Christmas dinner at grandma's and not kill your kid, coping with, diagnosing, managing and living with food allergies etc. etc. etc. It's truly endless the ways in which food allergies affect our lives. PLEASE green light the food allergy publication. I'll sign up for an advance subscription!

  Posted by: Allergy Mom | February 5th, 2008 at 4:50 pm

• I had a hard time deciding--I love the pet magazine idea, especially the crafts for pets! But I was tempted by the allergy mag since we're vegans and we loved the episode with the dairy-free cupcakes! I'm disappointed that at this time there aren't more votes for the scrapbook site since that's my 3rd favorite. The pet mag was just too good not to vote for!

  Posted by: Veronica Noechel | February 5th, 2008 at 5:00 pm

• PLEASE PLEASE PLEASE do a magazine regarding food allergies! My husband has Celiac Disease (he is allergic to gluten) and since his diagnosis 2 years ago we barely go out to eat because of the danger of cross contamination. It would be nice to have recipes for good restaurant-type food (not just the food we eat weeknight for dinner)once in a while mixed in with easy, weeknight dishes. Please Martha, even if Alexis' idea doesn't win...please consider doing a magazine for people with food allergies.

  Thank you!

  Posted by: Piesmom | February 5th, 2008 at 5:03 pm

• I have celiac disease and so do my children so I would love a publication that focuses on food allergies and recipes for us. THIS IS SO NEEDED! It is frustrating to find that every magazine I pick up has wonderful recipes that I can't make! It would be nice to have more ideas and more options available as this is becoming more and more mainstream!

  Posted by: Maggie Holmes | February 5th, 2008 at 5:06 pm

• I believe the Food Allergy Magazine would be a wonderful resource for many families. Thanks to the Feingold Association, I have gotten my life back. My 3 year old son is very sensitive to artificals and preservatives. After following Feingold recommendations, he went from stuttering, having night terrors every night and many behavioral issues to being a "normal" boy. My 5 year old daughter mainly has trouble with Red dye #40. I think your magazine would get the word out to parents, restaurants and food manufactures alike.

  Thank you, thank you!

  Posted by: Tammy | February 5th, 2008 at 5:13 pm

• I love the food allergy magazine. It is so difficult to find good recipes and information about various food allergies. My whole family has celiac disease and casein allergies. I enjoy reading Everyday Food, and substitute GF,CF things when I can, but having a magazine specifically for food allergies would be amazing!!!! Thanks for considering this...

  Posted by: Lisa | February 5th, 2008 at 5:50 pm

• My 3yr old son is allergic to wheat, barley, rye, oats, milk, casein, eggs, egg whites, chicken, beef, turkey, pork, potato, tomato, celery, carrots, peanuts, coconut, pears, cantaloupe, tuna, & shrimp...hmmm did I leave something out...I would LOVE a Magazine geared towards food allergies and with great tasting recipes (if possible) Thanks so much!!

  Posted by: Mary | February 5th, 2008 at 5:51 pm

• Martha,
  As you may know 1 out of every 100 people has Celiac Disease and getting diagnosed is already hard enough, but then finding amazing recipes that work can be even more fustrating. Those of us who finally do get diagnosed may suffer from severe malnutrition and "leaky gut syndrome" which means that for the first year we often can't eat other foods in addition to not eating gluten because they are too hard to digest until our intestines have healed. Having a magazine like this would be not only a service to those with this disease, but everyone encountering food allergies and intolerances - this is a world wide project and would benefit folks all over the nation. (And if you want a taste tester, my ten year old Celiac daughter and myself are always open to giving our honest opinions!!)

  Posted by: Donna | February 5th, 2008 at 5:57 pm

• I think it's about time that allergies are finally being recognized in the real world. We've been living with my daughter's peanut allergy since she was 12 months old, she is now 5 years old. She also has asthma and is on daily inhalers. The first year of her life was so difficult, she was sick every month. (We were best friends with everyone at the clinic!) She would wheeze and had difficulty breathing, she would cough all night long. She had ear infection after ear infection, bladder infection after bladder infection. Eventually we had to have a procedure performed to see if she had kidney dysfunction. This was before we knew of her allergies. I was nursing her while consuming nut products and using products with nut oils. You would not believe how our lives have been changed since learning of her allergies and the severity. My daughter could die if she ate a peanut, that is terrifying! I can't use products with jojoba oil, it caused her to have asthma attacks every time she took a bath (jojoba shampoo). Many hair and body lotions are made with almond or jojoba oils. I cannot buy naturally made products because most use them. I can't buy many products in natural food markets because many are manufactured in facilities that use nuts. I order special chocolates from a nut free company. I must read every label, or research online to find out what is safe.
  Her schools have become nut free, but we have to have emergency plans. I carry an epi-pen, benedryl and an emergency inhaler wherever we go and have the same at school. I can't leave her alone at parties because I'm afraid she might have a reaction. I can't let her eat items people have made because we don't know what is in them.
  She can't play in the leaves in Autumn because she's allergic to leaf mold. I almost had to find a new home for my cat, but fortunately she's able to live with him. I don't think people really understand how we live. There are people that don't understand why they should have to change just because of my child. They are willing to risk her life so their kid can have a peanut butter and jelly sandwich.
  On the other side, I've had mom's call to ask what my daughter can have, they've gone out of their way to accommodate us.
  Thank you for letting me write this long response.

  Posted by: Dana | February 5th, 2008 at 6:29 pm

• A magazine for food allergies would be such a godsend! My daughter is allergic to peanuts, tree nuts, eggs, shelfish, sesame and sunflower seeds. Eating out is very difficult for us so most of our meals are made at home. It would great to have a magazine with new allergen free recipes and perhaps fun, safe birthday party ideas as well. Thank you so much for considering this publication. Awareness means so much for our children's safety.

  Posted by: jolie | February 5th, 2008 at 7:03 pm

• Dear Martha, Please do the idea about allergy free recipes. I have two granddaughters who have dangerous food allergy. This kind of magazine would help plan foods for all occasions.Thank you for your concern in this area.

  Posted by: Linda Spanswick | February 5th, 2008 at 7:10 pm

• I'm with Alexis! As a fellow Celiac, I would enjoy a publication dedicated to allergen free lifestyles.

  Posted by: Sally | February 5th, 2008 at 7:36 pm

• LIVE FREE............YES! Long overdue voice to counter the main stream food processing industry.

  Posted by: Fred Donaldson | February 5th, 2008 at 7:49 pm

• Dear Martha,
  Please do the allergy magazine. So many people posting, do not seem to understand that food allergy's are like playing russian roulet, yes that is what I mean. I read the post's that the magazine would be a waste of time, they go out to dinner and think nothing of it. But those people who have allergy's have to worry about cross contamination that can have dire consequences. They can have symptom's of stomach cramps or in severe cases, needing to go to the hospital. Most problems are internal and go undianosed for years till there is permanent damage that can cause cancer or a persons life.
  Please, this magazine would be life changing for those who would like to have restaurant quality food at home. K. Bean

  Posted by: Karl Bean | February 5th, 2008 at 8:16 pm

• Dear Martha, I sincerely hope that you choose to create an allergen free magazine. This is great step in acknowledging that there are millions of people living in this country who are the "forgotten ones". The "allergen generation" is growing up and we are those who you never see at restaurants, always eat before we go to dinner parties, and can not socialize as well in society because we were never given the chance to learn how. This gives me hope that maybe one day I will be able to go eat out at a restaurant again. - Thank you

  Posted by: Sara | February 5th, 2008 at 8:31 pm

• An allergy magazine would be a godsend to those of dealing with multiple life-threatening food allergies. It is impossible for us to take our 7 year old out to eat and we get tired of cooking the same ol' things night after night. She deserves a little more variety and a little more of the finer foods in life. Another strong vote for the Live Free magazine!

  Posted by: Jennifer in Northern CA | February 5th, 2008 at 8:40 pm

• As a grandmother of a six year old princess with multiple food allergies, I would love to see a magazine of the Martha Stewart caliber available. It is unfortunate that often, unless this problem affects your loved one directly, there is little empathy toward the child who is frequently excluded because of the danger certain foods present to them. These children already recognize their differences...let's do everything we can to let them know how special they are.

  Posted by: Laura G. | February 5th, 2008 at 8:41 pm

• WOW! Amazing how many people recognize the growing concern of allergies and digestive disorders such as Celiac Disease.

  I am 60 and discovered last year that I have had Celiac Disease for 58 years...or all 60 years! Imagine the secondary disorders that I would have with malnourishment and malnutrition for all that time! And I do! I have so many problems stemming from this, that it is a daily battle to stem the flow of pain, disability, and disease! Not fun!

  I also have severe allergies, some of which I have known and don't know (hidden). I recently read DIET-WISE by Dr. Keith Scott-Mumby, and how he has worked with 10,000+ patients using an elimination diet to discover HIDDEN allergies that were manifesting throughout their bodies as "real"diseases! After discovering the "hidden" allergies and eliminating them, the patients made startling and dramatic discoveries!!! Some were even allergic to the WATER they were drinking! (the chemicals in them). THIS BOOK NEEDS TO BE READ BY EVERY PERSON IN THIS COUNTRY, particularly by Doctors!

  I am discovering hidden allergies to apples, onions, garlic, certain vegetables, RICE, garbanzo, and a LOT of other things!

  My energy is gradually returning, and I am stabilizing my situation, however, the severe injuries and problems with my spine and hips (because of severe osteoporosis, fractures, osteo-arthritis, Tarlov Cysts, etc) is another sad issue.

  THIS COUNTRY NEEDS THIS SPECIAL ALLERGY MAGAZINE! Why? Because mainstream America follows Martha Stewart and listens to what she says!

  The "official" facts on Celiac are not really real--there are more than 1 in 133 people with Celiac! I can barely get through a day without meeting someone in the grocery store or talking with strangers and either they are Celiac, or a family member, or a friend.

  It is a FACT that genetically engineered wheat (designed specifically for making into flour/bread) has the large gliadin protein that triggers CD. The old strains of wheat from yesteryear and ancient times did NOT have the large gliadin protein! Boo for "modern" science!

  I DIED at the age of 37 because of an allergen (buckwheat) that accidentally got into a meal in a restaurant. It wasn't fun "coming back", and it hasn't been fun my whole life wondering if the next time will be the last time.

  Imagine how many people could be helped by a special magazine devoted to allergies and Celiac Disease!

  If you have ever had fatigue, minor to severe headaches, bloating, gas, joint pains, muscle problems, cancer, any disease, flus/colds, sniffles, itching, or just "don't quite feel tip-top today" -- you are most likely dealing with hidden allergies that CAN change and shift from hour-hour or day-to-day!!! This is a PHENOMENAL BOOK THAT WILL MAKE YOUR MOUTH DROP! Diet-Wise by Dr. Keith Scott-Mumby. Get it. Read it. Become a new person!

  Posted by: Kaz | February 5th, 2008 at 8:43 pm

• I had the same experience as the lady above who went to Australia and New Zealand, only my trip was to London and Paris. Everyone I spoke to prior to my vacation told me there was no way I could go on my trip, now that I had to remain gluten free, but I'd planned the trip for a year and I was not about to cancel it. I researched the situation almost until my fingers bled from overtyping on the keyboard and finally decided that I could survive the trip.

  When we arrived in London, the tea sandwiches we were served at Afternoon Tea were so good I was sure they contained wheat - but they were in fact gluten free. In the grocery stores there they have products similar to Hostess shelf stable products here, only these are gluten free, better tasting and not full of crappy ingredients - therefore they are better for all consumers.

  The real kicker of the trip was when we got to Paris - after all, this was the birthplace of the buttery croissant, right? Well, I did pass on the lovely pastries and I felt lucky that I'd been to Paris the year before my Celiac diagnosis, and had tasted those heavenly creations then. Eating out in Paris at the hotel for breakfast, lunch whereever we were, and dinner anywhere as well was a slam dunk. You present your gluten free dining card (in French of course) and the chef informs you what you can eat and you get a gluten free gourmet meal. It's that simple. The entire trip was like being in a dream I never wanted to wake up from.

  Reality check - if you need to dine out gluten free in the US, you need to shell out a good $50 for dinner, or you need to dine at one of the horrid chains that offers a gluten free menu - the ones that don't bother to train the staff at all on what the hell gluten is...

  I'm sure most people posting here would agree that the US is a wonderful place to live and many people around the world think it's the greastest place on Earth. Why then I ask you is it not the best place to be gluten free, or free of other allergens as well? It's because the 'big 5' food companies (they know who they are) are not willing to make food for us - period. So now we're importing gluten free products from Italy, Israel, Canada, Australia, France (yes, even them), Ireland, the UK, and even Norway. That is simply ridiculous! I'm lucky and can buy the best products and ship my bagels and baguettes in overnight from NY...my doughnuts come from Missouri and my pizza crusts from PA. Many, if not most consumers with allergies and food intolerances are not so fortunate. I spend an inordinate amount of money of my gluten free food because I can.

  We are not on a fad diet like a lot of you uninformed people think and we are NOT going away so you might as well get used to us. At present there are not enough big time advertisers to support a printed magazine. So for now maybe MSLO can publish an online magazine and see where that takes them. The FDA is changing the label laws - again - and eventually all foods in the US will be clearly marked either gluten free or not. Then you'll have the 'big 5' courting our market and you'll get the advertising dollars you need for a glossy magazine.

  I'm coming to NYC for vacation in May because I can't swing a trip to Europe this year. I'll get to have pizza out in a restaurant for the first time in over two years. I hope none of you ever knows what that feels like if you don't already.

  Best of luck to the MSLO staff. We are a market to be reckoned with and we'll support you in every way possible!

  Posted by: Tiffany Janes | February 5th, 2008 at 8:46 pm

• I don't think people are becoming increasingly intolerant of different foods, but rather, our medical professionals are FINALLY realizing that this is a very serious condition that affects more people than we once thought. All the misdiagnoses I've had to live with--for nearly 17 years!!--have been explained by the proper diagnosis of Celiac Disease. I've never even heard of Celiac Disease or even the word GLUTEN until I was diagnosed with it last year. Please, please, please publish a magazine focusing on different food allergies. I would love it if we could all ban together and write to our politicians to make it a LAW to properly label our food products with the different allergies we are prone to. Although WHEAT is one of the 8 major allergies, that does not cover GLUTEN, which is also found in rye and barley. Oats don't contain gluten, but can easily be cross contaminated. I wish I had someone who taught me all of this as I have to struggle with this new diet. Here's to a healthy population of awareness to food allergies!

  Posted by: Lisa G. | February 5th, 2008 at 8:54 pm

• I would consider a magazine that deals with allergies a blessing. My husband and I spend many weekend days on the internet or at the health food store trying to find food or recipes that our daughter and son can eat. Last year our one year old was diagnosed with allergies to milk, tree nuts and eggs. Recently we discovered our son is allergic to eggs. We have discovered how frustrating it can be to find foods that are healthy and still what they want to eat. Our daughter also has asthma and we have spent many nights in the ER or by her bedside due to it. We don't use anything on her such as soap or shampoo that may have some type of nut or even smell because she will flair up. It would be wonderful to have a magazine that we can use to help the both of them.

  Posted by: Beth | February 5th, 2008 at 8:55 pm

• Hi,
  I would love it if the allergy/celiac subject won for the magazine. I would buy it gladly.

  On an other subject, how come we don't see the numbers of votes and ranks anymore?

  Mireille

  Posted by: Mireille Cote | February 5th, 2008 at 9:13 pm

• Martha,
  We just got home from the hospital because my son had an allergic reaction to a food he ate. A magazine that would help us through this difficult time would be awesome! I am learning a lot on my own and today we learned the hard way that reading labels is so important. Please help!

  Posted by: Natalie | February 5th, 2008 at 9:34 pm

• Dear Martha,
  While I think these are all good ideas, I was wondering if at some point you would consider sponsoring a diet program, much like Jenny Craig for people with food allergies. People, like myself who suffer from Celiac disease, once they begin to recover, then battle weight gain. It seems that the support groups consist of skinny people who are still trying to get well, and are juxtaposed with chubby people who have gotten "well". A lot of my 'regular' friends benefit from pre-made diet programs, and I'd LOVE to participate, but as of yet, none exist for people with food allergies, sensitivities or intolerances. If you check the facts, you will discover that there are many, many, MANY people who would, I think, love a program designed to help them maintain their weight. I know it would be a daunting task, but I'm wondering if the project would be viable at all.
  I must add that the name, Martha Stewart, to me, and I think to thousands of other people denotes 'life improvement'. I know my life has been enhanced and refined by watching your programs and learning new things on a daily basis. That is something I've always wanted to let you know, but have never opted to write to you before.

  Posted by: Peggy Robin | February 5th, 2008 at 9:39 pm

• I vote for the allergy sensitivity magazine. This issue is ready for widespread use!

  Posted by: Molly Watson | February 5th, 2008 at 9:56 pm

• I would like to vote on the allergy magazine. My son was diagnosed at 6 weeks with a lactose and milk protein intolerance and by 1 yr old the list grew to eggs, nuts, treenuts, fish and shell fish as well as cats and dogs. We don't eat out - it is too dangerous but I am struggling for new ideas for what to cook him. He is getting bored of the variety at home.

  This would also increase awareness in our society and hopefully derease the skeptics who believe moms like me are nuerotic and think a bite won't hurt. They just dont understand. Education is key and a MS Mag would help increase awareness and decrease ignorance.

  Posted by: Anne | February 5th, 2008 at 10:04 pm

• I love Alexis' idea of creating a special publication catering to those with food allergies! Great idea!!

  Posted by: Jessica Stark Welch | February 5th, 2008 at 10:07 pm

• Hello Martha,

  What an amazing idea this is to bring awareness to the public about the seriousness of the growing problem of food allergies. My 19 month old son has multiple food allergies and food protein intolerance. It is a struggle every day to find things for him to eat and to keep him safe from coming into contact with dangerous foods (he's at that age and also has a 3 year old brother!). This magazine would be a great resource and tool for guidance and support. What a great way to shed some light on this growing epidemic and hopefully increase funding for the wonderful food allergy groups trying to find a cure!

  Posted by: Laurie Hidalgo | February 5th, 2008 at 10:24 pm

• ITS ABOUT TIME!!!
  As a father to a 1 year old with severe food allergies and Eosinophilic Disorder, I can say the Food Allergy magazine is an amazing step forward in educating parents, children, and curious individuals on how food allergies occur and can be managed.
  My wife searched and searched and searched for information, leading us to over 15 specialists who had NO ANSWERS! After 18 months of trial and error, God answered our prayers leading us to a select amount of food groups our sone Joey can eat, all through my wifes struggle and will to help our child. I credit her efforts as she meticulously searched for allergen information, food and disease related interactions, and contacted individuals throughout the world just too find some answers to what it is that is causing our son to stay up all night and shake, scream, and break out in hives. Watching him suffer was horrendous!
  Joey is allergic to certain proteins, and is restricted to a handful of foods (rice, Neocate formula,sweet potatoes, and some fruits). He was allergic to my wifes breast milk, the proteins in it that is, and every formula on the market. An allergy magazine is essential for parents needing or wanting to give more information.
  SO LETS GET ON IT ALREADY!!

  Peace and Blessings,
  Danny Hidalgo

  Posted by: Danny Hidalgo | February 5th, 2008 at 10:55 pm

• Please, please, please consider doing the magazine on food allergies and sensitivities. My son has a severe peanut allergy and it is a daily struggle to find new recipes to make that are safe and he likes. It would also help school programs with ideas on different foods they can make and will be safe for the food allergy child.

  Posted by: Becky | February 5th, 2008 at 11:45 pm

• A magazine related to living with allergies backed by the powerhouse of Martha Stewart would not only provide the obvious to those who live with food allergies daily, but would invite awareness and acceptance from those who don't. I see first hand how food can become political when someone doesn't understand the seriousness of food allergies - right in my son's kindergarten class. Recipes and information from this type of magazine can indeed empower but also provide options for those who want to learn how they can share food through safe, delicious recipes with those who suffer allergies. This type of magazine can help bridge the gap. Well done and good luck Alexis! Many great ideas.

  Posted by: Jody | February 6th, 2008 at 12:11 am

• Please publish the magazine on food allergies!!! I have 3 girls who all have a form of food allergy. My 3 and 4 year old have Eosinophilic Gastroenteritis which means they are allergic to most everything. They can eat less than 5 foods each and is a very hard road for them. My 14 year old is allergic to milk and soy and must follow a gluten free diet for her Autism. I also have severe life threatening allergies. My husband and I cook 4 different meals 3 times a day to accommodate everyones allergies and we are running out of ideas to make it a more happier time when sitting down at the table.

  Posted by: Jennifer G. | February 6th, 2008 at 1:29 am

• Martha,
  THANK YOU for giving the allergen publication consideration. It is such a wonderful idea. And so NEEDED! I am a Celiac patient and follow a strict gluten free, dairy free, and organic diet. Since I was diagnosed last summer, right after my wedding, my life completly changed. I wasn't able to have romantic nights out with my husband, eat popcorn at the movies, or just enjoy an ice cream or pizza out anymore. And, while I am blessed that this is a disease I can control with my diet, it is disheartening at times. One of my new favorite things is to visit my local bookstore, sip my gluten free Republic of Tea, and flip through a Martha magazine. It sounds like such a small thing, but for someone with Celiac it means the world to be able to get out and enjoy the world! Having a magazine with tips, recipes, articles, bright full color photos, and so much more would be so great. I guess, I just wanted to say... Thank you!

  Posted by: Emily Tokarczyk | February 6th, 2008 at 2:11 am

• I completely agree with a previous posting that we are still missing the Martha "Kids" and "Baby" magazines.As she mentioned, I also would rather these be brought back before considering additional publications.I think they would be more popular than ever.
  The store idea is innovative and breaks through to something different with products and services that are unique to your company.

  Posted by: Heather | February 6th, 2008 at 4:09 am

• I voted and commented when this first came out. I am surprised at how many people want the allergy magazine when there are so many books around already. Also, why can't this be added to the Living Magazine anyway with more recipes for vegetarians and those with nut allergies etc. The store would take Martha into the future and give her supporters a place to go and get everything Martha. Really, apart from the store, everything can be done through the Living magazine and on the internet. The store is the one thing that will get noticed.

  Posted by: Pru | February 6th, 2008 at 5:09 am

• I would greatly appreciate a publication dedicated to food allergies. There are lots of advertisers that would love to get an audience of this type and those of us parents who are challenged by every bite, every day would flock to buy a resource that makes life easier and more enjoyable. I can't think of anyone better than Martha Stewart to put her magic on the subject of food allergies and showcase ways to not only live with food allergies but to enjoy and adorn delicious foods that are safe! Way to go Alexis for suggesting a brilliant idea!

  Posted by: Sheryl | February 6th, 2008 at 5:49 am

• Dear Martha: When I learned about a possible magazine focusing much needed attention on food allergies, I was so excited. I have 2 children and both have food allergies. My youngest, at 3 months of age, developed severe eczema. His poor infant skin was covered in rash, scabs and infections. He itched from morning to night. Nothing comforted him. The doctors said stop breast feeding, change formulas, use all these creams and ointments. Nothing worked. At 6 months of age, he was finally seen by an allergist, gastroenterologist and a nutritionist in Hartford, CT. They diagnosed him with food allergies to wheat, eggs, milk, soy and nuts. So now what to we do? That is the tricky part... there is no one to hold your hand and walk you through a grocery store and tell you what is safe. There is no one to help you find new recipes. You are on your own in a world that is all new and scary. I spent hours on the internet and libraries learning what is considered wheat. There are so many names for wheat (semolina, spelt, kamut ). I did the same for Dairy and nuts, too. I then spent hours in the grocery store reading every single label trying to find safe foods for a child that needs to begin eating soft foods or else risk a speech impediment. The 2nd dark part of this story is the looks or comments that I would hear. When his chin was covered in scabs, people would say "oh, he just ate a chocolate ice cream cone?". Mind you, this child is only 6 months old and most parents aren't feeding their babies chocolate ice cream.... sometimes I would explain that they are just scabs from his eczema which would then reward me with a disgust look or a worried "is he contagious" look...and sometimes I would just say "yes, I fed him chocolate ice cream". The later response seemed to satisfy their judgement.

  Well, I could go on, but I really would like to see this magazine published if only to help other mothers,children and families dealing with the stresses associated with this mysterious food allergy boom occurring in our country. Thank you.

  Posted by: Trish Stull | February 6th, 2008 at 6:55 am

• The results are not showing. The allergy one was in the lead with over 58% I wonder what it is now.

  Posted by: anna | February 6th, 2008 at 7:13 am

• Why did the results to date disappear? Makes one wonder.....

  Posted by: Kathryn | February 6th, 2008 at 7:22 am

• Quote: "I voted and commented when this first came out. I am surprised at how many people want the allergy magazine when there are so many books around already. Also, why can't this be added to the Living Magazine anyway with more recipes for vegetarians and those with nut allergies etc."

  You are kidding, right? Yes, there are some books out there on allergies, but none that reach a broader audience--those who do not deal with food allergies on a daily basis. Plus, so much information on food allergies changes too fast to be included in a book (for example, certain brands or products that are considered safe for a certain allergy today change their manufacturing methods and are no longer safe tomorrow).
  If Martha Stewart were to address this issue, others, who do not have to deal with allergies on a daily basis will take notice. Those who have always wanted to include the food-allergic child in the class would be able to get ideas for an inclusive treat. And those who think that food allergies are bunch of malarkey and that the parents are overprotective psychos might actually start to take it more seriously if someone they admire, like Martha, would take it so seriously.

  Posted by: Dee | February 6th, 2008 at 8:07 am

• I have 2 boys with severe food allergies. My 8 yr old has peanut/tree nut allergy, garlic, green peas and mild soy allergy. My 3 yr old son has peanut/tree nut allergy, dairy/milk, fish, shellfish, soy, whole eggs allergy. I would LOVE it if my kids could eat what everyone else is eating out there. I used to be able to make basic Martha recipes but have stopped making all my favorites ever since I had my boys and I'd like to go back to trying to be a "Martha" again but this time with safe, allergy-friendly foods!
  Thanks!

  Posted by: Noemi | February 6th, 2008 at 8:11 am

• My brothers have severe food allergies. I watch my mom struggle with making meals everyday. My younger brother is even touch sensitive to milk. If he touches it makes blisters on his skin. My mom has tried books on recipes and they turn out horrible. They really do not look good or taste good. I see she has a ton of cookbooks from you and magazines and thought this was a great idea to help out. She has not made been able to make one of your delicious cakes since before my brothers were born. HELP US!

  Posted by: Krystina | February 6th, 2008 at 8:23 am

• Please do the food allergy magazine! My 3 yr old still drinks baby formula because he is allegic to everything!

  Posted by: Nena | February 6th, 2008 at 8:33 am

• I love the food allergy magazine idea. So many of us struggle on a daily basis to come up with new recipes for our food allergic family members. Martha Stewart could help us all so much as well as bring new awareness to food allergies. PLEASE choose this idea:)

  Posted by: Mar | February 6th, 2008 at 9:06 am

• Having a publication on food allergies would bring so much to me and my family. My 3 year son has food allergies to egg, milk and peanuts. We struggle daily with finding foods and recipes for him. We now live in a world where food allergies has become common in infants and children. Having Martha have a magazine like this would really get the people's attention and it would be a good resource for all of us who know someone with a food allergy. Great Idea!

  Posted by: Stephanie | February 6th, 2008 at 9:08 am

• Accurate and up to date allergy information can be easily obtained from any allergist

  this statement was posted early on....has this poster ever talked to a doctor...they do not understand food allgeries all that well, they tell you to read the labels, but when you are checking for miltiple allgeries it is very hard to do....I would love an allgery publication....where it says at the top of the reicpie which of the big 7 allgeians this is free of....this is not a small section as a lot of people say, we need this....as for the store that is a great idea,but some of us do live in the heartland (towns of less then 3,000 people) what is a store going to do for us, the pet mag, our pets work they are not pampared....the allgery publication would be the best overall, please do this one.

  Posted by: Julie | February 6th, 2008 at 9:14 am

• Please do the food allergy magazine!! there's so little about it, and will help tons of people!

  Posted by: Drisdy Kee | February 6th, 2008 at 9:15 am

• I would greatly appreciate a food allergy cookbook. There is a rare disorder called eosinophilic esophagitis that has been dx in children at an alarming rate. My 2 boys have it. My children cry when they can't have bday cake or pizza. There allergies are soy, rice, corn, nuts, eggs, beans, tomato,pork. I would love to be able to cook them good tasting food! PLEASE HELP!!!!!!!! GOD BLESS!
  Shannon, GA

  Posted by: Shannon | February 6th, 2008 at 9:25 am

• My vote is for the magazine for folks with food allergies. We've been struggling to adapt recipes for years and would love to have a wonderful magazine with delicious recipes that we didn't have to attempt to alter!

  Posted by: Lori | February 6th, 2008 at 9:28 am

• Our family has just decided to go to a gluten free household after both my children were diagnosed with Celiac disease. While I am happy to finally know why they have had every illness known to man(low immunity is a major ocmplication), I feel overwhelmed about how to feed them. I LOVE to cook and bake, and I currently subscribe to three different cooking magazines, none of which will do me any good.
  THere are so many people who suffer from food allergies, that your subscription base would be off the charts! Not to mention people who suffer from other diseases who may want to consider lacto free/wheat free diets to improve overall health.

  As for the rest of the ideas, they are fine, but there are soooo many magazines out there that contain many of these ideas.

  Posted by: Tricia Rowe | February 6th, 2008 at 9:36 am

• Dear Martha,
  I voted and left a comment yesterday, but I would like to add a follow-up, after viewing some of the current comments. I love everything Martha. I love scrapbooking. My entire wedding was as Martha as I could get - how great a store would have been then! However, my whole life has been changed since having my three boys. They are literally allergic to everything, and to have a publication that addresses the needs of this next generation (and their families) that are dealing with significant allergies would be such a blessing. I know that we would immediately subscribe, not only for ourselves, but for each member of our extended family (that's at least 8 subscriptions right there!). It has been so hard to explain to family - the ones who should love our children unconditionally, and want the most to help and protect them, what changes need to be made to keep our kids safe. We don't expect the world to completely change just because our kids are allergic, but we do expect that family will. It would be so much easier to have a "mainstream" publication, from someone as respected as you Martha, that helps to get the word out on how it impacts lives to deal with food allergies and intolerances. Thank you for considering this idea.
  Sincerely,
  Jennifer H.

  Posted by: Jennifer H | February 6th, 2008 at 9:44 am

• The food magazine is a great concept! My 4 year old daughter was diagnosed with celiac a year ago so this past year has been a huge educational process for us. Having a magazine that could give insight into the younger population with allergies would be so helpful!

  Posted by: Heidi | February 6th, 2008 at 9:46 am

• Martha,

  I vote for the food allergies magazine.
  Last summer you had the owner of Babycakes bakery in NYC on your show.
  I tried the recipies she made on the show and loved them both.
  These gluten free recipies have become my favorites.
  Celiac disease has been underdiagnosed for so long. Drs. are now beginning to be more aware and alert to this disease.
  Recently my Dr. Sent me to a website for the American Academy of family Physicians (aafp.org)
  where I read an article on Celiac Disease which I found very informative and helpful. A magazine devoted to food allergies would be wonderful. Why not add a section in Martha Stewart Living and see how it is recieved?? Thanks for all you do. Libby Reichard

  Posted by: Elizabeth Reichard | February 6th, 2008 at 9:51 am

• Food Allergy (etc.) Publication!

  There are so many foods and products available these days that there ARE great options for families dealing with restricted diets. I like to tinker in the kitchen and have found reasonable options, and I hear them from creative parents BUT I do not know of a decent cookbook anywhere. If you do go for this idea, I strongly suggest having a holiday section. Holiday food is so important culturally and socially and we need good published recipes for the standards and favorites. Finally, you could also have contests among chefs, restaurants and cooking schools to tackle various challenges, e.g. who can make the best vegan pumpkin pie for the milk and egg allergy crowd. Professionals really know their ingredients and I'm sure they could help!

  - Elizabeth

  Posted by: Elizabeth | February 6th, 2008 at 9:51 am

• Good morning,
  I insist, you must do the food allergies idea. So much education and awareness needs to be done on food allergies. If anyone can do it with an innovative and classy twist its Martha Stewart! I strongly believe that everyone can benefit from learning more about food allergies. Knowledge is POWER. I have Celiac disease and regulary struggle for new ideas and improving recipes. Eating at restaraunts is a constant struggle, and honeslty a thing of the past. I am always taken aback when I realize that I need to explain Celiac disease and stress the importance of my strict diet to a cook or a chief. In 2008, sadly many people still do not comprehend what GLUTEN is and how its widely used.
  Last year I was thrilled to discover Babycakes while watching the segment on the show. While learning about babycakes it led me to discover celiacchicks! These discoveries have enriched my gluten free life.
  Wishing you much continued success!

  Posted by: Jennifer Brodeur | February 6th, 2008 at 9:51 am

• I think the scrapbooking idea is great, because all other istes print pictures directly onto each page, if youo can offer real prints, and very nice paper, books etc, you will stand out. I used to make thse all the time and now that i have kids-when i need it most, I don't have the time. This being said, theey really all are great ideas. Seems to me that some can be rolled into the "store" concept. Toursists in NYC are desperate for places to visit, everything is so crowded, you'll fill up a store in no time and the strong Euro will help you get started since europeans love crafty things and are in new york in droves. I would test the magazine concepts by launching special editions of your existing magazines before moving forward. Niche areas such as pets and allergies are growing, but you need to make sure you grab the a broad enough audience. A man with food allergies will eat very different things than a 3-year old with food allergies (mine 5-year old also won't eat most vegetables like many other kids). Traveling with food allergies is not the same as eating at home etc...so you really need to be comprehensive to reach a broad audience on this topic. I would also think about tying in environmental concerns and issues around processed foods, organics etc.
  Ok, enough for now. best of luck, i love your work and these women did a great job!

  Posted by: Barbara Magnoni | February 6th, 2008 at 9:51 am

• Dee,

  You take my comment in the wrong way. With a special publication there is no telling how often it would come out and whether the contents would be correct by the time the magazine came out (you point out that food contents change very quickly). By incorporating more allergy information within Living and different ideas if you can't eat certain items like nuts, gluten etc, it would make Living an even better magazine.

  Posted by: Pru | February 6th, 2008 at 9:53 am

• LIVE FREE what a great concept. All of what an allergy/celiac could hope for. Information in one source!! Eating in america is a HUGE part of our society and to have a publication come into our homes every month joining our knowledge and resources would be quit a step forward for this important issue.

  Posted by: Gina | February 6th, 2008 at 9:53 am

• I vote for Alex!! I know many people with food alergies and feel her idea would be helpful.

  Posted by: Pasha | February 6th, 2008 at 10:10 am

• With autism at a all time high and the gluten free, dairy free, casein free diet - any help on getting through it would be great

  Posted by: Joan Rogers | February 6th, 2008 at 10:17 am

• i have celiac and i would love to see more recipe's for those that have celiac and other allergy problems. there is such a growing rate of people that recently found out they have celiac, like myself, and other food allergy that it makes it more difficult to go to restaurants or finding good tasting recipes, thank goodness for baby cakes, which i only recently discover. so please martha it would be great in your magazine to have more recipes for those with issues like celiac, maybe others will follow.

  Posted by: Yael Sarraf | February 6th, 2008 at 10:21 am

• My youngest child has food allergies. I struggle daily with finding meal ideas that are safe for her and yet yummy for the rest of the family. Always looking for helpful ideas. A magazine like this could work wonders in the area of advocacy too.

  Posted by: Anna | February 6th, 2008 at 10:21 am

• I have Celiac disease, and it is impossible to consistently find good recipes, especially healthy ones. I would forever cherish it if Martha came out with a food sensitivity publication. I'm getting married next year, and there are still so few options that people in catering and bakeries know about. Not only would this give me more ideas, but it would give many in the food industry ideas. I beg of you, PLEASE start this publication!

  Posted by: Deb | February 6th, 2008 at 10:23 am

• I agree that they are all good ideas. I most like the store idea and think a smaller size store could make it more available. I haven't been able to find Martha craft items at my local Michael's store. I also like the scrapbook idea as I haven't done it yet.

  Beyond being able to publish and print it, I think it would be a great way to assemble the pages and play with different formats before buying the products. But, once you have settled on the design, it would be great to be able to order the items online that you used when designing your page virtually. That way you have the option to have it printed "professionally" or doing the crafting yourself.

  If you could purchase just the amount of materials needed, that would reduce waste or materials sitting in a box at home. That would be more beneficial for the occasional crafter versus you hard core scrapbookers who know how to maximize any extras.

  Posted by: creamnsugar | February 6th, 2008 at 10:33 am

• I would like to vote for a food allergy magazine, My entire family has severe and numorous food allergies. I prepare basically 2 main dishes for my family each meal. One for my children and one for my husband and I. My children have severe gluten caesen, soy, corn, nightshade allergies etc.. They have slightly different vegi/fruit allergies and also slightly different meat allergies than one another, so most meals for them have the same main ingredients with slightly altered contents. It is the same with my husband and I. He is very allergic to all meats and nuts, so I tend to eat more of what I am allergic to so as not to have to make yet another separate meal. I am also severely allergic to many of the most basic spices. I live everyday consuming enzymes and benedryl with my meals, just in case. It is impossible for us to have dinner with family or friends, because it is to much of a foreign concept for the average person to conceptualize. I have to provide all food for my children at school, at birthday parties, etc. It is very expensive and time consuming. I spend so much of my life cooking now, that it is no longer fun for me.
  I believe the more awareness there is the more food providers will step in and make more available for a large and growing section of society.
  My son has autism and has been on a severly restricted diet for 6 years. He handles the fact that he and my daughter eat so differently, pretty well. I discovered my daughters allergies by the time she was 6 months old and was able to alter my diet while breast feeding and then restrict her diet once she began eating solids. She is 5 and a social butterfly. She and has not had any form of wheat since she was 5 months old through breast milk, but her prick testing and blood testing still show a severe allergy to it and so many other things that she has never eaten. She has handled it pretty well, but still cries each Christmas because she cannot have a simple candy cane, because we have not found a company that makes them without corn.

  Posted by: Crissy Becker | February 6th, 2008 at 10:34 am

• I am the father of a 5 year-old girl with a very serious nut allergy. We also love cooking good food. We had to adjust our lifestyle and our recipes once we discovered our daughters condition. After about 2 years, we now have a great cook book filled with really great cooking ideas and recipes (pastas, meat dishes, deserts, apetizers) that are safe for her to use. Our cookbook is used almost daily and it is a living book ... we are constantly adding new recipes to it. We often take recipes that might include nuts or ingredients that might be dangerous to our daughter and then we adapt the recipe, sometimes substituting ingredients, other times omitting them (imagine, our favorite Pesto without pine nuts! ... we substitued pine nuts with peeled garbanzo beans and the result was awesome!)

  The Live Free magazine idea is really great. This could be very useful to parents that have children with allergies, but that perhaps have not thought of adapting recipes, and who therefore feel unsatisfied about the options/choices they have. Please ... move forward with Live Free magazine! You will make a big difference in the lives of the millions of people with allergies!

  Posted by: Rafael Benitez | February 6th, 2008 at 10:38 am

• I would greatly appreciate a publication dedicated to food allergies. As a grandmother it is difficult for both my children to keep me aware of the latest on allergies and what I can safely feed my grandchildren. Exchanging recipes and knowing what signs to watch for to avoid a crisis would be most helpful. I know someone who lost a child due to an allergic reaction and know I would be devastated to have been the accidental cause of such an event. Any assistance to prevent such a heartbreaking result should be made available IMMEDIATELY!

  Posted by: Anna | February 6th, 2008 at 10:42 am

• My grandson has food allergies and it is a major challenge to find good recipes and manage his diet. Martha Stewart's research and "stamp of approval" would be a major help to all of us who struggle with finding acceptable alternatives to traditional recipes that contain peanut or other allergens.

  Posted by: Diane | February 6th, 2008 at 10:45 am

• LIVE FREE! We are always searching and trying anything we can to feed our family. It is my mission to feed my family well. A publication with new ideas, recipes, products and allergen free living support would be a dream!

  Posted by: EJW | February 6th, 2008 at 10:45 am

• The magazine for food sensitivites is the best. It is haard to look at MS Living and the recipes and not be able to duplicate those with wheat and gluten. Other food sensitivities could be addressed also.

  Posted by: Ginger | February 6th, 2008 at 10:47 am

• The food allergy idea is PERFECT! I am 19 years old and have been watching and buying martha stewart related items since I can remember. I love cooking and eating the only problem is that I suffer from severe stomach problems/food allergies.
  I have IBS, gastritis, severe case of Lactose Intolerance, and I am also a vegan. Although a totally vegan option is not an option for Martha's empire I do wish this Allergy idea goes through. I enjoy her recipes and products and would love to actually use them.
  I know many other people with allergies other than myself and let me say it sucks. I can't even go out to restaurants because im afraid of what I will eat, etc.
  With all the hormones and pesticides and other stuff we put in our bodies and children's bodies...food allergies are growing and becoming a problem.
  Please vote for this wonderful idea. I believe if Martha really loved the people she helps and entertains then she would want this idea and not the Martha Stewart store (just profit).
  VOTE!

  Posted by: Natalie | February 6th, 2008 at 10:53 am

• I would LOVE a magazine devoted to food allergies! You could help so many children and Mom's especially those with autism. Many children with autism follow a gluten and casein free diet and usually go on to need an even more restrictive diet such as the Specific Carbohydrate Diet, Body Ecology Diet and Low Oxalate. Many of our kids can't tolerate common foods that replace gluten such as potatoe starch, corn, soy etc. Most should also be sugar free due to yeast overgrowth in the GI tract. It makes ideas for meals very difficult. Ideas for whole food snacks and baked goods that have at least a similar texture to the "real" gluten filled ones would be great! Unlike Celiac's, our children cannot consume dairy products. Please, we need all the help we can get.

  Brandy Vaughn
  Las Vegas, NV

  Posted by: Brandy Vaughn | February 6th, 2008 at 10:58 am

• I love the idea of an allergy friendly mag. I have a son with life-threatening peanut/nut allergy. Currently, I modify recipes for his needs but he has classmates with milk & egg allergies that I would love to be able to make snacks friendly for the whole class. Martha is highly respected in the culinary and household world and her bringing attention to the increasing allergy problem among our children is exciting. I think it is a fabulous idea and I know she can make the mag. fabulous too!

  Posted by: Lisa | February 6th, 2008 at 10:58 am

• The Food Allergy Magazine has my vote!

  Posted by: Doreen | February 6th, 2008 at 11:01 am

• PLEASE....vote for the food allergy idea.
  Much needed.
  I have gone through so much because of food allergies and other related stomach problems. Even though I posted already I am going to say this....
  food allergies suck!
  Many of you may have younger children with food allergies or digestive issues and let me tell you its no fun when you are older in school, work, of college. Im in college right now and I suffered my first year on a meal plan. I can't eat many salad dressings, I can't eat any kindof tomato sauce, or chesse, milk, etc. I hope that if this idea is chosen....many other types of food allergies and digestive problems will be included.
  My nephew has many food allergies and because of it has been in and out of the hospital when he was younger.
  I remember crying and going through a huge depression in high school because I had to go through so much.
  Luckily I feel better eliminating dairy etc from my diet as a vegan but the medications my doctor has given me is useless.
  I hope any children out there that are going through food allergies don't experience what I have gone through or what my parents and friends have gone through.
  My parents used to fight and still do when it comes to what i eat and my choices and i feel as it I put added weight on my friends because of the limited amounts of food i can eat or if my stomach begins to hurt and I have to stay home.
  Even the career I want to go into, Archaeology, is becoming an issue because I want to travel and help in digs but can't in my current situation. Even college has become a pain because of my stomach to the point that in one semester I was on academic probation.
  Please vote and go for food allergies. It would be a great help to many people out there.

  Posted by: Natalie | February 6th, 2008 at 11:06 am

• I have also voted for the food allergy publication. This is LONG overdue. What a great idea that can really help improve the quality of life of its readers.

  Posted by: Mrs Furious | February 6th, 2008 at 11:07 am

• Please consider the food allergy magazine. I think that you would be pleasantly surprised by how many people purchase subscriptions for this specialized publication and establish a loyal customer base wnen you venture into this untried but very marketable niche. People with food allergies have been waiting patiently for someone like yourself to take on this overwhelming food-based lifestyle issue.

  Posted by: Colette | February 6th, 2008 at 11:11 am

• Please consider the food allergy magazine. I think that you would be pleasantly surprised by how many people purchase subscriptions for this specialized publication and establish a loyal customer base wnen you venture into this untried but very marketable niche. People with food allergies have been waiting patiently for someone like yourself to take on this overwhelming food-based lifestyle issue.

  Posted by: Colette | February 6th, 2008 at 11:11 am

• Please select the allergy magazine. My darling granddaughter just turned two and has milk, wheat, egg, cashew, and peanut allergies. We're devastated, and need help to make her life as normal as possible. A magazine dedicated to all the food allergies people have and recipes that are tasty and great replacements will serve a growing population who need to have "Everyday Lives" as much as anyone else. The Martha Stewart name brings a lot of influence to this growing problem.

  Posted by: Valerie | February 6th, 2008 at 11:20 am

• I actually have never been into 'Martha's STUFF'. However, I know she carries a lot of importance and it would be wonderful if someone of that 'strength' could call more attention and interest to the world of food allergies. As a Celiac (and having children that are also celiacs) I know how food allergies can mess with your life. If a food allergy publication comes to life, it will be the first Martha Stewart publication I will purchase.

  Posted by: Robin | February 6th, 2008 at 11:27 am

• Please do a food allergy magazine!

  Posted by: Deb | February 6th, 2008 at 11:40 am

• A food allergy magazine would be a great success here in the U.S. where it seems there are a staggeringly large (and growing) number of people with sensitivities and allergies. My personal hope is that a magazine like this, especially one created by Martha Stewart, might garner some attention and spur further research into the growth, production & processing of the foods we eat. I can't help but think that there are some types of genetic altering, additives, preservatives, etc that cause our bodies to respond the way they do. Maybe an additive in one food causes a reaction or sensitivity to another? Numbers like ours in the U.S. are not seen in other parts of the world. As someone who's a believer in preventative health, I would love to see more research dollars go here. In the meantime, those of us with allergies, and those who have children with allergies, can benefit from a magazine that can offer education, tips, recipes and general support!

  Posted by: Janet | February 6th, 2008 at 11:43 am

• A food allergy magazine (or special edition book) with recipes would be great. I have a severe allergy to shellfish. Many of my friends, as well as their children, also have to carefully navigate restaurants, buffet tables and grocery stores.

  Posted by: Tom Shutt | February 6th, 2008 at 11:43 am

• Additonal information and sharing of ideas of Food Alergies would be very much appreciated!

  Posted by: Cheryl Ann | February 6th, 2008 at 11:45 am

• I think a food allergy magazine would be great. My family does not personally have any food allergies, but we have freinds who do and I have learned a lot from them. I try to make sure I always have something in the house that they can eat should they come over, and having a publication that would be readily available all over, because of the name associated with it, would help tremendously. I could pick up some issues and have new and different ideas of things I can serve.

  Posted by: Sarah | February 6th, 2008 at 11:47 am

• A Food Allergy Magazine will sell well! There are so many people affected by food allergies and the number is rising.
  A magazine that will offer recipes for food allergic individuals would be such an exciting addition to so many homes. Also, with Martha's colorful, appealing covers everyone will want to buy the magazine. It will also help friends and family of allergic individuals to cook for them when they might not have known how.

  Posted by: Deborah | February 6th, 2008 at 12:00 pm

• A GREATER GOOD

  Please keep in mind that focusing on Allergies would not just increase your profits and be great PR, but would also bring an enourmous amount of awareness to an issue that houndred of thousands of children and adults struggle with every day. To look at only a sliver of the effect, the extra attention and mindfulness that your focus on allergies would bring to school administers and teachers would be an incredible benefit to the multitudes of school children dealing with this life-threatening issue without much current support or understanding.

  Profitability and charity - everybody benefits!

  Posted by: BC | February 6th, 2008 at 12:23 pm

• Hi All,

  Could just be the MBA in me. But - while a good idea - don't think the store is a good investment/direction. Taking on overhead/related costs (e.g. rent, staffing, training, inventory, etc.) vs. pushing out MSLO inventory through partners is a worrisome cost, especially given the economy and what MSLO core competencies are (i.e. not running a chain of stores).

  What I do think is a GREAT idea, is a line of pre-packaged, frozen/fresh foods with the Martha label. One portfolio of foods could address the allergic (e.g. gluten-, dairy-, wheat-free)community, while the other could address the health-concious community. I think this would be fantastic.

  Cross-sell opportunities, given your media channels, would be good. And extensions into cook-books, show topics, packaging recipes w/ appliance makers such as Cuisinart, etc. would be awesome.

  Finding the right partnerships for production and distribution is key!

  Posted by: Evan | February 6th, 2008 at 12:45 pm

• I am writing to support having further information regarding disclosing food labels properly for kids with allergies. I have two children 5 & 7 years of age and both suffer from severe peanut allergies. It is freightening for me to leave my children each day to go to work worrying that they will not come in contact with foods that could be fatal to them if exposed. I could speak on this subject all day as I am passionate to push to get proper labelling on food products so that my children are not at danger.

  Please let me know how I can participate in any forums or discuss to raise awareness.

  Thank you,

  Wendy Whitfield

  Posted by: Wendy Whitfield | February 6th, 2008 at 12:54 pm

• Love your idea about a Food allergy magazine. I have muti foods allergies. One of the main one is CORN. Government doesn't consider corn a main allergy, so companies don't list it on food products or medcines. I know more people allergic to corn than other main food allergies. Alot of food products& medicines have corn or corn bi-products in them. Without them listed a person can get pretty sick or messed up. Maybe a Food allergy magazine would wake up the right people to make some changes on products. Also give some recipes without corn or eggs etc. Food allergy magazine is best news I've heard in a long time. It could include all kinds of good info for alot of people in need. Thanks for considering doing this.

  Posted by: linda | February 6th, 2008 at 1:00 pm

• Hello From Canada! Martha, If I go to your book about business, you write '1 idea - many platforms/media'. The two best staff ideas to fill this rule are the Pets and the Food Sensivity.

  Posted by: Liberty Post Editor | February 6th, 2008 at 1:02 pm

• I vote for the allergy magazine as I have celiac disease. Although many cookbooks exist for gluten free cooking no magazine to my knowledge exists. This magazine could also give information on the latest news in food allergies and intolerances.

  Posted by: Constance | February 6th, 2008 at 1:05 pm

• Help! My husband cannot have any gluten or wheat, dairy or casein, soy, or nuts. That excludes sooo much from his diet. My dream is to be able to easily make delicious dinners for him when he gets home from a 12 hour job and hasn't eaten very much (he is very limited on what will save and taste decent in his lunch box). We have an 11- month - old daughter, and although she has no allergies yet to breastmilk, and now since she has teeth, formula, if she were to develope any of them, a reference would be the best thing I could ever ask for! I desparately need guidance and I believe that Martha Stewart is the perfect mentor for me and hopefully others.

  Posted by: Katelyn Leahy | February 6th, 2008 at 1:16 pm

• A magazine about food allergies is unique. It would hit a new target market and actually provide a wonderful service to the millions of food allergic people. Peanut allergies have more than doubled in the past 5 yrs. A magazine would bring a serious health issue into the forfront thus getting the attention of legislators ultimately making it safer for food allergic people. Please do it!

  Posted by: Amanda | February 6th, 2008 at 1:24 pm

• Please do a food allergy magazine. My 18 month old is allergic to many popular foods.

  Posted by: kelli dougherty | February 6th, 2008 at 1:26 pm

• Thank you Alexis! I have 2 children with food allergies since birth. My son 8 1/2 years old is allergeric to all nuts, eggs and garlic. My 6 year old daughter is allergic to peanuts. I tried Living Without but found it limited to those with a wheat allergy. A true magazine to focus on "ALL" food allergies would be so helpful to parents, family and friends. Try cooking and baking without eggs. It is very hard to adjust some recipes when you can not use any egg product. To have a publication for allergy free recipes, products, and information would be GREAT. The allergy market is virtually untouched with a publication of this type. Martha this is something that you can bring to peoples attention and help make a difference in many peoples lives! Thank you

  Posted by: Annsley | February 6th, 2008 at 1:26 pm

• As one who has been living with celiac disease for over two decades, I would love to see a magazine dedicated to food allergies/intolerances! A publication like this could make a huge positive difference in so many people's lives!

  Posted by: Mary Kiesling | February 6th, 2008 at 1:40 pm

• Please, please, please choose the allergy-friendly magazine. My 4-year old daughter has severe food allergies, anaphylaxis, and asthma. We came very close to losing her because, at age two, she ate a TINY chip of cashew. We NEED someone like Martha in our corner. Not only because of the limited number of quality resources, but also because MANY people still don't realize that these are LIFE-THREATENING health conditions- not just rashes or digestive discomfort. Thank you so much Alexis! I'll keep my fingers crossed!

  Posted by: Kristen | February 6th, 2008 at 1:47 pm

• I have sensitivities to wheat, gluten and dairy... so I would love a great magazine with new recipes and menu planning tips. Martha, please do a FOOD ALLERGY Magazine!!

  Posted by: Laurie Harder | February 6th, 2008 at 1:48 pm

• I'd be so very happy for the food allergy magazine... Since being recently diagnosed with Celiac Disease, I have been struggling to find something like a monthly publication that would offer new recipes, updated information, and advice.

  Posted by: Bec | February 6th, 2008 at 1:59 pm

• I love and need the publication idea for people with allergies. I am a Celiac and a fan of Martha's; if I could get Martha spin on alternatives that would be perfect. Come on Martha, I'm sure you know someone with an food allergy and you know how frustrating it can get. PLEASE!!!

  Posted by: Tracy-Ann | February 6th, 2008 at 2:02 pm

• Allergies are becoming more and more relevant to communicate. Some are born with them, others of us get them later in life. For many, it could mean life and death. For those with ciliac disease (and many do not know that they have it) an eye opener. My son, an Exec. Chef (The Balanced Kitchen) at a green Chicago based vegan and gluten free kitchen met a woman on a plane who claimed that her 5 year old child (is) autistic. When she removed gluten from his diet, he started to talk for the first time. If only THEY knew...if only WE knew...that a gluten free diet could change the way children or adults view and interact with the world...those with ADHD...and so on. A magazine about the relationship and celebration of food/and our bodies...and about the allergies that keep many from their celebrations because of a limited palatte, should hit people across the board...young and old. With Martha's blessing and a committed staff, the sky is the limit.

  Posted by: Melody Johnson | February 6th, 2008 at 2:05 pm

• I would absolutely love an Food Allergy Magazine! What a huge blessing for my family! My children and I suffer with many allergies many of them severe and I would love to has some input. I am constantly experimenting with recipes and would love to have some help!! I hope it wins!!!

  Posted by: Beth | February 6th, 2008 at 2:07 pm

• A special publication for those who live with food allergies would be GREAT!! My family is on a gluten free diet. I long for the days of old when I would pick up a magazine and find an exciting new recipe without having to convert all the ingredients to fit our diets. This is such a need for those of us who live with these special restrictions.

  Posted by: Alicia Benson | February 6th, 2008 at 2:18 pm

• Hello;
  the ideas all sound nice, but the idea of a mag devoted to food allergies is my vote. IMO this is something that could 'make a difference' in this country on many levels, both in the general culture and the medical field. The other ideas all sound cute and fun, but if I were in Martha's position and had the opportunity to do something frivolous and fun.. versus make a real difference in the world- I'd choose the latter. We are so far behind some of the European countries in this area. This could raise public awareness a great deal.. help bring the U.S. out of the dark ages..puhleez...

  Posted by: Jane Moisey | February 6th, 2008 at 2:23 pm

• Hi Martha,

  I would LOVE it if you would have a magazine dedicated to living with food allergies. I am a mother of a 2 year old with life threatening food allergies to dairy, soy, egg and peanuts. Because of my daughter's food allergies I cook every meal for her because eating out is simply not an option. Every meal I cook is allergy free. For you to publish a magazine about living with food allergies would raise awareness and would mean the world to me and millions of other people living with this disease. Please seriously consider this idea.

  Thank you, Amy Bauer

  Posted by: Amy Bauer | February 6th, 2008 at 2:30 pm

• I would love to see Martha do a magazine that is designed for people with food allergies. I have two daughters ( 1 allergy to soy and the other to peanuts and eggs) with food allergies and would love to find some good recipes. great idea!!!
  Jenifer

  Posted by: Jenifer | February 6th, 2008 at 2:38 pm

• I'm gluten free, casein free, dairy free, and vegetarian! How I would love to see a publication dedicated to GOOD TASTING FOOD that won't make me sick! What a difference that would make in my life!

  Posted by: Rachel Brett Harley | February 6th, 2008 at 2:47 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• Martha...What a FABULOUS IDEA about the food allergies. I am a faithful reader and get every new publication you publish....I would be so thrilled with recipes for food allergies as my Grandson has one to milk and milk by products. I think you would be the first one to embrace this and I'm sure it would also be educational as well as beautiful....Please do this magazine.

  Posted by: Janet / Parker's Grandma | February 6th, 2008 at 2:48 pm

• would definitely subscribe to a Food Allegery Magazine

  Posted by: D. Greenwell | February 6th, 2008 at 3:29 pm

• I STRONGLY support the idea of a food allergy/intolerance focus. As a person who was recently diagnosed with Celiac Disease, I can say that there is information out there, but not nearly enough and would welcome a forum that both had resources and recipes.

  Food that makes/keeps you healthy and tastes good... now thats a concept!

  Posted by: Kristina | February 6th, 2008 at 3:35 pm

• Please, Please, Please do the celiac/allergy publication! My 13 month son has severe food allergies that has changed our lives forever. The older he gets the more I am going to have to provide meals for the whole family that he can eat as well. I am overwhelmed with the thought. Your help will provide mainstream acknowledgement that we are not extremists, but rather people just trying to survive another meal.

  Posted by: Rachel Adams | February 6th, 2008 at 3:55 pm

• I want to congradulate Martha Stewart on being the first to come forth with a magazine aimed at meeting the needs of families with food allergies, celiacs and other food related restrictions. As a parent of children with life threating food allergies, it would be great for my family but I would get subscriptions for all of my extended family and close friends. There is no competition in the place and the Martha name suggests the highest of quality. It would raise the awareness level to a new place. Thank you! Please pursue this idea.

  Posted by: Diane | February 6th, 2008 at 3:56 pm

• I love the food alleryy idea!!!!!
  It would be a great service to those of us with food allergies. There is really nothing available. Thank you!

  Posted by: Melinda A. Lowery | February 6th, 2008 at 3:57 pm

• When my husband asked me what I wanted to do in NYC, while visiting for 3 days for a birthday party, I answered, "Go to Babycakes, of course!!!" After your show featured New York's Babycakes, I practically began crying when I was able to walk through their doors. The delicious cupcakes, breads, cookies and coffee cakes absolutely made my year and the trip memorable for the HUGE box of gluten-free bakery goodness I gobbled up before heading home. As my 3 year old twins watched me ravenously eat cupcake after cupcake, my mouth covered in blue, pink and green frosting, they asked, "Mama, why you so happy?"

  Do I dare dream that Martha Stewart, goddess of home, food, celebrations and living, would dedicate her immense talent to a publication about making meals the allergic could actually look forward to? Peaceful, stress-free, calm mealtimes because only 1 meal, versus the usual 2-3, needs to be prepared as none are the wiser having eaten gluten-free? Foods that not only are safe to eat, build energy and boost the embattled immune system, but also taste like they were baked by Martha herself?

  YES MARTHA! I DARE DREAM THIS BIG! I beg you with all of my heart (and intestines), PLEASE create the publication for food allergies.

  Posted by: Kelly | February 6th, 2008 at 3:58 pm

• I am an avid reader of Everyday Food and I love the fact that I can often find recipes that are naturally gluten-free. Having an entire magazine dedicated to this would be a dream come true for me! Thank you for even considering this idea!

  Posted by: April | February 6th, 2008 at 4:07 pm

• It would bless me too if there was a food/allergy magazine. Having been dealing with cooking for my son/family without nuts, soy and eggs I look forward to some additional tips and recipes to put the excitement back into cooking. I have some standards that I use, but I get bored with them too. I hope and pray that this is the one that is chose. Thanks!

  Posted by: April | February 6th, 2008 at 4:13 pm

• I so hope that the Allergy mag wins. As a mother with 2 children with major food allergies this magazine would be greatly appreciated. Both my children are allergic to wheat, eggs, shelfish, peanuts, and strawberries. My son is also allergic to dairy. It makes meal time interesting and baking very difficult. Your magazine would be a great gift.

  Posted by: Kristin Ferguson | February 6th, 2008 at 4:14 pm

• My family would love to see the Allergy magazine win this contest. I have several (Wheat, Soy, Peanut, Tree nut)
  of the top eight allergies. My daughter comes close to rounding out the top eight with Dairy, Egg, soy, peanut and Treenut.

  There is a lot of information out there about eating a gluten free diet but I haven't found much on my main allergy that is not in the top eight: Corn. It would be great to have a source for recipes that my entire family could enjoy. It could even serve as
  a source for product/brand information. Having a list of beverages without High Fructose Corn Syrup (HFCS) would be fantastic. Plus, I know people try to avoid the HFCS even without allergies. A lot of the allergy free foods are better for you anyway because they do not contain the hydrogenated oils, HFCS. So, to the voting public, vote for the Allergy friendly magazine. It is a good idea even for people without allergies...

  Posted by: Paul | February 6th, 2008 at 4:17 pm

• I love Irina's idea about a line of home merchandising. I imagine it to be along the lines of the Blueprint aesthetic and I would be tremendously excited to see something like that.

  This would be a great opportunity to gain a younger demographic as well as a more contemporary design crowd for the MSLO brand. I love sites like Apartment Therapy and Design*Sponge. It would be great for there to be a MSLO line that appeals to that sensibility.

  I'm so disappointed that the idea hasn't done better in the poll. What are the demographics of the current MSonline visitor?

  Really love all that you do, Martha!

  Posted by: K.W. | February 6th, 2008 at 4:28 pm

• FOOD ALLERGY magazine would be WONDERFUL!!!!!!!!!!!!!

  Posted by: Carrie | February 6th, 2008 at 4:30 pm

• I was diagnosed with Celiac Disease a year ago and struggle daily to find good GF recipes. I would love a regular magazine designed to help the growing number of us with food allergies!

  Posted by: Michelle | February 6th, 2008 at 4:48 pm

• I love the idea of Allergy-free magazine. There are quite a few resources on gluten free diets, but not enough that take in account multiple allergies or food sensitivities like gluten and casein and soy and corn and nuts and eggs, etc. With more and more people developing food allergies, and with more people understanding food sensitivity issues, I believe this magazine will be a bit hit. Vote for Alexis!

  Posted by: Emma | February 6th, 2008 at 4:49 pm

• Food Allergy Mag gets my vote.

  Posted by: Brad | February 6th, 2008 at 5:19 pm

• i am a fructose-intolerant yeast-sensitive vegetarian-- i'd LOVE to see a magazine devoted to tasty eats for finicky bellies.

  Posted by: Leigh | February 6th, 2008 at 5:20 pm

• I have two nephews, a niece and a grandson with varying degrees of different food allergies. An entire magazine devoted to that topic, with expert opinions and recipes will be most welcome.

  Posted by: grandma | February 6th, 2008 at 5:23 pm

• A magazine for people dealing with food allergies from Martha Stewart?!?! That is the best idea I have ever heard! I love to bake, and with my 3 year old son having peanut, tree nut, and egg allergies, I am very limited in delicious, quality recipes. Can I pre-subscribe to this publication?

  Posted by: Mikaela Griggs | February 6th, 2008 at 5:54 pm

• The Allergy idea is fantastic! My son has a ton of food allergies and I am left to create "tasty" items that are safe for him to eat...not always easy. The food allergy market is huge and it's very expensive to buy allergen-free items. Most of us have to make things ourselves to meet individual needs, but with Martha's input, they would also be delicious! I doubt my dog wouldn't even eat the last batch of "pancakes!"

  Posted by: Amy | February 6th, 2008 at 6:07 pm

• I am a Mom of 2 and both my children have different food allergies. We love recipes for people with food allergies. Our allergies are apples, pears, dairy, soy, eggs--so far. Things change when kids are young and allergies come and go.

  Posted by: Patricia Fritz | February 6th, 2008 at 6:10 pm

• I would like to see wheat and dairy - free recipes.

  Posted by: carla z | February 6th, 2008 at 6:24 pm

• What happened to the results as we vote? I think they should be brought back, it's more fun to vote when you get instant gratificaiton. Plus it helps to see how each vote counts....

  Posted by: Jenn S | February 6th, 2008 at 6:29 pm

• The allergy-friendly magazine would be wonderful for so many people! My sister has celiac and several other allergies. My children are lactose intolerant. Food sensitivities are so rampant in our society - and so overlooked in marketing.

  Posted by: Julie | February 6th, 2008 at 6:36 pm

• I love the idea of a publication now and then featuring ideas and recipes for those with food allergies/intolerances, etc. Just because some of us (and our kids) have to live without, doesn't mean we don't want to enjoy what we can to the fullest. We just have to be FAR more creative and resourceful. Help with that would rock! Thanks for considering!

  Posted by: AJ | February 6th, 2008 at 6:40 pm

• Yes, the food allergy magazine would be a GREAT idea!

  Thank you!

  Posted by: Marcia | February 6th, 2008 at 6:45 pm

• Yes, the food allergy magazine would be a GREAT idea!

  Thank you!

  Posted by: Marcia | February 6th, 2008 at 6:45 pm

• How can you even have food allergies and intolerances in this poll? It is an insult to those with food allergies. You shouldn't even need to ask this question, you should just do a publication on food allergies. Especially, when all the other choices serve no real need or service; other than luxury and making your company more money.

  Posted by: Chris | February 6th, 2008 at 6:46 pm

• I'd LOVE to see a magazine with recipes for people with food allergies! My son is allergic to milk, eggs, wheat, barley, all nuts and a few fruits. It is a growing problem, so you've got a lot of interested parties! Research is also showing that less children are growing out of them now, so it is more likely to be a life-long concern.

  Posted by: Gloria Edwards | February 6th, 2008 at 7:05 pm

• I have been dianosed with Celiac disease and actually had the thought of asking Martha Stewart if she has some ideas on the subject. Just found out today that she is considering a magazine on the subject. I give a big vote to this. Eggs poached in tomatoes was a start.

  Posted by: Luanna Martin | February 6th, 2008 at 7:16 pm

• Martha,

  Quite frankly all seven of the suggestions from the store to new product lines and magazines are all outstanding. MSLO should be implementing all of the plans for 2008, launching them at a Flagship Store. As a beloved pet owner and vintage/Art Deco lover I was torn and since I could only select one of the Big Ideas I selected Alexis's project for the special allergy publication because there has been an increase in food allergies and perhaps it could address the future ramifications of not identifying the source of "cloned meats and foods."

  Posted by: Lynette | February 6th, 2008 at 7:20 pm

• I have celiac disease (and many other food sensitivities) and am always looking for new ideas in a very boring diet.

  Posted by: Tammy | February 6th, 2008 at 7:27 pm

• I would love a magazine for food allergy/sensitivities. My son has many sensitivities to a lot of different foods. It's so hard to find good tasting alternatives. Please vote for Alexis!

  Thank you

  Posted by: Nannette | February 6th, 2008 at 7:40 pm

• My vote is for a publication on food allergies. i have two daughters who have life threatening food allergies. One is allergic to milk, eggs and nuts and the second is allergic to peanuts and tree nuts and fish. Over the past year, I was fortunate enough to tape a segment from the Martha Stewart show which aired a segment on a New York City Bakery (Babycakes) which specialized in making delicious non dairy, baked products that contained no eggs and no nuts. My six and seven year old daughters were so happy and proud to see the Babycakes Bakery on national television. It is a prized taped segment that will never be deleted from our tivo. Imagine the positive effects on so many other children with food allergies if Martha Stewart were to put out a specialized magazine dealing with all of the different food issues. I could just imagine the smile on both my 6 and 7 year old daughters faces. It's about time that instead of being embarrassed about having to eat differently, we should be celebrating it!

  Posted by: Donna Alpert, Mendham NJ | February 6th, 2008 at 7:54 pm

• While the store idea is nice,it is not necessary if people want to buy your products you are just a mouse click away on the internet.

  What would really be an amazing service to millions of people would be a magazine targeting those with food allergies. My daughter has severe life threatening food allergies to so many things and we are always cooking together trying to come up with safe items for her. She also has several friends with food allergies. You would be doing so many people and their loved ones a tremendous service by offering a magazine such as this. If not as a monthly publication then perhaps several times a year.

  Posted by: Annie | February 6th, 2008 at 8:05 pm

• Hi Martha,
  I hated to just vote for one thing. I really think you should use ALL of the great ideas.
  Lee

  Posted by: Lee Briggs | February 6th, 2008 at 8:28 pm

• Please publish the food allergy magazine. My beautiful 3 year old daughter has been diagnosed with life-threatening allergies to peanuts and eggs. Tips and safe recipes from your magazine would be awesome!

  Posted by: Katie | February 6th, 2008 at 8:34 pm

• Go Alexis, Go!

  Posted by: glutenfreeforgood | February 6th, 2008 at 8:49 pm

• The food allergy magazine is a great idea. As the mom of a 2 year old child with allergies to dairy, egg and all nuts, I struggle to add variety to his diet on a daily basis. This magazine would be especially helpful for parents with children who are newly diagnosed with food allergies. It is a real struggle in the beginning to find safe foods and support for this disease. Any additional resources would be a huge help for parents, family members and friends dealing with food allergies on a daily basis.

  Posted by: susan | February 6th, 2008 at 8:54 pm

• A food allergy magazine would be a great - gets my vote!

  Posted by: Hannah | February 6th, 2008 at 9:02 pm

• I am a gluten free girl living in a gluten filled world. I would love a Martha Stewart Magazine centered around gluten free cooking. My friends would all fight to get me the subscription for Christmas!!!!

  Posted by: Stacie | February 6th, 2008 at 9:08 pm

• Martha & Staff,

  Since I recieved an e-mail on Friday from one of the Dr's in the office where my son is treated for his severe (pulmonary related) milk allergy. I have been so touched in many ways. I sent the e-mail to VOTE on to many friends, family and clients and realized 2 great things. 1 the NEED for this magazine in my household as added support day to day, As well as the possible SALES OPPORTUNITY. I have a true passion for both of these issues. And knowing that I could add my #1-family & #2 job selling advertising into one would be truly amazing. Once the final votes are in PLEASE PLEASE PLEASE someone contact me to discuss the opportunity for me to sell ads for this new and WONDERFUL publication.

  I can't wait to hear the final word.

  Melissa

  Posted by: Melissa | February 6th, 2008 at 9:15 pm

• LOVE the scrapbook idea. As a busy mom of two children under two years of age, I have hundreds of photos. I am a big user of Kodak.com where I organize, share and order my prints. But most of these prints are stored in a drawer! As a busy professional, I have not found the time to put these into albums. This would make it not only easy, but would yield the high-quality albums that I am looking for.

  Posted by: Lisa F | February 6th, 2008 at 9:18 pm

• The food allergy magazine is the best idea here. It has the potential to alleviate the stress so many parents feel on a daily basis regarding what food is SAFE for their children. All of the other ideas are creative, but they seem to fit better in the "nice to have" category. Information regarding dealing w/ life-threatening food allergies is "NEED TO KNOW"!

  Posted by: Rene | February 6th, 2008 at 9:30 pm

• I want the "live free" magazine!!! My sister and mother are gluten free, and I have another friend who has many other allergies. I love to cook, and would love to have a resource for new and unique ideas. Martha could do this in a most excellent way!

  Posted by: Dee | February 6th, 2008 at 9:38 pm

• As the mom of a young boy with food allergies, I think a mag about it would be fabulous! I vote YES!

  Posted by: Michelle | February 6th, 2008 at 9:40 pm

• Go Martha! There is a huge market out here that would love to subscribe to a food allergy magazine put in the limelight and forefront of style and good taste from the kitchen...words spoken from a mom of 2 allergy kids (peanut & dairy). This could help the world become more aware of food allergies from a mainstream and highly respected source. We have found our way but it sure would be nice to have a wonderful resource like this up to date and readily available. I would subscribe in a minute and I know many many others that would too.

  Posted by: Amy | February 6th, 2008 at 10:04 pm

• I have had DH for over 30 years. A food alergy magazine would be great. This gets my vote.

  Posted by: Richard King | February 6th, 2008 at 10:05 pm

• My family is dealing with multiple food allergies (corn, soy, peanuts, wheat, milk, eggs, poultry and more) getting input from someone that knows how things should taste would be so helpful. I am really tired of recipes that are horrible. I am constantly experimenting and having to figure it out all on my own - because the majority of allergen free recipes are gross. Plain and simple. HELP US!

  Posted by: Beth Caudle | February 6th, 2008 at 10:16 pm

• Thank you, Alexis!

  I am overjoyed and overwhelmed at the prospect of a magazine focused on food allergies. I have a 3 year old daughter with a life-threatening allergy to peanuts. I live in fear, and sometimes feel like my life's job is to keep her alive.

  LIVE FREE has the potential to be a powerful resource for so many families that live with life-threatening allergies. A Martha Stewart publication could be a huge awareness-raising tool.

  I am so hopeful that, in the future, our daughter will feel safe - and included during birthday parties and school events. I am so hopeful that this BIG IDEA wins, and with that, the lives of so many will be positively effected.

  Posted by: Heidi | February 6th, 2008 at 10:24 pm

• a food allergy magazine would be great. my family also suffers extreme food allergies and would love to experience new recipes and ideas. thank you. r

  Posted by: Rebecca Ritter | February 6th, 2008 at 10:26 pm

• I vote for the allergy magazine. My daughter has severe (ANAPHYLAXIS) allergies to dairy, egg, all nuts, and soy. She's only 3 years old and the only one in our family with this issue. We have found several substitutes at a few stores that allows for a varied diet. But a magazine with tips and resource info would be great.

  Posted by: Teresa | February 6th, 2008 at 11:17 pm

• our 2 year old grandson has severe multiple food allergies. Your magazine would contribute mightily towards making his meals and snack-times become safe and nutritious; the recipes are sure to be used by countless parents of these youngsters.

  Posted by: Bev Gonsowski | February 6th, 2008 at 11:30 pm

• Martha,
  I think Living Free is a great opportunity to bridge the gap between the allergy world and the carefree eaters. Our lifestyle changed drastically 15 months ago when our son was diagnosed with Celiac Disease. Just when I thought we were starting to understand our new environment our daughter was diagnosed with several additional allergies.
  Once we moved beyond our fear, we learned to enjoy our health and continually be creative. I strongly believe that's where you and Living Free can work phenomenal "Martha Magic". You can provide tips and recipes not only for people living with allergies but also to those around them. With a little advance planning, a lot of phone calls/emails to other parents, and a packed "survival bag" our children are still able to enjoy "being kids" (and being included!).
  Many kind friends and school mates have asked, "can they have ...." and I think their intentions were sincere but lacked informed healthy choices. I think host/hostesses would also like to know how to plan a healthy and tasty alternative so all guests can feel welcome and safe. Before I stepped over to "this side" I never even thought to prepare two different cheese platters (dairy & soy) but it was a simple gesture for a casein free friend at a recent gathering. Some things seem so simple it's odd to even type them but to many "carefree eaters" they're just unknown. The unknown doesn't have to always feel overwhelming or scary, it's just another opportunity to learn!
  I truly believe more people would read, learn and incorporate healthy allergen free choices into everyday situations if they knew how. This magazine can be a positive, creative and easy to find resource for many.
  I hope it's still winning at 58% or higher and I really hope you put your creative and kind touch on this project.

  Posted by: Jeanice | February 7th, 2008 at 12:20 am

• A magazine for those of us with food allergies would be wonderful. I have a bakery, called Sue's Gluten Free Products and I know from the praise of my customers that IT IS POSSIBLE TO MAKE AMAZING, NUTRITIOUS BREAD, PIZZAS, COOKIES, PASTRY, CAKES AND MEAT PIES, THAT THEY ARE PROUD TO SERVE TO ANYONE, EVEN THOSE NOT ON A GLUTEN FREE DIET. It takes practice and lots of effort, but from my point of view, my staff and I can barely keep up with the growing demand, both in our community and at other stores we ship to. In our city I am the first place newly diagnosed celiacs come for help. Boy, do they need it, and we are there. I know so many people don't get the attention, or have access to good gluten free food in their local communities and hopefully the awareness generated by this much needed magazine will fill that very needy gap for so many people. Food allergies, and celiac disease in particular run in families so the appeal of this magazine would go far beyond the family chef and reach all those effected by food allergies and intolerances in those people they love.

  Posted by: Sue Jennett | February 7th, 2008 at 12:32 am

• I think this would be a great idea
  there are so many people that need this. My sister has this and
  it is very hard to find items that
  she can eat. I would love to be able to get food for her when she
  come to see me, so she can enjoy
  here meal with the rest of us.

  Thanks
  Linda-FL

  Posted by: Linda | February 7th, 2008 at 6:04 am

• I would really appreciate more recipes for food allergies. My son is allergic to dairy,eggs,nuts,and avacados.
  I think your cooking segements will be so popular if you could have alternate recipes for food sensitive allergies.
  Thank you,
  Kim

  Posted by: Kim Patel | February 7th, 2008 at 8:22 am

• This would be a huge seller since I don't know of any other magazine devoted to allergies. People need something like this on the market. It would - literally - be a lifesaver!

  Posted by: Anonymous | February 7th, 2008 at 8:38 am

• As the parent of a child who has many food allergies (wheat, barley, rye, milk, soy, egg, peas peanut, walnuts & hazelnuts), I just bang my head some days trying to figure out what to feed all of us! Add in that he can be a picky toddler from time to time and it's just a recipe for chili. Yes, chili as that is about the only food he will eat day in and day out. Please help Martha! Most of the recipes I have tried from allergy books are drek and never pass muster. Thank you in advance for considering this idea!

  Posted by: Jennifer Swan | February 7th, 2008 at 9:05 am

• Please publish the food allergy magazine. There is such a need for a major focus on people with allergies. I know here in NY - we now have restaurants that feature gluten free menus. My brother has celiac disease and many cousins and their children and grandchildren have food allergies. Thank you!

  Posted by: Dolores | February 7th, 2008 at 9:29 am

• Hi,My son has a peanut allergy.He is 9 and there is very little out there about this food allergy.It would be great it there was a magazine that would help people with this condition.Thank you.

  Posted by: Lindsay | February 7th, 2008 at 9:59 am

• Please publish the food allergy magazine. I have celiac disease and would love more information on gluten free recipes, restaurant menus and anything else you have to share. Thanks!!

  Posted by: Gayle | February 7th, 2008 at 10:06 am

• My family has struggled with food allergies for several years now, so a focus on this would be wonderful. I understand everyone's desire for a store, but this would be so helpful to so many in their day-to-day lives.

  Posted by: Candis | February 7th, 2008 at 10:14 am

• A major challenge I see with the "Living Free" publication is the diversity of foods and combinations of said foods various individuals are avoiding.

  There are many cookbooks and websites dedicated to allergies and intolerances however most tend to focus on the specific food or foods the author needs (or author’s loved ones need) to avoid or they try to avoid "everything". Food allergic/intolerant consumers are a very challenging demographic because the variations within this group are based for the most part not on preference but on need.

  Other publications tend to cater to a subgroup; often providing one version of a given recipe that includes ingredients one reader needs to avoid while substituting for ingredients another reader can eat.

  For example, many individuals with Celiac can eat eggs, while many individuals with egg allergy can safely eat gluten containing grains such as wheat. Publications focused on gluten free recipes often do not have enough recipes free of other major allergens to appeal to the allergy community at large. Likewise many allergy publication rely heavily on wheat or substitute other gluten containing grains for wheat and are thus unsuitable for those with celiac sprue.

  The best blueberry muffin recipe for a celiac is not going to be the same as the best blueberry muffin recipe for an egg allergic individual. You need only multiply that by the number of different combinations of allergies and intolerances to see the size of the challenge.

  While many recipes offer suggestions for substitutions, many seem not to be well tested. Often times so many substitutions are suggested that were they all made the resulting recipe would have little resemblance to the original.

  What I think would be really unique in the field of allergy/intolerance publications is if there was someone who took a recipe and published multiple well tested versions of said recipe rather than just one version with suggested substitutions. The focus would be on attaining similar end results despite starting with possibly very different ingredients.

  Obviously, there would still be individuals who needed to make substitutions. However, this way they would be more likely to find a recipe closer to what they need to begin with so that their substitutions would minimal giving them a greater chance of success. I believe this would also give the publication much broader appeal than any other published resource currently available to consumers with food allergies/intolerances.

  Posted by: eutre | February 7th, 2008 at 10:39 am

• A magazine for people with food allergies, YES!!! both of my kids are allergic to milk and my son has a nut and egg allergy, of course I would love to subscribe to a magazine that has some cool recipes!!!

  Posted by: Ana | February 7th, 2008 at 10:40 am

• My mom has Celiac disease and is getting bored with her recipes and she is always eager to find new options and ideas for her recipes due to the gluten allergy.

  Posted by: Vicki | February 7th, 2008 at 11:01 am

• Martha, please chose the food intolerances magazine idea. As someone who is living with multiple food issues (no gluten, no dairy, very low fat) it would be wonderful to have a magazine that I could buy every month that could give me ideas for different meals. Flipping through normal magazines, it just makes things worse. It would be wonderful to buy a magazine every month--and I would buy it every month--where I could ACTUALLY make the foods.

  Have a good day, Shannon.

  Posted by: Shannon | February 7th, 2008 at 11:05 am

• Martha products for young people would be great! I adore Martha's collection of fiesta ware!
  Besides, you allergics already have magazines (allergic living and living without). Martha for the young and hip! Hip horray!

  Posted by: Marianne | February 7th, 2008 at 11:08 am

• I think its interesting that the votes are no longer being shown, why is that? Is this actually going by the votes, or is this just "rigged" and will we end up with some scrapbooking magazine anyway when most have voted for a food intolerance publication! What's going on here?

  Posted by: Diana | February 7th, 2008 at 11:17 am

• I really love the idea of a food/allergy magazine. it would be impossible to have recipies fitting for every diet, but if per issue there were one GF, one dairy free, one recipie without fruit, one withough peanuts, etc, that would be really cool. I love martha, and I would love to see a martha stewart spin on some allergen free recipies!! Alot of things are allergen free to begin with, but, the idea of having recipies and new cooking ideas would be WONDERFUL!!!! Anyone who doesn't have an allergy themselves knows someone who does, and it would be so wonderful to see a publication like this! I really hope you guys really decide based on the publics actual votes and not just make us think we were doing anything, bc i've voted every day!

  Posted by: Diana | February 7th, 2008 at 11:21 am

• I am voting for the food allergy idea. As a food consultant, I see this as a huge opportunity, especially when cooking for children. Something like 1 in 15 households has a food allergy now, and many of the food allergies are in young children and are not "outgrown" like they used to be. You cannot bake items for a birthday party, bake sale or other children's event without considering your ingredients and preparation methods. There are box mixes out there, but they are expensive ($6 a box), hard to find and not that great. Living Without magazine is only published 4x a year and is targeted to canadians. Their recipes are horrible! Real cooks need to provide good ideas for the masses! Please, please, please consider this idea, or at least consider offering tips for kid-oriented recipes in your publications. Thank you!

  Posted by: Lori Tillock | February 7th, 2008 at 11:52 am

• I enjoyed many, many years of taking pride in my talent for cooking and baking as a southern lady. Three years ago I became very sick and it would not go away. As I sat up in bed to write the one word that the physician was spelling,(Celiac) I could not imagine what a challenge it was going to be. 13 years ago I was diagnosed with Graves Disease, and two months ago, diagnosed with Type II Diabetes. I now realize that having Celiac disease can and is related to these other health problems that I have.

  A magazine about food allergies and recipes is a wonderful idea. Martha, I hope you can help educate people all over to the severity of what certain foods can do to individuals, plus give us even more up to date information on testing that is being done about the foods we eat, also to help us eat healthier, be aware of what is really in our food that is printed on the labels. With this being such a new health problem and being hereditary, it has gone undiagnosed, if parents of young babies and children could have access to a magazine in plain sight it might give our small offspring a happier and healthier quality of life. Thank you for this opportunity to vote on something that affects so many Americans today.

  Posted by: Gayle Burt | February 7th, 2008 at 12:01 pm

• PLEASE PLEASE PLEASE do a food allergy magazine. It is so hard to find recipes that specifically elminate certain foods. As a mother of a 3 year olg with Galactosemia this would be incredibly helpful!

  Posted by: Valerie | February 7th, 2008 at 12:08 pm

• We really need a food allergy magazine.

  Posted by: Valerie | February 7th, 2008 at 12:31 pm

• I loved all the ideas and really had a hard time choosing but I really think the allergy specific magazine should come first. While food allergies only affect about 5% of people food intolerances affect almost everyone in the world. As someone with Celiacs (an intolerance to wheat,rye,barley,oats etc) and several food allergies I know how much this can affect a persons life. If Martha had a magazine full of recipes (and restaurant reviews that have a gluten free menu!) I would subscribe in a heartbeat!

  Posted by: Melissa Clancy | February 7th, 2008 at 12:50 pm

• Please do a magazine for food allergies!!! We are a Celiac family; allergic to gluten. It would be great to have somewhere to turn for new recipes and ideas. Those of us with allergies currently don't have a magazine like this to turn to, so it would really be great! Thank you Alexis for your suggestion!

  Posted by: Jennifer Manzi | February 7th, 2008 at 1:02 pm

• The best idea - having a company that encourages, promotes, and inspires creativity, enthusiasm, and ingenuity from it's employees! All of these gals are winners.

  Posted by: Kathy Thistlethwaite | February 7th, 2008 at 1:23 pm

• I LOVE the idea of the food allergy magazine. A few months ago, I discovered that my son has a fructose intolerance. I had never heard of it before and now I am discovering that fructose is in so many healthy foods, like apples and pears and a multitude of other fruits and vegetables (not to mention all the processed foods that have high fructose corn syrup), that I used to give him all the time. I want to feed my son a healthy meal, but we have fallen into a rut repeating the few things that he can have over and over. I am constantly searching for recipies that I can make for him, but I find very little that I can be sure are fructose free.
  I know that fructose intolerance is not a widespread problem like celiac and other allergies, but if you do this magazine, please have a section for little known food intolerances because I am sure that I am not the only one in this position.
  I am sure that I would be able to use any information that you can put in the magazine as we have many friends and family members with a wide variety of food allergies.

  Posted by: Bonny A. | February 7th, 2008 at 1:31 pm

• I voted for the food allergy publication, so many adults and children suffer from this is would be a benificial addition to the world. I suffer from Celiac Disease and multiple members of my family also have serious food intolerances and allergies. Good up to date information is needed in this area as it is mostly ignored by many people.

  Posted by: Lynn from Nebraska | February 7th, 2008 at 2:11 pm

• I voted for the food allergy magazine. What a blessing that would be to those of us who struggle daily to deal with a severe, life-threatening food allergy. It can feel very lonely when no one seems to understand, and exhausting because of the eternal vigilance required. Public awareness would grow by leaps and bounds if Martha Stewart took this challenge on. Imagine how happy we'd be as food allergy families to see such widespread education occurring, with the Martha Stewart elegant touch as icing on the cake. My peanut-allergic 8-year-old and I would be first in line to subscribe! Thank you for considering this project.

  Posted by: Stacey Karacia | February 7th, 2008 at 2:14 pm

• Martha would seriously bring some flair to allergen safe foods. But, then again, we've got Allergic Living.

  Posted by: Kalyna | February 7th, 2008 at 2:14 pm

• Celiac Disease affects approximately 1 in 133 Americans if not more. The frightening statistic is that more than 97% of those with the disease don't know that they have it, leaving them exposed to other autoimmune diseases, infertility, and even cancer. That frightens me. Eating gluten-free is not easy, but at least I know about my disease and am reducing my chances of developing additional problems by simply not eating foods with gluten. Others are not as lucky. Having a magazine devoted to allergies and various diseases such as Celiac Disease would dramatically impact the public by increasing knowledge of this possibly deadly disease. Additionally, it would help others in the know, like myself, eat gluten-free more manageably. Martha, you have such a huge following and a magazine of this nature would be monumental.

  Posted by: Samantha | February 7th, 2008 at 2:23 pm

• I love the digital scrapbook idea!

  Posted by: Breanne | February 7th, 2008 at 2:27 pm

• Learning how to dine out, or bake within the home once diagnosed with a food allergy or food intolerance is a huge issue, not only for the person afflicted but those who are members and friends of that person. Statistics show that 1 out of every 133 people have or are diagnosed with Celiac sprue. Trying to eat anything that does not contain gluten is quite a challenge. Wheat is practically in everything on the grocery shelves! It can be found in soups, gravies, sauces to any baked item. Other options are available to the consumer, but making them as available to the public is not as easy as the mass produced items we find on grocery shelves and in restaurants. Public awareness is a huge help for all of us afflicted! Anyone who can help to spread the word and make the rest aware is a benefit for the rest of us!

  Posted by: Deborah | February 7th, 2008 at 2:27 pm

• Please do an allergy magazine! Three of my children are dairy allergic and wheat sensitive. Around 10% of children have food allergies and it is so hard to find recipes and ideas for feeding them. It is a very real problem for many people and to get attention in the form of a magazine to address issues and living well with food allergies would be quite a blessing!

  Posted by: Desiree | February 7th, 2008 at 2:39 pm

• Having more recipes free from the top 10 allergens is always a good thing! And, as is mentioned above, would be monumental for the coverage. But, not really for raising awareness.

  Given other comments above, some of you are aware of Allergic Living (www.allergicliving.com). They are providing coverage and raising awareness. Martha would make for another voice, not the only voice.

  Posted by: Z-a | February 7th, 2008 at 3:12 pm

• As a stay at home mom and the mother of a food allergic child, I think the best idea is the food allergy publication. It would bring so much help to us mom's of food allergic kids. It could help educate those who have never dealt with food allergies as well as help us that do deal with it on a daily basis. I love it. Please pick that one!!!

  Posted by: Stephanie Dowdy | February 7th, 2008 at 3:58 pm

• An allergy magazine would be terrific!! There is not enough awareness out there for people who have other allergies besides nuts. People do not realize that children are just as allergic to dairy, wheat, eggs, shellfish, etc.. The awareness would be wonderful.

  Posted by: Valerie Dorval | February 7th, 2008 at 4:30 pm

• I am a registered dietitian who works with many children who suffer from food allergies. Most importantly, my own daughter, age 3, was diagnosed with numerous food allergies (wheat, milk, eggs, peanuts/legumes, chicken, turkey, corn, oats, barley, peas, tomotoes and grapes - wow!) at a very early age. I am dedicating my practice to helping other families make the necessary changes in their shopping, cooking, eating out, and in their everyday lives to help in managing food allergies. Many people think so highly of Martha Stewart and her wonderful cooking styles and stylish flair in all that she does. Publishing a magazine dedicated to food allergies in her name would be a huge hit. Education is so important and more families are finding that their children are being diagnosed with food allergies at early ages. Many adults are discovering that they too have suffered from food allergies or developed food allergies and are now forced to change many aspects of how, what and where they eat. Enjoy Life would be a wonderful addition to the newsstands. You have my full support!

  Posted by: Julie Alexander | February 7th, 2008 at 4:47 pm

• PLEASE PLEASE PLEASE choose the food allergy magazine! my 4 year old son has a peanut and nut allergy and it's been difficult to find enough 'approved foods' in our local groceries, especially bakeries - that is nearly impossible! he is the only one in his preschool class with a food allergy and i'm doing a lot of educating to the staff at his school. if MS embraces something like this it will help catapult it to the limelight and have it get more of the attention it deserves. i recently joined a parent support group of kids with food allergies and it's a BIG group that share many of the same concerns! PLEASE choose this one! thanks!

  Posted by: teresa hermes | February 7th, 2008 at 5:56 pm

• please publish a food allergy edition that would also address the need for less chemicals in the growth, production, and packaging of foods and personal hygeine products for children as well as for adults. thanks,
  leslie k.

  Posted by: leslie | February 7th, 2008 at 6:18 pm

• I would be very interested in the food allergy publication. I am a new mom who is breastfeeding and would like more info on food allergies or environmental. Even going back to aversions while pregnant. I would also like alternatives to the foods my son is allergic to so that I can still feel like I can eat my favorites that bother him. I would like info on how to re-introduce the foods back into my system when I am done breastfeeding.

  Posted by: Michelle Anderson | February 7th, 2008 at 6:20 pm

• Hi
  We need the peanut free magazine. I go to canada to buy my sons ice cream and candy since its nut free and others need to know and we need to educate our govt to get involved in a big way.
  Thank You!
  Mike

  Posted by: mike batko | February 7th, 2008 at 6:27 pm

• I am desperate for more good gluten free recipes. You have no idea how horrible some of the ready made products are. I can't eat out, or risk being extremely sick. Please help those of us with these kinds of problems. When they tell you, that you have celiac disease and to avoid gluten, they never tell you that it's in ice cream, fruit smoothies, even bacon for god's sake.

  Please please please vote for the food allergy one.

  Posted by: heresyoftruth | February 7th, 2008 at 7:25 pm

• Well Martha I find it hard to believe you are reading all these comments...but I am voting for the food allergy book idea...and resources listed to provide people with this MUCH needed info. MANY people are currently being diagnosed with Celiac disease and other allergies. I know you like to be at the forefront of new things to be recognized for. Another store? You were probably going to do this in the future anyway. Why not be recognized for helping others with their most important issue...their health. Without it you don't have much. And yes, I understand that not everyone has food allergies. I'm hoping maybe you chose more than one thing to do!! Thank you Martha....

  Posted by: Julie M. | February 7th, 2008 at 7:27 pm

• Wow! A magazine that caters to food allergy sufferers would be ground-breaking. As a teacher of young children for fifteen years, I can tell you that the number of children with life-threatening food allergies is sky-rocketing. I'm even afraid to have some of my closest friends over because they have children with severe peanut allergies. Another has kids with celiac disease and I never know what to serve. I really hope you go forward with this project!!

  Posted by: Kelly | February 7th, 2008 at 7:55 pm

• As a mom that feeds a family of 7 on a gluten free diet, the idea of the food allergens is WAY UP THERE on my list of NEEDS...not just wants. The other ideas are great, but they don't help me take care of my family & prevent them from possible cancer. Celiac disease affects at least 1 in 100 people in the USA, so think of how many people this production would touch.

  I'm looking forward to seeing the results!

  Posted by: Debi B | February 7th, 2008 at 8:42 pm

• Please publication for food allergies! I have both Celiac and a soy allergy... and would love for more recipes and ideas!! The more awareness the better!!!

  Posted by: Nina | February 7th, 2008 at 8:47 pm

• Martha et. al.
  I certainly hope that the food allergy option is selected. At one year three days my daughter ate her first scrambled eggs. She consumed less than 1/8 tsp and got hives. Shortly after her through started swelling shut and she passed out. This was the beginning of my journey into the unknown world of Food Allergies. The worst part is that at any time there could be a cross contamination in her food and she could die, as almost happened at age two and a half. Because of this I try to make many foods from scratch. This wasn't that dificult when all I was dealing with was her allergies of egg, tree nut, peanut, sesame, onion and garlic. It became more difficult when I had another baby last June. Over the course of several months, the allergist kept reducing the foods I could eat as a breast feeding mother. I now can no longer eat wheat, egg, tree nuts, peanuts, milk, soy, fish, shellfish, mustard and sesame. I thought it was dificult to bake without eggs, wow, take out wheat and it is really tough. Many of the glutin free products contain nuts or peanuts. Even some of the 'fours' are milled on the same equipment as almonds or filberts. Obviously out of the question for our family.
  OK enough about us - what I would realy love is your test kitchens to come up with great stuff that is then discribed and explained as only you and your staff can. Please Please Please, do the publication for food allergies and intolerances.
  Thank you,
  Kay

  Posted by: KNMTWINS | February 7th, 2008 at 9:00 pm

• Hello, I would like to vote for the magazine about food sensitivity! I have a son on the Autism spectrum with "gut" issues and sensitivities! I feel this would GREATLY benefit myself, and COUNTLESS other parents looking for information on these issues!

  Posted by: Patricia | February 7th, 2008 at 10:44 pm

• Ditto on the food allergen magazine! That's all I've been thinking about since I first heard about it. So many possibilities far beyond just recipes! My daughter & I are both Celiacs and we would LOVE for you to create a magazine for us and the millions out there with food allergies. As you can see from everyone's comments, you'll have plenty of input & ideas from potential subscribers! Bring it on!

  Posted by: Katie | February 7th, 2008 at 10:47 pm

• Awesome theories!
  A magazine about food allergies and recipes is a wonderful idea. thanks Martha. That is the best idea.

  Posted by: Attin | February 8th, 2008 at 3:59 am

• Please do the Allergy Magazine!!!! I have a daughter with milk allergies and it is so frustrating. It seems to take out many standard "kids" foods - Mac and Cheese, Grilled Cheese, etc. The best advise my one cookbook said is use Milk Free Margarine. It would be nice to know some herbs that could provide flavor instead.

  Posted by: Overwhelmed Mom | February 8th, 2008 at 5:29 am

• PLEASE!!! Allergy cookbook or magazine by MS!!! I know first hand how hard it is to bake a cake or make a dinner that the whole family can enjoy while being sensitive to a family member with special dietary needs. This is an idea that has been long overlooked.

  Posted by: Christine Rogliano | February 8th, 2008 at 9:10 am

• I like the store idea best! The Martha Stewart line is too big to not have it's own store! I loved all of Barbara's ideas for it! I also like a lot of the comments asking for the rest of the things made available in the store. Sounds perfect! Who says Martha can't do it all!? If you open a store in the Detroit area...Ann Arbor...Briarwood Mall! Close to Detroit, in a large populated area and a population with a bit more money in their pocket. Your perfect demographic!

  Posted by: Kate | February 8th, 2008 at 9:26 am

• Education and recipes about food allergies and sensitivities to empower everyone and facilitate healthful eating habits both in the schools and homes.

  Posted by: SR | February 8th, 2008 at 9:42 am

• Please choose the food allergy magazine. I have a child that is allergic to peanuts and tree nuts and am always looking for insight from others on daily management of this situation. New recipes are always a plus too. More companies seem to "fear" a lawsuit now and are adding the statement of "manufactured in a facility with peanuts" which makes it harder to purchase store bought food. So new recipes that are kid friendly would be wonderful!!

  Posted by: Andrea | February 8th, 2008 at 10:00 am

• I would love to see a publication geared towards those with food allergies. Celiac disease effects 1 out of 133 people and that is only the amount of people who are actually diagnosed. I organize a NYC support group with over 600 members, all of which I am sure would love this publication and become loyal readers.

  Martha, you could help bring awareness to this disease through this publication and help those living with the disease. Please choose this idea!

  Posted by: Liz | February 8th, 2008 at 10:10 am

• I would love to see the magazine idea come to life at MS.Sign me up as soon as it happens. I have recently been diagnosed with celiac and I am having quite the time trying to adapt and relearn baking. It is GLUTEN FREE COOKING 101 all the time! You could incorporate the Martha Stewart products too. (We need special pans to make hambuger buns and bagels). I would love to see the store in New York ( I am there once a year and it would be one of my destinations) but the magazine would help so many people. Thank you for even considering it.

  Posted by: Janet | February 8th, 2008 at 10:27 am

• I vote for the food allergy magazine. There aren't many mags that address that need and it would definitely address a significant food related concern of a large population. Please pick the food allergy magazine!

  Posted by: Meena | February 8th, 2008 at 10:51 am

• Please do the allergy magazine! That would literally be life-changing (and protecting) for so many families.

  Posted by: Jennifer | February 8th, 2008 at 10:54 am

• I would love to see a magazine specializing in gluten-free, allergen free baking and cooking! If there were also gluten & Casein-free variations to the recipes it would provide a much needed resource for parents of autistic and down syndrome children who often do much better on this diet. Yes, I have seen this first hand, there is a marked difference! Having it available in a couple of different languages, namely spanish as well as english would also be a good selling point, as I have found that explaining this to parents who are primarily spanish speaking can be very difficult for the english speaking professional! I think this would be an excellent opportunity for your company to bring awareness to the Celiac community, the gluten-free health movement, and the gluten-free Casein-free diet for autistic & down syndrome. I have personal interest in this as I have celiac disease as well as food-allergies. As many of you know, these problems run in families and most of my family also has the same issues!

  Sincerely,
  Erin S.
  Celiac and Educator

  Posted by: Erin | February 8th, 2008 at 11:38 am

• I highly support the food allergies magazine. This is an untapped gold mine of an idea! I have allergies and I just do with out, but slowly I am learning of alternatives. I would love to cook some of the wonderful recepies that Martha offers.

  Posted by: jeanne huelskamp | February 8th, 2008 at 11:48 am

• PLEASE do the Allergy Cooking Magazine. My daughter is gluten free and dairy free and I am gluten free. It is so hard to find good recipes in the mainstream world. I would LOVE this and vote for it above all the others.

  Posted by: Christy Mossburg | February 8th, 2008 at 11:54 am

• I look forward to your new allergy free magazine. Please let me know when it will be published. I will definitly subscribe!
  Looking forward to hearing from you.
  Ruth

  Posted by: Ruth A Levesque | February 8th, 2008 at 12:05 pm

• It's so hard to choose, but I'm going to have to go with the Martha Stewart Store!!!!! That would honestly merit a trip to NYC for me.

  (Second is the digital scrapbook)

  Posted by: Melissa | February 8th, 2008 at 12:27 pm

• I would love to see a allergin free magazine. I currently run a buying club that offers gluten free foods to our local customers but coming up with good recipes is sometimes a big challenge

  Posted by: Chris DeSota | February 8th, 2008 at 1:21 pm

• Please move forward with the food allergy magazine. I have a little boy with a long, long list of food allergies. Please make it be a food allergy magazine and not just a gluten free magazine.

  Posted by: Cindy | February 8th, 2008 at 1:36 pm

• Please pick the food allergy idea. People with food allergies, and their families and friends, could use more resources and one generated by Martha Stweart may help provide more awareness and promote more integration for people living with food allergies.

  Posted by: Michele | February 8th, 2008 at 1:42 pm

• I am casting my vote for Alexis' idea for an allergy focused magazine.

  I am hoping that it will include recipes as well as information, which Martha's publications are known for. I am hoping it will dispel myths about those living with serious allergies and give those who don't live with allergies a place to turn to when they want to cook for friends and family.

  Please, we (people learning to cook with allergies) need a publication!

  Posted by: ms. alianor | February 8th, 2008 at 2:08 pm

• I put in a big vote for the allergy magazine. It is amazing how many people are trying to navigate through recipes and restaurants and life looking for foods that are safe to eat and taste good too. The number of people dealing with food allergies and sensitivites is huge.

  Posted by: bogglefan | February 8th, 2008 at 2:18 pm

• I think the best idea and most progressive, allowing MSOL to tap into the most market space, is the allergy free cooking magazine! Food allergies are so wide-spread, it would be wonderful to have a magazine dedicated to helping those who suffer from one or more of the various allergens!!
  Sign me up!

  Posted by: Kari Finnigan | February 8th, 2008 at 2:37 pm

• My grandson has a peanut allergy and I think it is extremely important to educate as many people as possible of this terrible allergy. The food manufacturers should also be more diligent in their production factories.

  Posted by: Betty | February 8th, 2008 at 2:53 pm

• Please, please, PLEASE do the allergy free magazine. My son was diagnosed with 5 food allergies at the tender age of 1. Now at 3½ (and still on formula due to a milk allergy), it is hard trying to find meals that we can all eat as a family, more so, that he can have at school that everyone else can have. It has been very difficult to tell him that he can't have what everyone else can; he is almost always excluded from all party foods. We do the best we can to come close to those foods so he feels like he's a part of the fun, but it has been hard and there have been many limitations! Some cookbooks only cater to one or two allergies and many manufacturers that put out allergen free foods manufacture them in the same plant as wheat, soy and peanut products which is too risky for a child with an Epi pen for peanuts! Another problem that we face is the lack of variety. One manufacturer makes allergen free foods, but makes only a plain version of the many varieties it offers to the "regular" consumer. Yes, there's more out there today for food allergy sufferers than in the past, but it is still limited. We have to go to a special store for a good portion of his foods and some things we even have shipped from Washington state (we live in NJ). There's just not enough places around in our area.

  Please do this magazine and give us the help and hope we so desperately need!

  Posted by: Christine Inman | February 8th, 2008 at 3:08 pm

• My vote is for the food allergy cookbook. Those of us with food sensitivities and allergies have such a difficult time struggling with the simple act of eating, and is shouldn't be such a burden to get healthful nutrition. I would love to see a publication such as this. Thank you!

  Posted by: Meaghan | February 8th, 2008 at 3:20 pm

• my youngest nephew 17 months old, is the only one of 10 children(in our family) who has food allergies. it is a challenge at family get togethers to make sure he does not eat something he shouldnt. it is also a daily challange for his parents to prepare things he is able to eat. more information and suggestion are always helpful. i have to wonder if my own 23 year old daughter does not suffer from food allergies. please consider this magazine as a tool for all stuggling parents, and children. thank you

  Posted by: phyliss | February 8th, 2008 at 4:32 pm

• In response to those who feel that the food allergy publication will address too narrow a demographic: No one has addressed our needs well enough yet. If Martha takes the lead, she will have the market share of those who have, or care for someone with, food allergies; we are ripe for the picking. Until you are forced to deal with food allergies, you don't know how much time and money you will spend in working with the conditions. Don't underestimate our spending power! Its more than the food - we want special containers for foods, bags with compartments for benedryl and epi-pens, a line of spices and flavorings and substitutes to use in the recipes,etc. If Martha can do this for my family, I'll also buy her furniture, her utensils, her paint, because I will be a grateful, loyal consumer.

  Posted by: Melissa Leyva | February 8th, 2008 at 5:05 pm

• Those looking for support for food allergies, please try:

  foodlab-subscribe@yahoogroups.com

  or

  TerrificKidsWFA-subscribe@yahoogroups.com

  Both groups discuss food allergies, products, bfeeding moms, share recipes and provide wonderful support. I am just a member - not the owner of either list.

  Posted by: Sheri | February 8th, 2008 at 5:28 pm

• An allergy cookbook would be great! Especially if we could get some allergy free flower arranging tips too.
  Someone earlier up mentioned Allergic Living magazine out of Canada. They tend to write on a lot of social issues and some personal/psychological issues as well. Worth a look!

  Posted by: Anna | February 8th, 2008 at 5:38 pm

• I would love to see a publication about food allergies!! My son was diagnosed with a Peanut and Shellfish allergy about 3 months ago. It has been overwhelming, to say the least!

  A magazine like this could be invaluable. This idea could truly save lives.

  Thanks for letting us vote.

  Posted by: Julie | February 8th, 2008 at 6:30 pm

• I think the magazine on food allergies would be a real God Send. My daughters both have allergies and this kind of information would have been invaluable while they are growing up. I would like to see other families like mine receive valuable information that was not available to me.

  Posted by: Belinda Wrin | February 8th, 2008 at 6:47 pm

• I think that too little attention is paid to the millions of people who suffer from food allergies. One of my biggest complaints about the Food Network is the lack of support in this area. I would be thrilled to see Martha address this issue and help us find tasty ways to eat the same types of recipes we used to enjoy!

  Posted by: Katrina | February 8th, 2008 at 7:03 pm

• I really like the idea of a modern, and more up to date way to bring food allergies and sensitives into the light.

  It is so hard to eat out and if someone like Martha Stewart supported a magazine that talked about these common allergies and how easy it can be to avoid cooking with gluten, maybe it would cause more restaurants to open their eyes and create a list of what people with Celiac Disease can eat and use more Celiac friendly ingredients.

  I support the idea to make food allergies more obvious to people without them, or that do no know people suffering from them. It is possible to eat well when you have a sensitivity and I would like more people to know that.

  Come on allergy free magazine!

  Posted by: Laura F. | February 8th, 2008 at 7:19 pm

• Please start the food allergy magazine, Alexis' idea. I have had allergies to foods all of my life, and now have little ones in my family with severe, life-threatening allergies. This is a wide-spred issue. Readers all over the country, in every sub-group of our culture, would benefit from a magazine catering to the needs of the food sensitive / allergic patients and their parents.

  Posted by: Eliza | February 8th, 2008 at 7:34 pm

• My step daughter has food allergies medical issues that keep her from eating shellfish, nuts, peanuts, beef, pork, dairy and wheat. It's very difficult for her to find recipes she can make...I'm allergic to nuts, and my son is allergic to milk.

  A Food Allergy cookbook by Martha would be a god send!

  Posted by: Scattered Mom | February 8th, 2008 at 8:02 pm

• I would love anything that helps with food allergies and sensitivities. I have Celiac Disease and it's so hard to find the right food and make great tasting recipes without the use of gluten products. I would love it if Martha could come up with something to help with this.

  Posted by: Linda | February 8th, 2008 at 8:11 pm

• My vote is for the allergy free magazine. For those of us who are gluten intolerant or have other food allergies more info including recipes would be very helpful. More people are discovering that they have food intolerances which effects overall health. A MS magazine would be a benefit.

  Posted by: Peggy | February 8th, 2008 at 9:22 pm

• Alergy magazine

  Posted by: Colleen | February 8th, 2008 at 9:37 pm

• I don't know where to vote, but we need an allergy magazine!!!! It's an absolute must, especially for those of us with celiac disease. This is a genetic disease and many celiac parents are beginning to raise their children on gluten free diets to prevent them from developing celiac disease. For many people a diagnosis of any major food sensitivity or allergy means that food suddenly goes from a sensory delight to a means of supporting life, with very little thought to taste, smell, presentation, or texture. I'm so glad to see that so many others find it a worthwhile persuit.

  Posted by: CJ | February 9th, 2008 at 12:02 am

• I think the magazine for folks with alergies is a great idea and would help millions of people worldwide!

  Posted by: kathy | February 9th, 2008 at 1:11 am

• The food allergy publication would be so helpful!!! Not only for Celiac, but for many other types of allergies as well.

  Posted by: Bridget | February 9th, 2008 at 1:39 am

• Oh a publication on Gluten Free baking & meal preparation would be wonderful. My 10 year old Grandson & myself both have Celiac Disease. Snacks that travel well would really help as we must take snacks with us wherever we go. Please publish this type of magazine. I'm first in line for a subscription.

  Posted by: Carol | February 9th, 2008 at 3:10 am

• MY DAUGHTER HAD ALLERGIES SINCE SHE WAS 6MONTHS OLD. I'VE SPENT HUNDERS OF DOLLARS ON MEDS. LOTIONS,CREAM, ETC. SHE IS NOW 24YRS. OLD. AND IS STILL SUFFERING. ANY TYPE OF INFO WOULD BE GRATEFUL.

  Posted by: sandy lochan | February 9th, 2008 at 8:45 am

• I would love to see a magazine that caters to those with food allergies. There are so many sufferers of food allergies in our country, yet it is viewed by the mainstream as not an issue, even in my son's elementarary school! My son has severe food allergies to most common foods eaten by children, I.E. dairy, eggs, peanuts, tree nuts, wheat, just to name a few. A magazine that we recieve regularly might help him to feel part of something and not always the "different" one with special needs. Please choose this magazine!!!!!

  Posted by: laura | February 9th, 2008 at 9:20 am

• I know so many people and especially new moms who are in desperate need of information and support regarding food allergies. They need immediate help in dealing with food allergy issues on a daily basis, but the magazine could also provide a forum for education as to the reasons for the rise in food allergies. This information is well known and discussed by nutritionists ans overlooked by the AMA and the medical community, in general.

  Posted by: Susan Lacy | February 9th, 2008 at 9:28 am

• The Food Allergy Magazine would definately benefit many people out there. Personally I am discovering several food allergies and it is surprising to find out that these foods are in common dishes!! I also have MANY family members that have food allergies and I know this magazine would help them as well.

  Posted by: Lisa | February 9th, 2008 at 9:51 am

• A food allergy book would be great! I have 5 people I know with Celiac Disease, and I would love to bake for them on the holidays. What a good idea.

  Posted by: Aimee Simmons | February 9th, 2008 at 10:54 am

• I have a sensitivity to wheat. The immediate benefit when I excluded wheat from my diet was the GI burning that completely disappeared. The next benefit was an increase in my vitamin absorption. From that I have had an increase in energy, a decrease in the muscle pain and tingling and a decrease in skin rashes and burning across my face. I feel better and can never go back to wheat products. I can tell you that I loved all products made of wheat. I went without dressing at Thanksgiving because I did not have a substitute to your recipe that I have been using successfully for years. I am learning to cook and bake with different flours now but Martha Stewart recipes could change the face of allergy free cooking forever. Thank you.

  Posted by: Jennifer | February 9th, 2008 at 11:00 am

• WOW! I have a Niece and Nephew with food allergy and the magazine would be a great thing for them.
  MAGAZINE PLEASE FROM NY

  Posted by: Karen | February 9th, 2008 at 1:37 pm

• I vote for Alexis's idea for a magazine with food allergy friendly recipes. I have friends who recently discovered that their son has Celiacs disease and other members of their family have wheat or dairy sensitivities. They decided to go gluten and casein free as a family, but have struggled to find recipes and foods that both taste good and satisfy. I think they and other people with food allergies would greatly benefit from a publication like this.

  Posted by: Corrie | February 9th, 2008 at 1:43 pm

• My vote is for a 'real' magazine (vs. an association newsletter) to devote itself to food allergies especially gluten intolerance, peanut allergy, etc. and for it to identify food product sources, recipes, restaurants, etc. regarding same.

  Posted by: Berna Tippett | February 9th, 2008 at 3:34 pm

• I run a gluten-free, casein-free food business, and the need in this area is incredible. My son had autism and has to be on this diet for quite a while, and there are very few resources out there on how to make gluten-free food taste good!
  We teach gluten-free cooking classes, and people literally cry when they taste the bread, because some of them haven't had a slice of bread in years -- the stuff that's in the stores is terrible!
  A magazine that gave recipes would be wonderful. I'm hoping it takes off, and we're going to send Alexis some samples!

  Posted by: Meagan McGovern | February 9th, 2008 at 4:00 pm

• The idea of a food allergies magazine sounds great. It would be ideal for those with allergies as well as people who choose to not consume dairy.

  Posted by: Malorie | February 9th, 2008 at 4:41 pm

• The store is the best idea with the digital scrapbook idea coming in a close second!

  Although I can see everyone's desire to have publications dedicated to allergies and pets, might this not also be handled by having a column in Body & Soul re: allergies, recipes, etc. and another column in Martha Stewart Living dedicated to pets, pet products, etc.

  The store is the best overall idea because all of the other ideas can be implemented through that means. (Sell pet products in the store, learn how to make pet products in the store, sell the Employee cookbook in the store, etc., etc.)

  Posted by: Michelle | February 9th, 2008 at 4:42 pm

• I have a niece with food allergies and I know how challenging it has been for the family, although they have done much to work for the cause. I am all for a magazine with food allergy ideas as there are many children who have them.

  Posted by: pam oren | February 9th, 2008 at 5:25 pm

• I have allergies to wheat, eggs and some dairy so any ideas for recipes for those with food allergies would be very welcome. I tend to eat very boring food because most of the items available either do not taste good or high in calories. I would definitely benefit from a publication that was dedicated to recipes for people with food allergies.

  Posted by: Trisha | February 9th, 2008 at 5:28 pm

• I would LOVE to see a publication on food allergies that contains recipes, etc. Especially people with celiac (gluten intolerance). The awareness is happening and most people have actually heard of this allergy now, but with awareness comes the need for some good gluten free food - especially the perfect, yet to be baked, gluten free (but doesn't taste like it" loaf of bread.

  Posted by: Pam Larkin | February 9th, 2008 at 6:00 pm

• With so many celiacs (both diagnosed and undiagnosed) out there, it would be great to have a magazine devoted to allergy-friendly recipes. Martha's organization has the power to raise public awareness about living with food allergies.

  Posted by: jacqueline | February 9th, 2008 at 7:27 pm

• My young daughter's best friend is severely allergic to wheat. On top of that, she's also allergic to dairy, eggs and nuts. With the stark increase in food allergies, a magazine dedicated to cooking without these ingredients would be wonderful and I could make some wonderful treats for this special young lady other than wheat-free tortillas. Thanks

  Posted by: Karen | February 9th, 2008 at 8:15 pm

• I think it would be fabulous to have a publication that featured articles and recipes with people living with food allergies. Especially since food allergies seem to be on the rise!

  Posted by: Kathleen Kashen | February 9th, 2008 at 8:23 pm

• Please choose the allergy magazine! We are really in need of this precious info. As someone with food sensitivities, it can get challenging to find food that is easy to prepare and tastes good at the same time. I work with a lot of people who have the same issues and we really do need more support. This would bring this ever increasing issue into the spotlight where it can finally get the attention it needs.

  Posted by: Annette Nack | February 9th, 2008 at 9:10 pm

• I vote for the food allergy idea.
  I personally know many people who would benefit from this idea, including me and my mother. Great idea!

  Posted by: Andi Lolos | February 9th, 2008 at 10:07 pm

• I vote for the Celiac Magazine.

  Posted by: Elizabeth | February 9th, 2008 at 11:51 pm

• I vote for food allergies as well. I know many people who deal with these issues and would love to be able to cook great foods without the worries of sending someone to the ER.

  Thank you for this opportunity.

  Posted by: Julie | February 10th, 2008 at 12:31 pm

• My sister-in-law is lactose- intolerance, by brother is a vegetarian and I can't eat wheat. My mother loves to cook but she hates to have the whole family over. She needs a better forum for understanding how to deal with the nutritional issues in our family. A magazine for folks with food allergies would help so much. Please!

  Posted by: Sue | February 10th, 2008 at 12:53 pm

• I vote for the allergy magazine!

  Posted by: KSG | February 10th, 2008 at 1:00 pm

• I vote for Alexis, Deputy in favor of the food allergy magazine. I am 29yrs old and I was diagnosed with Celiac Disease 4 years ago. I can't have Wheat/Gluten in my diet.
  Martha we need people like you to bring awareness and to educate the public about food allergies and intolerances. Everyday recipes that most people don't have to think about are not the same with people that have Celiac disease or food allergies, we have to substitute our ingredients with safe ingredients that won't make us sick. There are more of us out there than you realize. If you decide on this magazine it would be a hit!
  Vote for Alexis!!!
  Thank YOu

  Posted by: Kirsten Pape Massachusetts | February 10th, 2008 at 2:05 pm

• Please do an allergy free cookbook. As a mom of twins with wheat, dairy, peanut and eggs I am helpless to find tasty recipes.
  The first time they ever had cake was for their 3rd birthday! I made a cake from your show featuring Baby Cakes.
  Thank you!!!

  Posted by: kim Fiscus | February 10th, 2008 at 3:31 pm

• The Live Free publication is an excellent idea. My family deals with multiple food allergies including wheat, corn, soy, milk, eggs, etc. and it is quite difficult to find tasty recipes as well as kid friendly snacks that are satisfying. I also feel it's extremely critical to educate those that aren't dealing with food allergies. This is more common than a lot of people think! I'm also praying that hopefully soon, restaurants will begin catering to families like ours. This publication is a wonderful idea!

  Posted by: Dulcy Kozlowski | February 10th, 2008 at 4:34 pm

• I vote for the food allergy idea. I have celiac disease (15 yrs.) and while I have learned how to modify almost any 'normal' recipe, I would love some new ideas. Also, it seems in the last 15 since I was diagnosed, that there are more and more people getting it.

  I also have Lupus, so would be interested in seeing up to date information on autoimmune diseases and links between them.

  Posted by: Lynn | February 10th, 2008 at 6:02 pm

• What a fabulous idea! With the increase of the food allergy population growing more than ever before, I believe there is a population out there that would really benefit from a food allergy magazine. And think of all of those families who need help in how to be supportive to those with food allergies and their extended families. I am in constant search of recipes and ideas to make food more creative. Give us the help we need Martha!!!! Thank you!!

  Posted by: Peggy Pascale | February 10th, 2008 at 6:30 pm

• A magazine for people with food allergies would be most helpful. thanks. M

  Posted by: maria | February 10th, 2008 at 7:11 pm

• I vote for the allergy magazine too.

  Posted by: Jean | February 10th, 2008 at 9:05 pm

• I would love to see the publication about food allergies. This would be marketable not only to parents, but to adults with allergies, but also to close family/friends of those with allergies, organizations and so on.
  Kathy C

  Posted by: Kathy Crouse | February 11th, 2008 at 10:27 am

• I go with the Food allergy idea. My girlfriends sister was recently diagnosed with Celiac's disease, and is having a hard time with the food limitations.

  Posted by: Matt | February 11th, 2008 at 12:00 pm

• I would love to see a publication about food allergies. My son has a life threatening allergy to milk and sometimes it's a struggle to find recipes. A lot of the recipes that are in magazines or on TV are not as tasty when we make them milk free. So a magazine devoted to food allergies would be great and I would be an immediate subscriber.

  Posted by: Angela Welch | February 11th, 2008 at 1:08 pm

• I vote for Alexis's food allergy publication, with an emphasis on Celiac Disease. Thanks!

  Posted by: Martha | February 11th, 2008 at 2:40 pm

• I vote for the allergy publication. I have so many children over for dinner who are allergic to dairy or peanuts or other foods that I would love a magazine on ideas of things to make for them!

  Posted by: Lisa Rondal | February 11th, 2008 at 3:07 pm

• I would vote for Alexis's pitch for a magazine devoted to food allergies. Everyday more and more people are being diagnosed and looking for resources to make their lives easier. As a recently diagnosed Celiac, I am constantly trying to find recipes and information that will keep me healthy. The more information and awareness, the easier it will become!

  Posted by: Elizabeth | February 11th, 2008 at 3:21 pm

• I vote for the food allergies.

  Posted by: Cynthia | February 11th, 2008 at 3:50 pm

• I love all of the ideas, but I have to say that I am blown away by the possibility of having a Martha Stewart magazine for people with food allergies. Actually, I let out a shriek at my desk and scared my coworkers!
  I would get a subscription immediately and one for all of my family members and friends with celiac disease!
  If anyone can do a smart, tasteful, and delicious publication on food allergies, Martha can!

  Posted by: Emily | February 11th, 2008 at 5:13 pm

• I would vote for the magazine dedicated to those with food allergies.

  Posted by: Monica | February 11th, 2008 at 5:16 pm

• An allergy publication would be great!

  Posted by: Ginger | February 11th, 2008 at 7:41 pm

• We have 2 grandchildren with allergies to peanuts....It would be wonderful for an allergy magazine on allergies & receipes for all...Not only would it help all Moms out there but would also educate fathers, siblings, friends & Grandparents...... Gran-Gran

  Posted by: Betty | February 11th, 2008 at 8:48 pm

• Definately the store with the allergy magazine as a second.
  What talented staff!

  Posted by: Marie Jones | February 11th, 2008 at 9:24 pm

• It would be totally and completely amazing if the food allergy magazine really existed. even though I do not often purchase magazines I would definitely buy this one. Life with food allergies is a common occurrence and a difficult one. I know that many people, including myself, would jump at the opportunity to purchase a publication that deals with their difficulties in such a pleasant way as a Martha Stewart publication inevitably will!

  PLEASE PICK THE FOOD ALLERGY MAGAZINE!!!

  Posted by: Sara Miller | February 11th, 2008 at 10:35 pm

• Alexis' idea is fantastic! I suffer from allergies and it's difficult for me to find quick and easy meals for both me and my family. Right now, I'm cooking two meals - one for me, and another for my husband and son - and it's really frustrating. I'd rather be eating what they eat, but I can't. I'd love to see how Alexis' idea can help me, as well as millions of others who suffer from allergies! It's a fantastic idea!

  Posted by: Kristin | February 11th, 2008 at 11:09 pm

• a food allergy magazine would be great! They are really really hard to find. Who better to do one than Martha Stewart!

  Posted by: Berta | February 11th, 2008 at 11:11 pm

• a food allergy magazine would be great! They are really really hard to find. Who better to do one than Martha Stewart!

  Posted by: Berta | February 11th, 2008 at 11:13 pm

• I'm all for the food allergy book! Thanks for the opportunity to vote

  Posted by: Molly | February 12th, 2008 at 12:22 am

• I love the idea of a magazine focused on food allergies. My 23 month old daughter was diagnosed with Celiac Disease about 5 months ago. I have found some publications dealing with gluten free foods, but the suggestions given were just not reasonable for everyday life. If there were simple recipes that tasted great, it would make life a little easier. As you can imagine, I don't have time to follow long, complicated recipes with a toddler.

  Posted by: Pam Priborsky | February 12th, 2008 at 12:35 am

• Reading the comments and stories are amazing! I am overwhelmed at how many families are living with allergies. You are all amazing!

  I'd like to invite that person who feels there are plenty of books to sit with a child covered in hives, ears swollen like an elephant and a red mask on her face, while projectile vomitting and crying to fish through one of those books for help!
  I'd also like that person to dig through all of those volumes of books to find out which foods her child can eat, of course while your sitting in the restaurant.
  I'd also like her to find the sections that tells you what you are supposed to do if you can't get your child to a hospital fast enough or if your babysitter calls and says she can't find the Epi-pen. Oops! Forgot, we haven't had a babysitter in three years because I am too scared!
  This is so much more than just a few recipes that exclude certain items! Everything from that first discovery that something isn't right, to hearing the emergency room doctor say "Your daughter has asthma", then hearing the allergist say you have to carry certain emergency medicines with you at all times.
  I spent my afternoon purchasing a nebulizer in a fog because I didn't want to admit that my daughter had asthma. No one wants their child to be so sick all the time,not to mention the amount of drugs she'd have to take and how it will affect her!
  This is so much more than having a nut-free table at school!
  We live with this fear every day, and it worsens as they grow older and farther out of our protective hands. I am lucky, my daughter is a smart 5 year old- she actually told people she couldn't have the Halloween candy if it had peanuts in it. Maybe next year they will buy something different?
  There are so many multiple allergies and medical concerns that go along with that such as asthma.
  People don't realize that bird food, lollipops, vitamins, cereal, oatmeal, hair conditoners, pizza sauce, potato chips, all commercial chocolates, as well as many other products contain or are manufactured around tree nuts and peanuts.
  The emotional aspect and coming to terms with it all can be overwhelming. Most mothers look to themselves, what did I do wrong? How do I deal with friends, schools, insurance companies? How do I find the right doctor? Where can I find information? How do I get through it all? How do I pay for the $500 skin test? What is that funny rash on her leg? Why does she have hives? How do I know if she's got a cold or an asthma attack?
  Many of us have learned how to deal with these things for several years- trial and error, determination and concern. We've poured over books,spent hours on the internet, talked to doctors, done whatever it takes to get more information. It takes years and never stops!
  This has become our life!
  I plan to see my daughter become a strong, independant woman who can travel the world, grow old, and have a family.
  This would be ground breaking to introduce a magazine that everyone in the world could see. Maybe restaurants will pay more attention and food producers, genetically modified foods would be banned?! It's amazing to think about!
  thank you!

  Posted by: Dana | February 12th, 2008 at 6:52 am

• I'd vote for the allergies book over and over again! I had no idea what a different world it is living with a child with allergies. Currently we are a dairy free family because our youngest son has anaphylactic reactions to cow's milk. I'm always looking for new recipes and a publication designed for allergies would be something I would look forward to!

  Posted by: Becky @ Boys Rule My Life | February 12th, 2008 at 9:32 am

• I think to put pro's in store is OK but it once again only would be effective in larger cities and would not benifit thoughs in small towns.
  I voted for Katie because a digital scrapbook idea would benifit many not just scrapbookers. One could be handicapped and home bound and still (along with a computer) could access this through Martha Stewart. com
  I've had surgery recently and would be lost without the computer for things to do. I am on Martha's web site daily. I'm homebound for six weeks.
  I hope Katie wins and I wish her good luck
  Jane P

  Posted by: Jane P. | February 12th, 2008 at 10:24 am

• As a person who has Celiac Disease, it is wonderful that people who have dietary concerns are included and considered when developing recipes.

  Great Idea!!!

  Posted by: Carolyn P. | February 12th, 2008 at 10:53 am

• I happened to stay at home today and got the chance to watch MS. I was so happy to see the BIG IDEA bakoff results but so disappointed to discover that it was for emplyoees only. I have a great, great, great idea for MS and would love to be contacted. Everyone I mention it to thinks it is a potentially phenomenal money maker. How can I transmit it?

  Posted by: Janice | February 12th, 2008 at 11:36 am

• All of these sound pretty good to me, but my favorite is the Employee's Best Family Recipe Cookbook! I love discovering "new" old recipes, and learning about the endlessly fascinating American family. Please be sure this includes a substitutions chart and images, even if these are line drawings. Many thanks!

  Posted by: Jo | February 12th, 2008 at 1:28 pm

• I love the allergy idea. I would love to see recipes and ideas for my middle school aged daughter (with celiac disease) that make her feel like a "regular" kid.

  My best friend recently found out she has celiac at 40 and my senior citizen aunt recently found out she has celiac disease too. I think there are so many people out there this could impact.

  Posted by: Donna | February 12th, 2008 at 1:38 pm

• I was thrilled to hear about Alexis' idea! This would be an awesome way to not only help so many of us that deal with food allergies on a daily basis, it would educate many people . Many of them who have food allergies and don't know it, and are suffering for no reason. My vote is for Alexis! You ROCK!!!

  Can't wait to get my copy! : )

  Posted by: Kim | February 12th, 2008 at 6:44 pm

• Who won?! My local tv station pre-empted Martha for thunderstorm coverage.

  Posted by: Stephany | February 12th, 2008 at 7:21 pm

• I have family and friends who suffer from food allergies and having it as a topic would be a great idea to cover

  Posted by: Keira Lewis | February 12th, 2008 at 7:33 pm

• Alexis' idea is great. There are so many of us with food allergies and would love to eat somewhat regular food. I have had to create many recipes on my own because my husband, daughter and I are gluten intolerant. My husband is also allergic to high fructose corn syrup, white fish, cane sugar to name a few.

  Posted by: Beth | February 12th, 2008 at 7:44 pm

• Martha Stewart would be a leader in the industry if she used Alexis' idea to create a special magazine that offers delicious allergy-friendly recipes. As more people realize they have allergies, the more demand there is a for a reliable source of alternative recipes. I know because I have Celiac Disease and for years I struggled to find ways to make tasty gluten-free, dairy-free meals. I am thrilled to see this idea!!

  Posted by: Ann Clark | February 12th, 2008 at 9:43 pm

• I love Alexis' idea, everytime I go to Borders I look for a food allergy magazine & there is nothing! My vote is for Alexis!

  Posted by: Karina | February 13th, 2008 at 3:31 am

• With the growing number of people and children with food allergies and food related diseases, a magazine dedicated to those with food allergies would be very successful and have a large audience. Great idea and good luck.

  Posted by: Catherine | February 13th, 2008 at 10:26 am

• I have two children with severe food allergies! I would loooove to read a magazine/cookbook dedicated to addressing this issue. It's so hard to find good recipes that do not require eggs, nuts, soy, or milk.

  Posted by: Leslie | February 13th, 2008 at 11:35 am

• I think that the store would be a great idea, but in that store you should have classes to teach mom's with kids with food allergies how to cook. The magazine is also a great idea. Until you live it,people do not know how much it effects your family and your everyday life.The number of children and adults who are effected by food allergies is alarming and can not go unaddressed any longer. As a mother to another mother please use your star power to make a change for the good.Mothers of children with food allergies are crying out for help and need someone like you to make a difference.Martha Stewart would make a great spokes person for kids with food allergies.

  Posted by: Linda M Rossini | February 13th, 2008 at 12:09 pm

• I love the allergy idea. This past year all three of my children (19, 25, 27 yrs) were diagnosed with celiac disease and finding great tasting recipes would be wonderful. There is definitely a increasing awareness of celiac disease and gluten in the diet and how it can impact your health so this would be a growing market to reach out to. My oldest daughter is planning her wedding and having a gluten free reception has been a challenge to plan and articles about that and other parties would be very helpful. My whole family is hoping for a great new magazine.

  Posted by: Pamela Enos | February 13th, 2008 at 1:28 pm

• I love Alexis' idea of a publication catering to those with food allergies. We'd certainly subscribe to that starting day one! Good luck, what a fab idea in this day and age.

  Posted by: Andrea | February 13th, 2008 at 1:36 pm

• PLEASE,PLEASE,PLEASE publish the magazine for kids with food allergies. When my son was really little I had to make him everything. There wasn't much available on the market that didn't contain some allergen of his, (His list was numerous) I had to search high and low for recipes to accommodate his needs. My first few attempts were gritty and tasteless. Please do this for our kids. Thanks.

  Posted by: Dora Brewster | February 13th, 2008 at 1:43 pm

• An issue devoted to food allergies would be wonderful. I started the website Cooking Allergy Free last year, and have seen amazing interest in the topic. When my wife was diagnosed with more than 10 allergies, it was frustrating (and nearly impossible) to find recipes that worked around her issue foods. Thus, the site was born to great feedback.

  We have stats on the commonality of allergies in our users, and would be more than willing to work with anyone who would be doing an article for the Food Allergy Issue.

  Good luck, and great idea!

  Alex
  http://www.CookingAllergyFree.com
  Alex@CookingAllergyFree.com

  Posted by: Alex Andreae | February 13th, 2008 at 8:37 pm

• An issue devoted to food allergies would be wonderful. I started the website Cooking Allergy Free last year, and have seen amazing interest in the topic. When my wife was diagnosed with more than 10 allergies, it was frustrating (and nearly impossible) to find recipes that worked around her issue foods. Thus, the site was born to great feedback.

  We have stats on the commonality of allergies in our users, and would be more than willing to work with anyone who would be doing an article for the Food Allergy Issue.

  Good luck, and great idea!

  Alex
  http://www.CookingAllergyFree.com
  Alex@CookingAllergyFree.com

  Posted by: Alex Andreae | February 13th, 2008 at 8:39 pm

• I like the food allergy idea, since I have become allergic to so many things too many to mention

  Posted by: Tina | February 13th, 2008 at 9:04 pm

• My almost 2 year old daughter has a severe milk AND egg allergy. She was diagnosed at 10 months. It has been a constant struggle to find foods for her to eat that our entire family will eat. I end up making 2 separate meals and it is so frustrating. I would absolutely LOVE the food allergy magazine. I know quite a few people who would be very interested!!!

  Posted by: Angie | February 13th, 2008 at 11:08 pm

• I would love a magazine devoted to those who suffer from severe food allergies. My toddler son has a severe allergy to peanuts, and sometimes it is difficult to find things in print, such as magazines, related to this. I would also appreciate the help in raising awareness of all food allergies. Many people know how difficult it can be playing detective in various stores and restaurant when allergen information is unavailable. Since the rate of food allergies is increasing overall, I feel it would benefit many people. Thanks.

  Posted by: Leanne | February 14th, 2008 at 2:08 am

• Please do food allergies...my nephew has them and it's made me realize just how hard it is for people not to mention kids to deal.

  Posted by: Sophia | February 14th, 2008 at 1:41 pm

• Please, please, please do the allergy free magazine. It would mean so much to have Martha's name behind this type of publication. My son is allergic to eggs, dairy, tree nuts, peanuts and soy...so many people we come in contact do not understand food allergies, cross contamination problems and airborne peanut allergies. You would help us so much if you did this.

  Posted by: Elisa | February 14th, 2008 at 3:13 pm

• My son was born with severe dairy allergies. He is 8 now and it is still a challenge buy and make healthy treats that do not contain dairy products. A Martha Stewart Magazine devoted to this topic would be extremely helpful for parents who struggle with this issue everyday.

  Posted by: Karen Decker | February 14th, 2008 at 3:38 pm

• Great idea for an allergen free mag. My son is allergic to peanuts and besides raising awareness this would be a plus to help us find some new meals.

  Posted by: Linda R | February 14th, 2008 at 4:25 pm

• Allergy mag. would be wonderful for all of us mom's who try to find things your child can have

  Posted by: Kristin C | February 26th, 2008 at 10:41 am

• I love Alexis's idea for a magazine geared toward those with allergies and celiac disease. My children are allergic to milk, eggs, and peanuts. I am always looking for fun and nutritious recipes for them.

  Family gatherings and school celebrations can be difficult. I always have to bring special meals and treats for my children. I would love to share some special Martha Stewart recipes with my friends and relatives. Recipes that everyone can eat and enjoy.

  Posted by: Carolyn | February 28th, 2008 at 10:38 am

• I vote to do the allergy magazine!!! I have several people in the family who are either allergic to wheat or other things like beef, dairy, corn etc. and also have asthma that it is difficult to shop and cook for them all. It would be fantastic to have your magazine as a monthly support and reference guiding me!

  Posted by: artistmom | February 29th, 2008 at 9:10 pm

• my seven year old is allergic to milk, eggs and nuts and my nine year old is allergic to polloen,grass,soy,wheat and corn the last two she can not even smell them with out a trip to the emergecy room. i go bananas everyday trying to cook that is healty and would not make them sick. Thanyou for doing this.

  Posted by: giselle dente | March 2nd, 2008 at 2:38 pm

• Please do the allergy magazine. I can't have gluten. Some Martha Stewart recipes specifically designed for this would be great!!

  Posted by: Julie | March 5th, 2008 at 10:16 pm

• i think the allergy/diet concept is the winner...i never thought i would live to see the day that organic became "mainstream" or just how aware people are becoming about what they put in their bodies...many people are finally realizing how food effects your life/health let alone an allergy/reaction to food. examples include people on low carb diet's benefit greatly with all the gluten free food available now in regular grocery stores...and vice versa - low carb diet's are greatly impacting the lives of GF people. Go Alexis!

  Posted by: njfromnj | March 7th, 2008 at 10:30 pm

• My vote is for the magazine with recipes for people with food allergies. I have two children with severe food allergies to peanuts and tree nuts. It would be so great to have a magazine that would give recipes for healthy and safe foods. I know that it would do very well also. There are so many people out there that need this. It would be especially nice for the children with food allergies!!!! It is so hard to find good recipes that are safe and delicious for people with food allergies. Please choose the food allergie magazine!!!!!!!

  Posted by: Barbara Graddy | March 13th, 2008 at 11:02 pm

• PLEASE do a magazine or book series with delicious alternatives for people with food allergies. I'm 33 years old, have an entire library of cookbooks (including all of Martha's), and just found out I've been gluten intolerant my entire life. I have 3 cookbooks dedicated to BREAD only, and 2 that are CAKES only. I'm feeling very lost and frustrated right now, because I don't even know where to begin - but it is obvious that I need to make serious lifestyle changes for not only my own health but for my daughter's as well. I work at least 50 hours per week as well, so not having acceptable convenience foods available makes my task even that much more daunting.

  Posted by: Jen Brown | March 14th, 2008 at 1:17 am

• I love Alexis' idea of catering to those with food allergies. Having a gluten allergy, I see thousands of individuals struggling and having a greater support system and resource in place to cater to allergies and food sensitivities would be helpful. It's an everyday struggle millions live with.

  Posted by: Theresa Leavens | March 16th, 2008 at 10:19 pm

• My twin neices were diagnosed with autism at eighteen months. It was only after they were put on a gluten-free diet that they began to jabber and interact with their parents. They are 3 now and with in-home therapy and nursery school with other autistic children they are progressing much faster than anticipated. My neice feels the gluten-free diet made a huge difference in the twins' behavior. A Marthan Stewart cook-
  book would be a tremendous help
  in expanding their variety of foods. Thanks

  Posted by: Kay Dimmich | March 22nd, 2008 at 5:14 pm

• I love Alexis' idea. I think is absolutely necessary for a special publication for those with food allergies including recipes. It is disheartening to buy the special ingredients for a recipe only to find that the end result is not good. I'm sure that all the recipes included in a Martha Stewart publication would have already been tried, tasted and good.

  Posted by: Jessica | March 23rd, 2008 at 11:51 pm

• Lots of good ideas. I really like the food allergy idea, but instead of devoting a whole issue to it, why not make it a regular section/column focusing on a particular type (gluten-free, egg free, etc) each time?

  I love the idea of a whole issue focused on collecting.

  Also the pet idea sounds fun, but maybe not a whole issue - more a one article kind of topic.

  Anyway - thank you for asking for our input!

  Posted by: Kim | March 26th, 2008 at 6:39 pm

• I would love the magazine/cookbook on allergies and intolerances. If you spend any time in the autism community you know that having great tasting alternitives is huge, especially amoung a group where many will only eat a few select foods to begin with. So many don't realize that they have allergies and when they find out it's tough because your grocery store is no longer your friend on things. It seems Alexis can give you great insight since she understands first hand. I have loved using your recipes in the past. Besides, I believe a magazine like this would help "mainstream" the whole thing and help push manufactures to see there is a market for gluten free, etc. items. I saw somewhere that Rice chex was going that route and it would be super for all if more did. I just started looking into recipes for Passover type foods and didn't even begin to understand what I was to find there. It's a huge market - sweep through the "group" and "blogs" and you'll see plenty of opportunity for this one! Thanks! and by the way, non of the ideas are bad and I am sure we would all love to see others incorporated along the way as well.

  Posted by: Wendy | April 1st, 2008 at 2:20 pm

• You need to invite gluten free cooks on the show and really cook up something great! Kids beg me for my rice cookies and cakes. There really is a huge market for gluten free cooking. Help us out Martha!

  Posted by: Regina Tucker | April 5th, 2008 at 12:52 am

• Martha, please support Alexis' magazine -Live Free. This is a terrific idea and soooo needed. Food Allergies are unfortunately on the rise and this an untapped market. My son is 6 yo and is allergic to peanuts, tree nuts, milk and eggs. It is so difficult finding a variety of foods for him and it is very difficult to eat out and relax. This would create a great educational opportunity and venue for the community and get companies on board with allergy awareness. Thankyou for supporting our cause.

  Posted by: Michele McDermott | April 6th, 2008 at 9:54 pm

• I am desperate for an allergy magazine. I have allergies to corn, wheat, yeast, gluten, peanuts, eggs, gluten, rye, barley, malt, milk, oats, fish, pork, coconut, turkey, yogurt, flour, mushrooms, sugar cane, vinegar, sourdough, fruit juice, lamb, miso, couscous, spelt, farina, triticale, bran, semolina, horseradish, soy, coconut, beet sugar, molasses, gelatin, honey, spinach and chocolate. I am looking for recipes so that I don't have to live on rice and steamed veggies!! I would also appreciate dining out info. THANKS< vicki

  Posted by: vicki boerger | April 15th, 2008 at 8:55 pm

• My vote is for the food allergy magazine!! Due to the increasing number of people with food allergies I think the food allergy magazine is a fabulous idea. I'm very interested in seeing an increase in awareness and knowledge of food allergies and this would go a long way! And because of this it could save some lives.

  Posted by: Jen Foley | April 22nd, 2008 at 8:19 am

• A magazine about allergies especially gluten sensitivity and celiac disease is so desparately needed. Nothing out there now. Please Please Please

  Posted by: Betty Leed | May 2nd, 2008 at 2:44 am

• Please -- an allergy free magazine. Several of my family deal with celiacs and as a teacher I am constantly needing to make adjustments to cooking projects in the classroom.

  Posted by: Shirley | July 2nd, 2008 at 10:42 pm

• I agree - please an allergy free magazine! It would be a great help!

  Posted by: Kari Blair | August 22nd, 2008 at 5:16 pm

• Martha, please do the allergy magazine. My son has mulitiple allegies . He feels like he is missing so much and would be nice to feed him food that taste good. I'm on alot of groups and blogs of people begging for help with recipes. I know we all would be subscribers.

  Posted by: Elizabeth | August 26th, 2008 at 3:45 pm

• Martha,
  I was checking in to see where your Big Idea stood... and I'm writing again to vote for an allergy-conscious magazine. Now we are in the public school system and out of private care - and we meet with so much resistance and skepticism in regard to our son's severe food allergies. Your name and your publication would make the food allergy issue REAL for so many people. Your influence would really validate our concerns.

  Posted by: Darcy Rathjen | September 10th, 2008 at 11:53 am

• I vote for the magazine for people with allergies.

  Posted by: Robyn Blicker | September 10th, 2008 at 8:54 pm

• Martha, I remember that the magazine with allergy-friendly recipes was the bigger winner. When is it coming out? I love your Everyday Foods Magazine and have been anxiously awaiting this new magazine.

  Posted by: Nancy | October 13th, 2008 at 7:30 pm

• Food allergy publication would be great!!!!

  Posted by: kc | November 21st, 2008 at 9:07 pm

• Hello: Our on-line notice board regarding Celliac Disease in B.C., Canada, has noted that you may be doing a magazine for persons with food allergies.... I was wondering if this is forth-coming...it would be great ! We are finding out that there are many of us with Celiac Disease now... often just recently diagnosed...(see Canadian Celiac Association), in Canada (and I'm sure many other locations world-wide). I would love to hear if a magazine of this type is "in the works"... certainly a very worthwhile cause. Please let me know if you can. Best Regards - Myrna Campeotto, Vancouver, B.C. Canada.

  Posted by: Myrna Campeotto | January 21st, 2009 at 8:28 am

• Allergy Free magazine!!! We're newly diagnosed with Celiac Disease and that would be a wonderful source!

  Posted by: Jennifer Polliard | January 21st, 2009 at 6:25 pm

• Alexis' Food Allergy publication would be a wonderful help in this world full of people with many food allergies and intolerances - like gluten-intolerance (and having such trouble finding good gluten-free baked-goods recipes that taste good!). Being gluten-intolerant myself - it is very difficult to find everyday cooking ideas for such baked goods without spending a fortune to get the products!

  Posted by: Marni | February 13th, 2009 at 4:42 am

• I would love to see the food allergy publication made into reality.

  Posted by: Sally | February 13th, 2009 at 7:55 am

• I would urge you to pursue a magazine devoted
  to recipes geared to working around various food sensitivities. As all the previous comments demonstrate, those of us with food sensitivities
  and intolerances are hungry -- literally! -- for
  good recipes that accomodate our various needs.

  Posted by: Hollis | March 2nd, 2009 at 7:59 am

• WOW! Having such a large company contemplating a main-stream magazine dealing with food allergies would be ground-breaking! It would be wonderful for people with these eating challenges & those close to us, to have a source of tasty, suitable recipes, & at the same time would also help others to understand what & why we can't certain things! Being diagnosed with a food allergy is frustrating & difficult, and a magazine highlighting this challenges would be a life-saver! As a celiac who struggled terribly with the diet & huge life-style change in the "early dark ages" when few GF products or recipe were available - I wish you best of luck with your suggestion Alexis! Thank you so much from the bottom of my gluten-free heart!

  Posted by: Georgina Brown-Branch | March 10th, 2009 at 6:28 pm

• Ditto everyone else that voted for the allergy magazine.

  Our daughter has recently been diagnosed and can not have GLUTEN/CASIN/EGG. And as a family we have to do a 360 in our eating habits to support her and make it easier on her. I feel overwhelmed with having to alter all my recipes. And most are yours... so doing this would surely benefit us as well as others.

  Thank you,
  Andi

  Posted by: Andi Terrell | June 17th, 2009 at 5:56 pm

• I vote for Alexis' idea. As a parent of a food allergic child, it would be great to build a greater awareness for food allergies. This special issue would be important for families who live with food allergies, and their friends and families. Everyone today knows someone with a food allergy.

  Posted by: Rhonda Lewis | July 17th, 2009 at 5:00 pm

• I vote for Alexis' idea of a special magazine for those with food allergies and sensitivities. This magazine, with recipes is greatly needed. Millions of people can't eat nuts, dairy, wheat or gluten, and giving us ideas for delicious recipes would be very helpful. This magazine would sell!

  Posted by: Joan Rothchild Hardin | October 11th, 2009 at 11:19 pm

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