Eataly - A Unique Food Lovers' Paradise!
Perhaps you saw my television show last September when we took the audience on a tour of Eataly, that 50,000 square-foot food lovers’ paradise devoted to the food and culinary traditions of Italy. Located in Manhattan at Fifth Avenue and Twenty-Third Street, Eataly New York is a collaboration between Mario Batali, Joe Bastianich, and Lidia Bastianich of Batali & Bastianich Hospitality Group and original Eataly founder Oscar Farinetti. The vibrant mega-market has plenty for visitors to shop, taste, and enjoy, including seven full-service eateries, a wine shop, bakery, and a culinary education center. And what’s really fantastic is that all of the authentic Italian ingredients that make up the menus at the eateries are available for purchase in Eataly’s various markets.
Eataly shares a commitment to the Slow Food movement, an association that counters the rise of fast food and fast life. Concerned about vanishing food traditions and people’s basic lack of interest in the foods they eat, Eataly is a great place to learn exactly where in Italy all of these fine ingredients and foods come from and how to put them together for fabulous and delicious results. If you find yourself in Manhattan, you should really visit Eataly. In the meantime, enjoy this little tour.
1 Eataly is located at 200 5th Avenue in Manhattan with entrances on 5th Avenue and 23rd Street.
2 I've been to Eataly several times and absolutely love shopping there.
3 This time, I shopped with my niece, Sophie http://www.sophieherbert.com/ and my sister, Laura
4 Baker Paul Mack uses organic stone-ground flour from Don Lelwis' Wild Hive Farm in Clinton Corners, NY.
5 Only natural yeast made following Italian techniques is used.
6 The breads are baked in an imported wood-burning oven.
7 There is a tremendous variety to choose from.
8 Mouth-watering foccacia - The bakery produces 150 sheet pans of foccacia daily.
9 The housewares department offers the best Italian housewares and utensils.
10 Sophie and our tour guide, Blaire Biase, who works in Eataly's PR department.
11 For shopping convenience, wonderful Italian cheeses and cured meats are available prepacked, which have been prepared by the cheese and salumi shops.
12 The cheeses are labeled with detailed descriptions.
13 Eataly’s prosciutto is made with strictly Italian pigs raised on an all-natural diet - Mortadella from Bologna, Smoked Speck, Bresaola, Cotechino, Porchetta, and Arrosti from Trentino.
14 There are over 400 diverse varieties of regional cheeses produced in Italy.
15 The techniques for making mozzarella the authentic Italian way were acquired at Olanda Caseificio in Andria, Puglia.
16 This is Sal, who makes fresh mozzarella for all to watch.
17 Sal produces 1200 pounds of mozzarella weekly!
18 The mozzarella is made with only New York State cow's milk.
19 Sal made us a mozzarella torta with sun-dried tomatoes, marinated artichoke hearts, roasted peppers, fresh basil, and drizzled with fruity extra-virgin olive oil.
20 In the heart of Eataly is La Piazza, a standing table eating area.
21 Here, patrons may indulge in salumi and formaggi, or from the crudo menu of the freshest fish.
22 Chef David Pasternack of famed Esca in Manhattan, is a seafood specialist and oversees that department.
23 Every morning at daybreak, Dave Pasternack searches the Fulton Fish Market at Hunt’s Point to find the best catch.
24 Clams from Long Island and Mussels from Prince Edward Island
25 The seating area at IL Pesce, the fish restaurant
26 The vegetable and fruit section
27 The vegetable buyers searched for the best local vegetables that could be found.
28 From March through September, most of Eataly's produce is locally grown in New York and New Jersey.
29 During winter months, produce hails from Florida and California.
30 An amazing assortment of sweet heirloom tomatoes
31 There are many varieties of fresh mushrooms.
32 The Vegetable Butcher will wash, clean and cut your vegetables for free and offer advice on how to prepare them!
33 At Eataly, they don’t use condiments on their sandwiches because their ingredients are so fresh and authentic and too delicious to cover up.
34 There are many maps throughout, which show exactly where in Italy various foods are acquired.
35 Many, many varieties of imported juices made from organic fruits and vegetables with no added sugar
36 And many, many varieties of Italian beer
37 At the fresh pasta counter, all selections are made in house every day.
38 Beautiful strands of delicate spaghetti, tagliatelle, and fettuccine
39 And various filled pastas
40 Eataly teamed up with experts Rossopomodoro to offer sixteen varieties of classic Neapolitan pizza.
41 The excellent pizzas are baked in these two incredible, golden-tiled wood-fired ovens.
42 The seating area at La Pizza & Pasta
43 Jars and bottles of Italian sauces
44 There are many varieties of dried, imported pastas to choose from.
45 Nick Coleman - Chief Olive Oil Specialist - There are about 100 varieties from all of the important olive oil regions of Italy.
46 In a far corner, behind a glass wall, is the cooking school. Lidia Bastianich was involved with a food shoot.
47 The fresh meat department - Angus beef from Kansas, the highest quality pork from Iowa, and succulent lamb from Michigan.
48 They are also raising Piemontese beef - cows of Italian ancestry which graze in the grasslands of Montana.
49 At La Rosticceria, prime rib and Cobb Cobb chickens are roasted to perfection in rotisserie ovens. You can order great sides for a complete meal or a succulent sandwich.
50 In addition to prime rib and chicken, a different roasted meat is offered every day.
51 Definitely a meat-lovers dream!
52 After her food shoot was over, Lidia Bastianich did a little shopping of her own.
53 Eataly's amazing desserts are creations of pastry chef Luca Montersino.
54 The pastries are made with less sugar, combined with other natural alternative ingredients, producing desserts that not only taste better but are also better for you.
55 So colorful and yum looking!
56 Yogurt mousse
57 Tiramisu and Panna Cotta
58 And, of course, cannolo Siciliano!
59 Traditional Italian gelato is a quintessential part of the Mediterranean diet. When it's made with the best ingredients, it's light and a great way to end a meal.
60 Desiree offered a generous scoop of raspberry gelato, a new flavor.
61 Eataly's gelato has no dyes or preservatives and is produced fresh every day.
62 Adjacent to Eataly is the wine store, where Joe Bastianich stocks an astonishing collection of Italian wines.
Photos By Martha Stewart @marthastewart and Eliad Laskin @joemartha
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Wow!!! What a lot of food in one place.
Gloria G!!!
Posted by: Gloria | February 22nd, 2011 at 12:28 am
Hi Martha, This was an outstanding blog post about Eataly. I remember seeing it before on your TV Show and seeing Mario Batali talking about it. Eataly is the biggest, most spectacular place I've ever seen and how fun it would be to tour it if I ever get to NYC. I love all of the eating places and the food sections in that super place. How fun to see Sophie and her Mother, Laura shopping with you. I'll bet you all had a great time. Your photos are once again stunning. Loved seeing your TV Show with Emeril again, today and your Martha Bakes Show was spectacular. I'm going to make some pound cakes very soon. Did you get more than 4 inches of snow today? We could get some any day now. Stay warm and have a great day. Jan
Posted by: Jan Erickson | February 22nd, 2011 at 2:26 am
Hi Martha, what an amazing place to visit, reminds me of Dean & Deluca. Love it.
PS I would love to share with you my Valentine's Dessert table http://tinyurl.com/627k64n
Posted by: Rowaida Flayhan | February 22nd, 2011 at 6:37 am
Hi Martha
I spent the entire morning yesterday shopping at Eataly it is such a great place. Lidia was there doing a photo shoot and took some time to chat with my sister and I, even took our picture together. We take the train from Philadelphia and I pack a cooler bag so I can bring home some of the great cheeses and meats they offer. I wish they would open an Eataly in South Jersey!
Posted by: Ann | February 22nd, 2011 at 8:05 am
My husband and I visited Italy for our honeymoon and this makes me wish we could go back SOON!
Posted by: Jen | February 22nd, 2011 at 9:56 am
The other Ann has such an interesting life, unlike mine here in Dakota. While in Manhattan, we were very close to Eataly, but missed it cause time was short. Next time, if I should be so fortunate, will go there. I do think NYC promoters are glad that you are there telling us about the wonderful big Apple.
Posted by: ann | February 22nd, 2011 at 9:58 am
Martha, Eataly seems like a fantasic place I'll have to check it out the next time I'm in Manhattan. Seems like you ladies sure did enjoy yourselves. Thanks for sharing this blog post.
Posted by: KLBrown | February 22nd, 2011 at 10:03 am
I love Eataly, was in NYC in October and took my daughter in law for a great girls day, we ate at El Pesce, had gelato, coffee and a wonderful dessert and shopped like crazy. This is a place not to be missed. Wish I lived nearer than greater Boston, would be there every week!
Posted by: Marilyn | February 22nd, 2011 at 11:20 am
This place is a wonderful little bit of heaven on earth!
I would spend all day in this store if I made the opportunity.
Really enjoyed this.We humans are really quite amazing creating so many different foods to enjoy and pass down to the next generation to enjoy.
Thanks again.
Susie, Vancouver
Posted by: susie | February 22nd, 2011 at 12:15 pm
Hi Martha,
That mozzarella torta looks so appetizing! I think artichoke hearts are my favorite thing in the world but I never turn down mozzarella either! You have no idea how much I want to visit New York City but unfortunately, I don't see it happening anytime soon. I'm really glad you bring a lot of it to us in your pictures and while I peruse them, I'll continue to dream!
~
Great puzzle show today - lots of fun. I looked into playing Scrabble online and came up with Pogo.com so I'll check it out. I haven't tried Ken-Ken yet but my genius sister said it was pretty easy. Ha, I have a knack of turning easy into not so easy so I’ll see! Have a nice day! Trish
Posted by: Trish | February 22nd, 2011 at 12:24 pm
Dear Martha,
Thank you so much for posting about Eataly. I was part of your studio audience for your Valentine's Day show and visited Eataly afterwards!
Because of my husband's job, we are currently having a long distance relationship (he in Denver and I in NYC/NJ). I tried to take pics and explain Eataly to him so we can visit together on his next visit home, however my pics did not come out very well. I really appreciate that I can forward him your blog post so he can finally understand what I have been talking about.
Thank you so much, and all my best,
rina
Posted by: rinapedia | February 22nd, 2011 at 12:52 pm
Well, I made it past the wonderful cheese, barely got through the glorious pasta, and then you hit me with deserts. No fair, Martha! There goes my diet. Eataly is now number one on my list of places I must visit.
Posted by: Lee | February 22nd, 2011 at 1:35 pm
I just wonder why some people would ever leave Eataly. Now me I would still be in the aisles wandering from treat to treat until I ran out of money. That probably would not take long and then back to work I would go.
Posted by: Margie | February 22nd, 2011 at 3:54 pm
Thanks for the tour, Martha. It almost feels like being back in Italy. I definitely want to check out that housewares department. Any cool European cleaning products?
Posted by: Leslie, the cleaning coach | February 22nd, 2011 at 4:21 pm
Martha n Laura-
You should also visit the Tarry Market in Portchester,NY - maybe a little closer to home. I believe they are associated with Eataly (same owners) and offer a similar selection at a scaled down assortment. Much easier to get to, and just as good for the stomach.
Love you both,
LVS
Posted by: Lily Von Schtuup | February 22nd, 2011 at 5:28 pm
Incredibly beautiful and everything is so well presented...loved the tour! Thanks for sharing!
Posted by: sherey | February 22nd, 2011 at 7:27 pm
I love eataly, the times I have being in NY in the past I love going there and just walking around looking at anything and everything. It's like a museum for me!!!
Posted by: Aidee Douglas | February 22nd, 2011 at 7:50 pm
Oh Martha, sounds like a fantastic place. I wish I lived closer to see it first hand. You are always showing great places, that we can dream about at least.
Posted by: Paula Jo @ Home Decor | Outdoor Garden Decorations | February 22nd, 2011 at 9:43 pm
Martha I was there yesterday amazing! We ate in the middle at il crudo and had an amazing prosciutto sampler. I will be blogging on it later this week. We got to sample Lidia's amazing wine as well. We took home a bit of eataly with us the almond honey and hazelnut chocolate spread. Delicioso!
Posted by: Susanne Allen-Wuttke | February 22nd, 2011 at 10:12 pm
Hi Martha, Eataly what a wonderful place.
Fresh pasta, fish, clams, mussels, fruit, vegetables, cheeses and the mozzarella torta - looked so delectable, delightful and delicious. Thanks for sharing this blog post.
Susanne M
Posted by: Susanne M | February 22nd, 2011 at 11:03 pm
Martha? Take on the day dahlink! Please know that YOU are doing a great deal in 'de-mythifying' the stereotypical role of the mature woman in society. I say...CREATE, EDUCATE, WONDER, DRESS, DO, BE, LIVE YOUNG, RIDE HARD as long as we wish at ANY age! YOU are an incredible inspiration in all that you do. (Delishush Blog above, too). Poste Scripte? I'm the Martha Dreamer who was at the NYC show recently (met you in the lobby). Hope you have by now gotten your giclee paintings and books on Mary Jane Q. Cross!
Posted by: Jolene Bungalow Gal | February 23rd, 2011 at 5:45 am
Thanks for this review of Eataly, it looks absolutely amazing.. I have their address posted on a note on my bulletin board. Really to hope to get there, will be going on an empty stomach with a deep pockets for alot of shopping! All my grandparents were from Italy, so I know it will be reminiscent of going "home".
Posted by: Debbie Mahoney | February 23rd, 2011 at 8:31 am
Next time I am in NYC, this is where I will be spending all my time!!
Wish we had this in Montreal!
Posted by: Pierre Daoust | February 28th, 2011 at 5:36 pm
Thanks for sharing this haven Martha, an address to be kept for my next trip in New-York.
Posted by: FunkySteph | March 3rd, 2011 at 6:21 am