Shopping For Crafts at the MSLO Holiday Craft Sale!
Once again, we celebrated a handmade holiday at the Martha Stewart Living Omnimedia Holiday Craft Sale! Some of you may recall, back in December of 2008, when our Craft department first hosted a holiday sale. We transformed one of our photo studios into the sale space and 35 crafters and entrepreneurs from the company signed up to sell. The sale was so popular that in the following year, we attracted 73 vendors and moved into our much larger clerestory space. This year, we had more than 95 sellers, including more food vendors, selling to the hungry customers. That number also included 5 lucky contest winners of a hugely popular contest set up by our crafts department. Some of those winners travelled as far as San Diego and Seattle to join us at the sale. It’s always a thrill for me to see the exceptional talent and extraordinary crafts that employees of MSLO are creating, and it’s a great opportunity to buy some unique holiday gifts!
On Saturday, December 4th, the sale was open to the public and we welcomed nearly 2,300 shoppers throughout the day. Shoppers were able to make and take home their own glittered ornaments, win great prizes, raise funds for Susan G. Komen Walk for the Cure through our Craft Walk raffle, buy treats from David Pasternack’s Esca and Jim Lahey’s Sullivan Street Bakery, and of course, shop away. Special thanks to Marcie McGoldrick, who runs our Holiday & Crafts Editorial Department, and Andrea DiPasquale, from our Martha Stewart Crafts team, for keeping this tradition going.
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- Samples of Alexia Spicy Chipotle Sweet Potato Fries http://www.alexiafoods.com/index.jsp
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- Tasty Cabot Cheese samples for the shoppers http://www.cabotcheese.coop/
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- Dove chocolates were a pick me up for shoppers. http://www.dovechocolate.com/
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- Once again, our spacious clerestory was the venue for the sale.
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- Our Crafts department created a gallery, showcasing our December issue story called ’20 Years of Holiday Good Things.’
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- A team of crafters and carpenters created this amazing wall art of pretty glittered ornaments.
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- This year’s ‘Good Thing’ – Our Creative Director Eric Pike, designed these beautiful glittered ornaments using Martha Stewart Crafts products – punches, glitter, glue, card stock, and ribbons.
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- A Lolly, Jolly Christmas from 2008 – Make these pops by sliding gumdrops onto sticks and then arrange the sweet creations in a sugary, wintry showpiece.
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- Snowball Effect from 2006 – These vintage-inspired gift containers look a lot like snowballs.
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- Winter Wonderland from 1998 – These tiny worlds, constructed from repurposed glass jars and dime-store toys, bottle the romance of the first snowfall.
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- Adorable penguins
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- A reindeer, of course!
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- Cane Attraction from 1997 – Like an old-fashioned penny-candy counter, this sweet centerpiece makes the most serious grown-ups feel like kids again.
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- Sugar Plums from 1990 – These glistening fruits appeared in my first Christmas book and in the premier issue of my magazine.
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- Handle & Spout made lovely necklaces using chenille pom-poms. http://handlespout.bigcartel.com/
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- Whimsical holiday ornaments and pins by La La Laurie http://www.lalalaurie.com/
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- Fabulous mushroom ornaments from Hosanna Houser. She’ll be showing them on my TV show this week, as well!
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- Kristin St. Clair’s polar bears.
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- Beautiful paper flowers by Livia Cetti
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- Crafters from my television show arrived to set up their displays.
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- Shane Powers made cameo necklaces from resin.
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- Silke Stoddard displayed fun and colorful beaded necklaces.
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- Marcie McGoldrick’s porcelain nesting bowls http://www.marciemcgoldrick.com/
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- Calia Van Dyke made adorable knitted baby booties and caps.
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- Kristine Domingo of Sweet & Sour Goodies, http://www.sweetandsourgoodies.com/ from San Diego, made felt dolls. Kristine was one of five winners of a contest on the Crafts Dept. Blog. http://thecraftsdept.marthastewart.com/ The prize was a spot to sell at the Craft Fair.
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- Sian Keegan’s handmade animals. She also makes custom pet portraits. http://siankeegan.com/
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- Randi Sue Foreman’s plush cashmere bunnies
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- Jackie Landaeta’s sweet baby items – www.JFLCrafts.etsy.com
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- Christina Deyo’s hand spun yarn and knit goods
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- Lauren Richel Kelly made tasty jams.
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- Maptotes’ t-shirts and gift tags http://www.maptote.com/
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- Beautiful cards by Moontree Letterpress http://moontreeletterpress.com/
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- Sean Ennis made these birch wood candles.
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- Maria Eife’s felt-cut jewelry http://mariaeife.com/home.html
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- Acting silly
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- Vintage by Crystal holiday characters http://vintagebycrystal.com/
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- Lenore Welby sold these festive paper wreaths.
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- McClure’s Pickles now sells a spicy Bloody Mary mix made with their pickle brine. http://www.mcclurespickles.com/
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- Meanwhile, Christina knits away.
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- Our friends from Purl Soho sold their beautiful yarn. http://www.purlsoho.com/purl
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- Soft knit items from Pip-Squeak Chapeau http://www.pip-squeakchapeau.com/
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- Darcy Miller and her family shop the sale.
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- Shake-a-Leg Salt & Pepper shakers by Amy Adams from Perch Modern Ceramics http://www.perchdesign.net/index.php
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- Instructions for all of these ‘Good Things’ are found in the Workbook section of the December issue of Martha Stewart Living.
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- Sullivan Street Bakery sold bombolini, bread, olive oil, salt, and many flavors of cookies. http://www.sullivanstreetbakery.com/
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- Iced tea courtesy of Truvia natural sweetener http://www.truvia.com/
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- Shoppers were also able to glitter and keep their own ornaments, using our fabulous Martha Stewart Crafts glitter.
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- I thought this wall was really fabulous.
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- Nate Mueller shows off the the gorgeous photos in new our ‘Boundless Beauty digital issue.
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- David Pasternack and his chef from Esca sold delicious white bean bruschetta to the hungry shoppers. http://www.esca-nyc.com/
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- Demonstrating how-to glitter, our Crafts team glittered more than 600 ornaments on Saturday! All that glitter kept them in good spirits.
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- A sparkling entrance to the Martha Stewart Living Omnimedia Holiday Craft Sale
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- Shoppers could help to raise funds for Susan G. Komen Walk for the Cure through our Craft Walk raffle.
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