December 9, 2010

Shopping For Crafts at the MSLO Holiday Craft Sale!

Once again, we celebrated a handmade holiday at the Martha Stewart Living Omnimedia Holiday Craft Sale!  Some of you may recall, back in December of 2008, when our Craft department first hosted a holiday sale. We transformed one of our photo studios into the sale space and 35 crafters and entrepreneurs from the company signed up to sell.  The sale was so popular that in the following year, we attracted 73 vendors and moved into our much larger clerestory space.  This year, we had more than 95 sellers, including more food vendors, selling to the hungry customers.  That number also included 5 lucky contest winners of a hugely popular contest set up by our crafts department.  Some of those winners travelled as far as San Diego and Seattle to join us at the sale.  It’s always a thrill for me to see the exceptional talent and extraordinary crafts that employees of MSLO are creating, and it’s a great opportunity to buy some unique holiday gifts!

On Saturday, December 4th, the sale was open to the public and we welcomed nearly 2,300 shoppers throughout the day.  Shoppers were able to make and take home their own glittered ornaments, win great prizes, raise funds for Susan G. Komen Walk for the Cure through our Craft Walk raffle, buy treats from David Pasternack’s Esca and Jim Lahey’s Sullivan Street Bakery, and of course, shop away.  Special thanks to Marcie McGoldrick, who runs our Holiday & Crafts Editorial Department, and Andrea DiPasquale, from our Martha Stewart Crafts team, for keeping this tradition going.